Global Soundbar Market Insights, Size, and Forecast By Audio Channel (2.0 Channel, 2.1 Channel, 5.1 Channel, 7.1 Channel), By Connectivity Technology (Wired, Wireless, Bluetooth), By End Use (Residential, Commercial, Institutional), By Soundbar Type (Standalone Soundbars, Soundbar with Subwoofer, Soundbar with Surround Sound), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Soundbar Market is projected to grow from USD 7.1 Billion in 2025 to USD 14.5 Billion by 2035, reflecting a compound annual growth rate of 8.2% from 2026 through 2035. The soundbar market is defined by audio devices that consolidate multiple speakers into a single, compact unit, designed to enhance the audio quality of televisions and other home entertainment systems. This market overview reveals a robust expansion driven primarily by the escalating demand for immersive home entertainment experiences and the increasing adoption of smart TVs globally. Key market drivers include the growing consumer preference for sleek, space saving audio solutions over traditional multi speaker setups, coupled with technological advancements in audio processing and wireless connectivity. Furthermore, the rising disposable incomes in emerging economies and the expanding media consumption through streaming services are significantly contributing to market growth. The residential segment stands as the unequivocal leader, commanding a substantial majority share of the market, underscoring the strong consumer focus on upgrading personal home audio environments.
Global Soundbar Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Important trends shaping the market include the integration of artificial intelligence and voice assistant technologies, enabling seamless control and personalized audio experiences. The proliferation of Dolby Atmos and DTS:X compatible soundbars, offering three dimensional sound, is also a significant trend, pushing the boundaries of immersive audio for consumers. Conversely, market restraints largely revolve around the intense price competition from generic brands and the slower upgrade cycles for audio equipment in some mature markets. Additionally, the complexity in setting up advanced sound systems and compatibility issues with older television models can sometimes deter potential buyers. Despite these challenges, significant opportunities exist in developing customized sound solutions for diverse consumer segments, expanding into professional and commercial applications, and leveraging strategic partnerships with content providers and television manufacturers. The market also presents opportunities for innovation in sustainable product design and energy efficient devices, aligning with growing environmental consciousness.
Asia Pacific emerges as the dominant region in the global soundbar market, primarily due to its large population base, rapid urbanization, and the flourishing consumer electronics industry in countries like China, India, and Southeast Asia. This region is characterized by a strong consumer inclination towards advanced technology products and a burgeoning middle class with increasing purchasing power. Simultaneously, Asia Pacific is also identified as the fastest growing region, driven by continuous technological adoption, expanding internet penetration, and the aggressive marketing strategies employed by key players to tap into this massive consumer base. Key players such as Klipsch, Philips, Harman International, Sharp, Edifier, Vizio, Denon, Samsung, LG Electronics, and Creative Technology are strategically focusing on product innovation, competitive pricing, and expanding their distribution networks. These companies are investing heavily in research and development to introduce features like multi room audio, enhanced connectivity options, and superior sound quality to maintain their competitive edge and capture a larger market share in this dynamic landscape.
Quick Stats
Market Size (2025):
USD 7.1 BillionProjected Market Size (2035):
USD 14.5 BillionLeading Segment:
Residential (88.4% Share)Dominant Region (2025):
Asia Pacific (38.7% Share)CAGR (2026-2035):
8.2%
What is Soundbar?
A soundbar is a compact, self-contained audio system designed to enhance television sound. It typically houses multiple speakers, amplifiers, and sometimes a subwoofer within a single enclosure. Positioned horizontally beneath a TV, it delivers clearer dialogue, richer music, and more impactful special effects than a TV's built-in speakers. Soundbars create a wider, more immersive soundstage, improving movie watching, gaming, and general TV viewing experiences by providing superior audio quality without the complexity or space requirements of a traditional multi-speaker home theater system. They offer a simple, elegant solution for upgrading sound.
What are the Trends in Global Soundbar Market
Immersive Audio Experiences Beyond The Living Room
Smart Soundbars As Central Home Entertainment Hubs
Eco Conscious Design And Sustainable Material Adoption
Personalized Soundscapes Via AI And Adaptive Technologies
Seamless Integration With Next Gen Virtual Reality
Immersive Audio Experiences Beyond The Living Room
Consumers increasingly seek captivating audio beyond traditional home theater setups. This trend drives demand for soundbars delivering multi dimensional, immersive soundscapes that transcend the living room. People desire experiences mirroring live events or virtual reality, whether they are in a home office, bedroom, or even a patio. Soundbar innovation now focuses on technologies like spatial audio and object based sound, creating believable sonic environments that follow the listener. The emphasis is on personal, adaptable auditory journeys, moving away from static, room confined listening. This shift reflects a desire for elevated sound quality and engagement wherever individuals are, transforming everyday spaces into dynamic sound arenas.
Smart Soundbars As Central Home Entertainment Hubs
Smart soundbars are evolving beyond simple audio devices, transforming into comprehensive home entertainment hubs. These advanced soundbars integrate sophisticated smart assistant capabilities, allowing users to control their entire media ecosystem with voice commands. They often feature built-in streaming platforms for music and video, eliminating the need for separate devices. Enhanced connectivity options, including advanced HDMI ports and robust wireless protocols, enable seamless integration with televisions, projectors, and other smart home gadgets. Furthermore, spatial audio technologies and superior sound processing deliver an immersive auditory experience, making them the primary audio visual interface. This convergence of intelligent control, diverse content access, and high fidelity audio consolidates the home entertainment setup around a single, powerful soundbar.
What are the Key Drivers Shaping the Global Soundbar Market
Rising Demand for Enhanced Home Entertainment Systems
Technological Advancements in Audio Processing and Connectivity
Increasing Adoption of Smart TVs and Streaming Services
Growing Consumer Preference for Sleek and Space-Saving Audio Solutions
Expansion of E-commerce and Retail Distribution Channels
Rising Demand for Enhanced Home Entertainment Systems
Consumers increasingly seek immersive audio experiences beyond basic TV speakers. The desire for a cinematic atmosphere within living spaces fuels the soundbar market. As television screens grow larger and picture quality improves, a corresponding demand for superior sound becomes paramount. Modern soundbars deliver rich, spatial audio, transforming ordinary viewing into an engaging event. This includes features like virtual surround sound, Dolby Atmos and DTS X compatibility, and multiroom audio integration. The convenience of a compact, stylish device that significantly upgrades sound without the complexity of traditional home theater systems further propels this trend. People are willing to invest in solutions that enhance their enjoyment of movies, music, and gaming at home, making soundbars an essential component of the contemporary entertainment setup.
Technological Advancements in Audio Processing and Connectivity
Technological advancements are a key driver in the global soundbar market, propelling its substantial growth. Innovations in audio processing algorithms are creating richer, more immersive sound experiences from compact soundbar form factors. Features like virtual surround sound, object based audio, and advanced digital signal processing enhance clarity, bass response, and spatial audio perception, making soundbars increasingly appealing alternatives to complex home theater systems. Simultaneously, improved connectivity options such as HDMI eARC, Wi Fi, and Bluetooth facilitate seamless integration with TVs and other smart devices. The advent of multi room audio capabilities and compatibility with various voice assistants further boosts convenience and functionality, attracting consumers seeking sophisticated yet user friendly home audio solutions. These continuous improvements foster greater adoption of soundbars.
Increasing Adoption of Smart TVs and Streaming Services
The widespread embrace of smart televisions and streaming platforms significantly propels the global soundbar market. As more households upgrade to smart TVs, they gain access to a vast array of high-quality audio and video content through services like Netflix, Hulu, and Disney+. These integrated streaming experiences often expose the limitations of built-in TV speakers, which struggle to deliver immersive soundscapes for movies, music, and games. Consumers, seeking to enhance their newfound home entertainment hubs, increasingly turn to soundbars as an affordable and effective solution. Soundbars offer superior audio clarity, powerful bass, and often virtual surround sound, transforming the viewing and listening experience. This natural pairing of smart TVs and streaming with improved sound creates a strong demand for soundbars.
Global Soundbar Market Restraints
Supply Chain Disruptions and Component Shortages
The global soundbar market faces significant challenges due to widespread supply chain disruptions and persistent component shortages. Manufacturers grapple with the unavailability of critical electronic components like microcontrollers, processors, and specialized audio integrated circuits. This scarcity directly impacts production capabilities, leading to reduced output and delayed product launches. Logistics issues further complicate matters, increasing shipping costs and extending delivery times for both components and finished goods. Consequently, brands struggle to meet consumer demand, resulting in lost sales opportunities and decreased market penetration. The inability to procure essential parts also forces companies to seek alternative, potentially more expensive, suppliers, which in turn elevates production costs and may lead to higher retail prices for soundbars, ultimately impacting affordability and consumer purchasing power.
Intensifying Competition and Price Wars
The soundbar market faces a significant challenge as competition intensifies. A multitude of brands, from established giants to nimble new entrants, vie for consumer attention. This crowded landscape often forces companies to engage in aggressive pricing strategies to attract customers. Price wars, a direct consequence of this fierce competition, erode profit margins for all players. Manufacturers are compelled to offer discounts, bundles, and promotions, cutting into their potential earnings. While this benefits consumers in the short term, it creates an unsustainable environment for companies. Innovation and product development can be stifled as resources are diverted to maintain price competitiveness rather than to explore new technologies or features, ultimately hindering market growth and profitability.
Global Soundbar Market Opportunities
Premium Immersive Audio for Compact Living: Unlocking Growth in Advanced Soundbar Adoption
The significant opportunity lies in addressing the evolving audio needs of a vast global demographic increasingly residing in compact living environments. These consumers seek a truly premium, immersive sound experience that rivals traditional home theater setups but without the spatial demands. Advanced soundbars precisely meet this need, leveraging cutting edge technologies like object based audio, virtual surround sound, and integrated smart capabilities to deliver expansive, cinema quality sound from a single, discreet unit. This innovative solution transforms smaller apartments and urban dwellings into rich acoustic spaces for movies, music, and gaming. Manufacturers can unlock substantial growth by innovating soundbars that emphasize their ability to provide sophisticated, enveloping audio performance despite limited physical space. Focusing on ease of integration, smart connectivity, and aesthetic design will drive adoption among urban dwellers in regions like Asia Pacific and beyond, who prioritize both convenience and exceptional acoustic performance for their modern, compact lifestyles.
The Smart Home Soundbar Hub: Expanding Beyond Entertainment to Centralized IoT Control
The Smart Home Soundbar Hub represents a transformative opportunity, redefining the soundbar s role within the global market. Moving beyond entertainment, soundbars can evolve into powerful centralized IoT control centers, seamlessly integrating and managing a diverse ecosystem of smart home devices. Imagine controlling lighting, climate, security cameras, and appliances through a single, intuitive interface already prominent in the living space. This offers consumers unparalleled convenience and a truly simplified smart home experience. Manufacturers can leverage this by embedding advanced processors and robust connectivity options, positioning soundbars as the core operational brain for connected living. This strategic shift creates a powerful value proposition, enhancing user engagement and unlocking new revenue streams. The high adoption rates in regions like Asia Pacific, driven by a strong demand for integrated smart solutions, make this innovation particularly pertinent. By consolidating comprehensive control, the soundbar becomes an indispensable utility, far exceeding its original audio function and establishing a unique market niche.
Global Soundbar Market Segmentation Analysis
Key Market Segments
By Soundbar Type
- •Standalone Soundbars
- •Soundbar with Subwoofer
- •Soundbar with Surround Sound
By Connectivity Technology
- •Wired
- •Wireless
- •Bluetooth
By End Use
- •Residential
- •Commercial
- •Institutional
By Audio Channel
- •2.0 Channel
- •2.1 Channel
- •5.1 Channel
- •7.1 Channel
Segment Share By Soundbar Type
Share, By Soundbar Type, 2025 (%)
- Soundbar with Subwoofer
- Standalone Soundbars
- Soundbar with Surround Sound
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Why is Residential End Use dominating the Global Soundbar Market?
The Residential segment commands a vast majority of the market due to the pervasive consumer desire for enhanced home entertainment audio. Individuals increasingly seek improved sound quality for their televisions, movies, music, and gaming without the complexity or space requirements of traditional multi speaker systems. The affordability, ease of installation, and sleek design of soundbars make them an ideal upgrade for living rooms and personal media spaces, catering directly to household consumption patterns.
How do Soundbar Type and Connectivity Technology shape market dynamics?
Soundbar Type segments illustrate evolving consumer preferences for audio depth and immersion. While Standalone Soundbars offer basic enhancement, Soundbars with Subwoofers or Surround Sound capabilities cater to those desiring richer bass and more enveloping audio experiences, driving premium sales. Connectivity Technology, particularly Wireless and Bluetooth, is crucial as it offers unparalleled convenience, eliminating cable clutter and enabling seamless streaming from various devices, significantly influencing purchasing decisions across all end use segments.
Which Audio Channel configurations are most prevalent among soundbar users?
The 2.1 Channel configuration likely holds significant prevalence, alongside 5.1 Channel systems. The 2.1 Channel setup, combining two main speakers with a dedicated subwoofer, offers a noticeable upgrade in bass and overall sound quality over basic TV speakers, making it a popular choice for mainstream residential users. Higher channel configurations like 5.1 and 7.1 cater to audiophiles and home theater enthusiasts seeking true surround sound immersion, demonstrating a segmentation based on desired audio fidelity and budget.
What Regulatory and Policy Factors Shape the Global Soundbar Market
The global soundbar market navigates a multifaceted regulatory and policy landscape. Manufacturers contend with stringent electrical safety standards, ensuring product reliability and consumer protection across diverse jurisdictions. Electromagnetic compatibility EMC directives are paramount, requiring devices to minimize interference with other electronics while maintaining robust performance.
Wireless communication features like Bluetooth and Wi-Fi necessitate adherence to specific radio equipment regulations and spectrum allocation policies. This includes certifications from bodies such as the FCC in North America, CE marking in the European Union, and analogous national standards in Asia Pacific. Energy efficiency mandates, particularly concerning standby power consumption, influence product design to reduce environmental impact. Furthermore, environmental regulations like WEEE for recycling and RoHS for hazardous substance restrictions dictate material composition and end-of-life management. Trade policies, tariffs, and evolving consumer protection laws further shape market entry and operational strategies globally, creating a dynamic compliance environment.
What New Technologies are Shaping Global Soundbar Market?
The global soundbar market is experiencing dynamic innovation, significantly enhancing the user experience. Emerging technologies are creating more immersive and intelligent audio solutions. Advanced spatial audio formats like Dolby Atmos and DTSX are becoming standard, delivering captivating three dimensional soundscapes. Artificial intelligence integration is pivotal, enabling intelligent room calibration and adaptive sound profiles that personalize audio delivery based on content and environment. Voice assistant capabilities are increasingly sophisticated, transforming soundbars into central smart home hubs for control and connectivity.
Seamless connectivity remains crucial, with robust wireless multiroom audio systems and low latency protocols improving user convenience. Manufacturers are also focusing on modular designs and ultra slim profiles for better aesthetic integration with modern televisions and home décor. Innovations in transducer technology and beamforming are expanding soundstage capabilities. Future developments will emphasize further ecosystem integration, leveraging machine learning for predictive audio adjustments and enhancing accessibility through advanced user interfaces, driving continuous market expansion.
Global Soundbar Market Regional Analysis
Global Soundbar Market
Trends, by Region
Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 38.7% share
Asia Pacific emerged as the dominant region in the global soundbar market, capturing a substantial 38.7% market share. This impressive performance is driven by several key factors. Rapid urbanization and increasing disposable incomes across countries like China, India, and Southeast Asian nations have fueled consumer demand for home entertainment systems. The proliferation of smart TVs and streaming services has further spurred the adoption of soundbars to enhance audio experiences. Furthermore, a competitive landscape with both international and local players offering diverse products at various price points has contributed to market expansion. The growing preference for sleek and compact audio solutions over traditional bulky speaker systems also plays a significant role in Asia Pacific's leadership.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific is poised to be the fastest growing region in the global soundbar market, exhibiting a robust Compound Annual Growth Rate of 9.2 percent from 2026 to 2035. This significant expansion is driven by several converging factors. A burgeoning middle class with increasing disposable incomes is fueling demand for premium home entertainment systems. Furthermore, the rapid penetration of smart televisions and streaming services across the region is creating a natural synergy for soundbar adoption to enhance audio experiences. Urbanization and smaller living spaces also contribute, as soundbars offer a compact yet powerful audio solution compared to traditional multi speaker setups. Technological advancements including wireless connectivity and immersive audio formats are further accelerating consumer interest and market growth in this dynamic region.
Top Countries Overview
The U.S. is a dominant force in the global soundbar market, driven by high consumer spending and demand for premium home audio. It's a key hub for innovation, with major players introducing advanced features like Dolby Atmos and smart assistant integration. While facing competition from Asian brands, the U.S. maintains a strong position due to its large market size and technological leadership.
China dominates the global soundbar market, driving innovation and price competition. Its massive manufacturing capabilities make it a key production hub for both domestic and international brands. This allows Chinese manufacturers to offer diverse products at various price points, influencing global market trends and accessibility.
India's global soundbar market role is dynamic. It's a growing consumer base for affordable to premium soundbars, attracting international brands. Domestic players are emerging, focusing on features and price. Supply chain disruptions have impacted, but demand for enhanced audio experiences, especially from online streaming, is driving expansion, positioning India as a key future market for both sales and potential manufacturing.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical tensions in key manufacturing hubs, particularly Southeast Asia, could disrupt supply chains for components like chipsets and specialized audio drivers. Trade policy shifts, such as tariffs on electronic goods or retaliatory import restrictions, directly impact production costs and consumer prices, potentially dampening demand. Regulatory changes concerning e-waste and material sourcing could also impose new compliance burdens on manufacturers.
Macroeconomic factors, including inflation and interest rate hikes, influence consumer discretionary spending on electronics like soundbars. A strong US dollar against other major currencies makes imported components more expensive for non-US manufacturers. Additionally, consumer confidence levels and employment rates correlate with purchasing power. A global recession, even a mild one, could significantly slow market expansion as consumers prioritize essential goods over premium home entertainment.
Recent Developments
- March 2025
Samsung unveils its new flagship Q-Series soundbars, featuring advanced AI-driven spatial audio optimization and enhanced Q-Symphony integration with their 2025 TV lineup. These models incorporate next-generation up-firing and side-firing drivers for an even more immersive Dolby Atmos and DTS:X experience.
- February 2025
LG Electronics announces a strategic partnership with a leading smart home ecosystem provider to enhance the interoperability and voice control capabilities of its 2025 soundbar range. This collaboration aims to provide seamless integration with a wider array of smart devices and simplify the user experience through a unified control platform.
- January 2025
Harman International (JBL/Harman Kardon) introduces a new line of eco-friendly soundbars, utilizing recycled plastics in their construction and featuring energy-efficient amplification. This initiative reflects a growing industry trend towards sustainable manufacturing practices and caters to environmentally conscious consumers.
- November 2024
Vizio launches an affordable 'Smart Home Ready' soundbar series, offering built-in compatibility with popular smart assistants and multi-room audio protocols. This move targets budget-conscious consumers looking for a comprehensive home entertainment and smart home integration solution without a premium price tag.
- October 2024
Klipsch acquires a significant stake in a specialized audio software company, aiming to integrate advanced room correction and personalized sound profile technologies into its future soundbar offerings. This strategic investment is expected to deliver highly customized and acoustically optimized audio experiences for users in diverse home environments.
Key Players Analysis
The global soundbar market sees dominance from Samsung and LG Electronics, leveraging their extensive consumer electronics ecosystems and smart home integration. Harman International, with brands like JBL and Harman Kardon, focuses on premium audio quality and advanced features like multi room audio. Vizio competes aggressively on price and value, offering strong feature sets for the mid range segment. Philips and Sharp maintain presence with a mix of traditional and modern designs. Klipsch and Denon cater to audiophiles, emphasizing high fidelity sound and sophisticated audio technologies. Edifier and Creative Technology target more budget conscious consumers while still offering good audio performance and connectivity options. Strategic initiatives include expanding smart speaker functionalities, incorporating object based audio formats like Dolby Atmos, and enhancing wireless connectivity to drive market growth.
List of Key Companies:
- Klipsch
- Philips
- Harman International
- Sharp
- Edifier
- Vizio
- Denon
- Samsung
- LG Electronics
- Creative Technology
- Sony
- Yamaha
- Bose
- Panasonic
- JBL
- TCL
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 7.1 Billion |
| Forecast Value (2035) | USD 14.5 Billion |
| CAGR (2026-2035) | 8.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Soundbar Market Revenue (USD billion) Forecast, by Soundbar Type, 2020-2035
Table 2: Global Soundbar Market Revenue (USD billion) Forecast, by Connectivity Technology, 2020-2035
Table 3: Global Soundbar Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 4: Global Soundbar Market Revenue (USD billion) Forecast, by Audio Channel, 2020-2035
Table 5: Global Soundbar Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Soundbar Market Revenue (USD billion) Forecast, by Soundbar Type, 2020-2035
Table 7: North America Soundbar Market Revenue (USD billion) Forecast, by Connectivity Technology, 2020-2035
Table 8: North America Soundbar Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 9: North America Soundbar Market Revenue (USD billion) Forecast, by Audio Channel, 2020-2035
Table 10: North America Soundbar Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Soundbar Market Revenue (USD billion) Forecast, by Soundbar Type, 2020-2035
Table 12: Europe Soundbar Market Revenue (USD billion) Forecast, by Connectivity Technology, 2020-2035
Table 13: Europe Soundbar Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 14: Europe Soundbar Market Revenue (USD billion) Forecast, by Audio Channel, 2020-2035
Table 15: Europe Soundbar Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Soundbar Market Revenue (USD billion) Forecast, by Soundbar Type, 2020-2035
Table 17: Asia Pacific Soundbar Market Revenue (USD billion) Forecast, by Connectivity Technology, 2020-2035
Table 18: Asia Pacific Soundbar Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 19: Asia Pacific Soundbar Market Revenue (USD billion) Forecast, by Audio Channel, 2020-2035
Table 20: Asia Pacific Soundbar Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Soundbar Market Revenue (USD billion) Forecast, by Soundbar Type, 2020-2035
Table 22: Latin America Soundbar Market Revenue (USD billion) Forecast, by Connectivity Technology, 2020-2035
Table 23: Latin America Soundbar Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 24: Latin America Soundbar Market Revenue (USD billion) Forecast, by Audio Channel, 2020-2035
Table 25: Latin America Soundbar Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Soundbar Market Revenue (USD billion) Forecast, by Soundbar Type, 2020-2035
Table 27: Middle East & Africa Soundbar Market Revenue (USD billion) Forecast, by Connectivity Technology, 2020-2035
Table 28: Middle East & Africa Soundbar Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 29: Middle East & Africa Soundbar Market Revenue (USD billion) Forecast, by Audio Channel, 2020-2035
Table 30: Middle East & Africa Soundbar Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035