Global Sleeping Aromatherapy Market Insights, Size, and Forecast By Distribution Channel (Online Retail, Supermarkets, Health and Wellness Stores, Pharmacies), By Consumer Type (Adults, Children, Elderly), By Application (Home Use, Commercial Use, Therapeutic Use), By Product Type (Essential Oils, Aromatherapy Diffusers, Sleep Masks, Candles, Inhalers), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Sleeping Aromatherapy Market is projected to grow from USD 2.8 Billion in 2025 to USD 7.1 Billion by 2035, reflecting a compound annual growth rate of 7.6% from 2026 through 2035. This market encompasses a wide array of products and services designed to promote better sleep quality through the therapeutic use of aromatic compounds, primarily essential oils. The increasing prevalence of sleep disorders, rising stress levels in modern lifestyles, and a growing consumer preference for natural and holistic health solutions are key drivers propelling market expansion. Consumers are increasingly seeking alternatives to pharmaceutical sleep aids, turning to aromatherapy for its perceived benefits in relaxation and sleep induction. Important trends include the integration of aromatherapy into smart home devices and wearables, offering personalized sleep solutions. Furthermore, the expansion of product offerings beyond traditional essential oils to include diffusers, pillow mists, sleep sprays, and aromatherapy bath products is catering to diverse consumer preferences. However, market growth faces restraints such as a lack of standardized regulations for essential oil quality and labeling, leading to consumer skepticism about product efficacy and safety. Potential allergic reactions to certain essential oils and the perception of aromatherapy as a premium product also present challenges.
Global Sleeping Aromatherapy Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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North America currently dominates the sleeping aromatherapy market, driven by a well-established wellness industry, high consumer awareness regarding natural health products, and significant disposable income. The region benefits from strong marketing efforts by key players and a robust distribution network, including specialty stores, pharmacies, and online channels. The fastest growing region is Asia Pacific, where a burgeoning middle class, increasing health consciousness, and a growing embrace of traditional and alternative medicine practices are fueling demand. Rapid urbanization and changing lifestyles in countries like China and India are contributing to higher stress levels and sleep disturbances, thus boosting the adoption of sleeping aromatherapy products. This region also presents significant opportunities for market penetration, particularly as consumers become more educated about the benefits of essential oils and aromatherapy. Expanding e-commerce platforms and rising internet penetration are facilitating greater access to these products across diverse consumer bases in Asia Pacific.
The market presents significant opportunities for innovation and expansion. Product diversification into customized blends, subscription services, and therapeutic devices that combine aromatherapy with other sleep-inducing technologies are areas ripe for growth. Educational initiatives to inform consumers about the safe and effective use of essential oils can help mitigate concerns and boost adoption. Key players like Ava & May, Procter & Gamble, Plant Therapy, Puci, Neal's Yard Remedies, doTERRA, Edens Garden, Young Living Essential Oils, Saje Natural Wellness, and Cocoon Apothecary are strategically focusing on product innovation, expanding their distribution channels, and investing in research and development to enhance product efficacy. Many are emphasizing sustainable sourcing and organic ingredients to appeal to environmentally conscious consumers. Collaborations with wellness centers, spas, and healthcare providers also represent a growing strategy to integrate sleeping aromatherapy into broader health and wellness programs, further solidifying its position as a legitimate and effective aid for sleep improvement. The essential oils segment leads the market, highlighting the foundational role of these concentrated plant extracts in the sleeping aromatherapy landscape.
Quick Stats
Market Size (2025):
USD 2.8 BillionProjected Market Size (2035):
USD 7.1 BillionLeading Segment:
Essential Oils (38.5% Share)Dominant Region (2025):
North America (36.8% Share)CAGR (2026-2035):
7.6%
Global Sleeping Aromatherapy Market Emerging Trends and Insights
Personalized Sleep Scent Experiences
Personalized sleep scent experiences are a significant trend reshaping the global sleeping aromatherapy market. Consumers are moving beyond generic lavender mists, seeking deeply customized solutions that cater to their unique sleep needs and preferences. This trend leverages individual aromatherapy profiles, where companies create bespoke scent blends based on personal sleep patterns, stress levels, and desired emotional states.
Advanced technologies like AI analyze user data to recommend specific essential oil combinations, from calming chamomile and bergamot for anxiety to invigorating peppermint and lemon for mental clarity before bed. Furthermore, scent diffusers with programmable release schedules and intensity controls allow users to tailor the aromatic journey throughout the night. This emphasis on individualization, efficacy, and technological integration is driving innovation and consumer interest in this evolving segment.
Sustainable Aromatherapy Sleep Solutions
The Global Sleeping Aromatherapy Market is embracing Sustainable Aromatherapy Sleep Solutions as consumers prioritize holistic well being and ethical consumption. This trend reflects a growing demand for plant based, naturally sourced ingredients, moving away from synthetic fragrances. Brands are focusing on organic essential oils like lavender, chamomile, and vetiver, obtained through eco friendly distillation methods. Packaging emphasizes recyclability and minimal environmental impact. Transparency in sourcing and production is key, with companies often highlighting fair trade practices and support for local communities. This convergence of health consciousness and environmental responsibility is driving innovation in product development, from diffusers made with sustainable materials to sleep mists featuring traceable botanical extracts, offering guilt free relaxation.
Wearable Sleep Diffusers Rise
The Global Sleeping Aromatherapy Market is witnessing a significant trend with the rise of wearable sleep diffusers. These innovative devices mark a shift from traditional room based diffusers, offering a personalized and localized approach to sleep enhancement. Consumers are increasingly seeking direct and sustained aromatic delivery throughout the night without impacting their sleeping partners or the wider bedroom environment.
This demand stems from a growing awareness of aromatherapy's benefits for sleep quality, coupled with a desire for convenience and discretion. Wearable diffusers, often wrist or chest worn, release calming essential oil blends directly to the user's vicinity. They cater to a lifestyle where personal wellness is prioritized and seamlessly integrate into existing bedtime routines, representing a key evolution in how individuals harness aromatherapy for improved rest.
What are the Key Drivers Shaping the Global Sleeping Aromatherapy Market
Rising Consumer Awareness of Sleep Health and Aromatherapy Benefits
Consumers are increasingly recognizing the vital link between quality sleep and overall well being. This heightened awareness stems from greater access to information about sleep science and its impact on physical and mental health. Individuals are actively seeking solutions to combat sleep disturbances like insomnia and poor sleep quality. Simultaneously there's a growing appreciation for natural and holistic wellness approaches. Aromatherapy with its long history of therapeutic use for relaxation and stress reduction is emerging as a preferred choice. As people discover the calming and sleep inducing properties of essential oils such as lavender chamomile and frankincense they are integrating sleeping aromatherapy products into their nightly routines. This convergence of informed sleep health pursuits and natural remedy preferences fuels market expansion.
Growing Demand for Natural and Holistic Sleep Solutions
The increasing consumer preference for natural and holistic approaches to health and wellness is a significant driver in the global sleeping aromatherapy market. As individuals become more conscious of synthetic ingredients and pharmaceutical side effects, they actively seek gentler, plant derived alternatives for common issues like sleep disturbances. This shift reflects a broader lifestyle trend embracing natural remedies, mindfulness, and overall wellbeing. Aromatherapy, utilizing essential oils known for their calming and sedative properties, aligns perfectly with this desire for non invasive, drug free solutions to improve sleep quality. Consumers are increasingly willing to invest in products that promote relaxation and better rest through natural means, fueling the demand for sleeping aromatherapy products.
Expansion of Product Offerings and Distribution Channels
Expansion of product offerings and distribution channels is a pivotal driver in the global sleeping aromatherapy market. Companies are increasingly diversifying their product portfolios beyond traditional essential oils to include innovative formats like diffusers, sleep sprays, pillow mists, roll ons, and wearable devices integrated with aromatherapy. This caters to a broader range of consumer preferences and needs for sleep support. Simultaneously, expanding distribution networks is crucial. Manufacturers are leveraging multiple channels including online retail platforms, specialized health and wellness stores, pharmacies, beauty retailers, and even partnerships with hospitality and spa sectors. This wider accessibility makes products readily available to a larger consumer base globally, driving market growth and consumer adoption of aromatherapy solutions for improved sleep.
Global Sleeping Aromatherapy Market Restraints
Stringent Regulatory Hurdles and Approval Processes for Therapeutic Claims
Companies developing sleeping aromatherapy products face significant challenges in making therapeutic claims. Regulatory bodies globally, such as the FDA in the US and the EMA in Europe, demand rigorous scientific evidence to substantiate any assertions about treating, curing, or mitigating sleep disorders. This often requires extensive clinical trials, which are costly, time consuming, and complex to design and execute. The approval process is stringent, requiring detailed documentation of product efficacy, safety, and manufacturing quality. Products positioned as mere cosmetics or wellness aids can avoid this lengthy process, but those aiming for therapeutic credibility must navigate a high bar of scientific proof and regulatory scrutiny. This creates a barrier to entry and slows market penetration for innovative products with genuine therapeutic potential, limiting their ability to differentiate themselves effectively from non regulated alternatives.
Lack of Standardized Efficacy Measurement and Consumer Skepticism Towards Unproven Claims
The global sleeping aromatherapy market faces a significant hurdle due to the absence of consistent methods for evaluating product effectiveness. Consumers are often presented with a wide array of aromatherapy products claiming to improve sleep, yet there is a general lack of scientific validation or uniform testing protocols across the industry. This creates a trust deficit, as buyers struggle to differentiate between genuinely effective solutions and those making unsubstantiated promises. Without clear, comparable data on efficacy, the market struggles to build credibility. This ambiguity fosters skepticism, hindering broader adoption and limiting the market's growth potential as cautious consumers prioritize proven remedies over products with unverified benefits.
Global Sleeping Aromatherapy Market Opportunities
Personalized & Data-Driven Aromatherapy Solutions for Chronic Sleep Disorders
The global sleeping aromatherapy market offers a compelling opportunity to innovate solutions for chronic sleep disorders. Many individuals grapple with persistent sleep challenges finding generic aromatherapy products often lack optimal efficacy. The core opportunity involves harnessing personalization and data driven insights to create highly effective sleep aids. This entails collecting individual sleep patterns physiological responses and user preferences to formulate bespoke essential oil blends and customized delivery methods.
Imagine smart diffusers adapting scents based on real time sleep data or subscription services delivering unique blends tailored to an evolving user sleep profile. Such solutions move beyond one size fits all approaches offering superior therapeutic value and user satisfaction. The increasing global awareness of holistic wellness and the rapid adoption of digital health tools particularly in fast growing regions like Asia Pacific create fertile ground for these advanced offerings. By leveraging data to precisely match aromatherapy interventions with individual needs businesses can unlock a powerful new segment providing effective non pharmaceutical support for millions seeking restorative rest. This bespoke approach promises enhanced outcomes and a significant competitive advantage.
Integration of Aromatherapy into Smart Home Ecosystems for Optimized Sleep Environments
Integrating aromatherapy into smart home ecosystems presents a significant opportunity to redefine sleep wellness. Imagine intelligent diffusers releasing calming essential oils like lavender or chamomile, synchronized with smart lighting, temperature controls, and ambient soundscapes. This creates a personalized, automated sleep environment that responds dynamically to user needs.
Consumers can program bespoke sleep routines, initiating a gradual scent diffusion as lights dim and thermostats adjust, all controllable via voice commands or smartphone applications. This seamless automation transforms the bedroom into a holistic sleep sanctuary, moving beyond manual aromatherapy application to a truly integrated wellness experience.
Such integration caters to a growing demand for convenience and personalized health solutions. Particularly in rapidly expanding markets like Asia Pacific, where smart home adoption is surging, this offers a premium, effortless pathway to improved sleep quality. It elevates sleeping aromatherapy from a standalone product to an intelligent, comprehensive service, enhancing user engagement and driving market expansion by delivering an optimized, hassle free sleep journey. This convergence of technology and natural wellness promises substantial innovation and consumer value.
Global Sleeping Aromatherapy Market Segmentation Analysis
Key Market Segments
By Product Type
- •Essential Oils
- •Aromatherapy Diffusers
- •Sleep Masks
- •Candles
- •Inhalers
By Application
- •Home Use
- •Commercial Use
- •Therapeutic Use
By Distribution Channel
- •Online Retail
- •Supermarkets
- •Health and Wellness Stores
- •Pharmacies
By Consumer Type
- •Adults
- •Children
- •Elderly
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Essential Oils
- Aromatherapy Diffusers
- Sleep Masks
- Candles
- Inhalers
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Why are Essential Oils a leading segment in the Global Sleeping Aromatherapy Market?
Essential oils dominate the market due to their direct therapeutic application and perceived natural efficacy for sleep promotion. Their versatility allows for various uses, including diffusion, topical application, and inhalation, catering to diverse consumer preferences. Unlike products such as aromatherapy diffusers or candles that often act as delivery mechanisms, essential oils are the core active ingredient, sought after for their concentrated aromatic compounds that aid relaxation and sleep. This makes them a fundamental and highly valued component within the sleeping aromatherapy ecosystem.
How do different application areas and distribution channels influence the market?
Home use stands out as the primary application area, driven by individuals seeking personal wellness solutions for sleep in their private spaces. Commercial use in spas or hotels and therapeutic use in clinical settings also contribute, indicating a broader acceptance across professional environments. In terms of distribution, online retail is a significant channel, offering convenience, extensive product ranges, and direct consumer access. However, the credibility and accessibility of health and wellness stores, supermarkets, and pharmacies also play a crucial role in reaching a wider consumer base and building trust for these sleep aid products.
Which consumer demographics are key drivers for the sleeping aromatherapy market?
Adults represent the largest consumer segment, frequently seeking natural remedies for stress related sleep issues and demanding effective, non habit forming solutions. Their busy lifestyles and increasing awareness of holistic health contribute significantly to market growth. While smaller, the segments of children and the elderly also hold importance, prompting the development of milder formulations and specific products tailored to their unique sensitivities and sleep requirements. The market is thus driven by a broad desire across age groups for natural, soothing approaches to improve sleep quality.
Global Sleeping Aromatherapy Market Regulatory and Policy Environment Analysis
The global sleeping aromatherapy market operates within a complex and fragmented regulatory landscape. Product classification is a primary challenge, as essential oils and aromatherapy blends can be categorized differently across regions. In the European Union, products are often classified under the Cosmetics Regulation EC No 1223/2009 if applied topically or as general consumer goods, but therapeutic claims can push them into medicinal product territory, requiring extensive authorization. The United States Food and Drug Administration supervises cosmetics, drugs, and dietary supplements, with specific regulations for claims regarding sleep aid. Countries like China and Japan have their own stringent national health product administrations governing ingredient approval, manufacturing standards, and labeling.
Consumer safety is paramount, leading to strict requirements for ingredient disclosure, allergen warnings, and purity standards for essential oils. Manufacturing practices, often aligning with Good Manufacturing Practices, are increasingly enforced to ensure quality and prevent contamination. Advertising and marketing claims are heavily scrutinized globally, prohibiting unsubstantiated medical or therapeutic assertions without robust scientific evidence and prior regulatory approval. Focus remains on promoting relaxation and wellness benefits, rather than disease treatment. Future regulations are expected to lean towards greater transparency, standardized testing, and clearer guidelines for non-medical health claims.
Which Emerging Technologies Are Driving New Trends in the Market?
The global sleeping aromatherapy market thrives on innovation, driven by a growing demand for advanced sleep solutions. Emerging technologies are transforming product delivery and personalization. Smart diffusers are gaining traction, offering app controlled functionalities, scheduling, and integration with sleep tracking devices. These intelligent systems leverage artificial intelligence to customize scent release based on individual sleep patterns and environmental factors, optimizing the therapeutic effect of essential oils.
Further advancements include microencapsulation techniques, ensuring prolonged and controlled release of calming aromas throughout the night, enhancing product longevity and efficacy. Wearable aromatherapy patches and personal devices are also emerging, offering discreet and targeted scent delivery. Biotechnology plays a role in developing sustainable and potent botanical extracts. Additionally, personalized aromatherapy blends are becoming possible through biometric data analysis, creating bespoke scent profiles for individual sleep needs. This focus on smart, personalized, and sustained delivery systems is redefining the market.
Global Sleeping Aromatherapy Market Regional Analysis
Global Sleeping Aromatherapy Market
Trends, by Region
North America Market
Revenue Share, 2025
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Dominant Region
North America · 36.8% share
North America stands as the dominant region in the global sleeping aromatherapy market, commanding a substantial 36.8% market share. This impressive lead is driven by several key factors within the region. A robust consumer awareness of mental health and wellness, coupled with a proactive approach to sleep hygiene, significantly fuels demand for aromatherapy solutions. High disposable incomes enable consumers to invest in premium sleep aids, including diffusers and essential oil blends. Furthermore, a strong presence of both established and emerging brands, along with innovative product development and widespread retail availability, contribute to North America's continued market leadership. The region's culture of self care and access to information solidify its position as a powerhouse in this evolving health and wellness segment.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific emerges as the fastest growing region in the global sleeping aromatherapy market, projected to achieve a robust CAGR of 9.2% from 2026 to 2035. This significant growth is fueled by increasing awareness of sleep disorders and the growing preference for natural wellness solutions across the region. Rapid urbanization and changing lifestyles are contributing to higher stress levels and sleep deprivation, prompting consumers to seek effective remedies. The rising disposable incomes particularly in emerging economies are enabling greater adoption of premium aromatherapy products. Furthermore, the strong influence of traditional medicine systems in countries like China and India, which often incorporate botanical remedies, aligns well with the principles of aromatherapy, driving market expansion.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical factors influencing the sleeping aromatherapy market include trade policy shifts impacting essential oil supply chains and raw material costs. Regional conflicts or political instability in key producing nations for lavender, chamomile, or vetiver can disrupt supply, driving up prices and potentially limiting product availability. Additionally, evolving international regulations on natural product claims and ingredient sourcing may create compliance challenges or opportunities for market entrants and existing players, depending on their adaptability and commitment to sustainable practices.
Macroeconomic conditions significantly shape consumer demand. Rising inflation and interest rates can reduce discretionary spending on nonessential items like premium aromatherapy products, potentially leading to a shift towards more affordable alternatives. Conversely, increasing consumer health awareness and rising disposable incomes in developing economies can fuel market expansion. Technological advancements in product development, such as improved diffusion methods or novel scent formulations, can also influence market growth by enhancing product efficacy and consumer appeal.
Recent Developments
- March 2025
Procter & Gamble announced a strategic partnership with a leading sleep technology company to integrate aromatherapy diffusers into smart home sleep systems. This collaboration aims to offer a holistic sleep solution, combining environmental controls with therapeutic scents for enhanced user experience.
- July 2024
Young Living Essential Oils launched a new line of customizable sleep aromatherapy blends, allowing consumers to create personalized essential oil combinations based on their specific sleep needs. This initiative leverages AI-driven recommendations to suggest optimal blends for various sleep disturbances.
- September 2024
doTERRA acquired a boutique wellness brand specializing in sustainable, ethically sourced aromatherapy products. This acquisition strengthens doTERRA's position in the premium natural product segment and expands its portfolio with unique, artisanal sleep-aid offerings.
- February 2025
Saje Natural Wellness initiated a global educational campaign focused on the science-backed benefits of aromatherapy for sleep and stress reduction. This strategic initiative includes workshops, online content, and collaborations with sleep experts to increase consumer awareness and adoption of natural sleep solutions.
Key Players Analysis
Leading players like Ava & May, P&G, and doTERRA are pivotal, utilizing essential oil distillation and proprietary blends for stress reduction and sleep improvement. Strategic initiatives include product line expansion and digital marketing. These companies drive market growth through their focus on natural remedies, rising consumer health awareness, and the increasing adoption of aromatherapy for managing sleep disorders.
List of Key Companies:
- Ava & May
- Procter & Gamble
- Plant Therapy
- Puci
- Neal's Yard Remedies
- doTERRA
- Edens Garden
- Young Living Essential Oils
- Saje Natural Wellness
- Cocoon Apothecary
- Burt's Bees
- Aura Cacia
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 2.8 Billion |
| Forecast Value (2035) | USD 7.1 Billion |
| CAGR (2026-2035) | 7.6% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 3: Global Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 4: Global Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 5: Global Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 8: North America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 9: North America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 10: North America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 13: Europe Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 14: Europe Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 15: Europe Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 18: Asia Pacific Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 19: Asia Pacific Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 20: Asia Pacific Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 23: Latin America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 24: Latin America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 25: Latin America Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 28: Middle East & Africa Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 29: Middle East & Africa Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 30: Middle East & Africa Sleeping Aromatherapy Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035