Global Scenic Spot Ticketing System Market Insights, Size, and Forecast By User Type (Individual Visitors, Families, Educational Groups, Corporate Clients, Tourists), By Ticket Type (Single Entry Ticket, Multi-Day Pass, Family Package, Group Ticket, VIP Ticket), By Payment Method (Credit/Debit Card, Digital Wallets, Bank Transfer, Cash, Mobile Payment Solutions), By Sales Channel (Online Booking, Mobile Applications, Physical Ticket Counters, Kiosks, Travel Agencies), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Scenic Spot Ticketing System Market is projected to grow from USD 18.7 Billion in 2025 to USD 45.3 Billion by 2035, reflecting a compound annual growth rate of 11.4% from 2026 through 2035. This market encompasses the hardware and software solutions that facilitate the sale, distribution, and management of tickets for various scenic attractions, including national parks, historical sites, theme parks, museums, and other tourist destinations. The primary drivers fueling this expansion include the global resurgence of tourism and travel, the increasing adoption of digital transformation initiatives by attraction operators, and the growing consumer preference for convenient and frictionless booking experiences. The rise of smart cities and the integration of ticketing systems with broader tourism ecosystems are also significant contributors. However, the market faces restraints such as cybersecurity concerns related to data breaches and payment security, the high initial investment costs for implementing sophisticated ticketing infrastructure, and the varying regulatory landscapes across different regions. Despite these challenges, significant opportunities lie in the expansion into emerging economies with burgeoning tourism sectors, the development of personalized ticketing experiences through AI and machine learning, and the integration of value-added services such as guided tours and merchandise sales directly within the ticketing platform.
Global Scenic Spot Ticketing System Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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The market is characterized by several important trends, including the widespread shift towards online booking as the leading segment, driven by the convenience and accessibility it offers to consumers. Mobile ticketing and contactless payment solutions are also gaining significant traction, enhancing operational efficiency and visitor experience. The integration of data analytics within ticketing systems is becoming crucial for operators to understand visitor behavior, optimize pricing strategies, and personalize offerings. Furthermore, the focus on sustainable tourism and the use of digital tickets to reduce paper waste are increasingly important considerations for both operators and environmentally conscious travelers. The market is segmented by Ticket Type, Sales Channel, Payment Method, and User Type, reflecting the diverse needs and preferences within the industry. Key players in this dynamic market, such as GetYourGuide, Eventbrite, StubHub, Fever, Happening, Slingo, MetroTickets, Ticketmaster, BookMyShow, and Madrid Tickets, are actively pursuing strategies like strategic partnerships, mergers and acquisitions, and continuous innovation in technology to enhance their product offerings and expand their market reach.
Asia Pacific stands out as the dominant region in the global scenic spot ticketing system market, driven by its vast array of tourist attractions, a rapidly expanding middle class with increased disposable income, and government initiatives promoting tourism. The region is also experiencing the fastest growth, primarily due to the ongoing development of tourism infrastructure, the increasing internet penetration, and a strong cultural inclination towards digital adoption. Countries within Asia Pacific are witnessing a surge in both domestic and international tourism, creating a fertile ground for ticketing system providers. These providers are actively tailoring their solutions to meet the specific demands of the region, including multilingual support and integration with local payment gateways. The sustained economic growth and the burgeoning travel enthusiasm among the younger demographic in Asia Pacific are expected to further solidify its position as a powerhouse in the global scenic spot ticketing system market.
Quick Stats
Market Size (2025):
USD 18.7 BillionProjected Market Size (2035):
USD 45.3 BillionLeading Segment:
Online Booking (42.8% Share)Dominant Region (2025):
Asia Pacific (38.7% Share)CAGR (2026-2035):
11.4%
Global Scenic Spot Ticketing System Market Emerging Trends and Insights
AI Powered Personalized Ticketing Experiences
AI powered personalized ticketing is transforming how visitors engage with scenic spots globally. This trend leverages sophisticated algorithms to tailor every aspect of the ticketing journey, from initial discovery to post visit engagement. Systems analyze past visitor behavior, demographic data, and real time preferences to offer highly relevant ticket packages, recommended attractions, and personalized upsells like premium tours or dining experiences. Dynamic pricing, adjusted based on demand patterns and individual user profiles, optimizes revenue while offering flexible options. The goal is to create a seamless, intuitive, and uniquely tailored experience for each guest, anticipating their needs and enhancing their overall enjoyment by providing relevant information and choices exactly when they need them, leading to increased satisfaction and repeat visits.
Blockchain Secured Seamless Access Solutions
Blockchain secured seamless access solutions are transforming global scenic spot ticketing. This trend addresses inherent inefficiencies in traditional systems like long queues fraud and fragmented data. By leveraging blockchain technology these solutions create immutable records of ticket ownership and transactions. Smart contracts automate the validation and transfer of tickets streamlining entry processes. Visitors experience significantly reduced wait times and enhanced security as their tickets are verifiable and unique. Operators benefit from greater transparency reduced operational costs and the elimination of counterfeit tickets. This cryptographic security fosters trust among users and providers ensuring authenticated access without needing a central authority. It heralds a future of contactless frictionless entry to attractions globally.
Metaverse Integrated Virtual景区 Ticketing
Metaverse Integrated Virtual Scenic Spot Ticketing represents a significant evolution in how visitors engage with tourist destinations. This trend moves beyond simple online booking, offering immersive pre visit and post visit experiences. Tourists purchase tickets that grant access not just to a physical location but also to a virtual replica of the景区, accessible through virtual reality or augmented reality platforms. This allows for exploration, interactive content, and even social interaction within the digital twin. The ticketing system then manages access to both the real world attraction and its metaverse counterpart, potentially offering bundled experiences or virtual only passes. This approach enhances visitor engagement, offers a taste of the attraction before arrival, and extends the visitor experience beyond the physical boundaries of the scenic spot, leveraging digital environments for revenue generation and global reach.
What are the Key Drivers Shaping the Global Scenic Spot Ticketing System Market
Rising Demand for Digital Ticketing and Contactless Experiences
The escalating consumer desire for convenience, speed, and safety is significantly fueling the global scenic spot ticketing system market. Visitors increasingly expect seamless digital purchasing options, allowing them to buy tickets anytime, anywhere, avoiding long queues upon arrival. This rising demand for digital ticketing is amplified by the preference for contactless interactions, particularly in a post pandemic world. Patrons favor solutions like mobile tickets, QR codes, and other touchless entry methods that minimize physical contact and enhance hygiene. Scenic spots recognizing these evolving visitor expectations are investing in advanced ticketing systems to provide these desired digital and contactless experiences, thereby enhancing satisfaction and operational efficiency.
Increasing Adoption of Integrated Tourism Platforms and Smart City Initiatives
Increasing adoption of integrated tourism platforms and smart city initiatives is a significant driver for the global scenic spot ticketing system market. These platforms consolidate various tourist services, including accommodation, transport, and attractions, into a single, user friendly interface. Smart city initiatives further enhance this by integrating real time information, cashless payment options, and personalized recommendations for visitors. This digital transformation creates a seamless and convenient experience, encouraging tourists to pre book tickets and explore multiple attractions. For scenic spots, it means increased reach, improved operational efficiency through reduced manual processing, and enhanced data collection for better visitor management and marketing strategies. The interconnectedness offered by these platforms ultimately boosts ticket sales and visitor engagement.
Growth in Domestic and International Tourism Coupled with Infrastructure Development
The increasing desire for travel among domestic and international tourists is a primary driver. As more individuals seek unique experiences and destinations, demand for scenic spots rises globally. This growth is further amplified by ongoing infrastructure development. Governments and private entities are investing heavily in improving accessibility to these locations, enhancing visitor amenities, and building better transportation networks. Such developments make scenic spots more attractive and easier to reach for a wider audience, facilitating higher visitor numbers. Consequently, the need for efficient and scalable ticketing systems to manage increased footfall, streamline entry, and enhance overall visitor experience becomes critical. This symbiotic relationship between tourism growth and infrastructure improvement directly fuels the expansion of the global scenic spot ticketing system market.
Global Scenic Spot Ticketing System Market Restraints
Lack of Interoperability and Standardization Across Diverse Ticketing Systems
Diverse ticketing systems worldwide struggle to communicate effectively. This lack of interoperability means different platforms cannot seamlessly exchange data, share inventory, or integrate features. For scenic spots, it creates significant challenges. Imagine a tourist booking system unable to confirm a ticket sold by an online travel agent or a venue management system unable to update capacity based on real time sales from multiple distributors. This fragmentation hinders a unified customer experience, complicates inventory management, and restricts the ability to offer bundled packages or cross promotional opportunities. It forces scenic spots to invest in custom integrations or manually reconcile data, increasing operational costs and limiting market reach. Standardized protocols are missing, preventing a cohesive and efficient global ticketing ecosystem.
Data Security and Privacy Concerns in Cross-Border Ticket Transactions
Cross-border ticket transactions inherently involve transferring sensitive customer data across different legal jurisdictions, creating significant data security and privacy concerns. Each country may have distinct and sometimes conflicting regulations regarding data collection, storage, processing, and transfer, such as GDPR in Europe or CCPA in the United States. Ensuring compliance with this patchwork of laws is complex and costly. Any breach or misuse of personal information, including payment details and travel itineraries, can lead to severe penalties, reputational damage, and loss of customer trust. Implementing robust, globally compliant security measures and privacy protocols across diverse systems and partners, while maintaining a seamless user experience, presents a formidable challenge for providers in the global scenic spot ticketing system market.
Global Scenic Spot Ticketing System Market Opportunities
Modernizing Legacy Ticketing Infrastructure with AI-Powered Capacity Management
Modernizing legacy ticketing infrastructure with AI powered capacity management presents a substantial opportunity for scenic spots globally, especially in the rapidly expanding Asia Pacific region. Existing outdated systems often lack the real time data processing and predictive capabilities essential for optimal visitor experience and operational efficiency. AI driven solutions can revolutionize this by accurately forecasting visitor demand, dynamically adjusting entry slots, and intelligently distributing crowds across attractions.
This integration allows for proactive management of visitor flow, preventing bottlenecks and ensuring a safer, more enjoyable experience. Venues can maximize their throughput without compromising comfort, leading to increased visitor satisfaction and repeat visits. Furthermore, AI enables dynamic pricing strategies based on demand patterns, optimizing revenue generation. The ability to adapt to fluctuating visitor numbers and enhance operational resilience positions this modernization as a critical investment. For scenic spots in high growth areas like Asia Pacific, adopting these intelligent systems means staying competitive, improving sustainability, and future proofing their operations against evolving market demands. This transformation moves beyond simple ticket sales to comprehensive intelligent visitor management.
Enabling Seamless Multi-Attraction Bundling and Contactless Entry Solutions
The global scenic spot ticketing market offers a significant opportunity in developing integrated solutions for multi-attraction bundling and contactless entry. This innovation addresses the growing demand for convenience and efficiency among travelers seeking hassle-free experiences. By offering seamless package deals across various attractions, advanced ticketing systems can boost sales for operators while providing visitors with greater value and simpler planning, encouraging longer stays.
Contactless entry, leveraging technologies like QR codes or mobile apps, profoundly enhances the visitor journey by eliminating queues and physical touchpoints, which is particularly appealing in health conscious environments. This also greatly streamlines operations for scenic spots, reducing manual checks and improving throughput. For rapidly expanding regions, implementing such sophisticated, integrated platforms allows attractions to cater efficiently to a burgeoning tourist base, optimize resource allocation, and foster customer loyalty through a superior, digitally enabled journey from purchase to entry. This digital transformation creates a substantial competitive advantage and drives market growth.
Global Scenic Spot Ticketing System Market Segmentation Analysis
Key Market Segments
By Ticket Type
- •Single Entry Ticket
- •Multi-Day Pass
- •Family Package
- •Group Ticket
- •VIP Ticket
By Sales Channel
- •Online Booking
- •Mobile Applications
- •Physical Ticket Counters
- •Kiosks
- •Travel Agencies
By Payment Method
- •Credit/Debit Card
- •Digital Wallets
- •Bank Transfer
- •Cash
- •Mobile Payment Solutions
By User Type
- •Individual Visitors
- •Families
- •Educational Groups
- •Corporate Clients
- •Tourists
Segment Share By Ticket Type
Share, By Ticket Type, 2025 (%)
- Single Entry Ticket
- Multi-Day Pass
- Family Package
- Group Ticket
- VIP Ticket
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Why is Online Booking the leading segment in the Global Scenic Spot Ticketing System Market?
Online Booking commands a substantial share due to its unparalleled convenience and accessibility. Visitors can easily research, compare, and purchase tickets anytime, anywhere, avoiding long queues at physical counters. This channel benefits from widespread internet penetration and the increasing preference for digital transactions, offering real time availability updates and often exclusive online discounts that further encourage its adoption across individual visitors, families, and even organized groups seeking streamlined planning.
How do diverse Ticket Types cater to various visitor needs within the market?
The segmentation by Ticket Type, encompassing Single Entry Ticket, Multi Day Pass, Family Package, Group Ticket, and VIP Ticket, effectively addresses the varied requirements and budgets of different user types. Single Entry caters to spontaneous visits, while Multi Day Passes enhance value for extended stays. Family Packages and Group Tickets offer cost effective solutions and simplified booking for collective experiences. VIP Tickets provide premium access and exclusive benefits, demonstrating a sophisticated approach to maximizing visitor satisfaction and revenue generation by offering tailored experiences.
What role do evolving Payment Methods play in shaping visitor preferences?
The evolution of Payment Methods significantly impacts the ticketing system market by offering flexibility and security to a global user base. While traditional Credit/Debit Cards and Cash remain important, the rapid rise of Digital Wallets and Mobile Payment Solutions reflects a growing consumer preference for quick, secure, and touchless transactions. This diverse offering ensures that individual visitors, families, and corporate clients from different regions can complete purchases using their preferred method, reducing friction in the buying process and enhancing overall market accessibility.
Global Scenic Spot Ticketing System Market Regulatory and Policy Environment Analysis
The global scenic spot ticketing system market is shaped by a diverse regulatory and policy environment. Data privacy laws, such as Europe’s GDPR and evolving equivalents worldwide, significantly impact how personal information is collected, stored, and processed, demanding robust security measures and clear consent mechanisms. Consumer protection acts across various jurisdictions mandate fair trading practices, transparent pricing, and clear refund policies. Payment industry regulations like PCI DSS are essential for secure financial transactions, complemented by regional directives such as PSD2 requiring strong customer authentication.
Taxation policies vary globally, necessitating systems capable of accurately calculating and remitting sales tax, VAT, or tourist levies in different countries. Accessibility mandates, like WCAG guidelines, are increasingly important, pushing for inclusive digital interfaces. Cross border data flow rules and anti money laundering frameworks also influence operational design and compliance, ensuring legitimacy and trust in international transactions. Adapting to this fragmented legal framework is crucial for market participants.
Which Emerging Technologies Are Driving New Trends in the Market?
Innovations are rapidly transforming the global scenic spot ticketing system market. Artificial intelligence is enabling dynamic pricing models personalized visitor experiences and predictive crowd management improving operational efficiency. Blockchain technology is emerging for secure verifiable tickets combating resale fraud and enhancing trust for both operators and consumers. Internet of Things sensors integrate with smart gates and real time visitor tracking optimizing flow and safety across attractions. Contactless payment methods including QR codes and biometric authentication are becoming standard offering seamless entry and reduced wait times. Mobile first solutions and cloud based platforms provide scalable infrastructure and access to advanced analytics empowering data driven decisions for marketing and resource allocation. Augmented and virtual reality offer immersive pre booking experiences and enhance on site engagement. These advancements collectively foster greater convenience security and personalized interactions driving significant market expansion and redefining the visitor journey.
Global Scenic Spot Ticketing System Market Regional Analysis
Global Scenic Spot Ticketing System Market
Trends, by Region
Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 38.7% share
Asia Pacific stands as the dominant region in the Global Scenic Spot Ticketing System Market, commanding a substantial 38.7% market share. This impressive lead is fueled by several key factors. The region boasts a vast and diverse tourism landscape, encompassing numerous iconic natural wonders, historical sites, and modern attractions. Rapid urbanization and a burgeoning middle class across countries like China, India, and Southeast Asian nations have significantly increased domestic tourism. Furthermore, government initiatives promoting tourism and investment in digital infrastructure have accelerated the adoption of advanced ticketing systems. The strong presence of tech savvy consumers and a competitive vendor landscape further contribute to Asia Pacific's unparalleled dominance in this evolving market.
Fastest Growing Region
Asia Pacific · 14.2% CAGR
Asia Pacific emerges as the fastest growing region in the global scenic spot ticketing system market, projected to expand at a compelling 14.2% CAGR from 2026 to 2035. This remarkable growth is fueled by several converging factors. A burgeoning middle class with increased disposable income is driving domestic and international tourism across the region. Governments are actively investing in tourism infrastructure and promoting digital transformation within the sector. Furthermore, the widespread adoption of smartphones and internet penetration facilitates the uptake of online ticketing platforms. Rapid urbanization and the development of new attractions also contribute significantly to this accelerated market expansion, positioning Asia Pacific at the forefront of innovation in scenic spot ticketing.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts heavily influence the Global Scenic Spot Ticketing System Market. Increased tourism from emerging economies, particularly Asia Pacific, drives demand for robust, scalable systems. Political instability or travel restrictions in popular regions can decimate local markets, pushing suppliers to diversify geographically. Conversely, eased visa policies or government investments in tourism infrastructure stimulate growth. Geopolitical alliances may favor certain technology providers, creating regional market dominance. Data privacy regulations across different jurisdictions present complex compliance challenges for international system providers, impacting their ability to offer unified global solutions.
Macroeconomic factors are equally critical. Rising disposable incomes globally fuel travel and leisure spending, directly benefiting ticketing system providers. Economic downturns, however, quickly curb discretionary travel, leading to reduced investment in new systems or upgrades. Inflation can increase operational costs for scenic spots, forcing them to seek more cost effective ticketing solutions. Currency fluctuations impact the profitability of international transactions and influence tourism flows. Technological advancements like AI powered personalization and blockchain security are attracting investment, while the overall health of the global travel and tourism industry remains the primary economic driver.
Recent Developments
- October 2024
GetYourGuide announced a strategic partnership with several major European scenic attractions to integrate their dynamic pricing and inventory directly onto the GetYourGuide platform. This initiative aims to offer real-time availability and optimize pricing for consumers based on demand and capacity.
- December 2024
Ticketmaster launched a new 'Experience Pass' feature, allowing users to bundle tickets for multiple scenic spots within a city or region at a discounted rate. This product launch targets travelers seeking curated itineraries and simplified booking processes for multi-destination trips.
- February 2025
Fever acquired a significant stake in a leading augmented reality (AR) tour guide startup, signaling a strategic initiative to integrate immersive AR experiences directly into their ticketing platform. This move aims to enhance the visitor experience at scenic spots by offering interactive digital overlays and information during visits.
- April 2025
BookMyShow expanded its operations into Southeast Asia, forming partnerships with over 50 prominent scenic attractions in countries like Thailand, Vietnam, and Malaysia. This strategic expansion aims to capture the growing tourism market in the region by offering a localized and comprehensive ticketing solution.
Key Players Analysis
GetYourGuide, Eventbrite, and Ticketmaster dominate the Global Scenic Spot Ticketing System Market, leveraging advanced online booking platforms, mobile apps, and data analytics. Their strategic initiatives include acquiring smaller players and integrating with popular travel sites to expand reach. Technology like dynamic pricing and AI powered recommendations are key. Market growth is driven by increasing tourism, demand for seamless booking, and the rise of digital payment solutions.
List of Key Companies:
- GetYourGuide
- Eventbrite
- StubHub
- Fever
- Happening
- Slingo
- MetroTickets
- Ticketmaster
- BookMyShow
- Madrid Tickets
- See Tickets
- Viator
- Xceed
- Klook
- Tiqets
- Goldstar
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 18.7 Billion |
| Forecast Value (2035) | USD 45.3 Billion |
| CAGR (2026-2035) | 11.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Ticket Type, 2020-2035
Table 2: Global Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 3: Global Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Payment Method, 2020-2035
Table 4: Global Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by User Type, 2020-2035
Table 5: Global Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Ticket Type, 2020-2035
Table 7: North America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 8: North America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Payment Method, 2020-2035
Table 9: North America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by User Type, 2020-2035
Table 10: North America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Ticket Type, 2020-2035
Table 12: Europe Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 13: Europe Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Payment Method, 2020-2035
Table 14: Europe Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by User Type, 2020-2035
Table 15: Europe Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Ticket Type, 2020-2035
Table 17: Asia Pacific Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 18: Asia Pacific Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Payment Method, 2020-2035
Table 19: Asia Pacific Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by User Type, 2020-2035
Table 20: Asia Pacific Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Ticket Type, 2020-2035
Table 22: Latin America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 23: Latin America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Payment Method, 2020-2035
Table 24: Latin America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by User Type, 2020-2035
Table 25: Latin America Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Ticket Type, 2020-2035
Table 27: Middle East & Africa Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 28: Middle East & Africa Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Payment Method, 2020-2035
Table 29: Middle East & Africa Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by User Type, 2020-2035
Table 30: Middle East & Africa Scenic Spot Ticketing System Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035