
Global Savoury Yogurt Market Insights, Size, and Forecast By Distribution Channel (Supermarkets, Convenience Stores, Online Retail), By Packaging Type (Plastic Containers, Glass Containers, Tetra Packs), By End Use (Household, Food Service, Retail), By Product Type (Plain Savoury Yogurt, Flavored Savoury Yogurt, Functional Savoury Yogurt), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Savoury Yogurt Market is projected to grow from USD 14.8 Billion in 2025 to USD 27.5 Billion by 2035, reflecting a compound annual growth rate of 7.6% from 2026 through 2035. The savoury yogurt market encompasses a diverse range of fermented dairy products that deviate from traditional sweet or fruit flavored yogurts, incorporating ingredients like vegetables, herbs, spices, and even meats to create savory flavor profiles. This market is driven by several key factors including a growing consumer demand for healthy and convenient snack options, increasing awareness of gut health benefits associated with probiotics, and a desire for diverse culinary experiences. Consumers are actively seeking functional foods that offer both nutritional value and interesting taste profiles, positioning savoury yogurt as an attractive alternative to traditional snacks and light meals. Furthermore, the rising popularity of plant based diets and flexitarianism is fueling innovation in plant based savoury yogurt alternatives, broadening the market appeal. However, market growth is somewhat restrained by consumer unfamiliarity with savoury yogurt concepts in some regions, the challenges associated with maintaining optimal flavor and texture profiles with savory ingredients, and competition from established sweet yogurt categories. Overcoming these perception and product development hurdles will be crucial for sustained expansion.
Global Savoury Yogurt Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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A significant trend shaping the market is the increasing sophistication of flavor combinations, moving beyond basic vegetable purees to incorporate complex spice blends, ethnic inspired profiles, and fusion ingredients. This culinary experimentation is attracting adventurous eaters and broadening the product’s appeal across different meal occasions, from breakfast to dinner. Another important trend is the rising demand for clean label products, with consumers seeking savoury yogurts free from artificial additives, preservatives, and excessive sugar. This focus on natural ingredients and transparency in sourcing is influencing product development and marketing strategies. The market presents substantial opportunities for innovation in both dairy and non dairy savoury yogurt formulations, particularly in catering to specific dietary needs like high protein, low carb, or plant based preferences. Customization and personalization of flavors, driven by consumer feedback and regional taste preferences, also represent a fertile ground for growth. Developing convenient single serving formats and versatile culinary applications beyond direct consumption, such as sauces or dips, could further unlock market potential.
Asia Pacific stands out as the dominant region in the global savoury yogurt market, primarily due to its deeply rooted culinary traditions that often feature fermented foods and a high consumer acceptance of diverse flavor profiles. This region's large and increasingly affluent population, coupled with a growing health consciousness, contributes significantly to its market share. Moreover, the strong presence of local dairy players and a dynamic food innovation landscape further solidify Asia Pacific's leading position. Concurrently, Asia Pacific is also projected to be the fastest growing region, driven by rapid urbanization, increasing disposable incomes, and a rising awareness of probiotic benefits. The region's vibrant food culture readily embraces new and innovative food products, creating a fertile ground for the adoption of savoury yogurts. Key players in this evolving market include Biotiful Dairy, Nestle, Stonyfield Farm, Danone, General Mills, Chobani, Yoplait, Wallaby Organic, Alpro, and McConnell's Fine Ice Creams. These companies are employing various strategies such as product innovation, expanding distribution networks, strategic partnerships, and targeted marketing campaigns to educate consumers and capture market share. Focus on localized flavors and cultural relevance is particularly prominent among players aiming to succeed in diverse regional markets.
Quick Stats
Market Size (2025):
USD 14.8 BillionProjected Market Size (2035):
USD 27.5 BillionLeading Segment:
Plain Savoury Yogurt (62.5% Share)Dominant Region (2025):
Asia Pacific (38.2% Share)CAGR (2026-2035):
7.6%
What is Savoury Yogurt?
Savoury yogurt is a culinary concept where traditional sweet or plain yogurt is infused with non sugary ingredients. It transforms yogurt from a dessert or breakfast item into a versatile component for main courses, appetizers, and side dishes. Think herbs, spices, vegetables, garlic, or even meat extracts blended in. This redefines yogurt's role in the kitchen, offering a tangy, creamy, and often probiotic base for a vast array of global cuisines. It can be a dip, a sauce, a marinade, a soup thickener, or a complement to proteins and grains, broadening yogurt's application beyond the breakfast table.
What are the Trends in Global Savoury Yogurt Market
Umami Unbound Flavor Exploration
Plant Powered Protein Yogurt Evolution
Gut Health Savoury Fermentation
Global Fusion Culinary Creations
Umami Unbound Flavor Exploration
Consumers seek adventurous tastes in savory yogurt, moving beyond traditional profiles. This trend explores richer, deeper umami notes from ingredients like miso, fermented vegetables, and aged cheeses. It reflects a global palate shift, embracing complex, savory profiles previously less common in yogurt. This unbounds flavor exploration, offering novel, sophisticated taste experiences.
Plant Powered Protein Yogurt Evolution
Consumers increasingly seek dairy free, protein rich savory yogurt options. This trend sees innovative plant based proteins like peas, soy, and almonds blended into savory yogurt formulations. Flavors move beyond traditional sweet, embracing herbs, spices, and vegetable purees. The evolution caters to health conscious individuals and flexitarians desiring sustainable, nutrient dense alternatives within the global savory yogurt market. This segment prioritizes functional benefits and diverse dietary needs.
Gut Health Savoury Fermentation
Consumers seek functional foods, driving demand for savoury yogurts. Gut health awareness fuels innovation, leading to fermented ingredients like kimchi or miso incorporated into savoury yogurt bases. This trend offers tangy, umami rich flavour profiles and perceived digestive benefits, moving beyond traditional sweet dairy. Fermentation also extends shelf life, appealing to health conscious consumers and diversifying product offerings.
Global Fusion Culinary Creations
Chefs globally embrace savory yogurt, infusing it with diverse regional ingredients like za'atar, gochujang, or chimichurri. This trend transcends traditional boundaries, marrying creamy yogurt's versatility with vibrant spices, herbs, and textures from various cuisines. Consumers seek adventurous, flavorful, and healthier options, driving innovation in globally inspired savory yogurt applications beyond traditional uses, creating unique and exciting culinary experiences.
What are the Key Drivers Shaping the Global Savoury Yogurt Market
Rising Consumer Demand for Protein-Rich and Convenient Snacks
Innovation in Flavor Profiles and Ingredient Combinations
Expansion of Distribution Channels and Retail Availability
Increasing Health Consciousness and Demand for Functional Foods
Rising Consumer Demand for Protein-Rich and Convenient Snacks
Consumers globally are increasingly seeking convenient, protein packed snack options. This rising demand for quick, nutritious food choices fuels the savoury yogurt market. Its appeal lies in offering a healthy, protein rich alternative to traditional snacks, aligning with modern dietary preferences and busy lifestyles. This trend drives significant expansion.
Innovation in Flavor Profiles and Ingredient Combinations
Consumers seek novel taste experiences beyond traditional savory yogurt. Manufacturers innovate by experimenting with diverse spices, herbs, and unexpected ingredients like vegetables, fruits, and even grains. This creates unique and exciting flavor combinations, catering to adventurous palates and driving product diversification. This continuous exploration of ingredient pairings expands the savory yogurt category, attracting new consumers and increasing market appeal.
Expansion of Distribution Channels and Retail Availability
Increasing shelf space and product placement in supermarkets, convenience stores, and online platforms drives savoury yogurt adoption. Broader retail presence makes these unique yogurts accessible to more consumers across diverse geographies. Strategic expansion into various sales points, including food service and specialized retailers, introduces the concept to new demographics. This ubiquitous availability fosters greater awareness and trial, significantly boosting market growth.
Increasing Health Consciousness and Demand for Functional Foods
Consumers increasingly prioritize health, driving demand for nutritious foods. Savoury yogurt, perceived as a wholesome snack or meal, benefits from this trend. Its natural ingredients and probiotic benefits align with wellness goals. As people seek healthier alternatives, savoury yogurt offers a functional and convenient option, fueling its growing popularity in the global market.
Global Savoury Yogurt Market Restraints
Lack of Consumer Familiarity and Acceptance
Savoury yogurt is a novel concept for many consumers globally, accustomed to sweet or plain varieties. This unfamiliarity creates a significant barrier to adoption as people are often hesitant to try new food categories they don't understand or perceive as unconventional. Without established cultural precedents or clear culinary applications, consumers lack confidence in how to incorporate savoury yogurt into their diets. Educating the public about its versatility and taste profiles requires substantial marketing efforts to overcome ingrained preferences and stimulate broader acceptance. This hurdle limits market penetration and growth.
Perception as a Niche or Specialty Product
Savoury yogurt often struggles to gain widespread consumer acceptance globally. Many perceive it as an acquired taste or a niche item, not a versatile everyday food. This limits its market penetration beyond specific cultural preferences or health conscious segments. Consumers are accustomed to sweet yogurt, making savoury versions seem unconventional. The unfamiliar flavor profiles and limited product availability reinforce its specialty image, hindering mainstream adoption and broader market expansion.
Global Savoury Yogurt Market Opportunities
The Global Flavor Frontier: Innovating Savoury Yogurt with International Cuisines
The global savoury yogurt market presents a significant opportunity to innovate by integrating international cuisines. This Global Flavor Frontier strategy leverages consumer demand for novel and convenient food experiences. Imagine savoury yogurts inspired by vibrant Asian spices, rich Mediterranean herbs, or bold Latin American flavors. This approach caters to an increasingly adventurous global palate, especially within rapidly growing regions like Asia Pacific. It allows brands to differentiate, capture new market segments, and drive substantial growth through unique, culturally diverse taste profiles.
Savoury Yogurt: Capturing the Demand for Convenient, High-Protein Meal & Snack Solutions
Savoury yogurt presents a prime opportunity to fulfill the surging demand for convenient, high protein meal and snack solutions. As consumers prioritize health and busy lifestyles dictate quick options, savoury yogurt offers an ideal ready to eat alternative. Its protein rich profile and versatile flavor possibilities cater directly to those seeking nutritious, grab and go sustenance. This innovation can capture a significant market share by appealing to health conscious individuals looking for wholesome, on the go nourishment.
Global Savoury Yogurt Market Segmentation Analysis
Key Market Segments
By Product Type
- •Plain Savoury Yogurt
- •Flavored Savoury Yogurt
- •Functional Savoury Yogurt
By Distribution Channel
- •Supermarkets
- •Convenience Stores
- •Online Retail
By Packaging Type
- •Plastic Containers
- •Glass Containers
- •Tetra Packs
By End Use
- •Household
- •Food Service
- •Retail
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Plain Savoury Yogurt
- Flavored Savoury Yogurt
- Functional Savoury Yogurt

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Why is Plain Savoury Yogurt dominating the Global Savoury Yogurt Market?
Plain Savoury Yogurt holds a substantial majority, capturing 62.5% of the product type segment. This dominance is primarily driven by its versatility as a base ingredient in various culinary applications and its appeal to consumers seeking natural, less processed options. It serves as an excellent foundation for both individual consumption and for incorporation into meals, allowing consumers to customize flavors with their own herbs and spices, making it a staple in both household and food service settings globally.
How do different Distribution Channels influence consumer access and market growth?
Supermarkets remain the primary distribution channel for savoury yogurt, leveraging their extensive reach, shelf space, and ability to offer a wide product assortment including various brands and packaging types like plastic containers and glass containers. Convenience stores play a crucial role in impulse purchases and quick grab and go options. Meanwhile, online retail is emerging as a significant growth driver, offering convenience and broader access to niche or specialty functional savoury yogurt products, especially for consumers in urban areas or those seeking specific dietary options delivered directly.
What trends are shaping the future landscape across packaging and end use segments?
While plastic containers are currently prevalent due to their cost effectiveness and durability, there is a growing consumer preference for sustainable options like glass containers and tetra packs, driven by environmental awareness. In terms of end use, the household segment constitutes the largest share, reflecting everyday consumption. However, the food service segment is showing strong potential as chefs incorporate savoury yogurt into innovative dishes, and the retail segment expands with new product placements and functional savoury yogurt varieties, catering to evolving consumer palates and health trends.
What Regulatory and Policy Factors Shape the Global Savoury Yogurt Market
Global savoury yogurt faces a complex regulatory landscape centered on food safety, ingredient approvals, and stringent labeling. National and regional authorities like the FDA, EFSA, and local food standards agencies dictate permissible additives, preservatives, and processing standards. Allergen declarations, nutritional information, and origin labeling are mandatory across most markets. Health and nutrient content claims are heavily scrutinized, requiring scientific substantiation. Packaging regulations, including materials and recycling guidelines, also vary significantly by country. Harmonization efforts exist but regional specificities remain crucial. Manufacturers must navigate diverse import export requirements, often necessitating compliance with multiple jurisdictional standards to ensure market access and consumer trust.
What New Technologies are Shaping Global Savoury Yogurt Market?
Innovations are reshaping the Global Savoury Yogurt Market. Emerging technologies are driving the development of novel plant based options, including oat and pea protein yogurts, catering to health conscious and vegan consumers. Advanced fermentation techniques enhance flavor complexity and probiotic efficacy, allowing for bolder umami and herb infused profiles. AI driven flavor development is accelerating the creation of unique global inspired tastes, such as Mediterranean spice blends or Asian miso combinations. Functional ingredients like adaptogens and prebiotics are being integrated, positioning savoury yogurts as superfood snacks or meal replacements. Sustainable packaging solutions are also critical, aligning with consumer values and market growth.
Global Savoury Yogurt Market Regional Analysis
Global Savoury Yogurt Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
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North America, particularly the US and Canada, shows nascent but growing interest in savoury yogurts. Health-conscious consumers are driving demand for protein-rich, low-sugar options. While still a niche, brands are exploring unique flavor profiles like tomato & basil, beet & dill, and sriracha. Convenience and on-the-go consumption further fuel this trend. Innovation in textures and formats, beyond traditional cups, will be key for market expansion. Increased consumer education and wider availability in mainstream retail will also be crucial for this segment's long-term success in the region.
Europe is a significant player in the global savoury yogurt market, driven by its sophisticated dairy sector and growing consumer interest in innovative food experiences. Western European countries like the UK, Germany, and France lead in product development and adoption, with a focus on premium ingredients and unique flavor profiles. The market is also seeing growth in Nordic countries, emphasizing natural and functional ingredients. Eastern Europe, while smaller, presents emerging opportunities, particularly with traditional fermented dairy products evolving into modern savory yogurt offerings. Health-conscious consumers seeking protein-rich, convenient, and flavorful options are propelling market expansion across the region.
The Asia Pacific region dominates the global savoury yogurt market, holding a substantial 38.2% share. This leadership is further bolstered by its position as the fastest-growing region, projected to expand at an impressive Compound Annual Growth Rate (CAGR) of 9.2%. The region's vibrant culinary landscape, coupled with increasing consumer demand for innovative and healthy snack options, fuels this significant growth. Cultural acceptance of fermented foods and rising disposable incomes also contribute to the strong uptake of savoury yogurt products across various Asian Pacific countries, solidifying its pivotal role in the market.
Latin America presents a burgeoning savory yogurt market, driven by increasing health consciousness and demand for convenient, protein-rich options. Brazil leads with innovative flavor profiles like beetroot and sweet potato, appealing to consumers seeking adventurous tastes. Mexico shows strong potential, with traditional "dulce" yogurt consumers gradually open to savory varieties, often incorporating local spices like chipotle or jalapeño. Argentina's market is nascent but growing, particularly in artisanal segments exploring herbs and vegetable purees. Distribution remains a key challenge, often limited to urban centers and specialized stores. However, the region's culinary diversity and inclination towards fresh ingredients promise significant future expansion in savory yogurt.
Middle East & Africa (MEA) savoury yogurt market is emerging, driven by increasing health consciousness and demand for diversified snack options. Saudi Arabia, UAE, and South Africa are leading countries due to their evolving food industries and consumers open to innovative tastes. Traditional strained yogurts in the Levant and fermented milk products across Africa provide a familiar base for savory adaptations. Spices, herbs, and vegetable purees are popular flavorings. The market faces challenges from limited refrigeration infrastructure in some regions and established traditional dairy markets. However, growing urbanization and disposable incomes offer significant growth potential as consumers seek convenient, nutritious, and ethnically relevant savory yogurt options.
Top Countries Overview
The US savory yogurt market is nascent but growing. It lags Europe, driven by health conscious consumers seeking protein and probiotics. Innovation in flavors and formats, particularly savory dips and meal replacements, could boost its global market share. Awareness and distribution remain key challenges for wider adoption.
China is a key player in the global savoury yogurt market. Its large population and increasing demand for healthy snacks drive significant growth. Chinese consumers are embracing innovative flavors and textures, with local brands and international companies expanding their product offerings to cater to evolving tastes.
India is a growing player in the global savoury yogurt market. Domestic consumption is increasing driven by health consciousness and convenience. Traditional raita and modern savory yogurt blends are gaining popularity. Exports are also expanding with Indian flavors attracting international consumers. The market holds significant future potential.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts, particularly in supply chains for dairy and alternative proteins, significantly impact the savoury yogurt market. Trade disputes or regional instability can disrupt ingredient availability and pricing, affecting manufacturing costs and consumer prices. Regulatory environments concerning food safety, additives, and allergen labeling vary globally, creating market access challenges and influencing product development. Shifting consumer preferences towards healthier, protein rich, and convenient options, often driven by social media and health trends, are key demand drivers.
Macroeconomic factors like inflation and disposable income directly influence purchasing power for premium savory yogurt products. Economic downturns may lead consumers to opt for cheaper alternatives, while growth can boost demand. Currency fluctuations affect import costs for ingredients and export competitiveness. Investment in R&D for new flavors and healthier formulations, alongside marketing strategies targeting specific demographic segments, are crucial for market expansion.
Recent Developments
- March 2025
Chobani launched a new line of 'Savory Greek Yogurt Bowls' targeted at the lunch market. These bowls feature unique flavor combinations like roasted red pepper and feta, and spinach and artichoke, aiming to provide a healthier and convenient meal option.
- September 2024
Danone announced a strategic partnership with a major European supermarket chain to introduce a new private-label savory yogurt brand. This initiative aims to increase market penetration for savory yogurt in mainstream retail channels across several European countries, leveraging Danone's expertise in dairy production.
- February 2025
Biotiful Dairy expanded its 'Kefir + Protein' range with two new savory variants: 'Tomato & Basil' and 'Cucumber & Dill'. This move capitalizes on the growing demand for fermented foods with added protein benefits, offering consumers a versatile snack or light meal option.
- July 2024
Nestle acquired a significant stake in a promising plant-based savory yogurt startup based in Southeast Asia. This acquisition allows Nestle to diversify its portfolio within the rapidly expanding plant-based dairy alternative market, particularly in a region with high potential for savory flavors.
- November 2024
General Mills launched a marketing campaign across North America for its Yoplait brand, focusing on the versatility of savory yogurt as an ingredient in cooking. The campaign features celebrity chefs demonstrating recipes using Yoplait plain yogurt in savory dishes, aiming to educate consumers and drive broader adoption.
Key Players Analysis
The global savoury yogurt market is shaped by key players like Biotiful Dairy pioneering kefir-based options, Nestle and Danone leveraging their vast distribution networks and R&D for new flavor profiles. Stonyfield Farm and Chobani, while established in traditional yogurt, are expanding into savoury with organic and innovative ingredient formulations. General Mills and Yoplait are likely to enter or expand through acquisitions or brand extensions. Wallaby Organic offers a niche with grass-fed options, while Alpro might introduce plant-based savoury alternatives. Strategic initiatives include unique ingredient sourcing, advanced fermentation technologies, and appealing to health-conscious consumers seeking protein rich snacks. Market growth is driven by demand for convenient, healthy, and adventurous flavor experiences.
List of Key Companies:
- Biotiful Dairy
- Nestle
- Stonyfield Farm
- Danone
- General Mills
- Chobani
- Yoplait
- Wallaby Organic
- Alpro
- McConnell's Fine Ice Creams
- Fage
- Kefir Culture
- Aulait
- Laiterie de SaintDenis
- Unilever
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 14.8 Billion |
| Forecast Value (2035) | USD 27.5 Billion |
| CAGR (2026-2035) | 7.6% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Savoury Yogurt Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Savoury Yogurt Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 3: Global Savoury Yogurt Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 4: Global Savoury Yogurt Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 5: Global Savoury Yogurt Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Savoury Yogurt Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Savoury Yogurt Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 8: North America Savoury Yogurt Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 9: North America Savoury Yogurt Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 10: North America Savoury Yogurt Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Savoury Yogurt Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Savoury Yogurt Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 13: Europe Savoury Yogurt Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 14: Europe Savoury Yogurt Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 15: Europe Savoury Yogurt Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Savoury Yogurt Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Savoury Yogurt Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 18: Asia Pacific Savoury Yogurt Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 19: Asia Pacific Savoury Yogurt Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 20: Asia Pacific Savoury Yogurt Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Savoury Yogurt Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Savoury Yogurt Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 23: Latin America Savoury Yogurt Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 24: Latin America Savoury Yogurt Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 25: Latin America Savoury Yogurt Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Savoury Yogurt Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Savoury Yogurt Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 28: Middle East & Africa Savoury Yogurt Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 29: Middle East & Africa Savoury Yogurt Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 30: Middle East & Africa Savoury Yogurt Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
