
Global RFID Pet Microchip Market Insights, Size, and Forecast By Frequency (Low Frequency, High Frequency, Ultra High Frequency), By End Use (Pet Owners, Veterinary Clinics, Pet Shelters, Animal Control Agencies), By Application (Pet Registration, Animal Identification, Lost Pet Recovery, Breeding Management), By Chip Type (Standard Microchip, Biodegradable Microchip, Reusable Microchip), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global RFID Pet Microchip Market is projected to grow from USD 0.38 Billion in 2025 to USD 0.85 Billion by 2035, reflecting a compound annual growth rate of 8.7% from 2026 through 2035. This market encompasses the manufacturing, distribution, and adoption of radio-frequency identification microchips implanted in pets for identification and tracking purposes. The core function of these microchips is to provide a permanent and tamper-proof identification solution, greatly aiding in reuniting lost pets with their owners. Key market drivers include the increasing pet ownership globally, growing awareness among pet owners about the benefits of microchipping for pet safety, and the rising number of pet registration and identification mandates imposed by governments and animal welfare organizations worldwide. Furthermore, advancements in microchip technology, such as smaller sizes and improved scanning capabilities, are contributing to wider adoption. The market is segmented by Application, End Use, Frequency, and Chip Type, offering a granular view of its diverse landscape.
Global RFID Pet Microchip Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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Important trends shaping the market include the growing integration of microchip data with broader pet management platforms and apps, enhancing the convenience and efficacy of pet tracking. There's also a noticeable shift towards universal scanners and globally compliant microchip standards, reducing compatibility issues across different regions and chip manufacturers. However, market restraints exist, primarily stemming from the cost associated with microchipping services, which can be a deterrent for some pet owners, particularly in developing regions. Public misconceptions about the safety and necessity of microchips also pose a challenge, requiring continuous educational efforts from industry stakeholders and veterinarians. Despite these restraints, significant market opportunities lie in expanding into emerging economies with nascent pet care industries and a rising discretionary income among pet owners. Developing more affordable microchip solutions and enhancing public awareness campaigns through strategic partnerships with animal shelters and veterinary clinics present further avenues for growth.
North America stands as the dominant region in the global RFID Pet Microchip Market, driven by high rates of pet ownership, stringent pet identification regulations, and a well-established pet healthcare infrastructure. The region benefits from strong consumer awareness regarding pet safety and a proactive approach from animal welfare organizations in promoting microchipping. Conversely, Asia Pacific is projected to be the fastest-growing region, fueled by the rapidly increasing pet population, rising disposable incomes leading to greater expenditure on pet care, and evolving pet protection laws in countries like China and India. Key players in this competitive landscape include FECAVA, Allflex, Microchip Technology, Trovan, HomeAgain, BioTek, Avid Identification Systems, Smart Tag, PetLink, and Boehringer Ingelheim. These companies are actively engaged in strategic initiatives such as product innovation, geographical expansion, and collaborations with veterinary practices and animal welfare groups to solidify their market positions and cater to the evolving demands of pet owners globally.
Quick Stats
Market Size (2025):
USD 0.38 BillionProjected Market Size (2035):
USD 0.85 BillionLeading Segment:
Low Frequency (72.4% Share)Dominant Region (2025):
North America (38.2% Share)CAGR (2026-2035):
8.7%
What is RFID Pet Microchip?
An RFID pet microchip is a small, passive radio-frequency identification transponder embedded under an animal's skin, typically between the shoulder blades. It contains a unique identification number that links to the owner's contact information in a registration database. When scanned by a compatible reader, the microchip emits this ID number, allowing shelters, veterinarians, or animal control to identify lost pets and reunite them with their owners. It operates using electromagnetic fields for data transfer, requiring no internal power source, making it a durable and reliable permanent identification method crucial for pet recovery.
What are the Trends in Global RFID Pet Microchip Market
AI Powered Pet Identification Systems
Beyond Location Enhanced Pet Tracking
Integrated Veterinary Health Platforms
Sustainable Biocompatible Microchip Solutions
Smart City Pet Management Initiatives
AI Powered Pet Identification Systems
AI powered pet identification systems are revolutionizing the global RFID pet microchip market by enhancing accuracy and speed. Traditional RFID systems rely solely on scanning the embedded microchip for identification. The integration of artificial intelligence introduces advanced capabilities like facial recognition and biometric analysis of pets. This allows for a multi layered approach to identification, significantly improving reliability even if a microchip migrates or fails. These AI driven systems can also learn and adapt, recognizing individual pet characteristics over time. This innovation is driving the adoption of more sophisticated microchips capable of storing additional biometric data, moving beyond simple numerical identifiers. The trend focuses on creating more robust and user friendly identification methods for lost or stolen pets.
Beyond Location Enhanced Pet Tracking
Beyond Location Enhanced Pet Tracking signifies a significant evolution in the Global RFID Pet Microchip Market. Traditionally, these microchips primarily served for pet identification and recovery when a lost animal was scanned by a shelter or veterinarian. The "Beyond Location" trend leverages advanced RFID technology, often combined with GPS or other proximity sensing solutions, to offer real time or near real time location tracking of pets.
This enhanced capability provides pet owners with greater peace of mind, allowing them to monitor their pet's whereabouts even when outside their immediate vicinity. It moves beyond passive identification towards active monitoring, integrating features like geofencing alerts if a pet strays beyond a defined safe zone, and historical movement data. This functionality broadens the appeal of microchips, transforming them into comprehensive safety and management tools for beloved companions.
What are the Key Drivers Shaping the Global RFID Pet Microchip Market
Increasing Pet Ownership and Humanization Trends Globally
Growing Awareness and Adoption of Pet Identification for Safety and Recovery
Mandatory Microchipping Regulations and Initiatives by Governments and Animal Welfare Organizations
Technological Advancements and Miniaturization of RFID Microchips
Expansion of Veterinary Healthcare Infrastructure and Services
Increasing Pet Ownership and Humanization Trends Globally
A significant driver for the global RFID pet microchip market is the rising trend of pet ownership coupled with the increasing humanization of companion animals worldwide. As more households embrace pets, viewing them as integral family members, there is a growing desire among owners to ensure their safety, well being, and quick recovery should they become lost. This emotional bond translates into a greater willingness to invest in technologies like RFID microchips, which offer a reliable and permanent form of identification. The perception of pets as family members elevates the importance of every possible measure to protect them, making microchipping a primary consideration for responsible pet parents seeking peace of mind and enhanced security for their beloved companions.
Growing Awareness and Adoption of Pet Identification for Safety and Recovery
The increasing understanding among pet owners about the critical role of identification in protecting their companions is a significant market driver. As more people recognize the profound distress of a lost pet and the joy of a safe return, the adoption of RFID microchips is accelerating. Campaigns by animal welfare organizations, veterinarians, and local governments highlight the effectiveness of microchips in reuniting pets with their families. This growing awareness emphasizes microchips as a permanent, tamper proof solution compared to collars and tags which can be lost or removed. Consequently, pet owners are proactively choosing microchipping as an essential step in responsible pet ownership, bolstering demand across the globe.
Mandatory Microchipping Regulations and Initiatives by Governments and Animal Welfare Organizations
Governments and animal welfare organizations increasingly champion mandatory microchipping for pets. This driver stems from a desire to reduce stray animal populations, facilitate reunions between lost pets and their owners, and combat pet abandonment. Legislation requiring microchips ensures a unique, permanent identification for animals, making them easily traceable. Initiatives by animal welfare groups often include subsidized or free microchipping services, public awareness campaigns, and advocating for more stringent regulations. These concerted efforts create a substantial and consistent demand for RFID pet microchips as pet owners and breeders comply with regulations and embrace the benefits of permanent pet identification. This societal shift is a powerful engine for market growth.
Global RFID Pet Microchip Market Restraints
Lack of Standardized Global Infrastructure for RFID Pet Microchips
The absence of a universally accepted infrastructure poses a significant hurdle for the global RFID pet microchip market. Different regions and even countries within those regions often utilize varying microchip frequencies and scanner technologies. This fragmentation means a pet chipped in one country might not be scannable or traceable in another, leading to complications during international travel or if a pet is lost across borders. Shelters and veterinary clinics require a multitude of scanners to accommodate diverse chip types, increasing operational costs and complexity. This lack of interoperability discourages widespread adoption, as pet owners desire seamless identification regardless of location. The inability to guarantee universal readability diminishes the core value proposition of microchipping, limiting market growth and hindering the establishment of a truly interconnected global pet identification system.
High Initial Investment and Implementation Costs for Veterinary Clinics and Shelters
Veterinary clinics and animal shelters face a substantial hurdle with the high upfront expenses associated with adopting RFID pet microchip systems. This includes not only the cost of the microchips themselves but also the necessary scanning equipment, software integration, and staff training. For many smaller, independently owned clinics and non profit shelters, these initial capital outlays can be prohibitive. Budget constraints often force these organizations to prioritize immediate operational needs over long term technological investments. The perceived lack of immediate return on investment, coupled with already tight financial margins, makes it difficult to justify the significant expenditure. This financial barrier limits the widespread adoption of RFID technology despite its potential benefits for pet identification and recovery.
Global RFID Pet Microchip Market Opportunities
The Connected Pet: Leveraging RFID Microchips for Integrated Health, Safety, and Smart Ecosystems
The Connected Pet represents a transformative opportunity, leveraging RFID microchips beyond simple identification into integrated health, safety, and smart ecosystems. This evolution promises enhanced pet wellbeing and unparalleled owner convenience.
For health, microchips can seamlessly link to digital veterinary records, automate medication reminders, and integrate with smart home devices to monitor activity or feeding patterns, enabling proactive wellness management. Regarding safety, these chips move past basic reunion services, empowering smart pet doors, enabling advanced geo fencing through linked systems, and strengthening proof of ownership.
The core innovation lies in building comprehensive smart ecosystems where the microchip acts as a unique identifier, connecting pets to automated feeders, activity trackers, environmental sensors, and other internet of things devices. This integration fosters a data rich environment, offering unparalleled insights into pet behavior and health. This holistic approach revolutionizes pet care, creating new service models and driving growth by offering enhanced welfare and convenience.
Policy-Driven Growth: Expanding RFID Microchip Penetration through Legislative Mandates and Emerging Market Adoption
The opportunity centers on harnessing governmental legislative mandates to profoundly expand RFID pet microchip penetration globally. As national and regional authorities increasingly recognize the critical role of permanent pet identification for public health, animal welfare, and responsible ownership, they are enacting compulsory microchipping laws. These legislative pushes create an undeniable market demand, moving beyond voluntary adoption to mandated compliance. This top down approach guarantees a vast base of new users.
Emerging markets, particularly vibrant economies in Asia Pacific, present an immense untapped potential for this policy driven expansion. These regions are witnessing a surge in pet ownership and a growing awareness of pet safety, making them highly receptive to new regulations. By actively engaging with policymakers to advocate for universal microchipping and then capitalizing on the ensuing compliance needs, businesses can unlock significant growth. This strategic alignment of regulatory impetus with the burgeoning pet populations in these rapidly developing regions offers an unparalleled avenue for widespread microchip adoption and market expansion.
Global RFID Pet Microchip Market Segmentation Analysis
Key Market Segments
By Application
- •Pet Registration
- •Animal Identification
- •Lost Pet Recovery
- •Breeding Management
By End Use
- •Pet Owners
- •Veterinary Clinics
- •Pet Shelters
- •Animal Control Agencies
By Frequency
- •Low Frequency
- •High Frequency
- •Ultra High Frequency
By Chip Type
- •Standard Microchip
- •Biodegradable Microchip
- •Reusable Microchip
Segment Share By Application
Share, By Application, 2025 (%)
- Pet Registration
- Animal Identification
- Lost Pet Recovery
- Breeding Management

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Why is Low Frequency dominating the Global RFID Pet Microchip Market?
Low Frequency microchips hold a substantial majority share due to their proven reliability, cost effectiveness, and widespread compatibility with existing scanning infrastructure. Their long standing presence in the market has fostered significant trust among pet owners and veterinary professionals. This segment provides a robust and standardized solution for essential functions like pet registration and animal identification, cementing its position as the preferred choice across diverse end use environments.
What key application areas drive demand for RFID pet microchips?
Pet Registration and Animal Identification are fundamental applications propelling the RFID pet microchip market forward. These uses provide a permanent and tamperproof identification solution, crucial for tracking pets and complying with regulatory requirements. Lost Pet Recovery is another critical application, as microchips significantly improve the chances of reuniting lost pets with their owners, a benefit highly valued by both individual pet owners and animal welfare organizations.
How do various End Use segments influence the adoption of RFID pet microchips?
Pet Owners are the primary impetus for market growth, seeking enhanced safety and peace of mind for their animals through microchipping. Veterinary Clinics act as vital touchpoints, educating owners and performing implantations, thereby facilitating broad market penetration. Pet Shelters and Animal Control Agencies are crucial for managing animal populations and efficiently returning lost pets, relying heavily on microchip technology for their operational effectiveness.
What Regulatory and Policy Factors Shape the Global RFID Pet Microchip Market
The global RFID pet microchip market operates within a complex regulatory landscape primarily driven by pet welfare, identification, and international travel requirements. International Organization for Standardization ISO 11784 and ISO 11785 set global standards for transponder codes and reader protocols, ensuring interoperability across borders.
Many jurisdictions have implemented mandatory microchipping laws for dogs and cats, particularly in Europe including the UK and EU member states, to combat pet abandonment and facilitate owner reunification. The EU Pet Travel Scheme, for instance, mandates ISO compliant microchips for cross border animal movement. In other regions such as parts of North America and Asia Pacific, microchipping remains largely voluntary but is increasingly recommended by veterinarians and shelters.
National and regional databases exist to link microchip IDs to owner details, subject to data privacy regulations like GDPR in Europe. Compliance with these data protection laws is critical for market players handling sensitive owner information. Furthermore, product quality and biocompatibility are regulated by health authorities to ensure the safety of implanted devices. Policy trends indicate a move towards more standardized and mandatory chipping, bolstering market demand and shaping product development.
What New Technologies are Shaping Global RFID Pet Microchip Market?
Innovations are rapidly transforming the global RFID pet microchip market. Miniaturized chips featuring advanced biocompatible materials ensure safer, less invasive implantation and enhanced longevity. Emerging technologies focus on multi frequency compatibility, allowing seamless global identification across various reader standards. Increased read ranges, enabled by improved antenna designs, significantly boost scanner efficiency and retrieval success rates for lost pets.
A key development involves integrating smart sensor capabilities into microchips, providing real time biometric data like temperature or heart rate for proactive health monitoring. Furthermore, blockchain technology is being explored to create secure, immutable digital identity records linked to microchips, bolstering data integrity and preventing fraud. Near Field Communication NFC integration allows pet owners to scan chips with smartphones, streamlining registration and lost pet reporting. These advancements collectively enhance utility, security, and market adoption, propelling significant growth in the pet identification sector.
Global RFID Pet Microchip Market Regional Analysis
Global RFID Pet Microchip Market
Trends, by Region

North America Market
Revenue Share, 2025
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Dominant Region
North America · 38.2% share
North America demonstrates a strong leadership position in the global RFID Pet Microchip market, accounting for a significant 38.2% market share. This dominance is driven by several key factors. High pet ownership rates across the United States and Canada contribute substantially to demand. Furthermore, robust regulatory frameworks and proactive animal welfare organizations in these countries frequently mandate or heavily promote microchipping for identification and reunification purposes. Widespread veterinary adoption of microchipping technology, coupled with consumer awareness campaigns regarding its benefits, further solidify the region's prominent standing. Technological advancements from key manufacturers headquartered in North America also propel market growth and innovation. The developed healthcare infrastructure supports efficient implementation and widespread availability of microchip services.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific emerges as the fastest growing region in the global RFID Pet Microchip Market, projected to exhibit a robust CAGR of 9.2% during the forecast period of 2026 to 2035. This accelerated growth is primarily fueled by increasing pet ownership across developing economies within the region. Enhanced awareness regarding pet safety and identification among owners, coupled with supportive government initiatives promoting pet registration and welfare, are significant drivers. The rising adoption of advanced pet care technologies and a burgeoning veterinary infrastructure further contribute to the rapid expansion. Economic development and disposable income growth also empower pet owners to invest in microchipping solutions, positioning Asia Pacific at the forefront of market growth.
Top Countries Overview
The U.S. is a significant, growing market for RFID pet microchips, driven by increasing pet ownership and vet recommendations for identification. While facing competition from international manufacturers, U.S. companies are innovating with enhanced security and smaller chip sizes. Regulatory acceptance and rising awareness among pet owners solidify its key position in the global market.
China dominates the global RFID pet microchip market as a leading manufacturer and exporter. Its companies leverage cost-effective production and advanced technology to supply a vast portion of the world's pet microchips. This strong manufacturing base and increasing domestic pet ownership further solidifies its influential position, driving market expansion and innovation in the sector.
India is a growing market for RFID pet microchips, driven by rising pet ownership and awareness. While the market is still developing, it presents significant potential due to increasing focus on pet safety and identification. Local manufacturing and import of chips are both prevalent, with a strong demand for reliable and cost-effective solutions. International players also eye India's burgeoning pet industry.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical stability in key manufacturing hubs like Southeast Asia impacts RFID chip production. Trade tensions, particularly between the US and China, could disrupt supply chains and increase component costs for transponders. Regulatory changes regarding pet identification and tracking in different regions, potentially driven by zoonotic disease concerns or animal welfare, significantly influence market adoption. Geopolitical alliances or trade blocs might foster regional manufacturing and distribution, affecting market fragmentation and competition.
Macroeconomic conditions directly impact discretionary spending on pet care, including microchipping. Economic downturns or inflation could dampen consumer demand, while robust economic growth in emerging markets might fuel expansion. Exchange rate fluctuations affect import costs for components and export competitiveness. Interest rate changes influence investment in R&D for advanced microchip technologies and capital expenditure for manufacturing facilities. The global economic outlook for pet ownership and welfare initiatives will be crucial.
Recent Developments
- March 2025
Microchip Technology announced a strategic initiative to develop a new generation of low-power RFID transponders specifically optimized for pet identification. This move aims to extend battery life in external readers and improve read range in various environments.
- April 2025
A significant partnership was formed between Boehringer Ingelheim and PetLink to integrate pet microchip registration directly into veterinary practice management software. This collaboration streamlines the registration process for pet owners and ensures higher accuracy of data.
- February 2025
Avid Identification Systems launched a new product line of 'smart' pet microchips incorporating a temperature sensing capability. This innovation allows veterinarians to passively monitor a pet's body temperature during routine scans without additional invasive procedures.
- January 2025
FECAVA (Federation of European Companion Animal Veterinary Associations) initiated a continent-wide awareness campaign promoting the universal ISO standard for pet microchips. The campaign aims to educate pet owners and veterinarians on the importance of compliant microchips for international travel and cross-border pet recovery.
- May 2025
HomeAgain acquired Smart Tag, a smaller but innovative player in the pet identification and recovery market. This acquisition expands HomeAgain's reach in North America and integrates Smart Tag's advanced online pet profile management features into its existing services.
Key Players Analysis
Leading the Global RFID Pet Microchip Market are key players like Microchip Technology and Avid Identification Systems, providing the core microchip technology essential for pet identification. Companies such as Allflex, Trovan, and Smart Tag focus on the manufacturing and distribution of these microchips, often incorporating advanced RFID technologies for improved readability and reliability. Strategic initiatives include expanding into emerging markets and developing more compact, injectable microchips. PetLink and HomeAgain offer crucial registration and recovery services, connecting lost pets with their owners. FECAVA provides veterinary insights influencing product development, while Boehringer Ingelheim, though a pharmaceutical company, may contribute through distribution channels or pet health initiatives that integrate microchipping. BioTek and other equipment manufacturers provide the readers and scanners necessary for veterinarians and shelters, ensuring the entire system functions effectively. Market growth is driven by increasing pet ownership, stricter pet identification regulations, and consumer demand for enhanced pet safety.
List of Key Companies:
- FECAVA
- Allflex
- Microchip Technology
- Trovan
- HomeAgain
- BioTek
- Avid Identification Systems
- Smart Tag
- PetLink
- Boehringer Ingelheim
- Idexx Laboratories
- ScheringPlough
- Mikrochip
- Datamars
- Merial
- Nedap
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 0.38 Billion |
| Forecast Value (2035) | USD 0.85 Billion |
| CAGR (2026-2035) | 8.7% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global RFID Pet Microchip Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 2: Global RFID Pet Microchip Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 3: Global RFID Pet Microchip Market Revenue (USD billion) Forecast, by Frequency, 2020-2035
Table 4: Global RFID Pet Microchip Market Revenue (USD billion) Forecast, by Chip Type, 2020-2035
Table 5: Global RFID Pet Microchip Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 7: North America RFID Pet Microchip Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 8: North America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Frequency, 2020-2035
Table 9: North America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Chip Type, 2020-2035
Table 10: North America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe RFID Pet Microchip Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 12: Europe RFID Pet Microchip Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 13: Europe RFID Pet Microchip Market Revenue (USD billion) Forecast, by Frequency, 2020-2035
Table 14: Europe RFID Pet Microchip Market Revenue (USD billion) Forecast, by Chip Type, 2020-2035
Table 15: Europe RFID Pet Microchip Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific RFID Pet Microchip Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 17: Asia Pacific RFID Pet Microchip Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 18: Asia Pacific RFID Pet Microchip Market Revenue (USD billion) Forecast, by Frequency, 2020-2035
Table 19: Asia Pacific RFID Pet Microchip Market Revenue (USD billion) Forecast, by Chip Type, 2020-2035
Table 20: Asia Pacific RFID Pet Microchip Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 22: Latin America RFID Pet Microchip Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 23: Latin America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Frequency, 2020-2035
Table 24: Latin America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Chip Type, 2020-2035
Table 25: Latin America RFID Pet Microchip Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa RFID Pet Microchip Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 27: Middle East & Africa RFID Pet Microchip Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 28: Middle East & Africa RFID Pet Microchip Market Revenue (USD billion) Forecast, by Frequency, 2020-2035
Table 29: Middle East & Africa RFID Pet Microchip Market Revenue (USD billion) Forecast, by Chip Type, 2020-2035
Table 30: Middle East & Africa RFID Pet Microchip Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
