
Global Probiotic Fermented Milk Sales Market Insights, Size, and Forecast By Packaging Type (Plastic Bottles, Glass Bottles, Tetra Pak, Pouches, Cups), By Fat Content (Low Fat, Non-Fat, Full Fat, Reduced Fat), By Product Type (Drinkable Yogurt, Yogurt Drinks, Kefir, Cultured Milk, Probiotic Cream), By Distribution Channel (Supermarkets, Health Food Stores, Online Retail, Convenience Stores, Specialty Stores), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Probiotic Fermented Milk Sales Market is projected to grow from USD 68.5 Billion in 2025 to USD 141.2 Billion by 2035, reflecting a compound annual growth rate of 6.8% from 2026 through 2035. This market encompasses a wide array of dairy products enriched with live microorganisms, primarily bacteria, which confer health benefits when consumed in adequate amounts. These products include yogurts, kefir, and other cultured milk beverages. The increasing consumer awareness regarding gut health, digestive well-being, and the immune system’s vital link to the microbiome is a primary driver for market expansion. Furthermore, the rising prevalence of digestive disorders and lifestyle related diseases is propelling demand for functional foods like probiotic fermented milk. Technological advancements in fermentation processes and new strain development are also contributing to market growth by enhancing product efficacy and shelf life. However, challenges such as the high cost of R&D, stringent regulatory approvals for health claims, and the cold chain logistics required for maintaining probiotic viability can act as restraints. The market also faces competition from other functional food categories and plant-based alternatives.
Global Probiotic Fermented Milk Sales Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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A key trend observed in the market is the increasing diversification of product offerings, with manufacturers introducing innovative flavors, fat content variations, and additions of prebiotics to create synbiotic products. The convenience factor of drinkable yogurt, which holds the leading segment share, further underscores the demand for on-the-go functional foods. Opportunities abound in catering to specific demographic needs, such as products targeting children’s gut health or those fortified with additional vitamins and minerals for senior citizens. Expanding into emerging markets with lower probiotic penetration and educating consumers on the long-term benefits of consistent consumption present significant growth avenues. Strategic partnerships between dairy companies and probiotic ingredient suppliers are also becoming more prevalent, aimed at developing novel products and improving existing formulations. The market is also seeing a shift towards more sustainable packaging solutions, aligning with broader consumer environmental concerns.
Asia Pacific stands out as the dominant region in the global probiotic fermented milk sales market, driven by a large consumer base, increasing disposable incomes, and a cultural predisposition towards traditional fermented foods. This region is also identified as the fastest growing, fueled by rapid urbanization, Westernization of diets, and a rising awareness of health and wellness benefits, particularly in countries like China and India. Key players such as Yakult Honsha, PepsiCo, Lactalis, General Mills, FrieslandCampina, Danone, Fage, Danone North America, Queen's Protein, and BioCare Copenhagen are actively expanding their product portfolios and distribution networks. Their strategies often involve heavy investment in R&D to develop new probiotic strains with enhanced benefits, aggressive marketing campaigns to educate consumers, and strategic acquisitions to consolidate market share. These companies are also focusing on optimizing their supply chains to ensure product freshness and efficacy, crucial for maintaining consumer trust in the probiotic fermented milk category.
Quick Stats
Market Size (2025):
USD 68.5 BillionProjected Market Size (2035):
USD 141.2 BillionLeading Segment:
Drinkable Yogurt (42.5% Share)Dominant Region (2025):
Asia Pacific (41.2% Share)CAGR (2026-2035):
6.8%
What is Probiotic Fermented Milk Sales?
Probiotic fermented milk sales represent the commercial exchange of dairy products enhanced with live beneficial microorganisms. This topic encompasses the entire transactional process from manufacturer to consumer for items like yogurt and kefir that contain probiotics. Its core concept involves meeting consumer demand for health-promoting foods, specifically those targeting digestive wellness through microbial supplementation. Significance lies in providing a measurable indicator of market acceptance for functional foods and showcasing the economic impact of health and wellness trends within the dairy sector. Applications include market analysis, product development strategies, and understanding consumer behavior related to health-conscious food choices, directly reflecting public engagement with probiotic products.
What are the Trends in Global Probiotic Fermented Milk Sales Market
Personalized Probiotic Blends Reshaping Consumer Choices
Plant Based Fermented Milk Innovations Soaring
Next Gen Prebiotic Synbiotic Combinations Driving Growth
Gut Brain Axis Focus Boosting Functional Benefits
Personalized Probiotic Blends Reshaping Consumer Choices
Consumers are increasingly seeking probiotic fermented milk products tailored to their individual health needs. Personalized blends, often determined by gut microbiome analysis, are becoming a significant differentiator. This trend emphasizes bespoke wellness solutions, moving away from generic products and driving consumer preference for precise, scientifically backed formulations in the global market.
Plant Based Fermented Milk Innovations Soaring
Plant based fermented milk innovations are rapidly increasing due to growing consumer demand for dairy free and health conscious options. Manufacturers are introducing diverse plant based sources like oats, almonds, and coconuts, leveraging fermentation to enhance flavor, texture, and probiotic content. This addresses lactose intolerance and vegan lifestyles while expanding probiotic product diversity within the global market.
Next Gen Prebiotic Synbiotic Combinations Driving Growth
Consumers are increasingly seeking advanced gut health solutions. Next generation prebiotics and synbiotics, combining beneficial bacteria with fibers that nourish them, are emerging. These sophisticated combinations offer enhanced efficacy and target specific health concerns, moving beyond basic probiotic offerings. This innovation and scientific backing are significantly fueling growth in the global probiotic fermented milk sector.
Gut Brain Axis Focus Boosting Functional Benefits
Consumers increasingly seek probiotics in fermented milk for targeted gut brain axis support. This focus is shifting beyond general digestive health, emphasizing functional benefits like mood enhancement and stress reduction. Brands are innovating products specifically designed to leverage this connection, offering formulations that actively promote cognitive and emotional well being through specialized probiotic strains, driving sales growth within the global market.
What are the Key Drivers Shaping the Global Probiotic Fermented Milk Sales Market
Rising Consumer Health Awareness and Wellness Trends
Innovation in Product Formulations and Flavor Profiles
Expansion of Distribution Channels and Retail Presence
Scientific Advancements and Regulatory Support for Probiotics
Rising Consumer Health Awareness and Wellness Trends
Consumers increasingly prioritize holistic well-being, driving demand for products supporting a healthy lifestyle. This heightened awareness of digestive health, immunity, and mental wellness fuels the adoption of probiotic fermented milk. Probiotic benefits, like improved gut flora and enhanced immunity, resonate with health conscious individuals seeking preventative and restorative solutions. This trend significantly propels market expansion.
Innovation in Product Formulations and Flavor Profiles
Consumers seek novel probiotic experiences beyond traditional offerings. Manufacturers are investing in diverse fruit blends, exotic spices, and indulgent dessert inspired flavors to attract a broader demographic. This expands consumer appeal and fuels market growth by making probiotic fermented milk more appealing and enjoyable, encouraging repeat purchases and new consumer adoption.
Expansion of Distribution Channels and Retail Presence
Widespread availability of probiotic fermented milk products drives sales. Expanding distribution through supermarkets, convenience stores, and online platforms reaches more consumers. Increased retail presence in diverse geographic regions and emerging markets boosts product visibility and accessibility. This broadens the customer base, making these health oriented beverages easier to find and purchase, ultimately increasing market penetration and sales volumes.
Scientific Advancements and Regulatory Support for Probiotics
Scientific advancements continually deepen understanding of probiotic benefits and mechanisms. This research fuels innovation in product development, leading to more effective and targeted probiotic strains. Simultaneously, supportive regulatory frameworks are emerging, providing clear guidelines for probiotic claims and safety. These two forces combined bolster consumer confidence and broaden market access for probiotic fermented milk products globally.
Global Probiotic Fermented Milk Sales Market Restraints
Regulatory Hurdles and Labeling Complexity in Probiotic Fermented Milk Market
Navigating diverse and evolving probiotic health claims across countries presents a significant challenge. Manufacturers face complex, country specific labeling regulations, hindering consistent product messaging and market expansion. This regulatory labyrinth complicates new product development and market entry, increasing compliance costs and delaying product availability. Harmonization of these rules remains a critical hurdle for global growth.
Intense Competition and Price Sensitivity in Global Probiotic Fermented Milk Sales
The global probiotic fermented milk market faces significant challenges due to intense competition. Numerous players vie for consumer attention, leading to a highly price sensitive environment. This compels companies to maintain competitive pricing strategies, which can erode profit margins and limit investment in innovation and marketing. New entrants also struggle to differentiate themselves, making sustained growth difficult amidst the crowded landscape and consumer focus on affordability over premium pricing.
Global Probiotic Fermented Milk Sales Market Opportunities
Targeting Mental Wellness: Probiotic Fermented Milk Innovations for Stress and Mood Support
The global probiotic fermented milk market offers a strong opportunity to address mental wellness needs. Growing consumer awareness of the gut brain axis fuels demand for innovative products that support stress and mood. By incorporating specific probiotic strains, fermented milk can provide targeted benefits for emotional wellbeing and cognitive function. This allows companies to capture a significant share in regions like Asia Pacific, where lifestyle changes drive interest in functional foods extending beyond traditional digestive health. Developing specialized, scientifically backed offerings is key to success.
Plant-Based Probiotic Fermented Milks: Capturing the Vegan and Dairy-Free Consumer Segments
Plant-based probiotic fermented milks offer a prime opportunity to capture the rapidly expanding vegan and dairy-free consumer segments globally. This innovation directly addresses evolving dietary preferences and health consciousness, attracting individuals seeking gut health benefits without dairy. By developing diverse plant-based formulations, companies can significantly expand their market reach, especially leveraging high growth regions like Asia Pacific. This strategy allows for substantial market share gains and fulfills a crucial demand for inclusive, functional food options, driving future category expansion and consumer loyalty.
Global Probiotic Fermented Milk Sales Market Segmentation Analysis
Key Market Segments
By Product Type
- •Drinkable Yogurt
- •Yogurt Drinks
- •Kefir
- •Cultured Milk
- •Probiotic Cream
By Packaging Type
- •Plastic Bottles
- •Glass Bottles
- •Tetra Pak
- •Pouches
- •Cups
By Distribution Channel
- •Supermarkets
- •Health Food Stores
- •Online Retail
- •Convenience Stores
- •Specialty Stores
By Fat Content
- •Low Fat
- •Non-Fat
- •Full Fat
- •Reduced Fat
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Drinkable Yogurt
- Yogurt Drinks
- Cultured Milk
- Kefir
- Probiotic Cream

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Why is Drinkable Yogurt dominating the Global Probiotic Fermented Milk Sales Market?
Drinkable Yogurt commands the largest share due to its unparalleled convenience and versatile consumption patterns. Its ready to drink format perfectly fits modern busy lifestyles, making it an ideal choice for breakfast, snacks, or a quick nutritional boost. The wide array of flavors and the perceived health benefits from probiotics have significantly expanded its consumer base, from children to adults, solidifying its position as the market leader.
How do distribution channels influence the accessibility of probiotic fermented milk products?
Supermarkets play a pivotal role, acting as the primary point of sale for the majority of probiotic fermented milk products due to their extensive reach and daily shopping habits. They offer a vast selection of brands and product types, ensuring broad consumer access. Online retail is rapidly gaining traction, catering to consumers seeking convenience and home delivery, while health food stores appeal to a niche market prioritizing organic or specialized health focused options.
What consumer preferences drive trends across the fat content segments?
Consumer preferences in fat content are significantly shaped by prevailing health trends and dietary concerns. Low Fat and Non Fat options appeal strongly to health conscious individuals focused on calorie control and weight management, reflecting a global shift towards lighter, healthier food choices. However, Full Fat and Reduced Fat varieties continue to attract consumers prioritizing taste, satiety, and traditional dairy experiences, ensuring a diverse market catering to varied dietary needs and preferences.
What Regulatory and Policy Factors Shape the Global Probiotic Fermented Milk Sales Market
The global probiotic fermented milk market navigates diverse regulatory landscapes. Europe employs a strict health claims regime under EFSA, limiting probiotic specific claims due to scientific substantiation challenges. Conversely, the United States allows structure function claims without premarket approval, provided they are truthful and not misleading. Asia Pacific regions like Japan have established Foods for Specified Health Uses FOSHU systems, while others are developing similar frameworks balancing innovation and consumer protection. Regulations globally focus on ingredient safety, manufacturing standards, and accurate labeling to prevent misleading assertions. Harmonization remains a challenge, impacting product development and market entry strategies for manufacturers aiming for international distribution. These policies dictate consumer trust and market growth.
What New Technologies are Shaping Global Probiotic Fermented Milk Sales Market?
Innovations in probiotic fermented milk sales center on next generation strains offering enhanced gut health benefits and targeted applications. Emerging technologies include advanced microencapsulation ensuring probiotic viability through digestion. Plant based alternatives featuring diverse live cultures are rapidly expanding, addressing dietary preferences and sustainability. Precision fermentation is optimizing production for higher efficacy and novel flavor profiles. Personalized nutrition, driven by microbiome analysis, is tailoring probiotic recommendations, creating bespoke product lines. Shelf life extension via novel preservation methods and sustainable packaging solutions are also critical. Manufacturers are leveraging AI for ingredient optimization and consumer trend prediction, fostering continuous product development and market expansion across various demographics seeking functional dairy and non dairy options.
Global Probiotic Fermented Milk Sales Market Regional Analysis
Global Probiotic Fermented Milk Sales Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
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North America is a key region in the probiotic fermented milk market, driven by increasing consumer awareness of digestive health and a growing demand for functional foods. The U.S. and Canada lead the market, with robust sales in both traditional and innovative product categories. Lactose-free and plant-based probiotic options are gaining traction, reflecting health trends and dietary preferences. Strategic partnerships between food manufacturers and health organizations are further boosting market growth through consumer education and product promotion. Innovation in flavors and packaging, coupled with strong marketing campaigns, will continue to fuel the region's expansion.
Western Europe dominates the probiotic fermented milk market due to high consumer awareness of gut health benefits and established distribution networks in countries like Germany, France, and the UK. Product innovation, particularly in plant-based and low-sugar options, fuels growth. Eastern Europe is experiencing rapid expansion, driven by increasing disposable incomes and rising health consciousness. However, price sensitivity remains a factor. Southern Europe shows steady growth with traditional dairy consumption. Northern Europe exhibits strong demand for functional foods, with Scandinavia leading in product adoption and premium offerings. Regulatory landscapes and varying dietary preferences significantly shape regional market dynamics.
The Asia Pacific region dominates the global probiotic fermented milk sales market, holding a substantial 41.2% share. This leadership is further solidified by its position as the fastest-growing region, exhibiting an impressive Compound Annual Growth Rate (CAGR) of 9.2%. The robust growth is fueled by increasing consumer awareness regarding gut health, rising disposable incomes, and the expanding availability of diverse probiotic products across key markets like China, Japan, and South Korea. Local players and international brands are actively innovating to cater to evolving consumer preferences, ensuring continued strong performance and market expansion within the region.
Latin America exhibits dynamic growth in probiotic fermented milk sales. Brazil leads with strong consumer awareness and local dairy innovation. Mexico follows, driven by health trends and product accessibility, particularly in urban centers. Argentina shows steady expansion, influenced by traditional dairy consumption and increasing health consciousness. Chile's market is maturing, with premium and functional products gaining traction. Colombia and Peru are emerging rapidly, fueled by rising disposable incomes and expanding retail networks. Overall, the region is characterized by increasing health-awareness, diverse product offerings tailored to local tastes, and robust investment from both international and domestic players, ensuring continued market expansion.
Middle East & Africa (MEA) probiotic fermented milk sales are experiencing robust growth, driven by increasing health awareness and rising disposable incomes. The UAE and Saudi Arabia lead the MEA market, with consumers seeking gut-health benefits and dairy alternatives. Nigeria and South Africa exhibit high potential, propelled by urbanization and changing dietary patterns. Challenges include limited cold chain infrastructure in some regions and competition from traditional fermented milk products. However, increasing product diversification, including sugar-free and fortified options, and expanding distribution channels, particularly through modern retail and e-commerce, are fostering market expansion. Localized flavors and affordable packaging further enhance regional market penetration.
Top Countries Overview
The US is a key player in global probiotic fermented milk sales, experiencing robust growth. Consumers increasingly prioritize gut health, driving demand for innovative and diverse probiotic dairy options, solidifying its significant market position.
China dominates the global probiotic fermented milk market, fueled by rising health consciousness and increased disposable incomes. Local players lead with tailored products, while international brands expand their presence. The market shows robust growth, driven by innovation and new product development to meet diverse consumer demands.
India's market for probiotic fermented milk is booming. Factors include rising health awareness, disposable incomes, and the growing demand for functional foods. Domestic players are expanding, while international brands are entering, offering diverse products. The market's growth trajectory remains strong, driven by evolving consumer preferences and innovative product development in the dairy sector.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts, particularly trade tensions and food safety regulations, significantly impact probiotic fermented milk sales. Countries aligning with stricter import standards or engaging in food diplomacy can create market access barriers or opportunities. Regional instability may disrupt supply chains for dairy inputs or packaging, affecting production and distribution efficiency.
Macroeconomic factors, including inflation and consumer purchasing power, directly influence demand. Economic downturns may see consumers trade down from premium probiotic products. Government subsidies for dairy or health initiatives can boost sales, while currency fluctuations impact import costs and export competitiveness. Evolving health consciousness and discretionary income are key drivers.
Recent Developments
- March 2025
Danone North America announced a strategic partnership with BioCare Copenhagen to co-develop a new line of advanced probiotic strains specifically for dairy applications. This collaboration aims to enhance the efficacy and stability of probiotics in fermented milk products, targeting a more diverse consumer base seeking specialized gut health solutions.
- September 2024
Yakult Honsha launched a new premium fermented milk drink, 'Yakult Gold Pro,' in several Asian and European markets. This new product features a higher concentration of their proprietary Lactobacillus casei strain and additional vitamins, aiming to capture the growing demand for functional and premium health beverages.
- November 2024
FrieslandCampina acquired a significant stake in Queen's Protein, a rising player known for its innovative plant-based fermented protein drinks. This strategic investment allows FrieslandCampina to expand its portfolio into the rapidly growing plant-based fermented milk alternative sector, leveraging Queen's Protein's R&D capabilities and market presence.
- February 2025
PepsiCo introduced 'GUT-Aid,' a new range of probiotic fermented milk drinks focused on digestive comfort and immunity, initially launched in North America. This product line utilizes unique fermentation processes and includes diverse probiotic blends, signaling PepsiCo's continued push into the health and wellness beverage market.
- April 2025
General Mills announced a global strategic initiative to invest heavily in sustainable sourcing and production practices for its fermented milk division, including its Yoplait and Liberte brands. This initiative involves working with dairy farmers to reduce carbon footprint and implementing eco-friendly packaging solutions, responding to increasing consumer demand for sustainable products.
Key Players Analysis
Yakult Honsha pioneered the market with their unique LcS strain, driving growth through widespread consumer education. PepsiCo and Lactalis leverage vast distribution networks and diverse product portfolios, including brands like Activia and Chobani from Danone North America, to reach mass markets. General Mills and FrieslandCampina focus on product innovation and functional benefits, often incorporating new probiotic strains and fermentation techniques. Strategic initiatives include acquisitions, like Danone's purchase of WhiteWave, and expanding into new demographics. Companies like Fage emphasize premiumization and natural ingredients, while BioCare Copenhagen and Queen's Protein contribute to ingredient and formulation advancements, pushing the boundaries of probiotic efficacy and delivery methods.
List of Key Companies:
- Yakult Honsha
- PepsiCo
- Lactalis
- General Mills
- FrieslandCampina
- Danone
- Fage
- Danone North America
- Queen's Protein
- BioCare Copenhagen
- Stonyfield Farm
- Kraft Heinz
- Chobani
- Arla Foods
- Nestle
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 68.5 Billion |
| Forecast Value (2035) | USD 141.2 Billion |
| CAGR (2026-2035) | 6.8% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 3: Global Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 4: Global Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Fat Content, 2020-2035
Table 5: Global Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 8: North America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 9: North America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Fat Content, 2020-2035
Table 10: North America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 13: Europe Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 14: Europe Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Fat Content, 2020-2035
Table 15: Europe Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 18: Asia Pacific Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 19: Asia Pacific Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Fat Content, 2020-2035
Table 20: Asia Pacific Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 23: Latin America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 24: Latin America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Fat Content, 2020-2035
Table 25: Latin America Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 28: Middle East & Africa Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 29: Middle East & Africa Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Fat Content, 2020-2035
Table 30: Middle East & Africa Probiotic Fermented Milk Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
