Global Printer and MFP Market Insights, Size, and Forecast By End Use (Home, Small Office, Corporate, Educational Institutions, Government), By Technology (Inkjet, Laser, Dot Matrix, Thermal, LED), By Type (Single Function Printers, Multifunction Printers, Commercial Printers, Portable Printers), By Print Format (Color Printing, Monochrome Printing, Duplex Printing), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Printer and MFP Market is projected to grow from USD 48.7 Billion in 2025 to USD 61.2 Billion by 2035, reflecting a compound annual growth rate of 4.2% from 2026 through 2035. The market encompasses the manufacturing, distribution, and sales of various printing devices, including single-function printers and multifunction printers (MFPs), along with associated consumables and services. This broad market caters to diverse end users, from individual consumers and small businesses to large enterprises and industrial applications. Key market drivers include the ongoing digital transformation across industries, necessitating robust printing solutions for documentation and archival purposes, and the increasing demand for advanced features such as enhanced security, mobile printing capabilities, and cloud integration. Furthermore, the rising adoption of hybrid work models continues to fuel demand for efficient home office printing solutions and sophisticated office equipment. However, the market faces restraints from the growing trend towards digitalization and paperless initiatives, particularly in mature economies, and the environmental concerns associated with print waste. Opportunities arise from the continuous innovation in printing technologies, including advancements in inkjet and laser printing, the expansion of 3D printing applications, and the increasing demand for managed print services that offer cost optimization and improved efficiency.
Global Printer and MFP Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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The market is significantly influenced by important trends such as the increasing integration of artificial intelligence (AI) and machine learning (ML) for predictive maintenance and optimized print workflows. The shift towards subscription-based models for printer hardware and consumables, offering greater flexibility and predictable costs for businesses, is another prominent trend. Furthermore, a growing emphasis on sustainable printing solutions, including energy-efficient devices and recyclable consumables, is shaping product development and consumer preferences. Multifunction Printers (MFPs) represent the leading segment within the market, holding a substantial share due to their comprehensive capabilities, including printing, scanning, copying, and faxing, all within a single device. This consolidation of functions offers significant cost savings and space efficiency for businesses of all sizes, making MFPs an indispensable tool for modern offices. The convenience and versatility of MFPs continue to drive their adoption across various end-use sectors, including corporate offices, educational institutions, and healthcare facilities.
Geographically, Asia Pacific stands as the dominant region in the global printer and MFP market. This dominance is primarily attributed to rapid industrialization, burgeoning economic growth, and a large population base that drives significant demand across commercial, industrial, and consumer sectors. The region's expanding IT infrastructure and increasing adoption of digital technologies further contribute to its leading position. Conversely, the Middle East and Africa region is emerging as the fastest-growing market. This accelerated growth is fueled by increasing foreign investments, rapid urbanization, and a strong push for digital transformation initiatives across various industries, coupled with a relatively lower market penetration compared to developed regions. Key players such as Canon Inc., HP Inc., Ricoh Company, Konica Minolta, and Xerox Corporation are actively engaged in competitive strategies including product innovation, strategic partnerships, and mergers and acquisitions to expand their market reach and maintain their leadership positions. These companies focus on developing advanced features, enhancing cybersecurity, and offering comprehensive service packages to cater to evolving customer needs and capitalize on emerging opportunities.
Quick Stats
Market Size (2025):
USD 48.7 BillionProjected Market Size (2035):
USD 61.2 BillionLeading Segment:
Multifunction Printers (62.8% Share)Dominant Region (2025):
Asia Pacific (38.7% Share)CAGR (2026-2035):
4.2%
What is Printer and MFP?
Printer and MFP refers to the physical output devices for digital information. A printer is primarily designed to create hard copies of text and images from a computer or other digital source. An MFP, or Multifunction Printer, expands on this by integrating additional functionalities such as scanning, copying, and often faxing into a single machine. These devices are essential tools for individuals and businesses, enabling documentation, communication, and archival of information in tangible form, bridging the gap between digital data and physical paperwork across various sectors from home offices to large enterprises. They facilitate productivity and information sharing.
What are the Trends in Global Printer and MFP Market
Smart Office Ecosystem Integration
Circular Economy Driven Print Solutions
Hyper Personalized Printing on Demand
Edge AI for Enhanced Document Security
Subscription Models for Device and Service
Smart Office Ecosystem Integration
Smart Office Ecosystem Integration is a key trend transforming the global printer and MFP market. Businesses are moving beyond standalone printing devices, demanding that their printers and multifunction peripherals seamlessly integrate into broader smart office environments. This involves devices connecting with various office applications, cloud platforms, and other smart technologies like room booking systems or visitor management.
Printers and MFPs are becoming essential nodes in these connected ecosystems. They are no longer just output devices but smart hubs capable of scanning to workflows, managing documents digitally, and even triggering automated tasks within the smart office. This integration enhances productivity, streamlines operations, and provides a unified experience, making the office more intelligent and efficient. The focus is on creating a cohesive technological landscape where every device contributes to a more connected and automated workspace.
Circular Economy Driven Print Solutions
The printer and MFP market is increasingly embracing circular economy principles. This trend involves designing print solutions for extended lifecycles, reducing waste, and maximizing resource utilization. Manufacturers are focusing on products built for easy repairability, upgradability, and eventual remanufacturing or responsible recycling. This includes developing printers with modular components, using sustainable materials, and optimizing ink and toner cartridge collection and refurbishment programs. Furthermore, the trend extends to services, with providers offering managed print solutions that prioritize resource efficiency, minimize paper consumption, and track environmental impact. This shift represents a commitment to reducing the ecological footprint of printing through innovative product design, responsible resource management, and a focus on circular material flows throughout the entire product lifecycle.
What are the Key Drivers Shaping the Global Printer and MFP Market
Hybrid Work Model Adoption & Decentralized Printing Needs
Evolution of Digital Transformation & Document Management
Advancements in Printer Technology & Sustainability Features
Growth of Specialized Printing Applications & Vertical Markets
Expansion of Managed Print Services (MPS) & Subscription Models
Hybrid Work Model Adoption & Decentralized Printing Needs
The shift towards hybrid work models significantly drives printer and MFP market growth. As employees divide time between corporate offices and home settings, the demand for decentralized printing solutions escalates. Businesses are equipping remote workers with personal printers or smaller multifunction devices to maintain productivity and access essential documents from anywhere. This decentralization moves away from large central office printers towards a distributed fleet of smaller, more numerous devices. Employees need reliable printing capabilities at their home offices for reports, contracts, and various administrative tasks. This fundamental change in work structure directly translates into increased purchases of printers and MFPs for individual use, expanding the market beyond traditional corporate deployments.
Evolution of Digital Transformation & Document Management
The evolution of digital transformation fundamentally reshapes the global printer and MFP market. Organizations increasingly prioritize streamlined digital workflows over paper intensive processes. This shift necessitates integrated document management solutions that bridge physical and digital information. Modern businesses demand smart MFPs capable of scanning directly into cloud repositories executing optical character recognition and facilitating secure document sharing. As companies embrace remote work and hybrid models the need for efficient digital document capture and distribution escalates. Printers and MFPs are no longer just output devices they are crucial gateways in a comprehensive digital ecosystem enabling efficient information flow enhanced productivity and reduced operational costs. Their role evolves to support seamless integration within evolving enterprise content management strategies.
Advancements in Printer Technology & Sustainability Features
Innovations in printer technology, such as improved print quality, faster speeds, and wireless connectivity, are fueling market expansion. Manufacturers are integrating advanced features like enhanced security protocols and user friendly interfaces, making devices more appealing to both individual and business consumers. Concurrently, a strong focus on sustainability is driving the development of eco friendly printers. This includes machines utilizing recycled materials, employing energy efficient designs, and supporting refillable ink systems or toner cartridges with reduced plastic. The increasing demand for printers that offer both cutting edge performance and a minimal environmental footprint is a significant catalyst for growth in the global printer and MFP market.
Global Printer and MFP Market Restraints
Supply Chain Disruptions and Component Shortages Limit Production Capacity
The global printer and MFP market faces significant headwinds from supply chain disruptions and component shortages. Manufacturers are struggling to source essential parts like microcontrollers, display panels, and specialized plastics. This directly impacts their ability to produce printers and MFPs at desired volumes. Factories operate below optimal capacity, leading to unmet demand and extended lead times for consumers and businesses. The reliance on complex global supply networks makes the industry vulnerable to geopolitical events, natural disasters, and logistics bottlenecks. This constraint prevents companies from capitalizing on existing market demand and limits overall market growth, forcing strategic adjustments in production and inventory management.
Intensified Competition from Low-Cost Alternatives and Refurbished Devices
The global printer and MFP market faces a significant challenge from intensified competition. Consumers and businesses increasingly opt for more budget-friendly printing solutions. This shift is driven by the proliferation of low-cost alternative printers and multifunction devices entering the market, often offering comparable basic functionalities at a lower price point. Furthermore, the availability and growing appeal of refurbished printers and MFPs contribute to this competitive pressure. Refurbished units provide a cost-effective option for those seeking quality printing without the expense of a new device. This trend reduces demand for new, higher-priced printers and MFPs, impacting sales volumes and profit margins for established manufacturers. Manufacturers must innovate and differentiate to counteract this affordability driven competition.
Global Printer and MFP Market Opportunities
Cloud-Native & Secure Print Solutions for the Distributed Hybrid Workforce
The global printer and MFP market holds immense opportunity for cloud native and secure print solutions, essential for the distributed hybrid workforce. As employees operate from diverse locations, traditional on premise print infrastructures struggle with accessibility, security, and management.
Cloud native platforms provide unparalleled scalability and significantly reduce IT overhead by eliminating the need for local print servers. They empower staff to print seamlessly and securely from any device, anywhere, to any output device, enhancing productivity across hybrid environments. Robust security features, including advanced encryption, multi factor authentication, and comprehensive audit trails, protect sensitive information and ensure compliance with evolving data regulations. This opportunity centers on delivering agile, resilient, and future proof print ecosystems that transform legacy operations into modern, indispensable services for the evolving global work landscape.
Sustainable Managed Print Services & Circular Economy Integration
The global printer and MFP market presents a robust opportunity by embracing sustainable managed print services and circular economy principles. Businesses worldwide, particularly in rapidly developing regions, seek solutions that reduce environmental footprint and optimize operational expenditures. This opportunity involves providing comprehensive services that minimize energy use, extend hardware lifecycles through repair and remanufacturing, and implement closed loop systems for consumables. Manufacturers and service providers can thrive by offering devices designed for durability, alongside robust take back and recycling programs for end of life products and components. This paradigm shift fosters resource efficiency, significantly reduces waste, and enhances brand value for both providers and customers. By integrating circularity, the industry transitions towards a more resilient, service centric model, delivering long term value, meeting stringent sustainability goals, and unlocking new revenue streams through responsible resource management. This proactive approach supports global environmental mandates while driving economic growth.
Global Printer and MFP Market Segmentation Analysis
Key Market Segments
By Technology
- •Inkjet
- •Laser
- •Dot Matrix
- •Thermal
- •LED
By Type
- •Single Function Printers
- •Multifunction Printers
- •Commercial Printers
- •Portable Printers
By End Use
- •Home
- •Small Office
- •Corporate
- •Educational Institutions
- •Government
By Print Format
- •Color Printing
- •Monochrome Printing
- •Duplex Printing
Segment Share By Technology
Share, By Technology, 2025 (%)
- Laser
- Inkjet
- Thermal
- LED
- Dot Matrix
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Why are Multifunction Printers dominating the Global Printer and MFP Market?
Multifunction Printers MFPs have captured the largest share due to their comprehensive capabilities. They integrate printing, scanning, copying, and often faxing into a single device, offering unparalleled convenience and space efficiency for a wide range of users. This consolidation of functions appeals significantly to both home and small office users, as well as larger corporate environments seeking streamlined operations and cost effectiveness. Their versatility reduces the need for multiple devices, simplifying IT management and consumables procurement across various end use segments.
How do technology and end use segments influence purchasing decisions?
Technology segments like Inkjet and Laser printers cater to distinct user needs. Inkjet is favored for vibrant color output and lower initial cost in home or small office settings, while Laser printers are preferred for high volume, fast monochrome or color printing in corporate and educational institutions due to their efficiency and lower cost per page. Dot Matrix and Thermal technologies serve specialized niches such as receipt printing or industrial applications. End use segments like Home and Small Office prioritize affordability and ease of use, whereas Corporate and Government entities demand robust security features, networkability, and scalability.
What role does print format play in market diversification?
Print format options like Color Printing, Monochrome Printing, and Duplex Printing significantly contribute to market diversification by addressing specific user requirements. Monochrome printing remains essential for text heavy documents in corporate and government settings, prioritizing speed and cost efficiency. Color printing, on the other hand, is crucial for marketing materials, presentations, and creative output across all end use segments, particularly in educational institutions and small businesses. Duplex printing, the ability to print on both sides of a page, enhances paper efficiency and sustainability, appealing to environmentally conscious consumers and organizations looking to reduce operational costs.
What Regulatory and Policy Factors Shape the Global Printer and MFP Market
The global printer and MFP market operates within a dynamic regulatory environment shaped by diverse governmental priorities. Environmental sustainability remains a dominant driver, with stringent e waste directives like WEEE in Europe and similar extended producer responsibility schemes in Asia mandating responsible disposal and recycling targets. Energy efficiency standards such as Energy Star and EPEAT certifications globally influence product design, compelling manufacturers to reduce power consumption and embrace eco friendly materials. Restrictions on hazardous substances, exemplified by RoHS regulations, impact manufacturing processes and supply chain compliance worldwide.
Data privacy and security laws, including GDPR in Europe and CCPA in the United States, significantly affect networked MFPs. These regulations necessitate robust security features to protect sensitive information scanned, stored, and transmitted, demanding enhanced data encryption and access controls. International trade policies, tariffs, and intellectual property rights also dictate market entry and operational costs for manufacturers. Navigating this intricate web of regional and national compliance requirements demands continuous adaptation in product development, cybersecurity investments, and supply chain management to avoid penalties and ensure market access.
What New Technologies are Shaping Global Printer and MFP Market?
The global printer and MFP market is dynamic, driven by relentless innovation. Emerging technologies focus heavily on enhanced connectivity, with cloud based printing and IoT integration becoming standard for seamless workflows and remote management. Sustainability is a core innovation pillar; manufacturers are developing more energy efficient devices, using recycled materials, and pioneering inkless or solid ink solutions to reduce waste.
Security features are paramount, with advanced encryption, user authentication, and threat detection built into new generation MFPs to protect sensitive data. Artificial intelligence is increasingly integrated for predictive maintenance, automated supply ordering, and optimizing print tasks for efficiency. Specialized printing applications, particularly in industrial and commercial sectors, are seeing advancements in speed, precision, and material compatibility. The rise of subscription models and managed print services further underlines a shift towards service oriented offerings, optimizing total cost of ownership for businesses globally. These innovations collectively define the market's future trajectory.
Global Printer and MFP Market Regional Analysis
Global Printer and MFP Market
Trends, by Region
Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 38.7% share
The Asia Pacific region firmly establishes itself as the dominant force in the global Printer and MFP market, commanding a substantial 38.7% share. This impressive lead is fueled by a confluence of factors, including rapid urbanization across developing economies, increasing disposable incomes, and the continuous expansion of small and medium sized businesses. Governments' digital transformation initiatives also play a pivotal role in driving demand for printing solutions. Furthermore, the burgeoning e-commerce sector in countries like India and Indonesia necessitates robust printing capabilities for labeling and logistics. The region's large population base coupled with its sustained economic growth trajectory ensures its continued prominence and market leadership in the foreseeable future, solidifying its position as the engine of the global printer industry.
Fastest Growing Region
Middle East and Africa · 6.8% CAGR
The Middle East and Africa MEA region is poised for significant expansion in the global printer and MFP market, demonstrating the fastest growth trajectory. Forecasted at a robust Compound Annual Growth Rate CAGR of 6.8% from 2026 to 2035, this surge is driven by several converging factors. Urbanization and increased disposable incomes are fueling demand for both personal and professional printing solutions. Digital transformation initiatives across various industries, coupled with growing small and medium sized enterprises SMEs, are creating a strong need for efficient imaging devices. Furthermore, improved internet penetration and the adoption of cloud based printing services are accelerating market penetration. The region’s youthful demographic and expanding educational sector also contribute to the rising demand for printing and multifunction devices. This dynamic environment positions MEA as a key growth engine for the industry.
Top Countries Overview
The U.S. is a major demand driver in the global printer/MFP market, influencing technology trends and market share. It's a key region for printer manufacturers, with significant enterprise and consumer segments. E-commerce and remote work are accelerating market shifts, emphasizing demand for efficient, reliable devices. The market reflects a mix of mature technologies and rapid adoption of new innovations like managed print services.
China's a major force in global printer/MFP market, both as a huge consumer and growing manufacturer. It's a key hub for production and R&D, with domestic brands gaining traction. The market sees significant growth in workplace and home printing, driven by digitalization and remote work trends. Supply chain dynamics, technological advancements, and economic conditions within China heavily influence global market trends and accessibility.
India is a significant growth driver in the global printer and MFP market, witnessing increased demand from SMBs, enterprises, and homes. The shift to remote work and education boosted consumer printer sales, while commercial segments are recovering with hybrid work models. Inkjet technology dominates the consumer space, while laser remains strong in business, reflecting evolving work environments and digital transformation initiatives across the nation.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, the printer and MFP market navigates complex trade relations and supply chain disruptions. Tensions between major technology producers, particularly the US and China, impact component availability and pricing, compelling diversification strategies. Regional conflicts and instability also affect demand in specific areas, prompting companies to adjust their distribution networks. Furthermore, evolving cybersecurity concerns and data privacy regulations influence product design and feature sets, especially for devices handling sensitive information. Compliance with varied international standards presents an ongoing challenge for manufacturers.
Macroeconomically, inflation and rising interest rates globally are increasing production costs and impacting consumer and business spending on office equipment. Economic slowdowns in key regions could dampen demand for new devices and consumables. Conversely, growing digitization initiatives in emerging markets present expansion opportunities. Currency fluctuations pose both risks and opportunities for profitability, influencing pricing strategies and sourcing decisions. The ongoing shift to remote and hybrid work models continues to reshape demand patterns, favoring compact, home office friendly devices and cloud printing solutions.
Recent Developments
- March 2025
HP Inc. announced a strategic initiative to expand its subscription-based printer services, targeting SMBs and remote workers with enhanced IoT integration for predictive maintenance. This move aims to secure recurring revenue streams and improve customer loyalty by offering a seamless, hands-off printing experience.
- February 2025
Canon Inc. unveiled a new line of professional-grade MFPs designed for the creative and graphic arts industries, featuring advanced color accuracy and wider media compatibility. This product launch positions Canon to capture a larger share of the high-end commercial printing market, emphasizing quality and specialized functionalities.
- April 2025
Ricoh Company completed the acquisition of a significant stake in a leading cloud-based document management software provider. This acquisition strengthens Ricoh's end-to-end digital transformation offerings, allowing them to provide more integrated solutions beyond just hardware.
- January 2025
Lexmark and Toshiba Tec formed a partnership to jointly develop secure printing solutions for government and enterprise sectors. This collaboration leverages both companies' expertise in cybersecurity and robust hardware, aiming to offer highly secure and compliant printing environments.
- May 2025
Konica Minolta launched its latest generation of eco-friendly A3 MFPs, incorporating recycled materials and featuring significantly reduced power consumption. This product launch addresses growing corporate demand for sustainable office solutions and aligns with global environmental initiatives.
Key Players Analysis
The global printer and MFP market features key players like HP Inc. and Canon Inc. dominating with extensive product portfolios and well established distribution. Ricoh Company and Xerox (formerly part of the market, though not listed) offer comprehensive office solutions leveraging their strong service networks. Toshiba Tec and Konica Minolta are strong in MFPs and production printing, emphasizing workflow solutions and digital transformation for businesses. Lexmark focuses on enterprise printing and managed print services with their own toner and imaging technologies. Dell Technologies has a smaller presence, often bundling printers with PCs. Strategic initiatives include enhancing cloud connectivity, cybersecurity features, and sustainability in their products. Market growth is driven by increasing demand for document management solutions, hybrid work models, and continued digital transformation across industries. Sharp Corporation and Marco Technologies contribute with varied portfolios often catering to specific regional or SMB needs. Minolta (now part of Konica Minolta) is historically important for its imaging legacy.
List of Key Companies:
- Marco Technologies
- Lexmark
- Toshiba Tec
- Canon Inc.
- Konica Minolta
- HP Inc.
- Sharp Corporation
- Dell Technologies
- Minolta
- Ricoh Company
- Xerox Corporation
- Brother Industries
- Samsung Electronics
- Epson
- Oki Electric Industry
- Kyocera Document Solutions
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 48.7 Billion |
| Forecast Value (2035) | USD 61.2 Billion |
| CAGR (2026-2035) | 4.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Printer and MFP Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 2: Global Printer and MFP Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 3: Global Printer and MFP Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 4: Global Printer and MFP Market Revenue (USD billion) Forecast, by Print Format, 2020-2035
Table 5: Global Printer and MFP Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Printer and MFP Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 7: North America Printer and MFP Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 8: North America Printer and MFP Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 9: North America Printer and MFP Market Revenue (USD billion) Forecast, by Print Format, 2020-2035
Table 10: North America Printer and MFP Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Printer and MFP Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 12: Europe Printer and MFP Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 13: Europe Printer and MFP Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 14: Europe Printer and MFP Market Revenue (USD billion) Forecast, by Print Format, 2020-2035
Table 15: Europe Printer and MFP Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Printer and MFP Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 17: Asia Pacific Printer and MFP Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 18: Asia Pacific Printer and MFP Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 19: Asia Pacific Printer and MFP Market Revenue (USD billion) Forecast, by Print Format, 2020-2035
Table 20: Asia Pacific Printer and MFP Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Printer and MFP Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 22: Latin America Printer and MFP Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 23: Latin America Printer and MFP Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 24: Latin America Printer and MFP Market Revenue (USD billion) Forecast, by Print Format, 2020-2035
Table 25: Latin America Printer and MFP Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Printer and MFP Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 27: Middle East & Africa Printer and MFP Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 28: Middle East & Africa Printer and MFP Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 29: Middle East & Africa Printer and MFP Market Revenue (USD billion) Forecast, by Print Format, 2020-2035
Table 30: Middle East & Africa Printer and MFP Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035