Global Pre-Mixed Cocktails Market Insights, Size, and Forecast By Distribution Channel (Online Retail, Supermarkets, Convenience Stores, Bars and Restaurants), By Alcohol Content (Low Alcohol, Medium Alcohol, High Alcohol), By Packaging Type (Cans, Bottles, Pouches), By Product Type (Margarita, Mojito, Pina Colada, Cosmopolitan, Daiquiri), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Pre-Mixed Cocktails Market is projected to grow from USD 31.5 Billion in 2025 to USD 85.8 Billion by 2035, reflecting a compound annual growth rate of 8.7% from 2026 through 2035. The pre-mixed cocktails market encompasses ready-to-drink alcoholic beverages that combine spirits, mixers, and flavorings into a convenient, pre-portioned format. This market is experiencing robust expansion driven by increasing consumer demand for convenience, variety, and premium experiences. A primary driver is the evolving lifestyle of consumers, characterized by busier schedules and a preference for on-the-go consumption, making pre-mixed cocktails an attractive alternative to traditional mixology. Furthermore, the rising popularity of home entertaining and outdoor activities has fueled demand for easily accessible, high quality alcoholic beverages. The market is segmented by product type, distribution channel, alcohol content, and packaging type, offering a diverse landscape for consumers.
Global Pre-Mixed Cocktails Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Several key trends are shaping the market, including a significant shift towards premiumization, with consumers increasingly willing to pay more for high quality ingredients and sophisticated flavor profiles. The demand for healthier options is also prominent, leading to the introduction of low calorie, low sugar, and natural ingredient based pre-mixed cocktails. Innovation in packaging, such as eco friendly materials and single serving formats, is another notable trend enhancing consumer appeal and convenience. However, the market faces restraints such as stringent regulatory frameworks across different regions pertaining to alcohol production, advertising, and sales, which can impede market entry and expansion. Additionally, competition from traditional alcoholic beverages and the perception of lower quality compared to freshly made cocktails pose challenges. Despite these hurdles, significant opportunities exist in expanding product portfolios to include a wider range of classic and innovative cocktail types, targeting niche consumer segments, and leveraging digital marketing channels for broader reach and engagement.
North America stands as the dominant region in the global pre-mixed cocktails market, driven by a strong cocktail culture, high disposable incomes, and the widespread availability of diverse product offerings through well established distribution channels. The region benefits from early adoption of convenience oriented products and aggressive marketing by key players. Conversely, Asia Pacific is emerging as the fastest growing region, propelled by rapid urbanization, increasing Western influence, and a burgeoning young adult population with rising disposable incomes. The expanding organized retail sector and the growing preference for ready to drink options among consumers in countries like China and India are significant catalysts for this growth. Key players in this competitive landscape include Heineken, Skrewball, Cutwater Spirits, BrownForman, Pernod Ricard, High Noon Spirits, Bevnet, Famous Grouse, Constellation Brands, and Campari Group. These companies are strategically investing in product innovation, expanding their distribution networks, and engaging in targeted marketing campaigns to capture market share and cater to evolving consumer preferences globally. Their strategies often involve acquiring smaller brands, forging partnerships, and focusing on sustainable practices to enhance brand image and market penetration.
Quick Stats
Market Size (2025):
USD 31.5 BillionProjected Market Size (2035):
USD 85.8 BillionLeading Segment:
Supermarkets (42.8% Share)Dominant Region (2025):
North America (38.2% Share)CAGR (2026-2035):
8.7%
What is Pre-Mixed Cocktails?
Pre Mixed Cocktails are bottled or canned beverages containing a complete, ready to drink cocktail. They are prepared by manufacturers combining spirits, liqueurs, mixers, and flavorings into a single product. The core concept is convenience, eliminating the need for individual ingredients or bartending skill. Consumers simply chill and serve, or pour over ice. This offers consistent quality and taste across batches. Their significance lies in democratizing complex drinks, making them accessible anywhere, from homes to travel. Applications include quick entertaining, on the go consumption, and simplifying bar service in venues with limited staff or equipment.
What are the Trends in Global Pre-Mixed Cocktails Market
Premiumization Poised for Growth
Health Conscious Mixology Surges
Sustainable Sipping Solutions Emerge
Experiential Flavors Drive Innovation
Premiumization Poised for Growth
Consumers are increasingly willing to pay more for high quality, premium pre mixed cocktails. This trend reflects a demand for sophisticated flavors, natural ingredients, and elevated drinking experiences, moving away from basic options. Brands are innovating with exotic blends and premium spirits to capture this growing market segment.
Health Conscious Mixology Surges
Consumers increasingly seek healthier ready to drink cocktails. This trend manifests in brands offering options with natural ingredients, lower sugar, and reduced alcohol content. Functional ingredients like adaptogens and probiotics are also emerging. The focus is on a more wholesome, yet convenient, cocktail experience, reflecting a broader wellness movement within the beverage industry.
Sustainable Sipping Solutions Emerge
Consumers increasingly seek eco friendly pre mixed cocktails. Brands are responding with sustainable packaging like recyclable materials and refillable options reducing plastic waste. Ingredients sourced ethically and organically are gaining traction. Innovations include plant based spirits and natural flavorings further aligning with consumer desire for health conscious, environmentally responsible beverages. This shift reflects a broader commitment to ethical consumption in the convenience sector.
Experiential Flavors Drive Innovation
Consumers seek adventure through unique taste experiences. Pre mixed cocktails innovate with bold, exotic, and craft inspired flavors, moving beyond traditional profiles. Think botanical infusions, global spice blends, and sophisticated fruit combinations. This trend prioritizes memorable sensory journeys, driving demand for premium and differentiated drink options that offer a more engaging and less passive drinking experience.
What are the Key Drivers Shaping the Global Pre-Mixed Cocktails Market
Rising Consumer Demand for Convenience and Ready-to-Drink Options
Innovation in Flavor Profiles and Premiumization Strategies
Expansion of Distribution Channels and E-commerce Penetration
Increasing Socialization Trends and At-Home Entertainment Consumption
Rising Consumer Demand for Convenience and Ready-to-Drink Options
Consumers increasingly seek effortless indulgence. Busy lifestyles fuel demand for grab and go alcoholic beverages eliminating preparation time. This convenience extends to various occasions from casual gatherings to solo enjoyment driving preference for pre made cocktails. Ready to drink options provide consistent quality and diverse flavors appealing to those desiring sophisticated drinks without bartending skills.
Innovation in Flavor Profiles and Premiumization Strategies
Consumers seek novel and sophisticated drink experiences. This driver emphasizes continuous development of unique, elevated flavor combinations beyond traditional cocktails. It also involves using high quality ingredients and premium packaging to justify higher price points. Brands are responding with exotic fruit blends, botanical infusions, and aged spirit bases. This strategy captivates adventurous palates and positions pre mixed cocktails as a convenient luxury.
Expansion of Distribution Channels and E-commerce Penetration
Widening availability through more retail outlets and online platforms fuels pre-mixed cocktail market growth. This encompasses supermarkets, convenience stores, and liquor shops, alongside dedicated e-commerce websites and food delivery apps. Consumers benefit from increased accessibility and convenience, discovering a broader selection of ready to drink options wherever they shop, boosting sales.
Increasing Socialization Trends and At-Home Entertainment Consumption
Rising desires for social interaction and entertainment at home fuel the pre mixed cocktails market. Consumers seek convenient, premium drink options for gatherings with friends or relaxed evenings. This trend includes easy to prepare cocktails enhancing the social experience without extensive bartending. They offer variety and quality for both intimate get togethers and larger home based celebrations, driving demand.
Global Pre-Mixed Cocktails Market Restraints
Supply Chain Disruptions & Raw Material Price Volatility
Global pre mixed cocktails face significant challenges from supply chain disruptions and raw material price volatility. Issues like ingredient shortages, transport delays, and sudden cost increases for spirits, flavorings, and packaging materials directly impact production efficiency and profitability. This unpredictability in supply and pricing forces manufacturers to adapt frequently, affecting product availability and consumer prices within the rapidly growing market.
Regulatory Hurdles & Taxation on Alcoholic Beverages
Governments impose significant regulations on alcoholic beverages, increasing production costs and market entry barriers for pre-mixed cocktails. This includes stringent licensing requirements, advertising restrictions, and health warnings. Moreover, high excise taxes and import duties significantly inflate product prices for consumers, dampening demand and hindering market expansion. These fiscal and legal complexities create an unfavorable environment, particularly for new entrants and small businesses, slowing overall growth in the global pre-mixed cocktails market.
Global Pre-Mixed Cocktails Market Opportunities
Premium At-Home Experiences: Craft & Signature Ready-to-Drink Cocktail Formulations
Consumers increasingly seek sophisticated bar quality cocktails conveniently enjoyed at home. The opportunity lies in developing premium ready to drink formulations featuring craft ingredients and signature flavor profiles. These offerings elevate the at home drinking experience, providing expertly mixed, high quality options without the need for bartending skills or extensive ingredient sourcing. Focus on unique recipes and elevated presentation to capture demand from discerning drinkers who value convenience and superior taste, particularly in rapidly expanding markets like Asia Pacific.
Catering to Wellness & Sustainability: Low-Calorie & Eco-Conscious Pre-Mixed Options
The global pre mixed cocktails market offers a significant opportunity by catering to rising wellness and sustainability demands. Developing low calorie, health conscious pre mixed options appeals to consumers prioritizing personal well being. Concurrently, embracing eco conscious production, sustainable ingredients, and environmentally friendly packaging creates a strong differentiator. This strategy resonates strongly in rapidly expanding regions like Asia Pacific, where mindful consumption is growing. Providing convenient, guilt free indulgence through responsible, healthier ready to drink options will capture a substantial segment of drinkers seeking ethical and wellness focused choices.
Global Pre-Mixed Cocktails Market Segmentation Analysis
Key Market Segments
By Product Type
- •Margarita
- •Mojito
- •Pina Colada
- •Cosmopolitan
- •Daiquiri
By Distribution Channel
- •Online Retail
- •Supermarkets
- •Convenience Stores
- •Bars and Restaurants
By Alcohol Content
- •Low Alcohol
- •Medium Alcohol
- •High Alcohol
By Packaging Type
- •Cans
- •Bottles
- •Pouches
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Margarita
- Mojito
- Pina Colada
- Cosmopolitan
- Daiquiri
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Why are Supermarkets the dominant distribution channel for pre-mixed cocktails?
Supermarkets hold the largest share because they offer unparalleled accessibility, variety, and competitive pricing for consumers seeking convenient alcoholic beverages. Their extensive network of stores, coupled with dedicated alcohol aisles and promotional offers, makes them a primary choice for impulse and planned purchases. Consumers appreciate the ability to browse diverse brands and cocktail types from Margarita to Mojito, alongside their regular grocery shopping, driving consistent sales and market leadership.
What product types are most preferred by consumers in the pre-mixed cocktails market?
Margarita and Mojito often lead the preference charts due to their widespread popularity and familiar flavor profiles. These classic cocktails translate well into pre-mixed formats, offering consumers a consistent and high quality experience without the need for multiple ingredients or bartending skills. Their refreshing taste and association with social occasions make them highly sought after across various alcohol content preferences, from low to medium alcohol options, available in convenient packaging like cans and bottles.
How does packaging type influence consumer choices in this market?
Packaging types like cans, bottles, and pouches significantly impact consumer decisions based on convenience, portability, and occasion. Cans are gaining traction for their individual serving size, ease of transport, and recyclability, making them ideal for outdoor events or casual consumption. Bottles remain popular for larger servings or a more premium feel, often associated with sharing. Pouches offer innovative and lightweight alternatives. The strategic choice of packaging ensures that pre-mixed cocktails align with diverse consumption scenarios, from home enjoyment to on the go convenience, influencing distribution via online retail and convenience stores.
What Regulatory and Policy Factors Shape the Global Pre-Mixed Cocktails Market
The global pre mixed cocktails market navigates a complex regulatory landscape. Alcohol by volume ABV limits vary significantly across countries impacting product classification and taxation. Labeling requirements are stringent demanding clear ingredient lists allergen information and health warnings. Marketing and advertising face diverse restrictions concerning age verification and responsible consumption messaging. Excise duties and sales taxes fluctuate globally often based on ABV. Production and distribution necessitate specific licensing and adherence to food safety standards. Import export regulations add further complexity particularly regarding ingredient approvals and tariffs. These varied national and regional policies present challenges and opportunities for market participants requiring continuous adaptation and compliance across diverse jurisdictions for market access and growth.
What New Technologies are Shaping Global Pre-Mixed Cocktails Market?
Innovations in pre-mixed cocktails are rapidly transforming the market. Sustainable packaging, including recyclable aluminum and plant based materials, is a major focus, driven by environmental concerns. Advanced flavor technology leverages AI for predicting consumer preferences, leading to unique botanical infusions and globally inspired profiles. Manufacturing improvements like cold filtration and high pressure processing extend shelf life while preserving premium taste and freshness. Functional cocktails incorporating adaptogens, nootropics, or CBD are emerging trends, alongside sophisticated low and no alcohol alternatives. Digital integration through QR codes for interactive experiences and personalized subscription models enhance consumer engagement, driving significant market expansion for convenient, high quality beverages.
Global Pre-Mixed Cocktails Market Regional Analysis
Global Pre-Mixed Cocktails Market
Trends, by Region
North America Market
Revenue Share, 2025
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North America dominates the global pre-mixed cocktails market with a 38.2% share, driven by a strong ready-to-drink (RTD) culture and increasing consumer demand for convenient, high-quality alcoholic beverages. The region benefits from innovative product development, including low-calorie and premium options, catering to diverse preferences. Robust distribution networks across the U.S. and Canada, coupled with effective marketing strategies, further solidify its leading position. Shifting consumer lifestyles favoring convenience and the popularity of at-home entertaining continue to fuel market growth, making North America a key region for future expansion and innovation in pre-mixed cocktails.
Europe is a significant player in the pre-mixed cocktails market, driven by convenience and a growing taste for premium, craft options. Western Europe, particularly the UK, Germany, and France, shows strong growth due to established drinking cultures and innovative product launches catering to diverse tastes, from classic gin & tonics to unique fruit infusions. The rising popularity of home entertainment and outdoor leisure also fuels demand. Eastern European markets are emerging, albeit at a slower pace, with a preference for more traditional spirit-based mixes. Health and wellness trends are pushing low-sugar and natural ingredient variants across the continent.
The Asia Pacific pre-mixed cocktails market is experiencing rapid expansion, boasting the highest CAGR of 9.2% globally. This growth is fueled by increasing urbanization, rising disposable incomes, and the growing influence of Western drinking culture. Younger demographics in countries like China, India, and Southeast Asian nations are embracing convenient, ready-to-drink options for social gatherings and home consumption. Manufacturers are capitalizing on this by introducing diverse flavor profiles and premium ingredients to cater to evolving regional tastes and preferences, making it a highly dynamic and competitive landscape.
Latin America presents a dynamic landscape for pre-mixed cocktails. Mexico and Brazil lead, driven by young populations, rising disposable incomes, and the convenience factor. RTD options, particularly spirit-based cocktails and hard seltzers, are gaining traction. Local flavors like hibiscus or tamarind are being infused into classic mixes. Distribution channels are expanding beyond on-trade, with supermarkets and convenience stores playing a crucial role. While premiumization is a trend, affordability remains key for broader market penetration. Marketing often leverages social media and influencers to connect with target demographics, highlighting the easy, party-ready nature of these beverages.
The Middle East & Africa pre-mixed cocktails market is experiencing significant growth, driven by changing consumer lifestyles, increasing tourism, and a rising young, affluent population seeking convenience and variety. While regulatory landscapes vary, particularly in Gulf Cooperation Council (GCC) countries, markets like South Africa show robust expansion. The region presents a complex but promising landscape, with a growing appreciation for sophisticated, ready-to-drink options, especially in urban centers and hospitality sectors. Flavor profiles lean towards both international classics and localized preferences, indicating a nascent but dynamic market with considerable future potential for innovation and expansion.
Top Countries Overview
The United States is a significant player in the global pre-mixed cocktails market. High consumer demand, product innovation, and convenience drive its growth. Major brands and craft producers compete, offering diverse flavors and formats. Exports are increasing, reaching new international markets, further solidifying its global presence.
China is a significant consumer and emerging producer in the global pre mixed cocktails market. Its growing middle class and evolving drinking culture fuel demand for convenient, diverse beverage options. Local brands are increasing while international players expand their presence capitalizing on urbanization and e-commerce growth.
India is an emerging player in the global pre-mixed cocktails market. Rising disposable incomes and changing lifestyles fuel demand. International brands are entering while domestic producers innovate with local flavors. Growth is steady but challenges include pricing and consumer awareness. The market holds significant future potential.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical stability in key tourism regions is vital; supply chain disruptions from trade wars or regional conflicts impact ingredient sourcing and distribution. Regulatory environments concerning alcohol sales, particularly regarding ready to drink products, vary significantly across countries, affecting market entry and growth. Taxation policies on sugar and alcohol also influence pricing and consumer demand.
Macroeconomic factors like disposable income growth directly fuel premiumization and expanding consumer bases. Inflationary pressures on raw materials such as spirits, fruits, and packaging materials can squeeze profit margins. Currency fluctuations also affect import costs and international competitiveness, while consumer confidence levels dictate discretionary spending on products like pre mixed cocktails.
Recent Developments
- March 2025
Heineken expanded its 'Desperados' ready-to-drink cocktail line with new tequila-infused fruit flavors targeting Gen Z consumers. This strategic initiative aims to capture a larger share of the younger demographic's preference for convenient, flavored alcoholic beverages.
- January 2025
Cutwater Spirits, a leading player in canned cocktails, announced a partnership with a major airline to offer a select range of their premium mixed drinks on long-haul international flights. This move represents a strategic expansion into the travel retail sector, increasing brand visibility and accessibility.
- February 2025
Brown-Forman acquired a significant stake in a burgeoning craft pre-mixed cocktail brand known for its organic and ethically sourced ingredients. This acquisition signals Brown-Forman's intent to diversify its portfolio and tap into the growing consumer demand for premium, natural ready-to-drink options.
- April 2025
Pernod Ricard launched a new line of low-calorie, sugar-free pre-mixed cocktails under an existing premium spirits brand. This product launch responds directly to the increasing consumer trend towards health-conscious drinking and expands their offering within the booming wellness beverage market.
- May 2025
High Noon Spirits collaborated with a popular music festival organizer to become the exclusive ready-to-drink cocktail sponsor for their summer events series across North America. This strategic partnership aims to enhance brand awareness and drive sales through experiential marketing and direct consumer engagement at high-traffic events.
Key Players Analysis
The global pre mixed cocktails market is driven by key players like Heineken and Constellation Brands leveraging their vast distribution networks and existing brand recognition to introduce new products. Skrewball, a relatively new entrant, has rapidly gained market share with its innovative peanut butter whiskey RTD, showcasing the importance of unique flavor profiles and targeted marketing. Cutwater Spirits, BrownForman, and Pernod Ricard are significant players, emphasizing premium ingredients and sophisticated flavors, often utilizing advanced mixing and preservation technologies to ensure quality and extend shelf life. Strategic initiatives include strategic partnerships, product diversification into categories like hard seltzers by High Noon Spirits, and aggressive digital marketing campaigns. The market is propelled by convenience, the rise of home entertainment, and consumer demand for diverse, high quality cocktail experiences without the need for extensive bartending skills. Bevnet provides crucial industry insights while Famous Grouse highlights the potential for established spirit brands to enter the RTD space. Campari Group also contributes with its diverse portfolio.
List of Key Companies:
- Heineken
- Skrewball
- Cutwater Spirits
- BrownForman
- Pernod Ricard
- High Noon Spirits
- Bevnet
- Famous Grouse
- Constellation Brands
- Campari Group
- Sierra Nevada Brewing Co.
- Bacardi
- Smirnoff
- AB InBev
- Molson Coors Beverage Company
- Diageo
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 31.5 Billion |
| Forecast Value (2035) | USD 85.8 Billion |
| CAGR (2026-2035) | 8.7% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 3: Global Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 4: Global Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 5: Global Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 8: North America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 9: North America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 10: North America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 13: Europe Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 14: Europe Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 15: Europe Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 18: Asia Pacific Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 19: Asia Pacific Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 20: Asia Pacific Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 23: Latin America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 24: Latin America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 25: Latin America Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 28: Middle East & Africa Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 29: Middle East & Africa Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 30: Middle East & Africa Pre-Mixed Cocktails Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035