Global Plant Growth Promoters Market Insights, Size, and Forecast By Formulation (Liquid, Granular, Powder), By Type (Microbial Inoculants, Biostimulants, Natural Extracts, Chemical Growth Regulators), By Crop Type (Cereals and Grains, Fruits and Vegetables, Oilseeds and Pulses, Turf and Ornamentals), By Application (Soil Application, Foliar Application, Seed Treatment), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Plant Growth Promoters Market is projected to grow from USD 11.8 Billion in 2025 to USD 29.5 Billion by 2035, reflecting a compound annual growth rate of 8.6% from 2026 through 2035. This market encompasses a diverse range of substances and formulations designed to enhance crop yield, quality, and overall plant health. Plant growth promoters (PGPs) include a broad spectrum of products such as plant growth regulators, biostimulants, and nutrient management solutions that modulate physiological processes in plants. The primary drivers for this market include the escalating global demand for food due to a rapidly increasing population, coupled with diminishing arable land and the urgent need to improve agricultural productivity. Additionally, the growing awareness among farmers regarding the benefits of PGPs in stress management, nutrient uptake, and improved resistance to pests and diseases is fueling adoption. The market also benefits from technological advancements in product development, leading to more efficient and targeted formulations.
Global Plant Growth Promoters Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Key trends shaping the plant growth promoters market include a significant shift towards biological and organic solutions as environmental concerns and regulatory pressures increase. There is a growing preference for biostimulants derived from natural sources, driven by consumer demand for sustainable agricultural practices and healthier food products. Another important trend is the integration of precision agriculture technologies, allowing for more precise application of PGPs, optimizing their efficacy and reducing waste. However, the market faces restraints such as the high cost of research and development for new PGP products, complex regulatory approval processes, and a lack of awareness or understanding among smallholder farmers in some regions regarding the proper application and benefits of these products. Despite these challenges, significant opportunities exist in developing novel, target specific formulations and expanding into emerging markets where agricultural practices are rapidly modernizing. The increasing adoption of protected cultivation methods and vertical farming also presents new avenues for growth.
Asia Pacific stands out as the dominant region in the global plant growth promoters market, primarily driven by its vast agricultural land, large farming population, and increasing government support for agricultural modernization. The region’s rapid economic development, coupled with a focus on improving food security and crop quality, fuels the demand for advanced agricultural inputs. Concurrently, Asia Pacific is also projected to be the fastest growing region, attributable to the widespread adoption of modern farming techniques, growing investment in agricultural research and development, and the increasing per capita income leading to higher demand for diverse food products. The leading segment within this market is Chemical Growth Regulators, which continue to hold a significant share due to their established efficacy and cost effectiveness. Key players like Sapec Group, Nufarm, BASF, UPL Limited, BioWorks, T. D. Williamson, Emerald Kalama Chemical, Nutrien, Bayer, and Certis USA are strategically investing in R&D, expanding their product portfolios, and focusing on mergers and acquisitions to strengthen their market presence and cater to the evolving needs of the agricultural sector.
Quick Stats
Market Size (2025):
USD 11.8 BillionProjected Market Size (2035):
USD 29.5 BillionLeading Segment:
Chemical Growth Regulators (41.2% Share)Dominant Region (2025):
Asia Pacific (38.2% Share)CAGR (2026-2035):
8.6%
What is Plant Growth Promoters?
Plant Growth Promoters are natural or synthetic substances influencing plant development and yield. They are chemical messengers, often hormones, that regulate cellular processes like division, elongation, and differentiation. Key examples include auxins for root formation, gibberellins for stem elongation and seed germination, and cytokinins for cell division and delay of senescence. Ethylene promotes fruit ripening and senescence, while abscisic acid mediates stress responses and dormancy. Applying these promoters can enhance crop productivity, improve plant architecture, increase stress tolerance, and accelerate desired growth phases, ultimately benefiting agriculture and horticulture by optimizing plant performance.
What are the Trends in Global Plant Growth Promoters Market
Biostimulant Innovations for Stress Resilient Crops
Precision Agriculture Drives Targeted Promoter Use
Microbial Based Solutions Revolutionize Plant Growth
Sustainable Agriculture Fuels Organic Promoter Demand
Vertical Farming Integrates Advanced Growth Enhancers
Biostimulant Innovations for Stress Resilient Crops
Biostimulant innovations are rapidly transforming crop protection strategies, moving beyond traditional nutrient inputs to enhance plant intrinsic defenses against diverse environmental stresses. Farmers face increasing challenges from climate change, leading to more frequent droughts, extreme temperatures, and soil salinity. New biostimulant formulations harness beneficial microorganisms, seaweed extracts, humic substances, and protein hydrolysates to trigger crops' natural tolerance mechanisms. These innovations boost antioxidant production, improve water use efficiency, and optimize nutrient uptake under challenging conditions. The focus is on developing precise, targeted solutions that improve root architecture, strengthen cell walls, and modulate hormonal pathways, resulting in more robust and productive crops with reduced reliance on synthetic chemicals. This shift towards biological solutions offers sustainable agricultural practices, enhancing crop resilience and yield stability globally.
Precision Agriculture Drives Targeted Promoter Use
Precision agriculture, with its high resolution data and variable rate application capabilities, is increasingly influencing plant growth promoter formulations. Traditional broad spectrum promoters are being supplemented or replaced by highly specific activators designed for targeted genetic responses. This involves identifying plant stress pathways or yield limiting genes and then employing promoters that selectively upregulate or downregulate their expression. For instance, a promoter might be used to specifically enhance nutrient uptake genes in areas of low soil fertility, or activate drought resistance genes in water stressed zones. This granular approach minimizes off target effects and optimizes resource utilization, aligning with precision agriculture's goal of maximizing efficiency and sustainability in crop production.
What are the Key Drivers Shaping the Global Plant Growth Promoters Market
Rising Demand for Enhanced Crop Yield and Quality
Increasing Adoption of Sustainable Agricultural Practices
Advancements in Biotechnology and Plant Science Research
Growing Awareness and Concerns Regarding Food Security
Expansion of Protected Cultivation and Precision Agriculture
Rising Demand for Enhanced Crop Yield and Quality
Farmers globally face escalating pressure to produce more food from limited land to feed a growing population. This necessitates technologies that optimize crop performance. Plant growth promoters offer a solution by enhancing various aspects of plant development. They can accelerate germination, promote robust root systems for better nutrient uptake, and increase flowering and fruiting, leading to higher overall yields per plant and per acre. Beyond quantity, these promoters also improve crop quality by enhancing attributes like size, flavor, shelf life, and nutritional content. Consumers and food processors increasingly demand high-quality produce, further fueling the adoption of these promoters as essential tools for modern agriculture to meet both yield and quality targets efficiently and sustainably.
Increasing Adoption of Sustainable Agricultural Practices
The global plant growth promoters market is significantly propelled by the increasing adoption of sustainable agricultural practices. Farmers worldwide are facing mounting pressure to reduce their environmental footprint while maintaining crop yields. This shift is driven by consumer demand for responsibly produced food, stricter environmental regulations, and a growing understanding of long term soil health benefits. Plant growth promoters offer a viable solution by enhancing nutrient uptake, improving plant resilience, and reducing the need for synthetic fertilizers and pesticides. Their use supports sustainable models like organic farming and integrated pest management, allowing for improved resource efficiency and diminished ecological impact. This aligns perfectly with the overarching goal of achieving sustainable food production systems globally.
Advancements in Biotechnology and Plant Science Research
Advancements in biotechnology and plant science research significantly propel the global plant growth promoters market. Innovations like gene editing tools such as CRISPR are enabling scientists to precisely modify plant genomes, leading to new varieties with enhanced growth characteristics, disease resistance, and nutrient uptake efficiency. This research facilitates the discovery and development of novel biostimulants, microbial inoculants, and plant growth regulators with targeted mechanisms of action. Breakthroughs in understanding plant hormone pathways and root exudate chemistries allow for the creation of more effective and sustainable promoter products. Such scientific progress translates directly into a wider range of high performance solutions for growers seeking to optimize crop yields and quality.
Global Plant Growth Promoters Market Restraints
Stringent Regulatory Approval Processes for Novel Plant Growth Promoters
Rigorous regulatory hurdles significantly impede the introduction of new plant growth promoters. Before a novel product can reach the market, it must undergo extensive testing and validation processes mandated by various international and national authorities. This involves demonstrating efficacy, environmental safety, and human health harmlessness through comprehensive data submission and scientific trials. The approval journey is often protracted, demanding considerable financial investment and time from manufacturers. Each ingredient and formulation must meet specific safety thresholds and pass meticulous risk assessments. Different regions possess unique compliance frameworks, necessitating tailored approaches and additional resources for global market entry. This complex, multi stage evaluation process creates a high barrier to entry for innovators, delaying product commercialization and restricting the overall pace of new product development and market expansion for novel plant growth promoters.
High Research and Development Costs Limiting Market Entry for Smaller Players
High research and development costs significantly restrict smaller players from entering the global plant growth promoters market. Developing effective and safe plant growth promoters requires substantial investment in laboratory research, field trials, and regulatory compliance. Smaller companies often lack the extensive financial resources to fund these prolonged and complex development cycles. This creates a formidable barrier to entry, as they cannot compete with the established players who have already absorbed these initial R&D expenses and possess the necessary infrastructure. Consequently, the high cost of innovation limits market participation primarily to well funded corporations, hindering competition and slowing the introduction of novel solutions from emerging businesses.
Global Plant Growth Promoters Market Opportunities
Expansion of Biostimulant Solutions for Sustainable Agriculture and Enhanced Crop Resilience
The expansion of biostimulant solutions presents a significant opportunity within the global plant growth promoters market. These innovative products are vital for advancing sustainable agriculture by enhancing nutrient uptake efficiency, thereby reducing dependency on synthetic fertilizers and minimizing environmental impact. Biostimulants bolster crop resilience, enabling plants to better withstand crucial abiotic stresses such as drought, salinity, and extreme temperatures, increasingly prevalent due to climate change. This improved stress tolerance ensures more stable yields and higher quality produce, addressing food security while promoting ecological balance. Growers are increasingly adopting biostimulants as they seek eco friendly alternatives for healthy plant development. The accelerating shift towards sustainable farming, particularly in fast growing agricultural regions like Asia Pacific, fuels strong demand for these natural solutions. This creates a fertile ground for manufacturers to innovate and expand offerings, capitalizing on the need for resilient, high performing crops in a changing world.
High-Precision Promoters for Vertical Farming and Controlled Environment Agriculture
High-precision promoters offer a significant opportunity within the global plant growth promoters market by directly addressing the unique demands of vertical farming and controlled environment agriculture. These advanced systems prioritize efficiency, maximized yields, and consistent quality from limited spaces. Traditional growth promoters often lack the specificity required for such precisely managed environments. High-precision alternatives enable growers to meticulously control plant development, optimizing root growth, flowering, and fruiting with unparalleled accuracy. This leads to substantial reductions in resource consumption like water and energy, faster growth cycles, and superior crop uniformity. For capital intensive indoor farms, this translates directly into enhanced profitability and sustainability. As regions like Asia Pacific rapidly adopt these innovative farming methods, the demand for tailored, high efficacy plant growth promoters that integrate seamlessly into sophisticated climate control systems will surge, creating a lucrative niche for specialized solutions. This focus on precision agriculture unlocks new avenues for market expansion.
Global Plant Growth Promoters Market Segmentation Analysis
Key Market Segments
By Type
- •Microbial Inoculants
- •Biostimulants
- •Natural Extracts
- •Chemical Growth Regulators
By Application
- •Soil Application
- •Foliar Application
- •Seed Treatment
By Crop Type
- •Cereals and Grains
- •Fruits and Vegetables
- •Oilseeds and Pulses
- •Turf and Ornamentals
By Formulation
- •Liquid
- •Granular
- •Powder
Segment Share By Type
Share, By Type, 2025 (%)
- Chemical Growth Regulators
- Biostimulants
- Microbial Inoculants
- Natural Extracts
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Why are Chemical Growth Regulators currently dominating the Global Plant Growth Promoters Market?
Chemical Growth Regulators hold the largest share due to their proven efficacy, immediate results, and widespread acceptance in conventional farming practices. Their ability to consistently enhance crop yield and quality, often at a competitive cost, makes them a go to choice for many growers globally. This established trust and performance in boosting agricultural productivity solidifies their position as the leading segment.
How do diverse application methods influence the strategic deployment of plant growth promoters?
The various application methods significantly impact promoter effectiveness and market strategy. Foliar application offers rapid absorption and targeted nutrient delivery, ideal for immediate crop response. Soil application supports sustained root development and long term growth, while seed treatment provides early vigor and disease resistance from the outset. Understanding these distinct benefits allows formulators and farmers to select optimal delivery systems tailored to specific crop requirements and growth stages.
What underlying factors drive the varying adoption rates across different crop types in the plant growth promoters market?
The adoption rates across crop types are primarily driven by economic returns, cultivation practices, and specific physiological needs of plants. High value crops like fruits and vegetables often see greater investment in promoters to maximize quality and yield. Cereals and grains, while essential, require cost effective solutions suitable for large scale farming. Oilseeds and pulses and turf and ornamentals also utilize promoters for specific growth benefits, reflecting the diverse agricultural demands and economic landscapes globally.
What Regulatory and Policy Factors Shape the Global Plant Growth Promoters Market
The global plant growth promoters market operates within a dynamic and often disparate regulatory environment. Regulatory bodies worldwide categorize these products variously as biostimulants, fertilizers, or even plant protection products, each designation triggering distinct approval pathways and compliance mandates. In the European Union, a harmonized biostimulant regulation under the Fertilizer Products Regulation provides a clearer framework, emphasizing safety, efficacy, and labeling requirements. Conversely, North America, particularly the United States, uses a more decentralized approach involving federal agencies like EPA and state agricultural departments, often classifying products based on their active ingredients and intended use. Asia Pacific and Latin America exhibit a wide spectrum, from nascent regulations to more established systems in countries like Japan and Brazil, frequently requiring extensive field trials and toxicity data. Key challenges include differing data requirements, varying definitions for biostimulants, and inconsistent residue limits across borders. Environmental impact assessments and sustainability criteria are increasingly scrutinized, influencing market access and product development globally. Effective market participation necessitates a deep understanding of these diverse regional specifications and evolving governmental priorities.
What New Technologies are Shaping Global Plant Growth Promoters Market?
The global plant growth promoters market is experiencing dynamic innovation. A prominent trend involves the proliferation of advanced biostimulants, leveraging beneficial microorganisms like plant growth promoting rhizobacteria and mycorrhizal fungi. Seaweed extracts, humic substances, and amino acid formulations are also gaining traction, enhancing nutrient uptake, stress resilience, and overall crop productivity through natural mechanisms.
Emerging technologies focus on precision and efficacy. Nanotechnology is revolutionizing product delivery, enabling controlled release formulations that maximize active ingredient utilization and minimize environmental impact. Synthetic biology holds promise for engineering microbes to produce highly specific and potent growth-enhancing compounds. Additionally, artificial intelligence and IoT driven platforms are facilitating intelligent application strategies, optimizing promoter usage based on real time plant and soil data. These innovations underscore a shift towards more sustainable, efficient, and targeted plant enhancement solutions.
Global Plant Growth Promoters Market Regional Analysis
Global Plant Growth Promoters Market
Trends, by Region
Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 38.2% share
Asia Pacific exhibits a dominant position in the global plant growth promoters market, holding a substantial 38.2% market share. This dominance is primarily driven by the region's vast agricultural landscape, particularly in countries like China, India, and Southeast Asian nations, where food security and yield enhancement are critical priorities. Increasing awareness among farmers about the benefits of plant growth promoters in improving crop health, quality, and productivity further fuels market expansion. Government initiatives supporting sustainable agriculture practices and the adoption of advanced agricultural technologies also contribute significantly to the region's leading position, making it a pivotal growth engine for the industry.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific emerges as the fastest growing region in the global plant growth promoters market, exhibiting a robust Compound Annual Growth Rate of 9.2% during the 2026 to 2035 forecast period. This significant growth is primarily fueled by a surging population and increasing disposable incomes within the region, driving higher demand for food. Consequently, there is immense pressure on agricultural productivity. Farmers are increasingly adopting advanced agricultural practices and technologies, including plant growth promoters, to enhance crop yields and quality. Additionally, government initiatives promoting sustainable agriculture and rising awareness among farmers about the benefits of these promoters further contribute to the rapid expansion of the market across Asia Pacific.
Top Countries Overview
The U.S. is a significant market for global plant growth promoters due to advanced agriculture and a large research base. It leads in synthetic PGRs and shows growing demand for biostimulants, reflecting innovation and a focus on sustainable agriculture. Key players are active, driving product development and market expansion through both domestic use and exports, particularly in high-value crops like fruits, vegetables, and ornamentals.
China dominates the global plant growth promoters market, driven by its vast agricultural landscape and government support. It's a key producer and consumer, investing heavily in R&D and manufacturing. The country leverages its strong chemical industry to produce diverse synthetic and bio-based promoters. This strategic position makes China a pivotal force in shaping market trends and supply chains worldwide.
India is a key player in the global plant growth promoters market, driven by its large agricultural sector and increasing demand for higher crop yields. The country is witnessing robust growth due to government support for organic farming and rising farmer awareness about advanced agricultural practices. Local manufacturers and international companies are expanding their presence, offering a diverse range of products including bio-stimulants and plant growth regulators to enhance agricultural productivity and sustainability.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, supply chain resilience is paramount. Nationalist policies promoting domestic agriculture in developing nations are fueling demand for local plant growth promoter production, impacting global trade flows and potentially driving regional price differentials. Trade disputes or restrictions on agricultural inputs by key exporting countries could disrupt supply and increase costs. Geopolitical tensions might also divert resources from agricultural research and development, affecting innovation in advanced plant growth promoters.
Economically, inflationary pressures are increasing raw material costs, impacting manufacturing and consumer prices. Volatility in energy markets directly influences production and distribution costs for plant growth promoters. Government subsidies for sustainable agriculture practices are stimulating demand for organic and biological promoters. Conversely, economic downturns could reduce farmer spending on premium products. Climate change and extreme weather events are also boosting demand for resilient crops, making growth promoters that enhance stress tolerance particularly attractive.
Recent Developments
- March 2025
BASF announced a strategic initiative to expand its bio-stimulant research and development across key agricultural regions. This investment aims to accelerate the discovery and commercialization of novel, sustainable plant growth promoters targeting specific crop challenges.
- February 2025
Nufarm unveiled a new line of advanced microbial-based plant growth promoters, specifically formulated for high-value specialty crops. These products are designed to enhance nutrient uptake and improve plant resilience against environmental stressors.
- January 2025
UPL Limited completed the acquisition of a European bio-solutions company specializing in natural plant growth regulators. This acquisition significantly expands UPL's portfolio and market reach in the rapidly growing organic agricultural segment.
- December 2024
Certis USA formed a strategic partnership with a leading ag-tech startup focused on precision agriculture and data analytics. This collaboration aims to develop AI-driven recommendations for optimal plant growth promoter application, maximizing efficacy and reducing waste.
- November 2024
Nutrien launched a new range of proprietary humic acid-based plant growth enhancers, optimized for large-scale row crop applications. These products are designed to improve soil health and enhance crop productivity, especially in degraded soils.
Key Players Analysis
The Global Plant Growth Promoters Market is shaped by prominent players like BASF, Bayer, and Nutrien, offering broad product portfolios encompassing both synthetic and biological solutions. Companies like Sapec Group and UPL Limited focus on specialty chemicals and expanding market reach through acquisitions and strategic partnerships. BioWorks and Certis USA emphasize biological plant growth promoters, leveraging advanced microbial technologies and sustainable agricultural practices. Key growth drivers include increasing demand for organic farming, food security concerns, and the need for enhanced crop yield and quality. Strategic initiatives involve research and development into novel formulations, sustainable production methods, and expanding distribution networks to cater to diverse agricultural regions.
List of Key Companies:
- Sapec Group
- Nufarm
- BASF
- UPL Limited
- BioWorks
- T. D. Williamson
- Emerald Kalama Chemical
- Nutrien
- Bayer
- Certis USA
- FMC Corporation
- Valagro
- Marrone Bio Innovations
- Koppert Biological Systems
- Syngenta
- AgroFresh Solutions
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 11.8 Billion |
| Forecast Value (2035) | USD 29.5 Billion |
| CAGR (2026-2035) | 8.6% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Plant Growth Promoters Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 2: Global Plant Growth Promoters Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 3: Global Plant Growth Promoters Market Revenue (USD billion) Forecast, by Crop Type, 2020-2035
Table 4: Global Plant Growth Promoters Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 5: Global Plant Growth Promoters Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 7: North America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 8: North America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Crop Type, 2020-2035
Table 9: North America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 10: North America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Plant Growth Promoters Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 12: Europe Plant Growth Promoters Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 13: Europe Plant Growth Promoters Market Revenue (USD billion) Forecast, by Crop Type, 2020-2035
Table 14: Europe Plant Growth Promoters Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 15: Europe Plant Growth Promoters Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Plant Growth Promoters Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 17: Asia Pacific Plant Growth Promoters Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 18: Asia Pacific Plant Growth Promoters Market Revenue (USD billion) Forecast, by Crop Type, 2020-2035
Table 19: Asia Pacific Plant Growth Promoters Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 20: Asia Pacific Plant Growth Promoters Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 22: Latin America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 23: Latin America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Crop Type, 2020-2035
Table 24: Latin America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 25: Latin America Plant Growth Promoters Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Plant Growth Promoters Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 27: Middle East & Africa Plant Growth Promoters Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 28: Middle East & Africa Plant Growth Promoters Market Revenue (USD billion) Forecast, by Crop Type, 2020-2035
Table 29: Middle East & Africa Plant Growth Promoters Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 30: Middle East & Africa Plant Growth Promoters Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035