
Global New Energy Vehicle Touch Screen Market Insights, Size, and Forecast By Screen Size (Less than 5 inches, 5 to 10 inches, 10 to 15 inches, More than 15 inches), By Display Type (Capacitive Touch Screen, Resistive Touch Screen, OLED Touch Screen, LCD Touch Screen), By Functionality (Infotainment, Navigation, Climate Control, Vehicle Diagnostics), By Vehicle Type (Electric Cars, Hybrid Cars, Commercial Electric Vehicles, E-Scooters), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global New Energy Vehicle Touch Screen Market is projected to grow from USD 18.4 Billion in 2025 to USD 55.7 Billion by 2035, reflecting a compound annual growth rate of 14.2% from 2026 through 2035. This market encompasses the design, manufacturing, and integration of touch screen display technologies specifically for New Energy Vehicles NEVs, including Battery Electric Vehicles BEVs, Plug-in Hybrid Electric Vehicles PHEVs, and Fuel Cell Electric Vehicles FCEVs. These touch screens serve as the primary human machine interface for infotainment, navigation, climate control, and vehicle settings. A key driver for this market is the accelerating global adoption of NEVs, propelled by stringent emission regulations and increasing consumer preference for sustainable transportation. The rising demand for advanced in car connectivity features, intuitive user interfaces, and larger display sizes within vehicles further fuels market expansion. Additionally, the continuous innovation in touch screen technologies, offering improved responsiveness, clarity, and durability, significantly contributes to market growth. However, high manufacturing costs for advanced touch screen displays and the potential for driver distraction due to complex interfaces pose significant market restraints.
Global New Energy Vehicle Touch Screen Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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The market is currently witnessing several important trends, including the increasing integration of haptic feedback and gesture control for enhanced user experience and safety. The move towards larger, curved, and pillar to pillar display configurations is also gaining traction, transforming vehicle interiors into more immersive digital cockpits. The capacitive touch screen segment dominates the market, primarily due to its superior multi touch capabilities, high sensitivity, and durability, making it the preferred technology for premium vehicle manufacturers. This segment continues to evolve with advancements in material science and display resolution. The market also presents significant opportunities in the development of flexible and transparent display technologies, which could enable entirely new interior design possibilities and augmented reality features. Furthermore, the expansion of autonomous driving capabilities will necessitate more sophisticated and interactive touch screen interfaces for passengers, creating new avenues for innovation and market penetration.
Asia Pacific stands out as both the dominant and fastest growing region in the global New Energy Vehicle Touch Screen Market. This leadership is attributed to the substantial NEV production volumes, strong government support for electrification, and the rapid technological advancements in countries like China, Japan, and South Korea. These nations are at the forefront of NEV adoption and display manufacturing, fostering a robust ecosystem for touch screen innovation and deployment. Key players in this competitive landscape include traditional automotive giants such as Hyundai, Daimler AG, General Motors, Nissan, Toyota, Ford Motor Company, and BMW, who are actively investing in advanced in car technologies and digital cockpits. Additionally, technology powerhouses like Xiaomi and Samsung Electronics are leveraging their expertise in display technology to capture market share. BYD, a leading NEV manufacturer, also plays a crucial role by integrating advanced touch screens into its rapidly expanding vehicle lineup. These companies are strategically focusing on research and development to enhance touch screen functionalities, optimize user interfaces, and reduce manufacturing costs to maintain a competitive edge and cater to the evolving demands of the NEV market.
Quick Stats
Market Size (2025):
USD 18.4 BillionProjected Market Size (2035):
USD 55.7 BillionLeading Segment:
Capacitive Touch Screen (65.4% Share)Dominant Region (2025):
Asia Pacific (58.2% Share)CAGR (2026-2035):
14.2%
What is New Energy Vehicle Touch Screen?
A New Energy Vehicle Touch Screen is an interactive digital display integrated into electric and hybrid vehicles, serving as the primary human machine interface. It replaces traditional buttons and dials, offering a centralized control point for infotainment, navigation, climate, vehicle settings, and advanced driver assistance systems. These screens typically feature high resolution, multi touch capability, and gesture recognition, often incorporating specialized interfaces for electric vehicle features like charging status and range optimization. Their significance lies in enhancing user experience, improving interior aesthetics, and facilitating seamless integration of smart car technologies, contributing to safer and more connected driving.
What are the Trends in Global New Energy Vehicle Touch Screen Market
Seamless Immersive Displays
Haptic Feedback Innovations
Sustainable Material Touchscreens
Integrated AI Personalization
Seamless Immersive Displays
Seamless immersive displays are evolving with larger, curved, and multi-display setups that blend into the cabin. They prioritize ultra high definition, vivid colors, and wide viewing angles, enhancing user experience for navigation, entertainment, and vehicle information. Advanced haptic feedback and gesture controls are increasingly integrated, creating a more intuitive and engaging interface, minimizing driver distraction and maximizing passenger enjoyment within new energy vehicles.
Haptic Feedback Innovations
Haptic feedback enhances user experience in New Energy Vehicle touchscreens. Innovations include localized vibrations and surface textures mimicking physical buttons. This technology improves driver focus by providing tactile confirmation for commands, reducing visual distraction. Advanced haptics are creating more intuitive, safer interfaces, allowing drivers to interact with vehicle controls without looking away from the road, a key differentiator in premium EVs.
Sustainable Material Touchscreens
Automakers increasingly demand touchscreens made from recycled plastics, plant based polymers, and rare earth free conductive coatings. This reduces environmental impact throughout the vehicle's lifecycle. Manufacturers are innovating to meet these sustainability goals, offering screens with longer lifespans and easier end of life recycling. This trend reflects growing consumer and regulatory pressure for greener automotive components, enhancing brand image and future proofing products within the electric vehicle sector.
Integrated AI Personalization
Integrated AI personalization is transforming new energy vehicle touchscreens. Systems now learn individual driver preferences, from climate settings and infotainment choices to driving modes. AI anticipates needs, proactively adjusting vehicle interfaces for optimal comfort and safety. This creates a highly intuitive and customized user experience, enhancing convenience and reducing driver distraction through predictive adaptation.
What are the Key Drivers Shaping the Global New Energy Vehicle Touch Screen Market
Rapid EV Adoption and Production Expansion
Advancements in Display Technology and Functionality
Government Incentives and Regulations Promoting EV Sales
Growing Consumer Demand for Enhanced In-Car Infotainment
Rapid EV Adoption and Production Expansion
Accelerated global uptake of electric vehicles is prompting significant expansion in EV manufacturing. This surge in production directly fuels demand for sophisticated touch screens across a broader range of models and applications, including dashboards, infotainment, and passenger displays, driving market growth.
Advancements in Display Technology and Functionality
Newer display tech like OLED and Mini LED offers enhanced visual clarity, brightness, and color accuracy for better user experience in NEVs. Improved responsiveness and multi touch capabilities facilitate intuitive control. Innovations in form factors such as larger, curved, and integrated displays further enhance cabin aesthetics and functionality, directly appealing to consumers seeking advanced, connected vehicle interfaces.
Government Incentives and Regulations Promoting EV Sales
Government policies like tax credits, subsidies, and purchase rebates make electric vehicles more affordable for consumers. Stricter emissions standards and mandates for zero emission vehicle sales also compel manufacturers to increase EV production. These regulations and incentives collectively drive demand and supply in the new energy vehicle market.
Growing Consumer Demand for Enhanced In-Car Infotainment
Consumers increasingly desire advanced in car entertainment and information systems in their new energy vehicles. This growing demand stems from desires for seamless smartphone integration navigation real time updates and premium audio visual experiences. Touch screens are crucial for delivering these features driving their adoption in the rapidly evolving NEV market.
Global New Energy Vehicle Touch Screen Market Restraints
Supply Chain Disruptions & Raw Material Volatility
Global new energy vehicle touch screen market growth faces significant headwinds from supply chain disruptions and raw material volatility. Shortages of key components like rare earth minerals, semiconductors, and specialized glass impede production. Logistical bottlenecks and geopolitical events further exacerbate these issues. This instability leads to increased manufacturing costs, production delays, and ultimately limits the availability of touch screens for new energy vehicles. Such unpredictability makes long term planning and consistent production challenging for manufacturers.
Intense Competition & Pricing Pressures
New energy vehicle touch screen manufacturers face intense competition from numerous players vying for market share. This crowded landscape drives aggressive pricing strategies as companies battle to secure contracts with automakers. Margins are squeezed as businesses strive to offer competitive prices while absorbing rising material and production costs. Innovation speed is crucial, yet price sensitivity often limits investment in cutting edge technologies, hindering product differentiation and sustained profitability for all participants.
Global New Energy Vehicle Touch Screen Market Opportunities
Large-Format Multi-Display & Haptic Feedback Systems for Premium EV Cockpits
This opportunity focuses on creating immersive, advanced cockpits for luxury electric vehicles. Integrating expansive multi-display touch screens with sophisticated haptic feedback revolutionizes driver and passenger experience. These systems offer intuitive, safer control and a premium feel, differentiating high end EVs. As consumers prioritize advanced digital experiences and tactile confirmations, manufacturers seek solutions enhancing aesthetics and functionality. This drives demand for complex large format displays with precise haptics to define next generation premium EV interiors.
Functional Integration & ADAS Control via EV Touch Interfaces
The opportunity lies in leveraging advanced EV touch interfaces to seamlessly integrate diverse vehicle functions and provide intuitive control over Advanced Driver Assistance Systems. As new energy vehicles increasingly rely on digital cockpits, these screens become central hubs for driver interaction. Developing sophisticated, user friendly touch solutions that merge infotainment, climate, navigation, and ADAS settings into a unified experience creates significant value. This enhances safety, convenience, and significantly drives demand for innovative display technologies, particularly in fast growing regions.
Global New Energy Vehicle Touch Screen Market Segmentation Analysis
Key Market Segments
By Display Type
- •Capacitive Touch Screen
- •Resistive Touch Screen
- •OLED Touch Screen
- •LCD Touch Screen
By Vehicle Type
- •Electric Cars
- •Hybrid Cars
- •Commercial Electric Vehicles
- •E-Scooters
By Screen Size
- •Less than 5 inches
- •5 to 10 inches
- •10 to 15 inches
- •More than 15 inches
By Functionality
- •Infotainment
- •Navigation
- •Climate Control
- •Vehicle Diagnostics
Segment Share By Display Type
Share, By Display Type, 2025 (%)
- Capacitive Touch Screen
- LCD Touch Screen
- OLED Touch Screen
- Resistive Touch Screen

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Why is Capacitive Touch Screen dominating the Global New Energy Vehicle Touch Screen Market?
Capacitive touch screens hold a commanding majority share, largely due to consumer preference for smartphone like interfaces in electric and hybrid vehicles. Their superior multi touch capabilities, higher resolution, and responsiveness align perfectly with advanced infotainment and navigation systems becoming standard in modern EVs. This dominance is further propelled by Original Equipment Manufacturers prioritizing user experience and integrating larger, more interactive displays, often exceeding 10 inches, to enhance vehicle cabin aesthetics and functionality across various vehicle types.
How do specific vehicle types and screen sizes influence touch screen market dynamics?
Electric Cars and Hybrid Cars are the primary drivers for sophisticated touch screens, particularly for infotainment and navigation functionalities, often requiring screens 10 to 15 inches or larger. While commercial electric vehicles and E-Scooters might adopt smaller, more robust displays, potentially including some resistive touch solutions for durability or cost effectiveness, the premium passenger EV segments consistently push for larger, feature rich capacitive screens. This trend towards bigger displays directly correlates with the increasing integration of multiple vehicle functions onto a single, centralized touch interface.
What role do various functionalities play in shaping the adoption of different touch screen technologies?
Infotainment and navigation functionalities are paramount, dictating the need for high resolution, responsive capacitive touch screens. These applications demand seamless user interaction, gesture control, and vibrant displays to enhance the driving experience. Climate control and vehicle diagnostics, while critical, can sometimes be integrated into smaller sections of a primary display or utilize more basic touch interfaces in entry level segments. However, the overarching trend is towards consolidating all these functions into comprehensive, large format touch screens for a unified and intuitive user interface across the New Energy Vehicle market.
What Regulatory and Policy Factors Shape the Global New Energy Vehicle Touch Screen Market
Global new energy vehicle NEV touch screen market dynamics are significantly shaped by evolving regulatory frameworks. Governments worldwide are implementing stringent emissions standards and zero emission vehicle mandates, directly stimulating NEV production and thus touch screen demand. Safety regulations for in vehicle displays are paramount, addressing driver distraction, display visibility, and user interface design to ensure road safety. Data privacy laws like GDPR influence how touch screens collect and process user information, necessitating robust cybersecurity measures. Environmental policies impact manufacturing processes and material sourcing for sustainable production. Additionally, government subsidies and incentives for NEV adoption further accelerate market growth. Standardisation efforts for display integration and connectivity also influence market development.
What New Technologies are Shaping Global New Energy Vehicle Touch Screen Market?
Innovations in NEV touch screens are rapidly transforming the automotive interior. Emerging technologies focus on larger, curved, and haptic feedback displays, significantly enhancing user experience and safety. MicroLED and MiniLED panels are gaining prominence for their superior brightness, contrast, and energy efficiency. Advanced gesture control and integrated voice recognition systems are becoming standard, reducing driver distraction. Future developments emphasize sustainable manufacturing materials and seamless integration with vehicle operating systems. Personalized user interfaces and augmented reality capabilities are also on the horizon, transforming the cabin into an intelligent digital hub. This swift technological evolution fuels substantial market expansion, meeting sophisticated consumer demands.
Global New Energy Vehicle Touch Screen Market Regional Analysis
Global New Energy Vehicle Touch Screen Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
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North America is a rapidly expanding region in the New Energy Vehicle (NEV) touchscreen market, driven by increasing EV adoption and supportive government initiatives. Key players include established automotive suppliers and specialized display manufacturers. The US dominates the market, followed by Canada and Mexico. Demand is strong for larger, multi-functional, and haptic-feedback touchscreens that integrate advanced features like augmented reality and gesture control. Focus on robust, durable displays for diverse climates and user experiences is crucial. Technological advancements in flexible displays and enhanced user interfaces will continue to shape regional growth.
Europe is a key region in the New Energy Vehicle (NEV) touch screen market, driven by stringent emission regulations and consumer demand for advanced in-car technology. Germany leads with a robust automotive industry and strong EV adoption. France and the UK also show significant growth, supported by government incentives and expanding charging infrastructure. Scandinavia, particularly Norway, boasts the highest EV penetration rates, translating to high demand for NEV touch screens. Eastern Europe is an emerging market, with increasing investment in EV manufacturing. Overall, Europe's commitment to electrification and digitalization fuels a strong and expanding market for NEV touch screens.
Asia Pacific dominates the New Energy Vehicle (NEV) touch screen market, holding an impressive 58.2% share. This leadership is further solidified by its position as the fastest-growing region, projected to expand at a compelling CAGR of 14.2%. The rapid adoption of NEVs, coupled with significant governmental support and robust manufacturing capabilities in countries like China, Japan, and South Korea, fuels this substantial market presence. As NEV production and sales continue to surge, the demand for advanced touch screen interfaces for infotainment, navigation, and vehicle controls will drive sustained growth and innovation across the Asia Pacific region.
Latin America presents a burgeoning opportunity in the NEV touch screen market. Brazil and Mexico lead the region, driven by governmental incentives and expanding NEV production. Chile and Colombia also show promising growth due to their focus on sustainable transport and renewable energy integration. Key drivers include increasing consumer adoption of electric vehicles, domestic assembly plant expansions, and rising demand for advanced infotainment systems. However, market penetration is still relatively low compared to other regions, creating significant upside potential for touch screen manufacturers willing to invest in localized supply chains and competitive pricing strategies across the diverse economies of Latin America.
Middle East & Africa's NEV touchscreen market is nascent but shows strong growth potential. Gulf nations, driven by diversification goals and high HNWIs, are adopting luxury EVs, boosting demand for advanced, large-format displays. South Africa is a regional leader, with growing EV sales fueled by government incentives and increasing charging infrastructure. Morocco and Egypt are emerging markets, attracting investments in local EV manufacturing, which will drive demand for localized touchscreen solutions. Infrastructure development and government policies supporting EV adoption will be key catalysts across the region, favoring suppliers with robust, adaptable product portfolios. The market emphasizes ruggedness and intuitive interfaces.
Top Countries Overview
The US new energy vehicle touchscreen market is rapidly expanding, driven by domestic innovation and increasing EV adoption. Global players seek to penetrate this growing sector, while local manufacturers emphasize advanced features and domestic supply chains to compete. The market shows strong growth potential.
China dominates the global new energy vehicle touchscreen market. Its robust supply chain, rapid technological advancements, and massive domestic demand for EVs fuel this leadership. Chinese manufacturers are key suppliers, driving innovation and cost efficiency in this critical automotive component.
India's new energy vehicle touch screen market is nascent but promising. Domestic manufacturing initiatives and rising electric vehicle adoption are key drivers. Local players face competition from established global suppliers. Market growth hinges on infrastructure development and policy support for electric mobility.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical competition for critical minerals, particularly lithium and rare earths, significantly impacts EV touchscreen production costs and supply chain stability. Trade policies, tariffs, and geopolitical alliances involving key producing nations and major EV manufacturers will determine component accessibility and pricing. Nationalistic industrial policies incentivizing domestic production of display components could fragment the market.
Macroeconomic conditions, including inflation and interest rates, directly influence consumer purchasing power for new EVs. Economic slowdowns in key markets like China, Europe, and North America could dampen demand. Government subsidies for EV purchases and charging infrastructure play a crucial role, with their continued existence subject to fiscal pressures and political will. Technological advancements in display materials and manufacturing processes will also reshape market dynamics.
Recent Developments
- March 2025
Xiaomi officially launched its next-generation EV, featuring a panoramic 4K OLED touch display developed in partnership with Samsung Electronics. This marks a significant upgrade in in-car entertainment and control, offering a highly immersive user experience.
- January 2025
BYD announced a strategic initiative to invest heavily in the development of haptic feedback technology for its EV touchscreens. This aims to enhance driver safety and reduce distraction by providing tactile confirmation for touch inputs, mimicking physical buttons.
- November 2024
General Motors acquired a controlling stake in a leading flexible display manufacturer specializing in automotive applications. This acquisition will allow GM to bring more advanced and uniquely shaped touchscreens to its upcoming EV models, differentiating their interior designs.
- September 2024
Toyota and Hyundai announced a joint venture to develop a standardized, open-source operating system for EV touchscreens. This collaboration aims to foster greater interoperability and accelerate the development of third-party applications for their respective vehicles.
- July 2024
BMW introduced its latest iX model update, which includes a new curved, edge-to-edge touchscreen infotainment system utilizing advanced anti-glare and fingerprint-resistant coatings. This innovation significantly improves visibility and maintains screen clarity in various lighting conditions.
Key Players Analysis
Key players in the Global New Energy Vehicle Touch Screen Market encompass traditional automotive giants and technology specialists. Hyundai, Daimler AG, General Motors, Nissan, Toyota, Ford, and BMW primarily drive demand, integrating sophisticated touchscreens into their EVs for enhanced user experience and advanced infotainment. Samsung Electronics and Xiaomi, leveraging their consumer electronics expertise, are key suppliers, providing cutting-edge display technologies like OLED and haptics, often partnering with automakers. BYD uniquely combines vehicle manufacturing with its own battery and display technologies, positioning itself as a vertically integrated leader. Strategic initiatives focus on larger, curved, multi functional displays with advanced gesture and voice control, driven by consumer demand for connectivity and personalization, propelling market growth.
List of Key Companies:
- Hyundai
- Daimler AG
- General Motors
- Nissan
- Toyota
- Xiaomi
- Samsung Electronics
- BYD
- Ford Motor Company
- BMW
- LG Display
- Fisker
- Sony
- Tesla
- Volkswagen
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 18.4 Billion |
| Forecast Value (2035) | USD 55.7 Billion |
| CAGR (2026-2035) | 14.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Display Type, 2020-2035
Table 2: Global New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 3: Global New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Screen Size, 2020-2035
Table 4: Global New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 5: Global New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Display Type, 2020-2035
Table 7: North America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 8: North America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Screen Size, 2020-2035
Table 9: North America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 10: North America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Display Type, 2020-2035
Table 12: Europe New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 13: Europe New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Screen Size, 2020-2035
Table 14: Europe New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 15: Europe New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Display Type, 2020-2035
Table 17: Asia Pacific New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 18: Asia Pacific New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Screen Size, 2020-2035
Table 19: Asia Pacific New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 20: Asia Pacific New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Display Type, 2020-2035
Table 22: Latin America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 23: Latin America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Screen Size, 2020-2035
Table 24: Latin America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 25: Latin America New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Display Type, 2020-2035
Table 27: Middle East & Africa New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 28: Middle East & Africa New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Screen Size, 2020-2035
Table 29: Middle East & Africa New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 30: Middle East & Africa New Energy Vehicle Touch Screen Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
