
Global Motorcycle Insurance Market Insights, Size, and Forecast By Policy Type (Standard Policies, Custom Policies, Pay-Per-Mile Policies, Multi-policy Discounts, Short-term Insurance), By Motorcycle Type (Cruiser, Sportbike, Touring, Dual-Sport, Dirt Bike), By Customer Type (Individual Riders, Commercial Riders, Fleet Owners), By Coverage Type (Liability Coverage, Comprehensive Coverage, Collision Coverage, Personal Injury Protection, Uninsured/Underinsured Motorist Coverage), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Motorcycle Insurance Market is projected to grow from USD 98.7 Billion in 2025 to USD 165.4 Billion by 2035, reflecting a compound annual growth rate of 6.4% from 2026 through 2035. The motorcycle insurance market encompasses a range of financial protection products designed to cover risks associated with motorcycle ownership and operation, including damage, theft, and liability for injuries or property damage to third parties. This market is driven by several key factors including the increasing global motorcycle sales, particularly in emerging economies where two-wheelers are a primary mode of transport. Stringent regulatory frameworks mandating compulsory insurance in many countries significantly bolster market expansion. Furthermore, a growing awareness among riders about the financial implications of accidents and thefts is propelling demand for comprehensive coverage. Important trends shaping the market include the adoption of telematics and usage based insurance UBI, which offers personalized premiums based on riding behavior, fostering safer riding habits and potentially reducing claims. The rise of online insurance platforms and digital distribution channels is also making policies more accessible and transparent for consumers. Conversely, market restraints include the high cost of premiums in certain regions, which can deter potential buyers, and the prevalence of uninsured riders, particularly in less regulated markets. Economic downturns and fluctuations in disposable income can also impact consumer willingness to purchase comprehensive policies. Opportunities abound in product innovation, particularly in offering tailored policies for electric motorcycles, adventure touring, and urban commuting. Expanding into untapped rural markets and leveraging artificial intelligence for personalized recommendations and claims processing represent significant growth avenues.
Global Motorcycle Insurance Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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Asia Pacific stands as the dominant region in the global motorcycle insurance market. This dominance is attributable to the vast number of motorcycles on the road, driven by a large population base, increasing urbanization, and the affordability of two-wheelers as a primary mode of transportation across many nations in the region. Rapid economic development and rising disposable incomes have further fueled motorcycle ownership. The regulatory landscape, which increasingly mandates various forms of insurance, also plays a critical role in supporting market growth in this region. Furthermore, Asia Pacific is projected to be the fastest growing region. This rapid expansion is fueled by a confluence of factors including continued robust economic growth, a burgeoning middle class, and significant investment in infrastructure that supports motorcycle usage. The increasing adoption of advanced motorcycle technologies, coupled with a rising awareness among consumers regarding the benefits of insurance, are key accelerators. Expanding internet penetration and the proliferation of mobile devices facilitate easier access to insurance products, particularly for younger demographics entering the motorcycle ownership market.
Within the market, Liability Coverage holds the leading segment share. This type of coverage is often a legal requirement in most jurisdictions globally, making it a foundational element of motorcycle insurance portfolios. It provides financial protection against claims from third parties for bodily injury or property damage caused by the insured motorcycle rider. Key players in this competitive landscape include established insurance giants such as Markel, Geico, American Family Insurance, Allstate, State Farm, Farmers Insurance, Nationwide, The Hartford, AXA, and AIG. These companies employ various strategies to maintain and expand their market presence, including aggressive marketing campaigns, competitive pricing structures, and product diversification. Many are investing heavily in digital transformation to enhance customer experience through seamless online policy purchasing, claims processing, and mobile applications. Strategic partnerships with motorcycle manufacturers and dealerships are also common, allowing insurers to offer integrated solutions at the point of sale. Furthermore, these players are increasingly focusing on data analytics and predictive modeling to assess risks more accurately, thereby optimizing pricing and improving underwriting efficiency.
Quick Stats
Market Size (2025):
USD 98.7 BillionProjected Market Size (2035):
USD 165.4 BillionLeading Segment:
Liability Coverage (42.8% Share)Dominant Region (2025):
Asia Pacific (45.2% Share)CAGR (2026-2035):
6.4%
Global Motorcycle Insurance Market Emerging Trends and Insights
Telematics Driven Personalized Premiums
Telematics driven personalized premiums represent a significant shift in global motorcycle insurance. This trend leverages real time rider data collected via GPS and other sensors installed on motorcycles. Insurers analyze factors like speed, acceleration, braking habits, cornering style, and time of day riding to create individual risk profiles for each policyholder. Instead of relying on broad demographic data or postcode based assessments, premiums are now tailored precisely to an individual's actual riding behavior. Safe riders are rewarded with lower costs, while riskier behaviors lead to higher premiums. This incentivizes safer riding practices, reduces accidents, and fosters fairer pricing models for motorcyclists worldwide, ultimately optimizing profitability for insurers and enhancing rider experience.
Micro Mobility Coverage Expansion
Micro mobility coverage expansion reflects insurers adapting to evolving urban transportation. As more individuals embrace electric scooters, bicycles, and other light personal electric vehicles for short distance travel, the risk landscape changes. Traditional motorcycle policies often fail to adequately address the unique liabilities associated with these newer modes of transport, including theft, damage, and third party injury.
Insurers are developing specialized products to cover these micro mobility solutions. This trend involves expanding existing motorcycle insurance frameworks or creating entirely new policies tailored to the specific needs of scooter and e bike riders. The focus is on providing comprehensive protection that accounts for the inherent differences in vehicle value, usage patterns, and potential accident scenarios compared to conventional motorcycles. This ensures riders have appropriate financial safeguards while also capturing a growing segment of the personal transport market.
AI Powered Claims Automation
AI powered claims automation is rapidly transforming the global motorcycle insurance market, improving efficiency and customer experience. Insurers are leveraging artificial intelligence and machine learning algorithms to process claims faster and more accurately. This involves AI analyzing accident photos, repair estimates, and policy details to determine liability and estimate costs with minimal human intervention. The trend leads to quicker payouts for policyholders, reducing the claim cycle time significantly. For insurers, it means lower operational costs, fewer fraudulent claims through advanced detection capabilities, and enhanced data driven decision making. This automation frees up human adjusters to focus on complex cases, while routine claims are handled seamlessly by AI, creating a more responsive and competitive insurance landscape for motorcycle riders worldwide.
What are the Key Drivers Shaping the Global Motorcycle Insurance Market
Rising Motorcycle Sales & Ownership
The increasing appeal of motorcycles globally significantly fuels the motorcycle insurance market. As more individuals purchase and register motorcycles for commuting, leisure, and sport, the fundamental need for insurance coverage expands proportionally. This rising ownership is driven by factors such as affordability compared to cars, fuel efficiency, ease of maneuverability in congested areas, and the growing popularity of motorcycle tourism and recreational riding. Each new motorcycle on the road, whether a scooter, cruiser, or sportbike, represents a potential client for various insurance products covering collision, theft, liability, and personal injury. This direct correlation between increased sales and the essential requirement for legal and financial protection creates a robust and expanding demand for motorcycle insurance across all regions.
Increasing Awareness of Insurance Benefits & Regulations
Expanding knowledge of insurance benefits and evolving regulations significantly propels the global motorcycle insurance market. As riders become more educated about the financial protection offered by various policies, including coverage for accidents, theft, and third-party liabilities, their willingness to invest in insurance increases. Government initiatives and mandatory insurance requirements in many regions further amplify this effect. Clearer communication from insurers regarding policy advantages, such as medical expense coverage, repair costs, and legal assistance, helps riders understand the value proposition. Additionally, updated regulatory frameworks often mandate certain levels of coverage, driving demand even among previously uninsured motorcyclists. This heightened understanding and compliance collectively contribute to a growing subscriber base for motorcycle insurance.
Technological Advancements in Telematics & Safety Features
Technological advancements in telematics and safety features are fundamentally reshaping the global motorcycle insurance market. The integration of advanced rider assistance systems such as ABS, traction control, and collision avoidance significantly reduces accident frequency and severity. This translates into lower claims costs for insurers. Furthermore, telematics devices provide granular data on rider behavior, location, and speed, enabling insurers to offer usage based insurance policies. These personalized premiums incentivize safer riding practices and differentiate risk more accurately. Real time accident detection and emergency services integration also improve post crash outcomes, further mitigating financial risks. As these technologies become more commonplace, they drive down premium costs, making insurance more accessible and attractive while improving overall road safety for motorcyclists worldwide.
Global Motorcycle Insurance Market Restraints
Lack of Standardized Regulations Across Regions
The absence of uniform regulations across different geographical regions significantly hinders the global motorcycle insurance market. Each country or even sub region often implements its own unique set of rules regarding insurance coverage, pricing, and claims processing. This fragmentation creates immense complexity for insurers attempting to operate internationally. Companies face the daunting task of understanding and complying with a multitude of diverse legal frameworks, which increases operational costs and administrative burdens. Developing standardized products and services becomes nearly impossible when basic regulatory requirements vary widely. This lack of harmonization limits market entry for new insurers, stifles innovation, and ultimately restricts the overall growth and efficiency of the global motorcycle insurance industry, making it challenging to offer seamless, consistent coverage to riders worldwide.
High Competition from Local Insurance Providers
High competition from local insurance providers significantly restrains the global motorcycle insurance market. Domestic companies often possess a deep understanding of local regulations, consumer preferences, and risk factors specific to their region. This localized expertise allows them to tailor insurance products more effectively, offer competitive pricing, and build stronger relationships with policyholders through established distribution networks and brand recognition.
Foreign or global insurers face an uphill battle in penetrating these well-entrenched markets. They must contend with existing loyalties, navigate complex regulatory landscapes that vary by country, and often struggle to match the localized service and pricing advantages of their domestic counterparts. This intense local rivalry creates a formidable barrier to entry and expansion for international players, limiting their market share and growth potential in various regions worldwide.
Global Motorcycle Insurance Market Opportunities
Untapped Potential: Capturing the Expanding Motorcycle Rider Base in Emerging Economies
The global motorcycle insurance market holds immense untapped potential within emerging economies. These regions are witnessing an exponential surge in motorcycle adoption, fueled by rapid urbanization, improving infrastructure, and increasing disposable incomes. Millions of new riders acquire motorcycles annually, establishing a vast and continually expanding consumer base.
Crucially, a substantial segment of these riders, both new and existing, currently lacks adequate or any insurance coverage. This significant protection gap represents a prime opportunity for insurers. The strategy involves creating and distributing innovative, affordable, and easily accessible insurance products specifically designed for these dynamic markets. Leveraging digital platforms, microinsurance models, and local distribution networks can effectively reach this diverse demographic.
By proactively addressing the unique needs and financial capacities of riders in emerging economies, insurance providers can capture a dominant share of this rapidly growing sector. This not only unlocks substantial new revenue streams but also fosters greater financial security and road safety, transforming a demographic trend into a sustainable competitive advantage for companies that act swiftly and strategically.
Next-Gen Protection: Leveraging Telematics and AI for Personalized Motorcycle Insurance
The global motorcycle insurance market presents a significant opportunity through next gen protection. By leveraging telematics and artificial intelligence, insurers can revolutionize risk assessment and policy offerings. Telematics devices installed on motorcycles collect granular data on riding behavior including speed, cornering, and braking patterns. AI algorithms then process this data to create highly personalized risk profiles for individual riders.
This enables insurers to move beyond traditional demographic based pricing towards usage based insurance models. Safer riders can benefit from lower premiums, incentivizing responsible behavior. Moreover, AI powered systems can offer proactive safety alerts, real time feedback on riding style, and even automatic crash detection and emergency assistance. This significantly enhances rider safety and overall satisfaction.
For insurers, this translates into more accurate pricing, reduced claims costs, and a strong competitive edge in attracting and retaining customers. It fosters a mutually beneficial ecosystem where personalized insurance drives safer roads and greater trust between riders and providers. This innovation unlocks new revenue streams and strengthens market position globally.
Global Motorcycle Insurance Market Segmentation Analysis
Key Market Segments
By Coverage Type
- •Liability Coverage
- •Comprehensive Coverage
- •Collision Coverage
- •Personal Injury Protection
- •Uninsured/Underinsured Motorist Coverage
By Policy Type
- •Standard Policies
- •Custom Policies
- •Pay-Per-Mile Policies
- •Multi-policy Discounts
- •Short-term Insurance
By Motorcycle Type
- •Cruiser
- •Sportbike
- •Touring
- •Dual-Sport
- •Dirt Bike
By Customer Type
- •Individual Riders
- •Commercial Riders
- •Fleet Owners
Segment Share By Coverage Type
Share, By Coverage Type, 2025 (%)
- Liability Coverage
- Comprehensive Coverage
- Collision Coverage
- Uninsured/Underinsured Motorist Coverage
- Personal Injury Protection

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Why is Liability Coverage the leading segment in the Global Motorcycle Insurance Market?
Liability Coverage holds the largest share primarily due to its mandatory legal requirement in most jurisdictions worldwide. This fundamental coverage protects riders from financial responsibility for damages or injuries they might cause to others in an accident, making it a non-negotiable prerequisite for legal road operation. Its essential nature ensures widespread adoption, regardless of a rider's specific bike type or additional coverage preferences.
How do evolving Policy Types cater to diverse rider needs in the market?
The market is increasingly segmented by Policy Type to offer tailored solutions beyond traditional Standard Policies. Options like Custom Policies allow riders to personalize coverage to their specific usage and risk profile, while Pay-Per-Mile Policies attract infrequent riders by offering cost-effective, usage-based premiums. Furthermore, Multi-policy Discounts and Short-term Insurance address the financial incentives and temporary needs of various customer segments, demonstrating a shift towards flexible and adaptable insurance products.
What impact do different Motorcycle Types have on insurance offerings and premiums?
Motorcycle Type significantly influences insurance premiums and coverage needs due to varying risk profiles. Sportbikes, for instance, often command higher premiums due to their performance capabilities and associated accident risks, appealing to riders seeking comprehensive or collision coverage. Cruisers and Touring bikes, generally used for more leisurely rides, might see different premium structures. This segmentation ensures that policies accurately reflect the inherent risks and usage patterns associated with each bike category, from dirt bikes to dual-sport models.
Global Motorcycle Insurance Market Regulatory and Policy Environment Analysis
The global motorcycle insurance market is profoundly shaped by a patchwork of diverse regulatory and policy environments. Mandatory third party liability insurance is a near universal requirement, forming the bedrock of demand across most nations. However, the scope of compulsory coverage varies significantly; some jurisdictions extend mandates to include personal accident, fire, or theft protection, particularly for specific motorcycle categories or commercial usage. Regulatory bodies in many countries actively influence premium structures through price caps or guidelines, balancing consumer protection with insurer profitability. Conversely, deregulated markets allow insurers greater flexibility in pricing based on risk profiles and market competition. Data privacy laws increasingly impact the adoption of telematics and usage based insurance, requiring insurers to navigate complex consent and data handling protocols. Road safety initiatives and evolving licensing standards also directly influence policy terms and risk assessments, creating a dynamic regulatory backdrop for insurers worldwide.
Which Emerging Technologies Are Driving New Trends in the Market?
The global motorcycle insurance market is experiencing significant transformation driven by technological advancements. Telematics and Usage Based Insurance UBI are pivotal innovations, leveraging real time data on rider behavior speed braking and mileage to offer personalized premiums. This precision reduces risk for insurers and incentivizes safer riding.
Artificial Intelligence AI is revolutionizing claims processing and fraud detection. AI powered systems analyze accident data images and reports to expedite assessments improve accuracy and identify suspicious claims more effectively. Blockchain technology enhances transparency and security across the insurance value chain from policy issuance to claims settlement creating immutable records and fostering trust.
Furthermore IoT sensors integrated into motorcycles provide advanced features like automatic crash detection theft tracking and remote diagnostics. These innovations not only improve rider safety and recovery but also offer insurers richer data for risk assessment and predictive analytics leading to more dynamic and responsive insurance products. The future emphasizes hyper personalization and data driven decision making.
Global Motorcycle Insurance Market Regional Analysis
Global Motorcycle Insurance Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 45.2% share
Asia Pacific decisively dominates the global motorcycle insurance market, commanding a substantial 45.2% market share. This prominent position is primarily driven by the region's massive two wheeled vehicle parc, particularly in developing economies. Countries like India, China, Indonesia, and Vietnam boast incredibly high motorcycle ownership rates, often serving as the primary mode of transportation. This widespread adoption naturally creates a vast demand for insurance products to comply with local regulations and protect riders against financial liabilities arising from accidents, theft, or damage. Furthermore, increasing disposable incomes in many Asia Pacific nations are enabling more riders to opt for comprehensive insurance coverage, further solidifying the region's dominant standing.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific emerges as the fastest growing region in the global motorcycle insurance market, projected to expand at a compelling CAGR of 9.2% through 2035. This rapid acceleration is fueled by several key factors. Surging motorcycle ownership across developing nations like India, Indonesia, and Vietnam significantly broadens the insurable base. Increased disposable incomes coupled with a growing awareness of the legal mandates and financial benefits of insurance contribute substantially. Furthermore, digital transformation is making insurance products more accessible and affordable, particularly for younger demographics entering the market. Government initiatives promoting road safety and mandatory insurance further solidify this growth trajectory, establishing Asia Pacific as a powerhouse for future market expansion.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, evolving urban planning in emerging economies and developed world infrastructure projects are significantly reshaping risk profiles for motorcycle insurance. Rapid urbanization in Southeast Asia, Latin America, and Africa increases road density and traffic congestion, directly impacting accident frequency and severity, thereby influencing premium rates. Conversely, a push for green transport policies and last mile delivery services in mature markets may encourage motorcycle adoption but also new regulations for rider safety and vehicle standards, affecting insurance product design and pricing. Trade disputes or regional conflicts can disrupt supply chains for motorcycle parts and services, increasing repair costs and leading to higher insurance premiums.
Macroeconomically, disposable income levels are a key driver in motorcycle ownership, especially in developing nations, directly influencing the insurable base. Inflationary pressures on repair costs, spare parts, and labor directly impact claims payouts, forcing insurers to adjust premiums. Interest rate fluctuations affect investment returns for insurers, influencing their profitability and pricing strategies. Economic recessions or downturns can lead to lower new motorcycle sales and a higher incidence of uninsured riders seeking to cut costs, presenting challenges for market growth and stability. Foreign exchange rate volatility can also impact the cost of imported parts and services.
Recent Developments
- March 2025
Markel announced a strategic partnership with a leading telematics provider to offer usage-based insurance (UBI) policies for motorcycles. This initiative aims to provide more personalized premiums based on riding behavior, potentially reducing costs for safer riders.
- July 2024
Geico launched a new comprehensive motorcycle insurance product specifically tailored for electric motorcycles. This offering includes specialized coverage for battery degradation, charging equipment damage, and expanded roadside assistance for electric vehicle specific issues.
- November 2024
AXA completed its acquisition of 'MotoProtect,' a specialized regional motorcycle insurance broker in Southeast Asia. This acquisition strengthens AXA's market presence in a rapidly growing motorcycle market and expands its portfolio of localized insurance solutions.
- February 2025
State Farm initiated a pilot program for 'Smart Rider Discounts' leveraging AI-powered risk assessment for motorcycle policies. The program analyzes various data points beyond traditional metrics to offer dynamic discounts to riders with proven safe habits, aiming to improve customer retention.
Key Players Analysis
The Global Motorcycle Insurance market sees Markel, Geico, and Progressive as key players leveraging advanced telematics and mobile platforms for personalized policies. Their strategic initiatives include AI powered risk assessment and usage based insurance models driving market growth. State Farm and Allstate offer broad coverage, while smaller specialized insurers focus on niche segments, contributing to a competitive landscape driven by technological innovation and customer specific solutions.
List of Key Companies:
- Markel
- Geico
- American Family Insurance
- Allstate
- State Farm
- Farmers Insurance
- Nationwide
- The Hartford
- AXA
- AIG
- MetLife
- Chubb
- Berkshire Hathaway
- Progressive
- Liberty Mutual
- Esurance
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 98.7 Billion |
| Forecast Value (2035) | USD 165.4 Billion |
| CAGR (2026-2035) | 6.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Motorcycle Insurance Market Revenue (USD billion) Forecast, by Coverage Type, 2020-2035
Table 2: Global Motorcycle Insurance Market Revenue (USD billion) Forecast, by Policy Type, 2020-2035
Table 3: Global Motorcycle Insurance Market Revenue (USD billion) Forecast, by Motorcycle Type, 2020-2035
Table 4: Global Motorcycle Insurance Market Revenue (USD billion) Forecast, by Customer Type, 2020-2035
Table 5: Global Motorcycle Insurance Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Coverage Type, 2020-2035
Table 7: North America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Policy Type, 2020-2035
Table 8: North America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Motorcycle Type, 2020-2035
Table 9: North America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Customer Type, 2020-2035
Table 10: North America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Motorcycle Insurance Market Revenue (USD billion) Forecast, by Coverage Type, 2020-2035
Table 12: Europe Motorcycle Insurance Market Revenue (USD billion) Forecast, by Policy Type, 2020-2035
Table 13: Europe Motorcycle Insurance Market Revenue (USD billion) Forecast, by Motorcycle Type, 2020-2035
Table 14: Europe Motorcycle Insurance Market Revenue (USD billion) Forecast, by Customer Type, 2020-2035
Table 15: Europe Motorcycle Insurance Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Motorcycle Insurance Market Revenue (USD billion) Forecast, by Coverage Type, 2020-2035
Table 17: Asia Pacific Motorcycle Insurance Market Revenue (USD billion) Forecast, by Policy Type, 2020-2035
Table 18: Asia Pacific Motorcycle Insurance Market Revenue (USD billion) Forecast, by Motorcycle Type, 2020-2035
Table 19: Asia Pacific Motorcycle Insurance Market Revenue (USD billion) Forecast, by Customer Type, 2020-2035
Table 20: Asia Pacific Motorcycle Insurance Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Coverage Type, 2020-2035
Table 22: Latin America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Policy Type, 2020-2035
Table 23: Latin America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Motorcycle Type, 2020-2035
Table 24: Latin America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Customer Type, 2020-2035
Table 25: Latin America Motorcycle Insurance Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Motorcycle Insurance Market Revenue (USD billion) Forecast, by Coverage Type, 2020-2035
Table 27: Middle East & Africa Motorcycle Insurance Market Revenue (USD billion) Forecast, by Policy Type, 2020-2035
Table 28: Middle East & Africa Motorcycle Insurance Market Revenue (USD billion) Forecast, by Motorcycle Type, 2020-2035
Table 29: Middle East & Africa Motorcycle Insurance Market Revenue (USD billion) Forecast, by Customer Type, 2020-2035
Table 30: Middle East & Africa Motorcycle Insurance Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
