
Global Meal Kit Subscription Market Insights, Size, and Forecast By Sales Channel (Online Marketplaces, Company Websites, Retail Stores, Subscription Services), By Consumer Demographics (Professionals, Families, Students, Health-Conscious Consumers, Busy Individuals), By Delivery Frequency (Weekly, Bi-Weekly, Monthly, Custom Frequency), By Meal Type (Vegetarian, Vegan, Gluten-Free, Meat-Based, Family-Style), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Meal Kit Subscription Market is projected to grow from USD 25.4 Billion in 2025 to USD 72.9 Billion by 2035, reflecting a compound annual growth rate of 11.4% from 2026 through 2035. The meal kit subscription market encompasses services that deliver pre-portioned ingredients and recipes directly to consumers' homes, enabling convenient home cooking. This market is fundamentally driven by the increasing demand for convenience among busy consumers seeking to simplify meal preparation without compromising on quality or variety. Urbanization, coupled with a growing awareness of healthy eating, further propels market expansion as meal kits offer a controlled and balanced approach to home-cooked meals. Evolving consumer preferences towards personalized and diverse culinary experiences also contribute significantly to market growth. However, the market faces restraints such as intense competition from traditional grocery stores and ready-to-eat meal options, as well as concerns regarding the environmental impact of packaging waste. Despite these challenges, significant opportunities lie in expanding into niche dietary segments like vegan, gluten-free, and keto, and leveraging advanced logistics to enhance delivery efficiency and reduce costs.
Global Meal Kit Subscription Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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North America stands as the dominant region in the global meal kit subscription market. This dominance is attributed to high disposable incomes, a well-established e-commerce infrastructure, and a strong consumer base already accustomed to subscription services. The region benefits from early market adoption and the presence of numerous key players who have heavily invested in marketing and supply chain optimization. The fastest growing region, Asia Pacific, is experiencing rapid growth fueled by increasing internet penetration, rising urbanization, and a growing middle class with a greater willingness to spend on convenience-oriented services. A shift in lifestyle towards more westernized eating habits and the expanding availability of diverse culinary options are also significant factors contributing to the region's accelerated expansion. The leading segment, meat-based meal kits, continues to hold a substantial market share, catering to a broad consumer base with traditional dietary preferences.
Key players such as Nutrisystem, EveryPlate, HelloFresh, Marley Spoon, Blue Apron, Snap Kitchen, Gobble, Trifecta, PeachDish, and Sun Basket are actively shaping the market landscape. These companies are employing various strategies including aggressive marketing campaigns, strategic partnerships with influencers and local food suppliers, and continuous innovation in meal offerings to cater to evolving consumer tastes. Customization and personalization are at the forefront of their strategies, allowing consumers to tailor meal plans based on dietary restrictions, preferences, and cooking skill levels. Furthermore, companies are investing in sustainable packaging solutions and optimizing their supply chains to enhance efficiency and reduce their environmental footprint, addressing growing consumer concern for sustainability. Expansion into new geographical markets, particularly in underserved regions within Asia Pacific and other emerging economies, also represents a core growth strategy for many of these industry leaders.
Quick Stats
Market Size (2025):
USD 25.4 BillionProjected Market Size (2035):
USD 72.9 BillionLeading Segment:
Meat-Based (42.8% Share)Dominant Region (2025):
North America (44.2% Share)CAGR (2026-2035):
11.4%
What is Meal Kit Subscription?
A meal kit subscription delivers preportioned ingredients and recipes directly to a subscriber's home on a recurring basis. Its core concept centers on convenience, simplifying home cooking by eliminating meal planning and grocery shopping for specific recipes. Subscribers choose from a rotating menu of meals, often customizable for dietary preferences. This service offers an accessible way for individuals to prepare diverse, home cooked meals without extensive culinary knowledge or time investment. Its significance lies in empowering home cooks and providing a structured approach to weekly meal preparation, bridging the gap between restaurant dining and scratch cooking.
What are the Trends in Global Meal Kit Subscription Market
Hyper Personalized Meal Experiences
Sustainability Sourced Kits Grow
AI Powered Dietary Customization
Ready to Heat Convenience Dominates
Global Flavors Local Kitchens
Hyper Personalized Meal Experiences
Hyper personalized meal experiences are a growing trend in the global meal kit subscription market. Consumers increasingly seek tailored dietary solutions beyond basic preportioned ingredients. This involves offering highly customizable kits that cater to individual preferences, allergies, health goals, and even mood. Subscribers can select precise ingredients, adjust portion sizes for specific macros, and choose from an expanded range of cuisines or dietary styles like ketogenic, paleo, or plant based. Advanced algorithms leverage user data to recommend highly relevant recipes and ingredients. This level of customization transforms meal kits from a convenience product into a truly personal culinary journey, fostering stronger customer loyalty and addressing diverse and evolving dietary needs with unprecedented precision.
Sustainability Sourced Kits Grow
Consumers increasingly seek eco friendly options for convenience. This trend sees meal kit companies responding by offering kits featuring ingredients verifiably sourced through sustainable practices. Shoppers are gravitating towards brands that prioritize environmental responsibility and ethical production. They want to know their food choices support a healthier planet and fair labor. This extends beyond just organic produce; it encompasses packaging, waste reduction, and the entire supply chain. As awareness of climate change and social impact grows, so does the demand for transparency and accountability from food providers. Meal kit subscribers, often busy and digitally savvy, appreciate the ease of receiving curated boxes that align with their personal values, without needing to research individual ingredients. This shift reflects a broader consumer preference for conscious consumption integrated into everyday routines.
What are the Key Drivers Shaping the Global Meal Kit Subscription Market
Rising Consumer Demand for Convenience and Healthy Eating
Expanding Variety of Dietary Options and Personalized Meal Plans
Increased Penetration of E-commerce and Digital Marketing Strategies
Growing Focus on Sustainability and Ethical Sourcing of Ingredients
Competitive Pricing and Innovative Subscription Models
Rising Consumer Demand for Convenience and Healthy Eating
Consumers increasingly prioritize effortless meal preparation and wholesome food choices. The fast paced modern lifestyle limits time for grocery shopping and elaborate cooking. Meal kit subscriptions cater to this need by delivering pre portioned ingredients and simple recipes directly to their homes. This convenience eliminates meal planning and reduces food waste while still allowing for home cooked meals. Furthermore there is a growing awareness of the benefits of healthy eating and the desire for diverse culinary experiences. Meal kits offer carefully curated recipes often featuring fresh organic or locally sourced ingredients appealing to health conscious individuals and those seeking to expand their cooking repertoire with minimal effort. This dual appeal of convenience and healthy options fuels the rising demand for meal kit services.
Expanding Variety of Dietary Options and Personalized Meal Plans
The increasing demand for diverse and customized eating experiences is a significant driver in the Global Meal Kit Subscription Market. Consumers are moving away from traditional meal routines, seeking out a broader spectrum of global cuisines, specialized dietary options like vegetarian, vegan, gluten free, and keto, and meal plans tailored to individual health goals or preferences. This expansion in variety allows subscribers to explore new flavors and ingredients, while also adhering to specific nutritional requirements or ethical choices. Meal kit companies respond by curating extensive menus and offering customization features, making it easier for individuals to experiment with new dishes or maintain strict diets without the hassle of meal planning and grocery shopping. This caters to a personalized approach to eating, fueling market growth.
Increased Penetration of E-commerce and Digital Marketing Strategies
The surge in e-commerce and digital marketing strategies is a pivotal driver for the global meal kit subscription market. As consumers increasingly shop online for groceries and everyday essentials, meal kit providers leverage this digital shift to reach a wider audience. Sophisticated digital marketing campaigns across social media, search engines, and influencer collaborations effectively showcase the convenience, variety, and health benefits of meal kits. This increased digital visibility allows companies to target specific demographics, offer personalized promotions, and streamline the subscription process, making meal kits more accessible and appealing. The ability to easily discover, compare, and subscribe to meal kits through various online channels significantly boosts customer acquisition and market expansion.
Global Meal Kit Subscription Market Restraints
Supply Chain Disruptions and Ingredient Sourcing Challenges
Global meal kit subscription providers face significant hurdles from supply chain disruptions and ingredient sourcing challenges. Volatile raw material prices for fresh produce, meats, and specialty items directly impact profitability and force difficult pricing decisions for subscribers. Geopolitical events, natural disasters, and pandemics further exacerbate these issues, causing unpredictable delays in transit and reduced availability of key ingredients. Maintaining consistent quality and variety across diverse menus becomes arduous when reliant on fluctuating global supply networks. This often leads to menu substitutions or item unavailability, potentially frustrating customers who expect specific meal options. Furthermore, sourcing sustainable and ethically produced ingredients adds another layer of complexity to an already intricate logistical operation, demanding careful navigation of international regulations and certifications.
Intensifying Competition from Local Food Delivery Services and Grocers
The global meal kit subscription market faces a significant restraint from the intensifying competition posed by local food delivery services and grocers. These established and emerging players are rapidly expanding their fresh food and meal solution offerings, often with faster delivery times and a wider array of options that cater to immediate needs. Local food delivery services, known for restaurant partnerships, are increasingly adding grocery and pre made meal categories, directly competing with meal kits for dinner occasions. Simultaneously, traditional grocers are enhancing their online presence, improving in store ready to eat sections, and launching their own meal kits or pre prepped meal components. This localized convenience and variety, coupled with competitive pricing, challenges the subscription model's value proposition. Consumers often prioritize immediacy and flexibility over scheduled deliveries, making it harder for global meal kit companies to attract and retain customers amidst such diverse and readily available alternatives.
Global Meal Kit Subscription Market Opportunities
AI-Powered Hyper-Personalization: Tailoring Meal Kits for Specific Health & Wellness Goals
The global meal kit market offers immense opportunity through AI powered hyper personalization, especially in fast growing regions like Asia Pacific. Consumers increasingly seek specific health and wellness goals, ranging from diabetes management and weight loss to athletic performance and allergen avoidance. Traditional meal kits often provide general categories. However, AI can transform this by analyzing individual user data, including dietary preferences, health conditions, fitness levels, and even biometric inputs. This advanced capability enables the creation of truly bespoke meal plans and ingredient selections. Imagine kits precisely tailored for stable blood sugar levels, optimal muscle recovery, or specific micronutrient needs based on a user's unique profile. Such precise customization builds immense loyalty and attracts new subscribers seeking highly effective, convenient dietary solutions. It moves beyond broad dietary labels, delivering unparalleled personal value and driving substantial market growth.
Sustainable & Ethically Sourced Meal Kits: Capturing the Eco-Conscious Consumer Market
Capturing the eco-conscious consumer market is a prime opportunity in the global meal kit sector. A growing segment of consumers, especially in regions experiencing rapid growth, prioritizes environmental impact and ethical sourcing when making purchasing decisions. These individuals actively seek products that align with their values for sustainability, fair labor, and transparent supply chains. Meal kit companies can leverage this demand by offering kits featuring organic, locally sourced ingredients, reduced waste packaging, and clear ethical certifications. This approach not only caters to a discerning clientele but also fosters deep brand loyalty and trust. By transparently showcasing their commitment to responsible practices, businesses can differentiate their offerings, command premium pricing, and appeal to a demographic willing to invest in products that reflect their values. This strategy transforms a meal into a value driven lifestyle choice.
Global Meal Kit Subscription Market Segmentation Analysis
Key Market Segments
By Meal Type
- •Vegetarian
- •Vegan
- •Gluten-Free
- •Meat-Based
- •Family-Style
By Sales Channel
- •Online Marketplaces
- •Company Websites
- •Retail Stores
- •Subscription Services
By Consumer Demographics
- •Professionals
- •Families
- •Students
- •Health-Conscious Consumers
- •Busy Individuals
By Delivery Frequency
- •Weekly
- •Bi-Weekly
- •Monthly
- •Custom Frequency
Segment Share By Meal Type
Share, By Meal Type, 2025 (%)
- Meat-Based
- Vegetarian
- Family-Style
- Gluten-Free
- Vegan

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Why is Meat-Based dominating the Global Meal Kit Subscription Market?
Meat-Based meal kits command the largest share due to their broad appeal across diverse consumer groups and traditional dietary preferences. They cater to a significant portion of the global population accustomed to meat as a staple in their meals, offering a wide variety of protein options and cuisines. The familiarity and perceived nutritional completeness often make them the default choice for individuals and families seeking convenient and satisfying home cooking solutions without strict dietary restrictions.
How are sales channels shaping access to meal kit subscriptions?
Online channels, including company websites and dedicated online marketplaces, are pivotal in driving the market by offering unparalleled convenience, direct consumer engagement, and extensive customization options. These platforms allow seamless ordering, subscription management, and direct delivery. While online remains dominant, the increasing presence of meal kits in retail stores is expanding accessibility, catering to impulse purchases and consumers preferring in person shopping, effectively broadening the market reach beyond purely subscription based models.
Which consumer demographics are primarily driving demand for meal kit subscriptions?
Busy individuals and families represent a core demographic, seeking time saving solutions that alleviate meal planning and grocery shopping burdens. Professionals often gravitate towards meal kits for quick, nutritious weeknight dinners, while families appreciate the convenience and variety in feeding multiple members. Health conscious consumers also contribute significantly, utilizing kits to manage portion sizes and explore specific dietary needs like gluten free or vegan options, without the hassle of sourcing specialized ingredients.
What Regulatory and Policy Factors Shape the Global Meal Kit Subscription Market
The global meal kit subscription market navigates a multifaceted regulatory and policy environment. Food safety and hygiene standards are universally paramount, encompassing stringent guidelines for ingredient sourcing, preparation, storage, and cold chain logistics, often aligning with HACCP principles. Ingredient labeling laws demand precise allergen declarations, nutritional information, and origin tracing, with significant variations observed between major markets like the European Union, United States, and Asian nations. Consumer protection policies mandate transparent subscription terms, clear pricing, and robust cancellation procedures, safeguarding against misleading practices. Environmental regulations increasingly influence packaging materials, promoting sustainability, recyclability, and aiming to reduce plastic waste across jurisdictions. Data privacy laws, such as GDPR and CCPA, govern customer information handling, adding another layer of compliance. Cross border operations face additional complexities due to differing import regulations, customs duties, and national food standards. Navigating this intricate web requires substantial investment in localized compliance strategies.
What New Technologies are Shaping Global Meal Kit Subscription Market?
The global meal kit market is undergoing substantial transformation driven by innovative technologies. Artificial intelligence is paramount in hyper personalization, crafting bespoke meal plans based on individual dietary needs, preferences, and health goals, significantly boosting customer engagement. Sustainability remains a core focus, with extensive development in compostable and biodegradable packaging materials and reusable container systems to minimize environmental impact. Blockchain technology is enhancing supply chain transparency and traceability, assuring consumers of ingredient origin and freshness. Furthermore, automation and robotics in fulfillment centers are streamlining portioning and packing processes, improving efficiency and reducing operational costs. Integration with smart kitchen appliances provides guided cooking experiences, simplifying meal preparation. The introduction of alternative protein sources and locally sourced ingredients through advanced logistics platforms caters to evolving consumer demands for healthy, ethical, and convenient dining solutions. These advancements are pivotal in sustaining market growth.
Global Meal Kit Subscription Market Regional Analysis
Global Meal Kit Subscription Market
Trends, by Region

North America Market
Revenue Share, 2025
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Dominant Region
North America · 44.2% share
North America firmly establishes its dominance in the global meal kit subscription market, commanding a substantial 44.2% share. This leadership position is driven by several key factors. High disposable incomes across the United States and Canada enable consumers to readily embrace the convenience and dietary benefits of meal kits. Furthermore, a well developed e commerce infrastructure and robust logistics networks facilitate efficient delivery to a widespread customer base. Busy lifestyles and an increasing desire for healthy, home cooked meals without the hassle of grocery shopping further fuel adoption. Extensive marketing efforts by established players and continuous innovation in menu options and dietary accommodations also contribute significantly to the region's prominent standing.
Fastest Growing Region
Asia Pacific · 18.2% CAGR
The Asia Pacific region is poised to be the fastest growing region in the global meal kit subscription market, exhibiting a robust Compound Annual Growth Rate of 18.2% during the forecast period of 2026 2035. This accelerated growth is primarily fueled by a burgeoning middle class, increasing urbanization, and a significant rise in disposable incomes across countries like China, India, and Southeast Asian nations. Consumers in these areas are increasingly seeking convenience and healthy eating options amidst busy lifestyles. Furthermore, technological advancements and expanding internet penetration are facilitating easier access to and adoption of online meal kit services. A growing awareness of varied cuisines and a desire for at home culinary experiences also contribute to this rapid expansion.
Top Countries Overview
The U.S. is a dominant force in the global meal kit market, driven by convenience, diverse dietary options, and busy lifestyles. Major players like Blue Apron and HelloFresh thrive in a competitive landscape, constantly innovating. High consumer demand and effective marketing further solidify its prominent position, though market saturation and subscriber retention are ongoing challenges within this flourishing sector.
China's role in the global meal kit market is primarily as a potential future consumer base rather than a current major player. Domestic subscription models are emerging but face high competition from takeout and supermarkets. However, Chinese manufacturers are significant suppliers of ingredients and packaging for international meal kit companies, contributing indirectly but substantially to the global supply chain.
India's market in global meal kit subscriptions is nascent but promising. A growing middle class and increasing exposure to international culinary trends are key drivers. Local players are emerging, leveraging India's rich culinary diversity and cost advantages. However, logistical challenges, consumer preference for fresh groceries, and the established food delivery market pose significant hurdles for widespread adoption and global market penetration.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical tensions, particularly involving major food exporting nations and the Russia Ukraine conflict, significantly impact wheat and other commodity prices, directly affecting meal kit input costs and profitability. Trade protectionism and tariffs in key markets like the US and EU could increase sourcing complexity and expenses, potentially hindering market expansion for international players. Regulatory changes regarding food safety and labeling across different jurisdictions also pose challenges, demanding adaptable operational strategies and compliance investments to penetrate diverse consumer bases.
Macroeconomic conditions, including inflation and interest rate hikes, reduce disposable income, prompting consumers to economize on discretionary spending such as meal kit subscriptions. A strong US dollar makes imports more expensive for other countries, impacting material costs for international meal kit providers. Conversely, sustained economic growth in emerging markets could unlock new consumer segments, particularly those seeking convenience and novel culinary experiences. Supply chain disruptions, from labor shortages to extreme weather events, continue to exert upward pressure on logistics and ingredient costs, influencing pricing strategies.
Recent Developments
- March 2025
HelloFresh announced a strategic partnership with a major European supermarket chain to offer select meal kits directly in physical stores. This initiative aims to broaden their customer base beyond online subscribers and tap into impulse purchases.
- January 2025
Blue Apron launched a new 'Wellness & Recovery' meal kit line, specifically designed for post-workout nutrition and dietary recovery. This product expansion targets health-conscious consumers looking for convenient, performance-oriented meal solutions.
- November 2024
Snap Kitchen acquired a regional organic ingredient supplier, aiming to vertically integrate a portion of their supply chain. This acquisition is expected to enhance control over ingredient quality and potentially reduce procurement costs.
- October 2024
EveryPlate introduced a 'Family-Sized Value Pack' option for their most popular meal kits, designed to cater to larger households at a more competitive price point. This strategic initiative targets cost-sensitive families looking for affordable meal solutions.
- April 2025
Sun Basket entered into a partnership with a leading smart kitchen appliance manufacturer to offer integrated recipe delivery and cooking guidance. This collaboration aims to provide a seamless cooking experience and leverage smart technology trends.
Key Players Analysis
The Global Meal Kit Subscription Market features key players like HelloFresh and Blue Apron driving growth through diverse meal options and convenient delivery. Nutrisystem focuses on specialized diet plans, while Marley Spoon and EveryPlate leverage their partnerships and affordability. Companies like Gobble and Trifecta cater to niche preferences with prepared meals. Strategic initiatives include expanding menu variety, improving cold chain logistics, and investing in user friendly mobile platforms. Technologies like AI for personalized recommendations and efficient supply chain management are crucial. Market growth is fueled by increasing consumer demand for convenience, healthy eating, and a wider array of culinary experiences delivered directly to their homes.
List of Key Companies:
- Nutrisystem
- EveryPlate
- HelloFresh
- Marley Spoon
- Blue Apron
- Snap Kitchen
- Gobble
- Trifecta
- PeachDish
- Sun Basket
- Freshly
- Home Chef
- Green Chef
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 25.4 Billion |
| Forecast Value (2035) | USD 72.9 Billion |
| CAGR (2026-2035) | 11.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Meal Kit Subscription Market Revenue (USD billion) Forecast, by Meal Type, 2020-2035
Table 2: Global Meal Kit Subscription Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 3: Global Meal Kit Subscription Market Revenue (USD billion) Forecast, by Consumer Demographics, 2020-2035
Table 4: Global Meal Kit Subscription Market Revenue (USD billion) Forecast, by Delivery Frequency, 2020-2035
Table 5: Global Meal Kit Subscription Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Meal Type, 2020-2035
Table 7: North America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 8: North America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Consumer Demographics, 2020-2035
Table 9: North America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Delivery Frequency, 2020-2035
Table 10: North America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Meal Kit Subscription Market Revenue (USD billion) Forecast, by Meal Type, 2020-2035
Table 12: Europe Meal Kit Subscription Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 13: Europe Meal Kit Subscription Market Revenue (USD billion) Forecast, by Consumer Demographics, 2020-2035
Table 14: Europe Meal Kit Subscription Market Revenue (USD billion) Forecast, by Delivery Frequency, 2020-2035
Table 15: Europe Meal Kit Subscription Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Meal Kit Subscription Market Revenue (USD billion) Forecast, by Meal Type, 2020-2035
Table 17: Asia Pacific Meal Kit Subscription Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 18: Asia Pacific Meal Kit Subscription Market Revenue (USD billion) Forecast, by Consumer Demographics, 2020-2035
Table 19: Asia Pacific Meal Kit Subscription Market Revenue (USD billion) Forecast, by Delivery Frequency, 2020-2035
Table 20: Asia Pacific Meal Kit Subscription Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Meal Type, 2020-2035
Table 22: Latin America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 23: Latin America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Consumer Demographics, 2020-2035
Table 24: Latin America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Delivery Frequency, 2020-2035
Table 25: Latin America Meal Kit Subscription Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Meal Kit Subscription Market Revenue (USD billion) Forecast, by Meal Type, 2020-2035
Table 27: Middle East & Africa Meal Kit Subscription Market Revenue (USD billion) Forecast, by Sales Channel, 2020-2035
Table 28: Middle East & Africa Meal Kit Subscription Market Revenue (USD billion) Forecast, by Consumer Demographics, 2020-2035
Table 29: Middle East & Africa Meal Kit Subscription Market Revenue (USD billion) Forecast, by Delivery Frequency, 2020-2035
Table 30: Middle East & Africa Meal Kit Subscription Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
