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Market Research Report

Global Maternity Underwear Market Insights, Size, and Forecast By Distribution Channel (Online Retail, Supermarkets, Specialty Stores, Pharmacies), By End User (Pregnant Women, Postpartum Women, Women Planning Pregnancy), By Material (Cotton, Polyester, Nylon, Microfiber), By Product Type (Briefs, Bamboo Underwear, Thongs, High Waist Panties), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035

Report ID:20582
Published Date:Jan 2026
No. of Pages:216
Base Year for Estimate:2025
Format:
Customize Report

Key Market Insights

Global Maternity Underwear Market is projected to grow from USD 1.25 Billion in 2025 to USD 2.18 Billion by 2035, reflecting a compound annual growth rate of 6.4% from 2026 through 2035. The maternity underwear market encompasses specially designed intimate apparel tailored to provide comfort, support, and adaptability for pregnant and postpartum individuals. This includes various product types like briefs, shapewear, and other specialized undergarments, catering to the evolving needs of the female body during pregnancy. Key drivers propelling this market include the rising global birth rates, increasing awareness regarding maternal health and well-being, and a growing consumer preference for specialized, comfortable, and functional maternity apparel. Furthermore, the burgeoning e-commerce sector and enhanced product availability through various online and offline channels are significantly contributing to market expansion. A prominent trend observed is the increasing demand for sustainable and organic materials in maternity underwear, driven by a greater emphasis on natural products and environmental consciousness among consumers. Conversely, market restraints include the relatively short usage period of maternity underwear compared to regular intimate apparel, which can impact purchase frequency, and the presence of counterfeit products in some regions.

Global Maternity Underwear Market Value (USD Billion) Analysis, 2025-2035

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6.4%
CAGR from
2025 - 2035
Source:
www.makdatainsights.com

The market presents substantial opportunities, particularly in product innovation focusing on advanced fabric technologies that offer enhanced breathability, moisture-wicking properties, and seamless designs. Expanding into emerging economies with growing middle-class populations and increasing discretionary spending on personal care items also represents a lucrative avenue for market players. North America currently dominates the global maternity underwear market, primarily due to the high disposable income, well-established retail infrastructure, and strong consumer awareness regarding specialized maternal products in the region. The presence of numerous key market players and a robust healthcare system that promotes maternal well-being further solidifies its leading position. The region's consumers are often early adopters of innovative and comfort-oriented products, creating a fertile ground for maternity underwear brands.

Meanwhile, Asia Pacific is poised to emerge as the fastest growing region in the maternity underwear market. This rapid growth is attributed to a large and expanding population base, increasing urbanization, and a significant rise in disposable incomes across several countries within the region. Moreover, changing societal norms and a growing emphasis on maternal health and hygiene are fueling the demand for specialized maternity products. Key players in this market include Ava & Viv, Medela, Belly Bandit, Seraphine, Maternity Bras, A Pea in the Pod, Kindred Bravely, Motherhood Maternity, Bravado Designs, and Blanqi. These companies are actively engaged in strategic initiatives such as product diversification, geographical expansion, and collaborations with retailers and healthcare providers to strengthen their market presence. Many are also investing in digital marketing and e-commerce platforms to reach a wider audience, particularly targeting younger, tech-savvy consumers. The focus remains on developing comfortable, stylish, and functional underwear that caters to the diverse needs and preferences of expectant and new mothers worldwide.

Quick Stats

  • Market Size (2025):

    USD 1.25 Billion

  • Projected Market Size (2035):

    USD 2.18 Billion

  • Leading Segment:

    Briefs (42.5% Share)

  • Dominant Region (2025):

    North America (35.8% Share)

  • CAGR (2026-2035):

    6.4%

What is Maternity Underwear?

Maternity underwear is specialized undergarments designed to accommodate the physical changes a woman experiences during pregnancy and postpartum. It provides enhanced comfort, support, and stretch compared to regular underwear. Key features include higher waistbands that go over or under the belly, wider straps on bras to distribute weight, and softer, breathable fabrics to minimize irritation. The design addresses needs like an expanding abdomen, sensitive skin, and increased breast size. Its significance lies in promoting comfort and proper support as the body changes, alleviating common discomforts and contributing to overall well-being throughout the maternity journey.

What are the Trends in Global Maternity Underwear Market

  • Sustainable Support EcoChic Maternity Underwear

  • TechEnhanced Comfort Smart Fabrics for Expectant Mothers

  • Postpartum Perfect Seamless Recovery Solutions

  • Inclusive Aesthetics Diverse Styles for Every Mom

Sustainable Support EcoChic Maternity Underwear

Pregnant individuals increasingly seek comfort and style combined with environmental responsibility. This trend reflects a growing consumer demand for ethically produced, natural fiber maternity underwear. Brands are innovating with organic cottons, bamboo, and recycled materials, offering breathable, supportive designs. Focus is on sustainable sourcing, fair labor, and minimizing environmental impact throughout the product lifecycle, aligning with EcoChic values.

TechEnhanced Comfort Smart Fabrics for Expectant Mothers

Expectant mothers seek smart fabrics for enhanced comfort. This trend integrates technology like moisture wicking, temperature regulation, and gentle support directly into maternity underwear. These textiles offer adaptive properties, responding to body changes during pregnancy to provide optimal, personalized comfort. The focus is on innovative materials that improve well-being and alleviate common discomforts for pregnant women through intelligent design.

Postpartum Perfect Seamless Recovery Solutions

New mothers seek underwear that promotes discreet, comfortable healing post childbirth. This trend focuses on garments offering seamless compression, targeted support, and gentle shaping for faster physical recovery. They feature breathable fabrics and thoughtful designs, aiming to restore confidence and provide optimal comfort during a vulnerable period without visible lines. It reflects a growing demand for specialized, aesthetically pleasing maternity wear beyond basic functionality.

Inclusive Aesthetics Diverse Styles for Every Mom

This trend showcases maternity underwear designed for comfort, support, and style, catering to diverse body shapes and fashion preferences of modern mothers. It emphasizes varied designs, materials, and colors, moving beyond purely functional garments to offer options that are both practical and aesthetically pleasing, ensuring every mom feels confident and beautiful throughout her maternity journey, embracing individuality and personal expression in postpartum wear.

What are the Key Drivers Shaping the Global Maternity Underwear Market

  • Rising Awareness of Maternal Health & Comfort

  • Growing E-commerce Penetration & Accessibility

  • Increasing Disposable Income & Premiumization Trends

  • Product Innovation & Diverse Offerings

Rising Awareness of Maternal Health & Comfort

Expectant mothers are increasingly informed about the importance of specialized maternity underwear for their well being and comfort. This heightened awareness, fueled by educational resources and healthcare providers, emphasizes the benefits of supportive garments in alleviating common pregnancy discomforts like back pain and pressure, ultimately leading to greater demand for these products and contributing to market growth.

Growing E-commerce Penetration & Accessibility

The rise of online shopping platforms makes maternity underwear more readily available to a wider audience. Expectant mothers can discreetly browse and purchase specialized undergarments from the comfort of their homes. This convenience, coupled with extensive product selections and easy comparison shopping, fuels market expansion. Increased consumer confidence in online purchases further propels this growth driver.

Increasing Disposable Income & Premiumization Trends

Rising disposable income allows expectant mothers to prioritize comfort and support. They increasingly opt for premium maternity underwear crafted with high quality fabrics and ergonomic designs. This trend fuels demand for specialized products, reflecting a willingness to invest in comfort and well being during pregnancy.

Product Innovation & Diverse Offerings

Manufacturers are consistently introducing new designs, materials, and features like seamless, high waisted, and adaptive support to cater to evolving maternity needs. A broader product range, including sustainable and luxurious options, attracts diverse consumers seeking comfort, style, and specialized functionality. This innovation expands market appeal significantly.

Global Maternity Underwear Market Restraints

Lack of Awareness and Accessibility of Specialized Maternity Underwear in Developing Regions

Many expectant mothers in developing regions face significant challenges in finding specialized maternity underwear. A primary restraint is the widespread lack of awareness among both consumers and healthcare providers about the benefits and availability of these products. Concurrently, there is a severe scarcity of accessible retail channels and online platforms that stock appropriate maternity intimate apparel, making it difficult for women to purchase what they need for comfort and support during pregnancy and postpartum. This combined lack of knowledge and limited access hinders market growth in these areas.

High Production Costs and Limited Affordability of Premium Maternity Underwear for Mass Market

Premium maternity underwear’s high manufacturing expenses, stemming from specialized materials and intricate designs, create significant cost barriers. This limits affordability for a broad consumer base, particularly in price-sensitive segments. Consequently, brands struggle to achieve mass market penetration, restricting overall market expansion beyond niche luxury buyers. The inherent cost structure directly impedes wider accessibility and adoption.

Global Maternity Underwear Market Opportunities

Smart Fabric Integration for Adaptive Comfort and Support in Maternity Underwear

Smart fabric integration offers a prime opportunity for maternity underwear, providing adaptive comfort and support. This technology dynamically responds to a woman's evolving body shape, temperature, and specific needs throughout pregnancy and postpartum. It enables personalized compression, moisture wicking, and thermal regulation, significantly enhancing comfort and well-being. With Asia Pacific as the fastest growing region, there is strong demand for innovative, health centric solutions. Brands can capitalize on offering premium, technology driven products that deliver superior, tailored support, attracting discerning global consumers prioritizing advanced maternal care.

Sustainable and Stylish Maternity Underwear: Meeting Demand for Eco-Conscious Fashion

A significant opportunity emerges for sustainable and stylish maternity underwear. Modern mothers increasingly seek eco conscious fashion choices that prioritize comfort, health, and aesthetics. This trend aligns with the global shift towards responsible consumption, particularly strong in rapidly expanding markets like Asia Pacific. Brands can innovate with organic fabrics and ethical production to meet this evolving consumer demand. Offering durable, comfortable, and fashionable options appeals to discerning consumers prioritizing both personal well being and planetary health in their purchase decisions.

Global Maternity Underwear Market Segmentation Analysis

Key Market Segments

By Product Type

  • •Briefs
  • •Bamboo Underwear
  • •Thongs
  • •High Waist Panties

By Material

  • •Cotton
  • •Polyester
  • •Nylon
  • •Microfiber

By Distribution Channel

  • •Online Retail
  • •Supermarkets
  • •Specialty Stores
  • •Pharmacies

By End User

  • •Pregnant Women
  • •Postpartum Women
  • •Women Planning Pregnancy

Segment Share By Product Type

Share, By Product Type, 2025 (%)

  • Briefs
  • High Waist Panties
  • Bamboo Underwear
  • Thongs
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$1.25BGlobal Market Size, 2025
Source:
www.makdatainsights.com

Why are Briefs dominating the Global Maternity Underwear Market?

Briefs offer unparalleled comfort, support, and full coverage, which are paramount concerns for pregnant and postpartum women. Their design effectively accommodates a growing belly and provides gentle yet firm support without constriction, making them a practical and reliable choice across all stages of maternity. This widespread appeal and functional design solidify their position as the leading product type.

How do material choices and distribution channels influence accessibility and consumer preferences?

Cotton remains a popular material due to its superior breathability and softness, essential for sensitive skin during pregnancy. Emerging options like bamboo underwear offer eco friendly benefits and enhanced comfort, attracting a specific consumer base. Online retail provides unmatched convenience and wider product ranges, appealing to busy pregnant women, while supermarkets and specialty stores offer immediate access and opportunities for physical product assessment, catering to diverse shopping behaviors.

What specific needs do different end user segments and alternative product types address?

Postpartum women often prioritize comfort and recovery focused designs, driving demand for high waist panties that offer gentle compression and support. Women planning pregnancy might focus on comfort and fabric quality. While thongs offer minimal coverage, they cater to a niche segment prioritizing discretion under specific outfits, demonstrating the market's evolving diversity beyond traditional comfort focused options.

What Regulatory and Policy Factors Shape the Global Maternity Underwear Market

The global maternity underwear market operates within a complex regulatory environment. Safety standards are paramount, demanding hypoallergenic materials and non toxic dyes suitable for sensitive skin during pregnancy. Labeling requirements vary by region, mandating clear information on material composition, sizing, and care instructions for consumer protection. Chemical restrictions, like Europe's REACH regulations, significantly impact material sourcing and production processes worldwide. While generally classified as apparel, some specialized support garments might encounter additional scrutiny regarding health or ergonomic claims. Import and export policies across diverse nations necessitate adherence to local product standards and customs regulations, creating a fragmented yet evolving compliance landscape for manufacturers and distributors globally.

What New Technologies are Shaping Global Maternity Underwear Market?

Innovations in maternity underwear focus on enhanced comfort and functionality. Emerging technologies include advanced seamless knitting for adaptable support throughout pregnancy. Sustainable and organic materials like bamboo and Tencel are gaining traction, appealing to eco conscious consumers. Smart fabrics offer features such as temperature regulation and moisture wicking properties. Ergonomic designs incorporate targeted support zones for the abdomen and back, evolving beyond basic stretch. Postpartum specific innovations prioritize gentle compression and easy nursing access. Customization through digital sizing tools improves fit precision. These advancements underscore a shift towards sophisticated, health oriented intimate apparel for expectant and new mothers.

Global Maternity Underwear Market Regional Analysis

Global Maternity Underwear Market

Trends, by Region

Largest Market
Fastest Growing Market
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35.8%

North America Market
Revenue Share, 2025

Source:
www.makdatainsights.com

North America dominates the global maternity underwear market with a substantial 35.8% share, driven by strong consumer awareness and acceptance of specialized maternity products. The region benefits from established healthcare infrastructure promoting prenatal care and a high disposable income, enabling greater spending on premium maternity wear. Fashion trends emphasizing comfort and support also contribute to the market's robust growth. Innovation in fabric technology and design, coupled with effective marketing strategies by key players, further solidifies North America's leading position, constantly introducing advanced and comfortable options for expectant mothers.

Western Europe dominates the maternity underwear market, driven by high disposable incomes, established retail infrastructure, and strong awareness of specialized maternity wear. Germany, the UK, and France are key contributors, favoring brands offering comfort, support, and style. The Nordic countries show increasing demand for sustainable and organic options. Eastern Europe, while smaller, is a growing market, particularly Poland and Russia, influenced by Western trends and rising e-commerce penetration. Affordability is a major factor in these regions. Overall, Europe exhibits a mature yet evolving market, with innovation in materials and design being crucial for sustained growth.

The Asia Pacific maternity underwear market is experiencing rapid expansion, projected to grow at an impressive 9.2% CAGR, making it the fastest-growing region globally. Key drivers include rising birth rates in developing economies like India and Indonesia, coupled with increasing disposable incomes across the region. Growing awareness of maternal health and comfort, particularly among millennials, further fuels demand for specialized maternity apparel. Product innovations emphasizing style, support, and sustainable materials are also contributing significantly to market growth in this dynamic region.

Latin America's maternity underwear market is expanding due to rising disposable incomes, urbanization, and a growing awareness of specialized intimate wear. Brazil dominates with its strong fashion industry and large consumer base, followed by Mexico and Argentina. E-commerce platforms are pivotal in reaching expectant mothers across diverse regions. Local brands compete with international players by emphasizing comfort, style, and affordability. Cultural preferences for certain fabrics and designs also influence regional market dynamics. The increasing birth rates in several countries further fuel market growth, particularly for comfortable and supportive options beyond basic styles.

Middle East & Africa (MEA) maternity underwear market is rapidly expanding, driven by increasing birth rates and evolving fashion consciousness among expectant mothers. While the UAE and Saudi Arabia lead in market share due to higher disposable incomes and Western influences, countries like South Africa and Nigeria are emerging with a growing demand for comfortable and supportive options. Local manufacturers are emerging, but international brands still dominate, especially in premium segments. Modesty and cultural considerations heavily influence product design in many MEA countries, favoring full-coverage and skin-friendly materials. E-commerce platforms are crucial for market penetration across the diverse region, offering convenience and wider product selection.

Top Countries Overview

The United States is a significant consumer and innovator in the global maternity underwear market. Growing health awareness and online retail platforms drive demand for comfortable, supportive garments. Brands focus on sustainability and inclusivity, influencing international trends and product development. This market segment continues expanding as consumer preferences evolve.

China dominates global maternity underwear production and supply. Its factories are key manufacturers for international brands and domestic markets. Growing disposable incomes and awareness of maternal health fuel the expanding Chinese consumer base, making it a significant player in both manufacturing and consumption within this specialized apparel sector.

India is a burgeoning player in the global maternity underwear market. Growing awareness of maternal health and comfort fuels demand. Domestic brands compete with international giants, offering diverse styles and materials. E-commerce platforms facilitate wider reach. Quality and affordability are key drivers shaping this expanding segment.

Impact of Geopolitical and Macroeconomic Factors

Geopolitical stability in key manufacturing hubs, especially those in Southeast Asia, directly impacts supply chains and production costs for maternity underwear. Trade policies and tariffs imposed by major consumer markets like North America and Europe influence import prices and competitive dynamics. Additionally, governmental support for maternal health programs can stimulate demand, while political unrest may disrupt distribution channels.

Macroeconomic factors such as rising disposable incomes in emerging economies drive premium product adoption. Inflationary pressures on raw materials like cotton and spandex affect manufacturing costs and retail pricing. Fluctuations in currency exchange rates impact profitability for international brands and import costs. Consumer spending confidence, influenced by economic growth and employment rates, also dictates purchasing patterns for these discretionary items.

Recent Developments

  • March 2025

    Kindred Bravely announced a strategic partnership with a major online baby goods retailer to expand their distribution network. This collaboration aims to make their premium maternity and nursing underwear more accessible to a broader customer base.

  • February 2025

    Bravado Designs launched a new line of sustainable maternity and nursing bras made from recycled materials. This product launch responds to increasing consumer demand for eco-friendly apparel options within the maternity market.

  • January 2025

    Seraphine acquired a smaller, niche brand specializing in post-partum recovery underwear, strengthening its position in the broader maternity wellness segment. This acquisition allows Seraphine to offer a more comprehensive range of support garments for new mothers.

  • December 2024

    Medela introduced an innovative seamless maternity underwear collection featuring advanced moisture-wicking and antibacterial properties. This product launch focuses on enhanced comfort and hygiene for expectant and new mothers.

  • November 2024

    Motherhood Maternity initiated a strategic revamp of its in-store experience, incorporating dedicated fitting areas and personalized style consultations for maternity underwear. This initiative aims to improve customer satisfaction and increase sales through expert guidance.

Key Players Analysis

The global maternity underwear market features key players like Medela, a leader in nursing bras leveraging innovative fabric technology for comfort and support. Bravado Designs also excels in nursing wear, emphasizing flexible sizing and seamless designs. Belly Bandit focuses on postpartum recovery wear, utilizing compression technology. Seraphine and Motherhood Maternity offer broader maternity apparel lines, often incorporating stylish yet functional underwear. Kindred Bravely stands out for its inclusive sizing and soft, breathable materials. These companies drive market growth through continuous product innovation, strategic partnerships, and a strong online presence, catering to evolving consumer demands for comfort, style, and functionality throughout pregnancy and postpartum.

List of Key Companies:

  1. Ava & Viv
  2. Medela
  3. Belly Bandit
  4. Seraphine
  5. Maternity Bras
  6. A Pea in the Pod
  7. Kindred Bravely
  8. Motherhood Maternity
  9. Bravado Designs
  10. Blanqi
  11. Jockey International
  12. Goddess
  13. Angel Maternity
  14. Hanky Panky
  15. Cake Maternity

Report Scope and Segmentation

Report ComponentDescription
Market Size (2025)USD 1.25 Billion
Forecast Value (2035)USD 2.18 Billion
CAGR (2026-2035)6.4%
Base Year2025
Historical Period2020-2025
Forecast Period2026-2035
Segments Covered
  • By Product Type:
    • •Briefs
    • •Bamboo Underwear
    • •Thongs
    • •High Waist Panties
  • By Material:
    • •Cotton
    • •Polyester
    • •Nylon
    • •Microfiber
  • By Distribution Channel:
    • •Online Retail
    • •Supermarkets
    • •Specialty Stores
    • •Pharmacies
  • By End User:
    • •Pregnant Women
    • •Postpartum Women
    • •Women Planning Pregnancy
Regional Analysis
  • North America
  • • United States
  • • Canada
  • Europe
  • • Germany
  • • France
  • • United Kingdom
  • • Spain
  • • Italy
  • • Russia
  • • Rest of Europe
  • Asia-Pacific
  • • China
  • • India
  • • Japan
  • • South Korea
  • • New Zealand
  • • Singapore
  • • Vietnam
  • • Indonesia
  • • Rest of Asia-Pacific
  • Latin America
  • • Brazil
  • • Mexico
  • • Rest of Latin America
  • Middle East and Africa
  • • South Africa
  • • Saudi Arabia
  • • UAE
  • • Rest of Middle East and Africa

Table of Contents:

1. Introduction
1.1. Objectives of Research
1.2. Market Definition
1.3. Market Scope
1.4. Research Methodology
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Market Trends
4. Market Factor Analysis
4.1. Porter's Five Forces Model Analysis
4.1.1. Rivalry among Existing Competitors
4.1.2. Bargaining Power of Buyers
4.1.3. Bargaining Power of Suppliers
4.1.4. Threat of Substitute Products or Services
4.1.5. Threat of New Entrants
4.2. PESTEL Analysis
4.2.1. Political Factors
4.2.2. Economic & Social Factors
4.2.3. Technological Factors
4.2.4. Environmental Factors
4.2.5. Legal Factors
4.3. Supply and Value Chain Assessment
4.4. Regulatory and Policy Environment Review
4.5. Market Investment Attractiveness Index
4.6. Technological Innovation and Advancement Review
4.7. Impact of Geopolitical and Macroeconomic Factors
4.8. Trade Dynamics: Import-Export Assessment (Where Applicable)
5. Global Maternity Underwear Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
5.1. Market Analysis, Insights and Forecast, 2020-2035, By Product Type
5.1.1. Briefs
5.1.2. Bamboo Underwear
5.1.3. Thongs
5.1.4. High Waist Panties
5.2. Market Analysis, Insights and Forecast, 2020-2035, By Material
5.2.1. Cotton
5.2.2. Polyester
5.2.3. Nylon
5.2.4. Microfiber
5.3. Market Analysis, Insights and Forecast, 2020-2035, By Distribution Channel
5.3.1. Online Retail
5.3.2. Supermarkets
5.3.3. Specialty Stores
5.3.4. Pharmacies
5.4. Market Analysis, Insights and Forecast, 2020-2035, By End User
5.4.1. Pregnant Women
5.4.2. Postpartum Women
5.4.3. Women Planning Pregnancy
5.5. Market Analysis, Insights and Forecast, 2020-2035, By Region
5.5.1. North America
5.5.2. Europe
5.5.3. Asia-Pacific
5.5.4. Latin America
5.5.5. Middle East and Africa
6. North America Maternity Underwear Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
6.1. Market Analysis, Insights and Forecast, 2020-2035, By Product Type
6.1.1. Briefs
6.1.2. Bamboo Underwear
6.1.3. Thongs
6.1.4. High Waist Panties
6.2. Market Analysis, Insights and Forecast, 2020-2035, By Material
6.2.1. Cotton
6.2.2. Polyester
6.2.3. Nylon
6.2.4. Microfiber
6.3. Market Analysis, Insights and Forecast, 2020-2035, By Distribution Channel
6.3.1. Online Retail
6.3.2. Supermarkets
6.3.3. Specialty Stores
6.3.4. Pharmacies
6.4. Market Analysis, Insights and Forecast, 2020-2035, By End User
6.4.1. Pregnant Women
6.4.2. Postpartum Women
6.4.3. Women Planning Pregnancy
6.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
6.5.1. United States
6.5.2. Canada
7. Europe Maternity Underwear Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
7.1. Market Analysis, Insights and Forecast, 2020-2035, By Product Type
7.1.1. Briefs
7.1.2. Bamboo Underwear
7.1.3. Thongs
7.1.4. High Waist Panties
7.2. Market Analysis, Insights and Forecast, 2020-2035, By Material
7.2.1. Cotton
7.2.2. Polyester
7.2.3. Nylon
7.2.4. Microfiber
7.3. Market Analysis, Insights and Forecast, 2020-2035, By Distribution Channel
7.3.1. Online Retail
7.3.2. Supermarkets
7.3.3. Specialty Stores
7.3.4. Pharmacies
7.4. Market Analysis, Insights and Forecast, 2020-2035, By End User
7.4.1. Pregnant Women
7.4.2. Postpartum Women
7.4.3. Women Planning Pregnancy
7.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
7.5.1. Germany
7.5.2. France
7.5.3. United Kingdom
7.5.4. Spain
7.5.5. Italy
7.5.6. Russia
7.5.7. Rest of Europe
8. Asia-Pacific Maternity Underwear Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
8.1. Market Analysis, Insights and Forecast, 2020-2035, By Product Type
8.1.1. Briefs
8.1.2. Bamboo Underwear
8.1.3. Thongs
8.1.4. High Waist Panties
8.2. Market Analysis, Insights and Forecast, 2020-2035, By Material
8.2.1. Cotton
8.2.2. Polyester
8.2.3. Nylon
8.2.4. Microfiber
8.3. Market Analysis, Insights and Forecast, 2020-2035, By Distribution Channel
8.3.1. Online Retail
8.3.2. Supermarkets
8.3.3. Specialty Stores
8.3.4. Pharmacies
8.4. Market Analysis, Insights and Forecast, 2020-2035, By End User
8.4.1. Pregnant Women
8.4.2. Postpartum Women
8.4.3. Women Planning Pregnancy
8.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
8.5.1. China
8.5.2. India
8.5.3. Japan
8.5.4. South Korea
8.5.5. New Zealand
8.5.6. Singapore
8.5.7. Vietnam
8.5.8. Indonesia
8.5.9. Rest of Asia-Pacific
9. Latin America Maternity Underwear Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
9.1. Market Analysis, Insights and Forecast, 2020-2035, By Product Type
9.1.1. Briefs
9.1.2. Bamboo Underwear
9.1.3. Thongs
9.1.4. High Waist Panties
9.2. Market Analysis, Insights and Forecast, 2020-2035, By Material
9.2.1. Cotton
9.2.2. Polyester
9.2.3. Nylon
9.2.4. Microfiber
9.3. Market Analysis, Insights and Forecast, 2020-2035, By Distribution Channel
9.3.1. Online Retail
9.3.2. Supermarkets
9.3.3. Specialty Stores
9.3.4. Pharmacies
9.4. Market Analysis, Insights and Forecast, 2020-2035, By End User
9.4.1. Pregnant Women
9.4.2. Postpartum Women
9.4.3. Women Planning Pregnancy
9.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
9.5.1. Brazil
9.5.2. Mexico
9.5.3. Rest of Latin America
10. Middle East and Africa Maternity Underwear Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
10.1. Market Analysis, Insights and Forecast, 2020-2035, By Product Type
10.1.1. Briefs
10.1.2. Bamboo Underwear
10.1.3. Thongs
10.1.4. High Waist Panties
10.2. Market Analysis, Insights and Forecast, 2020-2035, By Material
10.2.1. Cotton
10.2.2. Polyester
10.2.3. Nylon
10.2.4. Microfiber
10.3. Market Analysis, Insights and Forecast, 2020-2035, By Distribution Channel
10.3.1. Online Retail
10.3.2. Supermarkets
10.3.3. Specialty Stores
10.3.4. Pharmacies
10.4. Market Analysis, Insights and Forecast, 2020-2035, By End User
10.4.1. Pregnant Women
10.4.2. Postpartum Women
10.4.3. Women Planning Pregnancy
10.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
10.5.1. South Africa
10.5.2. Saudi Arabia
10.5.3. UAE
10.5.4. Rest of Middle East and Africa
11. Competitive Analysis and Company Profiles
11.1. Market Share of Key Players
11.1.1. Global Company Market Share
11.1.2. Regional/Sub-Regional Company Market Share
11.2. Company Profiles
11.2.1. Ava & Viv
11.2.1.1. Business Overview
11.2.1.2. Products Offering
11.2.1.3. Financial Insights (Based on Availability)
11.2.1.4. Company Market Share Analysis
11.2.1.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.1.6. Strategy
11.2.1.7. SWOT Analysis
11.2.2. Medela
11.2.2.1. Business Overview
11.2.2.2. Products Offering
11.2.2.3. Financial Insights (Based on Availability)
11.2.2.4. Company Market Share Analysis
11.2.2.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.2.6. Strategy
11.2.2.7. SWOT Analysis
11.2.3. Belly Bandit
11.2.3.1. Business Overview
11.2.3.2. Products Offering
11.2.3.3. Financial Insights (Based on Availability)
11.2.3.4. Company Market Share Analysis
11.2.3.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.3.6. Strategy
11.2.3.7. SWOT Analysis
11.2.4. Seraphine
11.2.4.1. Business Overview
11.2.4.2. Products Offering
11.2.4.3. Financial Insights (Based on Availability)
11.2.4.4. Company Market Share Analysis
11.2.4.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.4.6. Strategy
11.2.4.7. SWOT Analysis
11.2.5. Maternity Bras
11.2.5.1. Business Overview
11.2.5.2. Products Offering
11.2.5.3. Financial Insights (Based on Availability)
11.2.5.4. Company Market Share Analysis
11.2.5.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.5.6. Strategy
11.2.5.7. SWOT Analysis
11.2.6. A Pea in the Pod
11.2.6.1. Business Overview
11.2.6.2. Products Offering
11.2.6.3. Financial Insights (Based on Availability)
11.2.6.4. Company Market Share Analysis
11.2.6.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.6.6. Strategy
11.2.6.7. SWOT Analysis
11.2.7. Kindred Bravely
11.2.7.1. Business Overview
11.2.7.2. Products Offering
11.2.7.3. Financial Insights (Based on Availability)
11.2.7.4. Company Market Share Analysis
11.2.7.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.7.6. Strategy
11.2.7.7. SWOT Analysis
11.2.8. Motherhood Maternity
11.2.8.1. Business Overview
11.2.8.2. Products Offering
11.2.8.3. Financial Insights (Based on Availability)
11.2.8.4. Company Market Share Analysis
11.2.8.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.8.6. Strategy
11.2.8.7. SWOT Analysis
11.2.9. Bravado Designs
11.2.9.1. Business Overview
11.2.9.2. Products Offering
11.2.9.3. Financial Insights (Based on Availability)
11.2.9.4. Company Market Share Analysis
11.2.9.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.9.6. Strategy
11.2.9.7. SWOT Analysis
11.2.10. Blanqi
11.2.10.1. Business Overview
11.2.10.2. Products Offering
11.2.10.3. Financial Insights (Based on Availability)
11.2.10.4. Company Market Share Analysis
11.2.10.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.10.6. Strategy
11.2.10.7. SWOT Analysis
11.2.11. Jockey International
11.2.11.1. Business Overview
11.2.11.2. Products Offering
11.2.11.3. Financial Insights (Based on Availability)
11.2.11.4. Company Market Share Analysis
11.2.11.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.11.6. Strategy
11.2.11.7. SWOT Analysis
11.2.12. Goddess
11.2.12.1. Business Overview
11.2.12.2. Products Offering
11.2.12.3. Financial Insights (Based on Availability)
11.2.12.4. Company Market Share Analysis
11.2.12.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.12.6. Strategy
11.2.12.7. SWOT Analysis
11.2.13. Angel Maternity
11.2.13.1. Business Overview
11.2.13.2. Products Offering
11.2.13.3. Financial Insights (Based on Availability)
11.2.13.4. Company Market Share Analysis
11.2.13.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.13.6. Strategy
11.2.13.7. SWOT Analysis
11.2.14. Hanky Panky
11.2.14.1. Business Overview
11.2.14.2. Products Offering
11.2.14.3. Financial Insights (Based on Availability)
11.2.14.4. Company Market Share Analysis
11.2.14.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.14.6. Strategy
11.2.14.7. SWOT Analysis
11.2.15. Cake Maternity
11.2.15.1. Business Overview
11.2.15.2. Products Offering
11.2.15.3. Financial Insights (Based on Availability)
11.2.15.4. Company Market Share Analysis
11.2.15.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.15.6. Strategy
11.2.15.7. SWOT Analysis

List of Figures

List of Tables

Table 1: Global Maternity Underwear Market Revenue (USD billion) Forecast, by Product Type, 2020-2035

Table 2: Global Maternity Underwear Market Revenue (USD billion) Forecast, by Material, 2020-2035

Table 3: Global Maternity Underwear Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035

Table 4: Global Maternity Underwear Market Revenue (USD billion) Forecast, by End User, 2020-2035

Table 5: Global Maternity Underwear Market Revenue (USD billion) Forecast, by Region, 2020-2035

Table 6: North America Maternity Underwear Market Revenue (USD billion) Forecast, by Product Type, 2020-2035

Table 7: North America Maternity Underwear Market Revenue (USD billion) Forecast, by Material, 2020-2035

Table 8: North America Maternity Underwear Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035

Table 9: North America Maternity Underwear Market Revenue (USD billion) Forecast, by End User, 2020-2035

Table 10: North America Maternity Underwear Market Revenue (USD billion) Forecast, by Country, 2020-2035

Table 11: Europe Maternity Underwear Market Revenue (USD billion) Forecast, by Product Type, 2020-2035

Table 12: Europe Maternity Underwear Market Revenue (USD billion) Forecast, by Material, 2020-2035

Table 13: Europe Maternity Underwear Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035

Table 14: Europe Maternity Underwear Market Revenue (USD billion) Forecast, by End User, 2020-2035

Table 15: Europe Maternity Underwear Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

Table 16: Asia Pacific Maternity Underwear Market Revenue (USD billion) Forecast, by Product Type, 2020-2035

Table 17: Asia Pacific Maternity Underwear Market Revenue (USD billion) Forecast, by Material, 2020-2035

Table 18: Asia Pacific Maternity Underwear Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035

Table 19: Asia Pacific Maternity Underwear Market Revenue (USD billion) Forecast, by End User, 2020-2035

Table 20: Asia Pacific Maternity Underwear Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

Table 21: Latin America Maternity Underwear Market Revenue (USD billion) Forecast, by Product Type, 2020-2035

Table 22: Latin America Maternity Underwear Market Revenue (USD billion) Forecast, by Material, 2020-2035

Table 23: Latin America Maternity Underwear Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035

Table 24: Latin America Maternity Underwear Market Revenue (USD billion) Forecast, by End User, 2020-2035

Table 25: Latin America Maternity Underwear Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

Table 26: Middle East & Africa Maternity Underwear Market Revenue (USD billion) Forecast, by Product Type, 2020-2035

Table 27: Middle East & Africa Maternity Underwear Market Revenue (USD billion) Forecast, by Material, 2020-2035

Table 28: Middle East & Africa Maternity Underwear Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035

Table 29: Middle East & Africa Maternity Underwear Market Revenue (USD billion) Forecast, by End User, 2020-2035

Table 30: Middle East & Africa Maternity Underwear Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

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