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Market Research Report

Global Marketing and Public Opinion Polling Market Insights, Size, and Forecast By End Use (Government, Corporates, Non-Profit Organizations, Academic Institutions), By Target Audience (General Public, Specific Demographics, Business Professionals, Students), By Application (Political Campaigns, Brand Awareness, Social Research, Product Testing), By Methodology (Online Surveys, Telephone Interviews, Face-to-Face Interviews, Focus Groups), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035

Report ID:61106
Published Date:Jan 2026
No. of Pages:232
Base Year for Estimate:2025
Format:
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Key Market Insights

Global Marketing and Public Opinion Polling Market is projected to grow from USD 21.4 Billion in 2025 to USD 38.7 Billion by 2035, reflecting a compound annual growth rate of 6.4% from 2026 through 2035. This market encompasses the systematic collection and analysis of data about consumer preferences, market trends, and public sentiment. It provides crucial insights for strategic decision-making across various sectors. Key drivers include the increasing need for data-driven strategies in competitive business environments, the growing complexity of consumer behavior, and the rising demand for understanding public sentiment on political and social issues. Furthermore, the proliferation of digital platforms and the accompanying wealth of data are fueling the expansion of polling activities. However, market growth faces restraints such as concerns over data privacy and security, the potential for survey fatigue among respondents, and the challenge of ensuring representative samples in an increasingly diverse and fragmented population. Despite these hurdles, the market presents significant opportunities in the integration of artificial intelligence and machine learning for predictive analytics, the expansion into emerging economies, and the development of new methodologies to capture real-time feedback.

Global Marketing and Public Opinion Polling Market Value (USD Billion) Analysis, 2025-2035

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6.4%
CAGR from
2025 - 2035
Source:
www.makdatainsights.com

Important trends shaping the market include the shift towards agile research methodologies, the adoption of advanced analytics and big data processing, and the rise of hybrid research approaches combining quantitative and qualitative methods. There is also a growing emphasis on ethical data collection and transparency in polling practices. The market is segmented by Methodology, Application, End Use, and Target Audience, demonstrating its diverse scope. Corporates represent the leading segment, underscoring the critical role of market research in corporate strategy, product development, and branding. Businesses leverage these insights to refine marketing campaigns, optimize product offerings, and gauge brand perception, thereby securing a competitive edge. This dominance highlights the intrinsic link between effective business operations and accurate market intelligence, driving significant investment from the corporate sector into polling services.

North America stands as the dominant region in the global market, attributed to its robust technological infrastructure, high concentration of multinational corporations, and mature research and development landscape. The region benefits from a strong culture of data-driven decision-making and significant investment in advanced analytical tools. Conversely, Asia Pacific is emerging as the fastest-growing region, driven by rapid urbanization, increasing internet penetration, a burgeoning middle class, and rising disposable incomes. This growth is further fueled by the expansion of local businesses and the entry of international players seeking to understand diverse consumer behaviors in these dynamic markets. Key players like Dynata, YouGov, Meta, DataUSA, Westat, GfK, Pew Research Center, Research Now SSI, Kantar, and Ipsos are actively pursuing strategies such as mergers and acquisitions, technological innovation, and geographical expansion to strengthen their market positions and cater to evolving client needs. Their focus lies on enhancing data collection methodologies, improving analytical capabilities, and offering more integrated research solutions.

Quick Stats

  • Market Size (2025):

    USD 21.4 Billion

  • Projected Market Size (2035):

    USD 38.7 Billion

  • Leading Segment:

    Corporates (42.8% Share)

  • Dominant Region (2025):

    North America (38.7% Share)

  • CAGR (2026-2035):

    6.4%

What is Marketing and Public Opinion Polling?

Marketing and Public Opinion Polling is the systematic collection and analysis of data about consumer preferences, market trends, and public attitudes. It involves designing surveys, conducting interviews, and utilizing various research methodologies to understand opinions, behaviors, and motivations. Its core concept is to provide actionable insights for decision-making. Significant applications include informing product development, shaping advertising campaigns, assessing brand perception, predicting election outcomes, gauging public support for policies, and identifying emerging social issues, thereby enabling organizations to strategically communicate and adapt to target audiences.

What are the Trends in Global Marketing and Public Opinion Polling Market

  • Hyperpersonalization Powered by AI Analytics

  • Ethical AI and Data Privacy as a Brand Differentiator

  • Microtargeting and Niche Audience Engagement

  • Predictive Polling Beyond Traditional Surveys

  • Real Time Sentiment Analysis of Global Events

Hyperpersonalization Powered by AI Analytics

Hyperpersonalization powered by AI analytics is transforming global marketing and public opinion polling. AI dissects vast datasets, predicting individual preferences and behaviors with unprecedented accuracy. Marketers leverage this to craft bespoke content, product recommendations, and ad placements, making every customer interaction feel uniquely tailored. This extends beyond basic segmentation, anticipating future needs and delivering highly relevant, timely messaging.

In public opinion polling, AI analyzes social media, news, and even biometric responses to gauge sentiment and predict voting patterns or public reactions to policies with remarkable precision. It identifies nuanced shifts in opinion, providing a dynamic, real time understanding of public sentiment far beyond traditional polling methods. This allows for more targeted political campaigns and informed policy decisions, shaping narratives and influencing public discourse effectively. The trend signifies a shift toward ultra customized, predictive engagement.

Ethical AI and Data Privacy as a Brand Differentiator

Ethical AI and data privacy are emerging as critical brand differentiators in global marketing. Consumers, increasingly aware of AI’s impact and data’s value, are scrutinizing how companies develop AI and handle personal information. Brands demonstrating a proactive commitment to fair, transparent, and unbiased AI, coupled with robust data protection and user consent, are building trust and enhancing their reputation. This commitment signals responsibility and respect for individual rights, resonating positively with the public. Companies prioritizing ethical AI and privacy are seen as more trustworthy and innovative, attracting ethically conscious consumers and investors. Public opinion polling reflects this shift, with a growing segment of consumers willing to pay a premium for brands that uphold these values. It's becoming a competitive edge, fostering loyalty and advocacy in a crowded marketplace.

What are the Key Drivers Shaping the Global Marketing and Public Opinion Polling Market

  • Increasing Demand for Data-Driven Decision Making

  • Digital Transformation and Growth of Online Platforms

  • Rising Importance of Public Opinion in Policy and Business

  • Globalization and Need for Cross-Cultural Insights

  • Technological Advancements in Data Collection and Analysis

Increasing Demand for Data-Driven Decision Making

Businesses across sectors are increasingly recognizing the imperative of data in shaping strategic direction. This driver reflects a fundamental shift from intuition based choices to decisions grounded in empirical evidence. Companies are no longer satisfied with general market understanding; they seek granular insights into consumer behavior, competitor movements, and emerging trends. This translates to a heightened need for sophisticated global marketing and public opinion polling services. Organizations leverage these services to gather, analyze, and interpret vast datasets, enabling them to identify new opportunities, optimize campaign performance, and mitigate risks. The demand stems from a competitive landscape where informed decisions provide a distinct advantage, driving the adoption of advanced analytics and predictive modeling in crucial business functions.

Digital Transformation and Growth of Online Platforms

The global marketing and public opinion polling market is significantly propelled by digital transformation and the growth of online platforms. This driver fundamentally reshapes how data is collected, analyzed, and disseminated. Traditional methods are increasingly supplemented or replaced by digital approaches, leveraging social media, web analytics, mobile surveys, and online panels. The ubiquitous nature of the internet and smart devices allows for broader reach and faster data acquisition from diverse demographics globally. Furthermore, the rise of e-commerce, digital advertising, and social media engagement generates vast amounts of real-time consumer data, creating an imperative for businesses and organizations to understand online sentiment and behavior. This digital shift fosters new methodologies, tools, and specialized expertise, making data driven insights more accessible and crucial for strategic decision making in an interconnected world.

Rising Importance of Public Opinion in Policy and Business

The increasing significance of public opinion is a major driver in the global marketing and public opinion polling market. Organizations across various sectors are recognizing that public perception directly impacts their success. In policy making, understanding citizen sentiment is crucial for electoral outcomes and effective governance. Businesses, meanwhile, depend on positive public image for brand loyalty, market share, and investor confidence. This heightened awareness compels both public and private entities to invest in robust polling and marketing research to gauge, understand, and strategically influence public sentiment. Consequently, demand for accurate data collection, analysis, and strategic communication services continues to expand, fueling the market's growth.

Global Marketing and Public Opinion Polling Market Restraints

Geopolitical Instability and Regulatory Fragmentation in Global Polling

Geopolitical instability presents significant challenges for global polling. Conflicts, political unrest, and rapid shifts in government make it difficult to conduct accurate surveys, ensure respondent safety, and access diverse populations. Researchers face heightened risks and logistical hurdles, impacting data reliability and representativeness across various regions.

Simultaneously, regulatory fragmentation creates further complexities. Different countries have varying data privacy laws, consent requirements, and ethical guidelines for research. Navigating this patchwork of regulations demands substantial resources and expertise, increasing operational costs and the risk of non-compliance. This disparity can hinder cross-border data comparison and limit the scalability of global polling initiatives. Both factors combine to impede the consistent and effective operation of the global polling market.

Data Privacy Concerns and Varying Public Trust in Cross-Border Marketing Research

Data privacy concerns present a significant hurdle for global marketing and public opinion polling. Different countries have distinct legal frameworks and cultural expectations regarding the collection, storage, and use of personal information. What is permissible in one nation may be strictly regulated or considered unethical in another. This creates a complex compliance landscape for researchers who need to navigate a patchwork of regulations like GDPR, CCPA, and others. Varying public trust further compounds the issue. Consumers in some regions are more apprehensive about sharing their data, impacting survey participation rates and the willingness to provide accurate information. This necessitates tailored approaches and robust data security measures to build confidence and ensure ethical practices across diverse markets.

Global Marketing and Public Opinion Polling Market Opportunities

AI-Powered Predictive Analytics for Real-time Global Public Opinion & Personalized Marketing

This opportunity harnesses AI to transform global public opinion polling and marketing into a real-time, predictive science. AI powered analytics can process immense, diverse data streams from across the globe instantly, revealing evolving public sentiments, market trends, and individual preferences with unprecedented accuracy. This empowers organizations to move beyond reactive surveys, instead anticipating shifts in consumer behavior and societal discourse.

The real strength lies in leveraging these dynamic insights for highly personalized marketing. Brands can tailor messages, products, and campaigns to specific individuals or micro segments worldwide, delivering relevant content at precisely the right moment. This leads to significantly enhanced engagement, improved campaign ROI, and stronger brand loyalty. Businesses gain a competitive edge by proactively shaping strategies, optimizing resource allocation, and identifying emerging market demands before competitors, fostering growth in dynamic global markets.

Ethical Data & Trustworthy Insights: Meeting Demand for Transparent Global Polling & Marketing Intelligence

The global market for public opinion polling and marketing intelligence presents a compelling opportunity for providers who prioritize ethical data practices and deliver genuinely trustworthy insights. Amidst rapid expansion across diverse global regions, declining public trust in data integrity and increasing scrutiny over privacy compliance create a critical demand. Organizations that champion robust data governance, ensure stringent privacy adherence, and employ transparent, unbiased methodologies will secure a distinct competitive advantage. This approach directly addresses widespread skepticism towards traditional polling and marketing data, offering clients reliable, verifiable intelligence essential for informed strategic decision making. The imperative for transparent insights spans corporate strategy, policy formulation, and crucial brand reputation management. Firms embracing these principles can effectively meet this burgeoning demand, fostering stronger client relationships and capturing substantial market share by becoming trusted authorities.

Global Marketing and Public Opinion Polling Market Segmentation Analysis

Key Market Segments

By Methodology

  • •Online Surveys
  • •Telephone Interviews
  • •Face-to-Face Interviews
  • •Focus Groups

By Application

  • •Political Campaigns
  • •Brand Awareness
  • •Social Research
  • •Product Testing

By End Use

  • •Government
  • •Corporates
  • •Non-Profit Organizations
  • •Academic Institutions

By Target Audience

  • •General Public
  • •Specific Demographics
  • •Business Professionals
  • •Students

Segment Share By Methodology

Share, By Methodology, 2025 (%)

  • Online Surveys
  • Telephone Interviews
  • Face-to-Face Interviews
  • Focus Groups
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$21.4BGlobal Market Size, 2025
Source:
www.makdatainsights.com

Why are Corporates dominating the Global Marketing and Public Opinion Polling Market?

Corporates hold the largest share, primarily driven by their continuous need for consumer insights to inform product development, marketing strategies, and brand positioning. Their substantial budgets and competitive landscape necessitate ongoing market research to identify trends, measure brand awareness, and optimize customer satisfaction. This consistent demand for actionable data across diverse industries fuels their significant investment in polling services.

How are various methodologies impacting the Global Marketing and Public Opinion Polling Market?

Online Surveys are rapidly gaining traction due to their cost effectiveness, speed, and ability to reach diverse global audiences, especially for quantitative data collection. While Face-to-Face Interviews and Focus Groups remain crucial for in depth qualitative understanding and nuanced insights, particularly in social research and product testing, the digital shift is pushing market players towards more agile and scalable online approaches, balancing depth with reach.

What role do applications and target audiences play in market dynamics?

Brand Awareness and Product Testing constitute significant applications for corporates, targeting the General Public or Specific Demographics to fine tune offerings. Meanwhile, Political Campaigns heavily leverage polling for strategic messaging among the General Public. Social Research, often undertaken by Non-Profit Organizations and Academic Institutions, focuses on specific demographics or students, highlighting the market’s adaptability to diverse information needs across various stakeholders.

What Regulatory and Policy Factors Shape the Global Marketing and Public Opinion Polling Market

The global marketing and public opinion polling market navigates a complex and fragmented regulatory environment. Data privacy is paramount with frameworks like Europes GDPR Brazils LGPD and Californias CCPA dictating stringent rules for data collection processing storage and cross border transfers. These laws emphasize explicit consent transparency and robust data security demanding clear privacy notices and easy opt out mechanisms for individuals.

Public opinion polling faces additional scrutiny particularly concerning methodology disclosure and political neutrality. Industry bodies such as ESOMAR and AAPOR provide ethical guidelines that often inform national regulations promoting integrity and preventing misuse of data or survey results. Emerging policies address artificial intelligence driven analytics the use of cookies and the spread of misinformation further complicating compliance. Businesses must continuously adapt to evolving mandates ensuring adherence to diverse national and regional privacy statutes and ethical standards to maintain credibility and avoid significant penalties.

What New Technologies are Shaping Global Marketing and Public Opinion Polling Market?

The global marketing and public opinion polling market is being reshaped by several key innovations. Artificial intelligence and machine learning are revolutionizing data analysis, offering predictive insights, automated sentiment analysis, and hyper personalized survey experiences. NLP capabilities allow for deeper understanding of open ended responses, extracting nuanced opinions from vast unstructured datasets.

Generative AI is emerging as a powerful tool for dynamic survey design and synthetic data creation, accelerating research cycles. The integration of big data from social media, transactional sources, and IoT devices provides a richer, real time view of consumer behavior. Blockchain technology is enhancing data security and ensuring verifiable poll integrity, addressing trust concerns. Furthermore, advanced biometric and neuro scientific approaches are providing deeper emotional and subconscious insights. Ethical AI and privacy preserving techniques are crucial, ensuring responsible data collection and maintaining public trust amidst these technological advancements, driving more accurate and actionable market intelligence.

Global Marketing and Public Opinion Polling Market Regional Analysis

Global Marketing and Public Opinion Polling Market

Trends, by Region

Largest Market
Fastest Growing Market
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38.7%

North America Market
Revenue Share, 2025

Source:
www.makdatainsights.com

Dominant Region

North America · 38.7% share

North America currently dominates the Global Marketing and Public Opinion Polling Market, holding a substantial 38.7% market share. This dominance is attributed to several key factors. The region boasts a highly developed digital infrastructure, fostering advanced research methodologies and widespread data collection capabilities. Furthermore, the presence of major multinational corporations and leading research agencies drives significant demand for sophisticated marketing intelligence and public sentiment analysis. A robust regulatory framework and strong consumer protection laws also contribute to a high level of trust and participation in polling activities. Innovation in data analytics, artificial intelligence, and machine learning further solidifies North America’s leading position in delivering actionable insights for global businesses and policymakers.

Fastest Growing Region

Asia Pacific · 11.4% CAGR

The Asia Pacific region is poised for significant expansion in the Global Marketing and Public Opinion Polling market, projected to be the fastest growing with a remarkable Compound Annual Growth Rate of 11.4% from 2026 to 2035. This accelerated growth is primarily fueled by the burgeoning digital transformation across numerous APAC economies. Increased internet penetration and smartphone adoption are empowering businesses to conduct more sophisticated market research. Furthermore a rapidly expanding middle class with rising disposable incomes is creating demand for more targeted marketing efforts and consumer insights. Government initiatives promoting digitalization and data driven decision making also contribute substantially to this robust market surge. The region's diverse consumer base and evolving market dynamics offer fertile ground for innovative polling and marketing strategies.

Top Countries Overview

The U.S. is a dominant force in the global marketing and public opinion polling market, driven by its vast consumer base, advanced data analytics, and technological innovation. It serves as a major hub for multinational corporations and political campaigns, shaping global trends. American firms often lead in market research methodologies and digital advertising strategies, influencing international practices and public discourse.

China's global marketing and public opinion polling market is experiencing rapid growth, driven by its economic influence and digitalization. International firms leverage Chinese expertise for market entry and local insights. Simultaneously, Chinese companies increasingly commission global polls for brand reputation and market expansion strategies, shaping global perceptions and consumer trends. Data privacy and regulatory complexities remain key considerations.

India is a burgeoning hub for global marketing and public opinion polling, driven by a large English-speaking population, lower operational costs, and a strong analytical talent pool. It serves as a significant outsourcing destination, particularly for data collection, analysis, and market research services, attracting international clients seeking efficient and scalable solutions.

Impact of Geopolitical and Macroeconomic Factors

Geopolitical shifts significantly impact global marketing and polling. Rising nationalism and trade protectionism fragment consumer markets, necessitating hyper-localized strategies rather than broad global campaigns. Authoritarian regimes increasingly weaponize information, creating challenges for objective polling and open market research. Cross-border data regulations like GDPR and new privacy laws constrain data collection and analysis, demanding sophisticated compliance frameworks and potentially higher operational costs. Political instability in key regions disrupts supply chains and consumer confidence, forcing brands to be agile and responsive to rapidly changing sentiment.

Macroeconomic factors reshape the industry significantly. Inflationary pressures increase operational costs for market research firms, potentially squeezing profit margins and leading to price hikes for clients. Economic slowdowns reduce marketing budgets, forcing agencies to demonstrate clearer ROI and innovate with cost-effective digital solutions. Emerging markets, while offering growth potential, present unique challenges regarding infrastructure, local customs, and varying purchasing power. Currency fluctuations impact profitability for international firms and affect the affordability of global advertising campaigns, requiring careful financial planning and hedging strategies.

Recent Developments

  • March 2025

    Dynata announced a strategic partnership with a leading AI-powered sentiment analysis platform to enhance its real-time public opinion tracking capabilities. This collaboration aims to provide clients with more granular and immediate insights into evolving consumer sentiment across various digital channels.

  • February 2025

    YouGov launched 'YouGov Pulse+', a new subscription service offering enhanced predictive analytics and scenario planning tools for global marketing campaigns. This expanded offering leverages machine learning to forecast consumer behavior and market shifts with greater accuracy.

  • June 2024

    Meta unveiled new privacy-centric data aggregation tools for advertisers, allowing them to gain deeper insights into campaign performance without direct user identification. This initiative responds to increasing regulatory scrutiny and user demand for enhanced data privacy in advertising.

  • January 2025

    Kantar acquired a specialized firm focusing on immersive VR/AR-based market research, aiming to innovate in product testing and brand experience evaluation. This acquisition will allow Kantar to offer clients more realistic and engaging ways to gather consumer feedback.

  • April 2024

    Ipsos announced the launch of a new global sustainable consumption index, tracking consumer attitudes and behaviors related to environmentally friendly products and services. This initiative provides brands with crucial data to inform their ESG strategies and communicate effectively with conscious consumers.

Key Players Analysis

Key players like Dynata, Ipsos, and Kantar dominate global market research, leveraging AI and big data analytics for consumer insights. YouGov and GfK excel in online polling and brand tracking, employing advanced survey platforms. Meta utilizes its vast user data for targeted advertising and sentiment analysis. Public opinion specialists like Pew Research Center and DataUSA provide invaluable demographic and social trend data. Westat focuses on large scale government surveys. Strategic initiatives include expanding into emerging markets and integrating qualitative with quantitative research. Market growth is driven by demand for real time data, digital transformation, and understanding evolving consumer behavior.

List of Key Companies:

  1. Dynata
  2. YouGov
  3. Meta
  4. DataUSA
  5. Westat
  6. GfK
  7. Pew Research Center
  8. Research Now SSI
  9. Kantar
  10. Ipsos
  11. Nielsen
  12. Qualtrics
  13. SurveyMonkey
  14. B2B International
  15. Roper Starch Worldwide

Report Scope and Segmentation

Report ComponentDescription
Market Size (2025)USD 21.4 Billion
Forecast Value (2035)USD 38.7 Billion
CAGR (2026-2035)6.4%
Base Year2025
Historical Period2020-2025
Forecast Period2026-2035
Segments Covered
  • By Methodology:
    • •Online Surveys
    • •Telephone Interviews
    • •Face-to-Face Interviews
    • •Focus Groups
  • By Application:
    • •Political Campaigns
    • •Brand Awareness
    • •Social Research
    • •Product Testing
  • By End Use:
    • •Government
    • •Corporates
    • •Non-Profit Organizations
    • •Academic Institutions
  • By Target Audience:
    • •General Public
    • •Specific Demographics
    • •Business Professionals
    • •Students
Regional Analysis
  • North America
  • • United States
  • • Canada
  • Europe
  • • Germany
  • • France
  • • United Kingdom
  • • Spain
  • • Italy
  • • Russia
  • • Rest of Europe
  • Asia-Pacific
  • • China
  • • India
  • • Japan
  • • South Korea
  • • New Zealand
  • • Singapore
  • • Vietnam
  • • Indonesia
  • • Rest of Asia-Pacific
  • Latin America
  • • Brazil
  • • Mexico
  • • Rest of Latin America
  • Middle East and Africa
  • • South Africa
  • • Saudi Arabia
  • • UAE
  • • Rest of Middle East and Africa

Table of Contents:

1. Introduction
1.1. Objectives of Research
1.2. Market Definition
1.3. Market Scope
1.4. Research Methodology
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Market Trends
4. Market Factor Analysis
4.1. Porter's Five Forces Model Analysis
4.1.1. Rivalry among Existing Competitors
4.1.2. Bargaining Power of Buyers
4.1.3. Bargaining Power of Suppliers
4.1.4. Threat of Substitute Products or Services
4.1.5. Threat of New Entrants
4.2. PESTEL Analysis
4.2.1. Political Factors
4.2.2. Economic & Social Factors
4.2.3. Technological Factors
4.2.4. Environmental Factors
4.2.5. Legal Factors
4.3. Supply and Value Chain Assessment
4.4. Regulatory and Policy Environment Review
4.5. Market Investment Attractiveness Index
4.6. Technological Innovation and Advancement Review
4.7. Impact of Geopolitical and Macroeconomic Factors
4.8. Trade Dynamics: Import-Export Assessment (Where Applicable)
5. Global Marketing and Public Opinion Polling Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
5.1. Market Analysis, Insights and Forecast, 2020-2035, By Methodology
5.1.1. Online Surveys
5.1.2. Telephone Interviews
5.1.3. Face-to-Face Interviews
5.1.4. Focus Groups
5.2. Market Analysis, Insights and Forecast, 2020-2035, By Application
5.2.1. Political Campaigns
5.2.2. Brand Awareness
5.2.3. Social Research
5.2.4. Product Testing
5.3. Market Analysis, Insights and Forecast, 2020-2035, By End Use
5.3.1. Government
5.3.2. Corporates
5.3.3. Non-Profit Organizations
5.3.4. Academic Institutions
5.4. Market Analysis, Insights and Forecast, 2020-2035, By Target Audience
5.4.1. General Public
5.4.2. Specific Demographics
5.4.3. Business Professionals
5.4.4. Students
5.5. Market Analysis, Insights and Forecast, 2020-2035, By Region
5.5.1. North America
5.5.2. Europe
5.5.3. Asia-Pacific
5.5.4. Latin America
5.5.5. Middle East and Africa
6. North America Marketing and Public Opinion Polling Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
6.1. Market Analysis, Insights and Forecast, 2020-2035, By Methodology
6.1.1. Online Surveys
6.1.2. Telephone Interviews
6.1.3. Face-to-Face Interviews
6.1.4. Focus Groups
6.2. Market Analysis, Insights and Forecast, 2020-2035, By Application
6.2.1. Political Campaigns
6.2.2. Brand Awareness
6.2.3. Social Research
6.2.4. Product Testing
6.3. Market Analysis, Insights and Forecast, 2020-2035, By End Use
6.3.1. Government
6.3.2. Corporates
6.3.3. Non-Profit Organizations
6.3.4. Academic Institutions
6.4. Market Analysis, Insights and Forecast, 2020-2035, By Target Audience
6.4.1. General Public
6.4.2. Specific Demographics
6.4.3. Business Professionals
6.4.4. Students
6.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
6.5.1. United States
6.5.2. Canada
7. Europe Marketing and Public Opinion Polling Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
7.1. Market Analysis, Insights and Forecast, 2020-2035, By Methodology
7.1.1. Online Surveys
7.1.2. Telephone Interviews
7.1.3. Face-to-Face Interviews
7.1.4. Focus Groups
7.2. Market Analysis, Insights and Forecast, 2020-2035, By Application
7.2.1. Political Campaigns
7.2.2. Brand Awareness
7.2.3. Social Research
7.2.4. Product Testing
7.3. Market Analysis, Insights and Forecast, 2020-2035, By End Use
7.3.1. Government
7.3.2. Corporates
7.3.3. Non-Profit Organizations
7.3.4. Academic Institutions
7.4. Market Analysis, Insights and Forecast, 2020-2035, By Target Audience
7.4.1. General Public
7.4.2. Specific Demographics
7.4.3. Business Professionals
7.4.4. Students
7.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
7.5.1. Germany
7.5.2. France
7.5.3. United Kingdom
7.5.4. Spain
7.5.5. Italy
7.5.6. Russia
7.5.7. Rest of Europe
8. Asia-Pacific Marketing and Public Opinion Polling Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
8.1. Market Analysis, Insights and Forecast, 2020-2035, By Methodology
8.1.1. Online Surveys
8.1.2. Telephone Interviews
8.1.3. Face-to-Face Interviews
8.1.4. Focus Groups
8.2. Market Analysis, Insights and Forecast, 2020-2035, By Application
8.2.1. Political Campaigns
8.2.2. Brand Awareness
8.2.3. Social Research
8.2.4. Product Testing
8.3. Market Analysis, Insights and Forecast, 2020-2035, By End Use
8.3.1. Government
8.3.2. Corporates
8.3.3. Non-Profit Organizations
8.3.4. Academic Institutions
8.4. Market Analysis, Insights and Forecast, 2020-2035, By Target Audience
8.4.1. General Public
8.4.2. Specific Demographics
8.4.3. Business Professionals
8.4.4. Students
8.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
8.5.1. China
8.5.2. India
8.5.3. Japan
8.5.4. South Korea
8.5.5. New Zealand
8.5.6. Singapore
8.5.7. Vietnam
8.5.8. Indonesia
8.5.9. Rest of Asia-Pacific
9. Latin America Marketing and Public Opinion Polling Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
9.1. Market Analysis, Insights and Forecast, 2020-2035, By Methodology
9.1.1. Online Surveys
9.1.2. Telephone Interviews
9.1.3. Face-to-Face Interviews
9.1.4. Focus Groups
9.2. Market Analysis, Insights and Forecast, 2020-2035, By Application
9.2.1. Political Campaigns
9.2.2. Brand Awareness
9.2.3. Social Research
9.2.4. Product Testing
9.3. Market Analysis, Insights and Forecast, 2020-2035, By End Use
9.3.1. Government
9.3.2. Corporates
9.3.3. Non-Profit Organizations
9.3.4. Academic Institutions
9.4. Market Analysis, Insights and Forecast, 2020-2035, By Target Audience
9.4.1. General Public
9.4.2. Specific Demographics
9.4.3. Business Professionals
9.4.4. Students
9.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
9.5.1. Brazil
9.5.2. Mexico
9.5.3. Rest of Latin America
10. Middle East and Africa Marketing and Public Opinion Polling Market Analysis, Insights 2020 to 2025 and Forecast 2026-2035
10.1. Market Analysis, Insights and Forecast, 2020-2035, By Methodology
10.1.1. Online Surveys
10.1.2. Telephone Interviews
10.1.3. Face-to-Face Interviews
10.1.4. Focus Groups
10.2. Market Analysis, Insights and Forecast, 2020-2035, By Application
10.2.1. Political Campaigns
10.2.2. Brand Awareness
10.2.3. Social Research
10.2.4. Product Testing
10.3. Market Analysis, Insights and Forecast, 2020-2035, By End Use
10.3.1. Government
10.3.2. Corporates
10.3.3. Non-Profit Organizations
10.3.4. Academic Institutions
10.4. Market Analysis, Insights and Forecast, 2020-2035, By Target Audience
10.4.1. General Public
10.4.2. Specific Demographics
10.4.3. Business Professionals
10.4.4. Students
10.5. Market Analysis, Insights and Forecast, 2020-2035, By Country
10.5.1. South Africa
10.5.2. Saudi Arabia
10.5.3. UAE
10.5.4. Rest of Middle East and Africa
11. Competitive Analysis and Company Profiles
11.1. Market Share of Key Players
11.1.1. Global Company Market Share
11.1.2. Regional/Sub-Regional Company Market Share
11.2. Company Profiles
11.2.1. Dynata
11.2.1.1. Business Overview
11.2.1.2. Products Offering
11.2.1.3. Financial Insights (Based on Availability)
11.2.1.4. Company Market Share Analysis
11.2.1.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.1.6. Strategy
11.2.1.7. SWOT Analysis
11.2.2. YouGov
11.2.2.1. Business Overview
11.2.2.2. Products Offering
11.2.2.3. Financial Insights (Based on Availability)
11.2.2.4. Company Market Share Analysis
11.2.2.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.2.6. Strategy
11.2.2.7. SWOT Analysis
11.2.3. Meta
11.2.3.1. Business Overview
11.2.3.2. Products Offering
11.2.3.3. Financial Insights (Based on Availability)
11.2.3.4. Company Market Share Analysis
11.2.3.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.3.6. Strategy
11.2.3.7. SWOT Analysis
11.2.4. DataUSA
11.2.4.1. Business Overview
11.2.4.2. Products Offering
11.2.4.3. Financial Insights (Based on Availability)
11.2.4.4. Company Market Share Analysis
11.2.4.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.4.6. Strategy
11.2.4.7. SWOT Analysis
11.2.5. Westat
11.2.5.1. Business Overview
11.2.5.2. Products Offering
11.2.5.3. Financial Insights (Based on Availability)
11.2.5.4. Company Market Share Analysis
11.2.5.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.5.6. Strategy
11.2.5.7. SWOT Analysis
11.2.6. GfK
11.2.6.1. Business Overview
11.2.6.2. Products Offering
11.2.6.3. Financial Insights (Based on Availability)
11.2.6.4. Company Market Share Analysis
11.2.6.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.6.6. Strategy
11.2.6.7. SWOT Analysis
11.2.7. Pew Research Center
11.2.7.1. Business Overview
11.2.7.2. Products Offering
11.2.7.3. Financial Insights (Based on Availability)
11.2.7.4. Company Market Share Analysis
11.2.7.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.7.6. Strategy
11.2.7.7. SWOT Analysis
11.2.8. Research Now SSI
11.2.8.1. Business Overview
11.2.8.2. Products Offering
11.2.8.3. Financial Insights (Based on Availability)
11.2.8.4. Company Market Share Analysis
11.2.8.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.8.6. Strategy
11.2.8.7. SWOT Analysis
11.2.9. Kantar
11.2.9.1. Business Overview
11.2.9.2. Products Offering
11.2.9.3. Financial Insights (Based on Availability)
11.2.9.4. Company Market Share Analysis
11.2.9.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.9.6. Strategy
11.2.9.7. SWOT Analysis
11.2.10. Ipsos
11.2.10.1. Business Overview
11.2.10.2. Products Offering
11.2.10.3. Financial Insights (Based on Availability)
11.2.10.4. Company Market Share Analysis
11.2.10.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.10.6. Strategy
11.2.10.7. SWOT Analysis
11.2.11. Nielsen
11.2.11.1. Business Overview
11.2.11.2. Products Offering
11.2.11.3. Financial Insights (Based on Availability)
11.2.11.4. Company Market Share Analysis
11.2.11.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.11.6. Strategy
11.2.11.7. SWOT Analysis
11.2.12. Qualtrics
11.2.12.1. Business Overview
11.2.12.2. Products Offering
11.2.12.3. Financial Insights (Based on Availability)
11.2.12.4. Company Market Share Analysis
11.2.12.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.12.6. Strategy
11.2.12.7. SWOT Analysis
11.2.13. SurveyMonkey
11.2.13.1. Business Overview
11.2.13.2. Products Offering
11.2.13.3. Financial Insights (Based on Availability)
11.2.13.4. Company Market Share Analysis
11.2.13.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.13.6. Strategy
11.2.13.7. SWOT Analysis
11.2.14. B2B International
11.2.14.1. Business Overview
11.2.14.2. Products Offering
11.2.14.3. Financial Insights (Based on Availability)
11.2.14.4. Company Market Share Analysis
11.2.14.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.14.6. Strategy
11.2.14.7. SWOT Analysis
11.2.15. Roper Starch Worldwide
11.2.15.1. Business Overview
11.2.15.2. Products Offering
11.2.15.3. Financial Insights (Based on Availability)
11.2.15.4. Company Market Share Analysis
11.2.15.5. Recent Developments (Product Launch, Mergers and Acquisition, etc.)
11.2.15.6. Strategy
11.2.15.7. SWOT Analysis

List of Figures

List of Tables

Table 1: Global Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Methodology, 2020-2035

Table 2: Global Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Application, 2020-2035

Table 3: Global Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by End Use, 2020-2035

Table 4: Global Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Target Audience, 2020-2035

Table 5: Global Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Region, 2020-2035

Table 6: North America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Methodology, 2020-2035

Table 7: North America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Application, 2020-2035

Table 8: North America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by End Use, 2020-2035

Table 9: North America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Target Audience, 2020-2035

Table 10: North America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Country, 2020-2035

Table 11: Europe Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Methodology, 2020-2035

Table 12: Europe Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Application, 2020-2035

Table 13: Europe Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by End Use, 2020-2035

Table 14: Europe Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Target Audience, 2020-2035

Table 15: Europe Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

Table 16: Asia Pacific Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Methodology, 2020-2035

Table 17: Asia Pacific Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Application, 2020-2035

Table 18: Asia Pacific Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by End Use, 2020-2035

Table 19: Asia Pacific Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Target Audience, 2020-2035

Table 20: Asia Pacific Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

Table 21: Latin America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Methodology, 2020-2035

Table 22: Latin America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Application, 2020-2035

Table 23: Latin America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by End Use, 2020-2035

Table 24: Latin America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Target Audience, 2020-2035

Table 25: Latin America Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

Table 26: Middle East & Africa Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Methodology, 2020-2035

Table 27: Middle East & Africa Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Application, 2020-2035

Table 28: Middle East & Africa Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by End Use, 2020-2035

Table 29: Middle East & Africa Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Target Audience, 2020-2035

Table 30: Middle East & Africa Marketing and Public Opinion Polling Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035

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