Global Luxury Bicycle Market Insights, Size, and Forecast By Usage (Fitness, Leisure, Commuting, Competitive), By Frame Material (Carbon Fiber, Aluminum, Titanium, Steel), By Target Customer (Affluent Individuals, Cycling Enthusiasts, Professional Athletes), By Bicycle Type (Road Bikes, Mountain Bikes, Hybrid Bikes, Electric Bikes, Folding Bikes), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Luxury Bicycle Market is projected to grow from USD 12.8 Billion in 2025 to USD 23.5 Billion by 2035, reflecting a compound annual growth rate of 7.6% from 2026 through 2035. The luxury bicycle market encompasses high-end, premium bicycles characterized by superior craftsmanship, advanced materials, cutting-edge technology, and often bespoke customization options. These bikes cater to discerning consumers who prioritize performance, aesthetics, durability, and exclusivity. Key market drivers include the rising disposable incomes globally, a growing emphasis on health and wellness activities, and an increasing demand for sustainable and eco-friendly transportation options. Furthermore, the aspirational value associated with owning a luxury item, coupled with the cycling community's continuous pursuit of enhanced performance, fuels market expansion. Important trends shaping the market include the integration of smart technology such as GPS tracking and performance metrics, the increasing popularity of electric luxury bicycles, and the demand for lightweight yet robust frame materials like carbon fiber and titanium. Customization and personalization continue to be crucial, allowing consumers to tailor their bikes to specific preferences and riding styles, further enhancing the luxury experience.
Global Luxury Bicycle Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Despite robust growth, the market faces certain restraints. The high price point of luxury bicycles can be a significant barrier for many potential consumers, limiting the addressable market. Additionally, intense competition from established premium brands and emerging niche players, coupled with potential fluctuations in raw material costs, could impact profitability. Economic uncertainties and global supply chain disruptions also pose challenges. However, significant market opportunities exist in expanding into emerging economies with growing affluent populations and in developing innovative designs and sustainable manufacturing processes. The increasing adoption of cycling as a leisure activity and a competitive sport across various demographics presents avenues for market penetration. Furthermore, strategic partnerships with high-end apparel brands and luxury lifestyle companies could unlock new distribution channels and consumer segments. Road Bikes currently dominate the market, reflecting their enduring appeal among performance enthusiasts and recreational riders alike due to their speed, efficiency, and aerodynamic designs suitable for paved surfaces and competitive cycling.
Europe stands out as the dominant region in the luxury bicycle market, attributed to its strong cycling culture, established network of specialized retailers, and a high concentration of affluent consumers with a preference for premium lifestyle products. The region also boasts a rich history of bicycle manufacturing and design innovation, further solidifying its leadership. Conversely, the Middle East and Africa represent the fastest-growing region, driven by increasing urbanization, rising disposable incomes among a burgeoning middle and upper class, and a growing interest in fitness and outdoor recreational activities. Governments in these regions are also investing in cycling infrastructure, creating a more conducive environment for market growth. Key players such as Van Dessel Cycles, Felt Bicycles, Giant Manufacturing Co., Scott Sports, Yeti Cycles, Bianchi, Santa Cruz Bicycles, Surly Bikes, Cannondale, and Raleigh Bicycle Company are actively engaged in product innovation, strategic acquisitions, and expanding their distribution networks to maintain their competitive edge and capture a larger market share. These companies are focusing on developing advanced materials, integrating smart features, and offering bespoke customization services to cater to the evolving demands of discerning luxury bicycle enthusiasts worldwide.
Quick Stats
Market Size (2025):
USD 12.8 BillionProjected Market Size (2035):
USD 23.5 BillionLeading Segment:
Road Bikes (38.5% Share)Dominant Region (2025):
Europe (45.2% Share)CAGR (2026-2035):
7.6%
What is Luxury Bicycle?
A luxury bicycle transcends mere transportation, embodying exquisite craftsmanship and cutting edge design. It is defined by the meticulous selection of premium materials like carbon fiber, titanium, and exotic woods, coupled with bespoke customization and limited production runs. Each component, from the groupset to the saddle, is chosen for its performance, aesthetic appeal, and often, its exclusivity. The significance lies in its dual function: a high performance machine offering unparalleled ride quality and a statement piece reflecting the owner's discerning taste and appreciation for artisanal excellence. It is an investment in both personal enjoyment and a unique form of art.
What are the Trends in Global Luxury Bicycle Market
Hyper Customization and Bespoke Builds
Sustainable Materials and Ethical Sourcing
Integrated Smart Tech and Connectivity
Experiential Luxury and Travel Focus
Hyper Customization and Bespoke Builds
Wealthy buyers increasingly demand unique bicycles tailored to their exact preferences. This involves personalized paint schemes bespoke component choices and ergonomic fitting for optimal comfort and performance. Manufacturers offer extensive customization options transforming bicycles into exclusive luxury items reflecting individual style and a premium experience. This trend signifies a shift from mass production to artisanal craftsmanship within the high end market.
Sustainable Materials and Ethical Sourcing
Luxury bicycle buyers increasingly demand eco friendly materials and transparent sourcing. This trend focuses on recycled components, responsibly harvested wood, natural fibers, and conflict free minerals. Brands are adopting circular design principles, emphasizing repairability and longevity. Ethical labor practices and reduced carbon footprints throughout the supply chain are also crucial. Consumers seek brands aligning with their sustainability values.
Integrated Smart Tech and Connectivity
Luxury bicycles now embed smart tech for enhanced rides. GPS tracking, anti theft systems, performance monitoring, and connectivity with apps are standard. Bluetooth and AI integration offer pedal assist, gear recommendations, and fitness tracking. Riders access real time data, personalize settings, and optimize performance. This trend emphasizes convenience, security, and a premium interactive experience, linking bicycles with broader smart ecosystems for discerning consumers.
Experiential Luxury and Travel Focus
Affluent consumers prioritize unique, immersive experiences over material possessions. This fuels demand for high end, custom bicycles and curated cycling tours in exotic locales. Travelers seek personalized journeys, valuing authenticity, adventure, and exclusivity in their leisure pursuits. Luxury brands respond by offering bespoke bikes, premium accessories, and exclusive guided trips, blending cycling with luxury travel and wellness to cater to this evolving preference for experiential opulence.
What are the Key Drivers Shaping the Global Luxury Bicycle Market
Rising Demand for Sustainable and Health-Conscious Lifestyles
Growing Affluence and Discretionary Spending Among HNWIs
Technological Innovations and Premiumization in Bicycle Manufacturing
Expansion of Dedicated Cycling Infrastructure and Leisure Tourism
Rising Demand for Sustainable and Health-Conscious Lifestyles
Consumers increasingly prioritize well being and environmental responsibility. This fuels demand for high end bicycles that align with health conscious routines and eco friendly values. Luxury bicycles offer a prestigious way to embrace fitness and sustainability reflecting a desire for products that support personal well being and responsible consumption without compromise on style or performance. This trend significantly boosts market growth.
Growing Affluence and Discretionary Spending Among HNWIs
Wealthy individuals are increasingly enjoying greater disposable income. This allows them to purchase high-end bicycles as status symbols and for leisure. These consumers seek luxury experiences and are willing to invest in premium products that reflect their refined tastes and active lifestyles. Their desire for unique, performance-oriented bicycles fuels market growth.
Technological Innovations and Premiumization in Bicycle Manufacturing
Advanced materials, electric powertrains, smart features, and connected components are transforming luxury bicycles. Manufacturers are integrating carbon fiber, aerospace aluminum, and innovative suspension systems, along with sophisticated electronics for enhanced performance and user experience. This technological leap supports premium pricing strategies, catering to consumers seeking high tech, superior quality, and exclusive design in their bicycles.
Expansion of Dedicated Cycling Infrastructure and Leisure Tourism
Governments worldwide are investing in more cycling paths and recreational routes. This expansion attracts affluent individuals seeking high-quality bicycles for touring and leisure, increasing demand for luxury models. Enhanced infrastructure makes cycling a more appealing and accessible luxury pursuit for tourists and locals.
Global Luxury Bicycle Market Restraints
Supply Chain Disruptions & Raw Material Cost Volatility
Luxury bicycle manufacturers face significant challenges from supply chain disruptions and volatile raw material costs. Sourcing high end components and specialized materials like carbon fiber or titanium becomes unpredictable due to global events like pandemics or geopolitical tensions. This leads to production delays and increased manufacturing expenses. The inability to consistently access these crucial inputs at stable prices directly impacts production timelines and profit margins, making it difficult to meet consumer demand and maintain competitive pricing in this premium market segment.
Intensified Competition from E-Bike & Micromobility Segments
Luxury bicycle makers face increasing pressure from e-bikes and micromobility options. Consumers are drawn to these convenient, often more accessible alternatives for short to medium distances. This heightened competition directly impacts the demand for traditional high-end bicycles, potentially slowing their market growth. The influx of technologically advanced and often more affordable personal transportation solutions diverts a segment of potential luxury bicycle buyers.
Global Luxury Bicycle Market Opportunities
Expansion of Premium E-Bike Offerings for Urban & Adventure Luxury Segments
Expanding premium electric bike offerings presents a prime opportunity to cater to affluent urban and adventure luxury consumers. Developing sophisticated, high performance e-bikes for elegant city commuting and robust off road exploration meets evolving demands. This capitalizes on increasing disposable incomes and a desire for exclusive, sustainable mobility and leisure experiences. Rapid growth in regions like the Middle East and Africa underscores the potential. Focusing on innovative, high end designs for both segments will capture significant market share and cater to discerning luxury lifestyles globally.
Hyper-Personalized Luxury Bicycles and Curated Experiential Offerings
Capitalize on affluent demand for ultimate exclusivity. Offer hyper-personalized luxury bicycles precisely engineered and aesthetically tailored for individual riders. Complement this with curated experiential offerings like bespoke cycling tours or exclusive club memberships. This opportunity resonates strongly with high net worth individuals in swiftly developing markets, particularly the Middle East and Africa, who seek unique status symbols and immersive lifestyle experiences. It drives premium sales and fosters unparalleled brand loyalty through exceptional bespoke service and unforgettable adventures.
Global Luxury Bicycle Market Segmentation Analysis
Key Market Segments
By Bicycle Type
- •Road Bikes
- •Mountain Bikes
- •Hybrid Bikes
- •Electric Bikes
- •Folding Bikes
By Frame Material
- •Carbon Fiber
- •Aluminum
- •Titanium
- •Steel
By Usage
- •Fitness
- •Leisure
- •Commuting
- •Competitive
By Target Customer
- •Affluent Individuals
- •Cycling Enthusiasts
- •Professional Athletes
Segment Share By Bicycle Type
Share, By Bicycle Type, 2025 (%)
- Road Bikes
- Mountain Bikes
- Hybrid Bikes
- Electric Bikes
- Folding Bikes
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Why are Road Bikes dominating the Global Luxury Bicycle Market?
Road Bikes currently hold the largest share primarily due to their strong appeal to both cycling enthusiasts and professional athletes focused on performance, speed, and competitive usage. Their sophisticated engineering, lightweight construction often featuring carbon fiber frames, and specialized components cater directly to individuals seeking a premium, high-performance cycling experience for long distances and competitive events. This established segment benefits from a culture of sport and a consistent demand from those willing to invest in top-tier equipment.
How do frame material choices influence the premium bicycle segment?
Frame material segmentation is crucial, with carbon fiber leading as the preferred choice for luxury bicycles due to its superior strength to weight ratio, vibration dampening characteristics, and design versatility. While titanium and aluminum also cater to affluent individuals seeking durability and specific ride qualities, carbon fiber aligns best with the performance demands of competitive cyclists and the desire for cutting edge technology from enthusiasts. Steel, though traditional, holds a niche for its unique ride feel among discerning buyers valuing classic craftsmanship.
What specific customer groups and usage patterns drive demand for luxury bicycles?
The luxury bicycle market is primarily propelled by affluent individuals and cycling enthusiasts, both seeking high quality, high performance, and unique experiences. While competitive usage by professional athletes demands the most advanced bicycles, the leisure and fitness segments are increasingly investing in premium options. These customers value the superior ride quality, advanced technology, and brand prestige associated with luxury bicycles, whether for dedicated training, exploring scenic routes, or simply enjoying the refined experience of a top tier machine.
What Regulatory and Policy Factors Shape the Global Luxury Bicycle Market
Global luxury bicycle manufacturers confront a complex regulatory mosaic. Product safety standards, like ISO and national certifications, dictate design and material compliance across regions. Import duties and tariffs significantly influence cross border trade, affecting pricing and supply chain strategies. Intellectual property protection is paramount for unique designs and innovative technologies, safeguarding brand exclusivity. Sustainability mandates increasingly shape manufacturing processes and material sourcing, with a growing emphasis on environmental responsibility and circular economy principles. Consumer protection laws concerning warranties and product liability vary internationally, requiring meticulous adherence. Furthermore, evolving urban mobility policies and bicycle infrastructure investments indirectly impact market demand, creating both opportunities and compliance challenges for high end cycling products worldwide.
What New Technologies are Shaping Global Luxury Bicycle Market?
The global luxury bicycle market is significantly propelled by cutting-edge innovations. Advanced materials such as aerospace grade carbon fiber, titanium, and exotic alloys are creating ultralight, durable, and aesthetically stunning frames. Integrated electric assist systems are discreetly enhancing performance, offering power without sacrificing elegant design. Smart technology integration is paramount, featuring embedded GPS, sophisticated anti theft mechanisms, and real time performance analytics accessible via connected devices. Personalization is growing through 3D printing for bespoke components and ergonomic customization, ensuring unparalleled rider fit and exclusivity. Furthermore, aerodynamic optimizations, electronic shifting, and integrated lighting systems are standard, collectively delivering a superior, seamless, and luxurious riding experience.
Global Luxury Bicycle Market Regional Analysis
Global Luxury Bicycle Market
Trends, by Region
Europe Market
Revenue Share, 2025
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North America is a significant market for luxury bicycles, driven by a strong cycling culture and high disposable incomes. The region benefits from a growing interest in health, fitness, and outdoor recreation, fueling demand for premium, high-performance bicycles. California, New York, and Florida are key states with concentrated wealth and active outdoor lifestyles, leading to higher adoption rates. The presence of specialized boutiques, online retailers, and direct-to-consumer brands caters to discerning consumers. Technological advancements, customization options, and brand prestige are major selling points. Urban commuting, leisure riding, and competitive cycling segments contribute to sustained growth.
Europe dominates the global luxury bicycle market with a significant 45.2% share, driven by strong cycling cultures, high disposable incomes, and well-established premium brands. Germany, France, Italy, and the UK are key contributors, boasting discerning consumers who value performance, craftsmanship, and sophisticated design. The region benefits from a robust infrastructure for cycling and a strong appreciation for sustainability and active lifestyles, fueling demand for high-end electric bicycles and lightweight performance models. Stringent emission regulations also promote bicycle adoption.
The Asia Pacific luxury bicycle market is experiencing robust growth, driven by increasing disposable incomes and a burgeoning health and wellness trend among affluent consumers. China and Japan lead the region, witnessing heightened demand for high-end road and mountain bikes, reflecting a growing appreciation for performance and brand prestige. Southeast Asian countries, particularly Singapore and Thailand, are also emerging as key markets, fueled by urbanization and the development of cycling infrastructure. E-luxury bicycles are gaining traction, especially among urban commuters seeking a sophisticated blend of convenience and style. The region's young, digitally-savvy population further propels market expansion through online sales and influencer marketing.
Latin America presents a dynamic luxury bicycle market driven by rising disposable incomes and a growing interest in health and outdoor activities. Brazil and Mexico lead with established cycling cultures and increasing demand for high-end models, including e-bikes. Colombia and Chile show emerging potential, fueled by scenic routes and government support for cycling infrastructure. The region also exhibits a strong preference for durable, performance-oriented bicycles suitable for varied terrains. Challenges include import duties and a nascent retail infrastructure for premium brands, but the overall trajectory points towards significant growth as consumer awareness and purchasing power expand across the continent.
The Middle East & Africa luxury bicycle market exhibits nascent but growing potential. The UAE and Saudi Arabia lead, driven by high net worth individuals, tourism, and increasing health consciousness. Demand primarily favors high-performance road and electric luxury bikes for urban commuting and leisure. South Africa shows a smaller, more mature segment, appreciating high-end mountain bikes. Distribution relies on specialized showrooms and online platforms. Challenges include import duties and limited cycling infrastructure, though government initiatives supporting active lifestyles present future growth opportunities, particularly for bespoke and limited-edition models targeting affluent buyers seeking exclusivity and premium experiences.
Top Countries Overview
The US is a significant player in the global luxury bicycle market. High disposable income fuels demand for premium, custom, and e bikes. Domestic manufacturers and importers cater to a growing base of enthusiasts seeking cutting edge technology and superior craftsmanship, driving market expansion and innovation.
China is a growing force in the global luxury bicycle market. Domestic brands are emerging, challenging established foreign players. Chinese consumers increasingly seek high end bicycles for sport and leisure. This burgeoning market presents significant opportunities for innovation and growth within the luxury cycling segment.
India's luxury bicycle market is nascent but growing. Wealthy enthusiasts are importing high end bikes, driving demand for specialized services and accessories. Local premium brands are emerging. Global players eye India's burgeoning affluent class and fitness conscious consumers, recognizing its long term potential as a significant market.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical stability in key consumer regions and manufacturing hubs, particularly Europe and East Asia, underpins luxury bicycle demand. Trade policies, tariffs, and potential supply chain disruptions, especially for specialized components from countries like Japan and Taiwan, pose risks. Shifts in diplomatic relations or regional conflicts could impact production and market access.
Robust economic growth in high net worth individual segments across developed and emerging economies fuels this market. Inflationary pressures on raw materials and labor costs, alongside interest rate fluctuations affecting consumer discretionary spending, influence pricing and accessibility. Exchange rate volatility impacts profitability for international brands and consumer purchasing power.
Recent Developments
- March 2025
Cannondale announced a strategic initiative to open a series of 'Experience Centers' in major global cities, starting with London and Tokyo. These centers will offer personalized fittings, test rides of their high-end electric and road bikes, and exclusive access to new model previews, enhancing the luxury customer journey.
- February 2025
Giant Manufacturing Co. unveiled its new flagship e-road bike series, the 'Propel Advanced SL E+'. This series integrates advanced carbon fiber frame technology with a proprietary ultra-lightweight motor system, targeting performance-oriented luxury consumers seeking a blend of speed and assisted power.
- January 2025
Yeti Cycles launched a limited-edition collaboration with a renowned Italian fashion house, producing a bespoke mountain bike model, the 'SB160 Terra.' This partnership combines Yeti's performance engineering with high-end aesthetic design elements, including custom paint schemes and premium component finishes, appealing to luxury lifestyle enthusiasts.
- December 2024
Bianchi announced a partnership with a leading smart technology company to integrate advanced telemetry and connectivity features into its top-tier road bikes. This collaboration aims to offer real-time performance data, GPS tracking, and anti-theft solutions directly accessible via a dedicated smartphone application, elevating the technological sophistication of their luxury offerings.
- November 2024
Scott Sports completed the acquisition of a boutique custom bicycle frame builder specializing in titanium and bespoke carbon fiber designs. This acquisition allows Scott to expand its ultra-premium customization options, catering to discerning clients who desire unique, tailor-made luxury bicycles beyond its standard production models.
Key Players Analysis
Key players in the Global Luxury Bicycle Market include Van Dessel Cycles, Felt Bicycles, Giant Manufacturing Co., Scott Sports, Yeti Cycles, Bianchi, Santa Cruz Bicycles, Surly Bikes, Cannondale, and Raleigh Bicycle Company. These companies drive market growth through innovation in lightweight materials like carbon fiber and advanced suspension systems, enhancing performance and rider comfort. Strategic initiatives involve expanding into electric luxury bicycles and custom bike fitting services, appealing to affluent consumers seeking personalized experiences. Their roles range from mass luxury producers like Giant and Scott, leveraging economies of scale, to niche high end manufacturers such as Santa Cruz and Yeti, focusing on specialized off road or performance segments, all contributing to the market's premium evolution.
List of Key Companies:
- Van Dessel Cycles
- Felt Bicycles
- Giant Manufacturing Co.
- Scott Sports
- Yeti Cycles
- Bianchi
- Santa Cruz Bicycles
- Surly Bikes
- Cannondale
- Raleigh Bicycle Company
- Specialized Bicycle Components
- Pinarello
- Colnago
- Cervelo Cycles
- Brompton Bicycle
- Trek Bicycle Corporation
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 12.8 Billion |
| Forecast Value (2035) | USD 23.5 Billion |
| CAGR (2026-2035) | 7.6% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Luxury Bicycle Market Revenue (USD billion) Forecast, by Bicycle Type, 2020-2035
Table 2: Global Luxury Bicycle Market Revenue (USD billion) Forecast, by Frame Material, 2020-2035
Table 3: Global Luxury Bicycle Market Revenue (USD billion) Forecast, by Usage, 2020-2035
Table 4: Global Luxury Bicycle Market Revenue (USD billion) Forecast, by Target Customer, 2020-2035
Table 5: Global Luxury Bicycle Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Luxury Bicycle Market Revenue (USD billion) Forecast, by Bicycle Type, 2020-2035
Table 7: North America Luxury Bicycle Market Revenue (USD billion) Forecast, by Frame Material, 2020-2035
Table 8: North America Luxury Bicycle Market Revenue (USD billion) Forecast, by Usage, 2020-2035
Table 9: North America Luxury Bicycle Market Revenue (USD billion) Forecast, by Target Customer, 2020-2035
Table 10: North America Luxury Bicycle Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Luxury Bicycle Market Revenue (USD billion) Forecast, by Bicycle Type, 2020-2035
Table 12: Europe Luxury Bicycle Market Revenue (USD billion) Forecast, by Frame Material, 2020-2035
Table 13: Europe Luxury Bicycle Market Revenue (USD billion) Forecast, by Usage, 2020-2035
Table 14: Europe Luxury Bicycle Market Revenue (USD billion) Forecast, by Target Customer, 2020-2035
Table 15: Europe Luxury Bicycle Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Luxury Bicycle Market Revenue (USD billion) Forecast, by Bicycle Type, 2020-2035
Table 17: Asia Pacific Luxury Bicycle Market Revenue (USD billion) Forecast, by Frame Material, 2020-2035
Table 18: Asia Pacific Luxury Bicycle Market Revenue (USD billion) Forecast, by Usage, 2020-2035
Table 19: Asia Pacific Luxury Bicycle Market Revenue (USD billion) Forecast, by Target Customer, 2020-2035
Table 20: Asia Pacific Luxury Bicycle Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Luxury Bicycle Market Revenue (USD billion) Forecast, by Bicycle Type, 2020-2035
Table 22: Latin America Luxury Bicycle Market Revenue (USD billion) Forecast, by Frame Material, 2020-2035
Table 23: Latin America Luxury Bicycle Market Revenue (USD billion) Forecast, by Usage, 2020-2035
Table 24: Latin America Luxury Bicycle Market Revenue (USD billion) Forecast, by Target Customer, 2020-2035
Table 25: Latin America Luxury Bicycle Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Luxury Bicycle Market Revenue (USD billion) Forecast, by Bicycle Type, 2020-2035
Table 27: Middle East & Africa Luxury Bicycle Market Revenue (USD billion) Forecast, by Frame Material, 2020-2035
Table 28: Middle East & Africa Luxury Bicycle Market Revenue (USD billion) Forecast, by Usage, 2020-2035
Table 29: Middle East & Africa Luxury Bicycle Market Revenue (USD billion) Forecast, by Target Customer, 2020-2035
Table 30: Middle East & Africa Luxury Bicycle Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035