
Global Low Sodium Tomato Sauce Market Insights, Size, and Forecast By Distribution Channel (Supermarkets, Online Retail, Specialty Stores, Convenience Stores), By End Use (Household, Food Service, Industrial), By Packaging Type (Glass Bottles, Plastic Bottles, Pouches, Cans), By Category (Organic, Conventional, Natural), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Low Sodium Tomato Sauce Market is projected to grow from USD 3.8 Billion in 2025 to USD 6.9 Billion by 2035, reflecting a compound annual growth rate of 6.4% from 2026 through 2035. This market encompasses the production and sale of tomato-based sauces formulated with reduced sodium content, catering to health-conscious consumers and those managing dietary restrictions. The market is propelled by a burgeoning awareness of sodium’s detrimental effects on health, particularly its link to hypertension and cardiovascular diseases. Consumers are actively seeking healthier alternatives without compromising taste, driving demand for low sodium options across various culinary applications. Furthermore, supportive government initiatives and dietary guidelines recommending reduced sodium intake contribute significantly to market expansion. The market is segmented by category conventional versus organic, packaging type such as jars, cans, and pouches, distribution channel encompassing supermarkets, hypermarkets, convenience stores, and online retail, and end use including household and commercial applications. While the conventional segment currently holds the largest share, the organic low sodium tomato sauce segment is experiencing robust growth as consumers increasingly prioritize natural and sustainable food products.
Global Low Sodium Tomato Sauce Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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A key trend shaping the low sodium tomato sauce market is the continuous innovation in product formulations, focusing on enhancing flavor profiles through natural ingredients and seasonings to compensate for reduced salt. Manufacturers are also exploring diverse tomato varieties and blending techniques to create unique taste experiences. Another significant trend is the rise of private label brands offering competitive pricing and quality in the low sodium segment, increasing consumer accessibility. However, market growth faces restraints, primarily the perception among some consumers that low sodium products may lack flavor, presenting a challenge for manufacturers to overcome through effective marketing and product development. Additionally, the higher production costs associated with sourcing premium ingredients and specialized processing for low sodium formulations can translate to higher retail prices, potentially limiting adoption among budget-conscious consumers. Despite these hurdles, the market presents substantial opportunities. The expanding foodservice sector, including restaurants and institutional kitchens, is increasingly incorporating low sodium options to cater to diverse customer needs and adhere to health regulations. The growing popularity of international cuisines, which often utilize tomato sauces as a base, also offers avenues for market penetration.
North America stands as the dominant region in the global low sodium tomato sauce market. This dominance is attributed to a high prevalence of health consciousness, well-established retail infrastructure, and strong consumer awareness regarding dietary sodium intake. The region benefits from a proactive healthcare sector advocating for reduced sodium consumption, further boosting demand. Meanwhile, Asia Pacific is emerging as the fastest-growing region. This rapid growth is fueled by increasing disposable incomes, changing dietary habits, and a growing understanding of the link between diet and health in countries like China and India. The expanding middle class in these nations is increasingly adopting westernized diets, leading to higher consumption of convenience foods, including tomato sauces. Key players in this competitive landscape include Prego, McCormick & Company, All Natural, Unilever, San Marzano, Del Monte Foods, Amy's Kitchen, Conagra Brands, Kirkland Signature, and Hunt's. These companies are employing strategies such as product diversification, flavor innovation, strategic partnerships with retailers, and targeted marketing campaigns to enhance brand visibility and capture a larger market share. Emphasis is also placed on clear labeling and consumer education to highlight the health benefits of low sodium options.
Quick Stats
Market Size (2025):
USD 3.8 BillionProjected Market Size (2035):
USD 6.9 BillionLeading Segment:
Conventional (62.8% Share)Dominant Region (2025):
North America (38.2% Share)CAGR (2026-2035):
6.4%
Global Low Sodium Tomato Sauce Market Emerging Trends and Insights
Plant Based Sodium Reduction Innovations
The global low sodium tomato sauce market is witnessing a significant trend in plant based sodium reduction innovations. Consumers are increasingly seeking healthier food options, driving manufacturers to explore novel methods for reducing sodium content without compromising flavor or texture. This involves utilizing natural plant derived ingredients that mimic saltiness or enhance existing savory notes in the sauce.
Innovations include incorporating mushroom extracts, yeast extracts, or fermented vegetable purees to create umami rich profiles, thereby allowing for lower sodium levels. Certain botanicals and spices, known for their flavor enhancing properties, are also being explored. Plant proteins and fibers can contribute to a more satisfying mouthfeel, further masking the absence of higher sodium. This trend reflects a broader industry shift towards clean label, natural ingredients, and a deeper understanding of sensory science to deliver reduced sodium products that meet evolving consumer preferences for both health and taste.
Personalized Nutrition Sodium Solutions
The Global Low Sodium Tomato Sauce Market increasingly emphasizes Personalized Nutrition Sodium Solutions. This trend reflects a growing consumer desire for tailored dietary management beyond general low sodium options. Instead of a single low sodium standard, consumers seek products allowing for precise control over sodium intake based on individual health needs or preferences. Manufacturers are responding by offering a spectrum of sodium levels, often with clear labeling indicating milligrams per serving, or even creating sauces with easily adjustable sodium content. Innovations might include separate sodium packets or different formulations specifically designed for those on very strict sodium diets versus those simply aiming for reduction. This move away from a one size fits all approach caters to diverse health requirements and taste preferences, empowering consumers with more precise control over their nutritional intake while still offering delicious, low sodium tomato sauce options.
Clean Label Flavor Enhancement Strategies
Consumers demand transparency and naturalness in low sodium tomato sauce. This trend, Clean Label Flavor Enhancement Strategies, focuses on achieving delicious taste without artificial additives, preservatives, or highly processed ingredients often found in traditional flavorings. Instead, manufacturers are leveraging natural extracts, spices, and vegetable concentrates to boost umami and provide a well rounded flavor profile. Techniques include utilizing roasted vegetables, yeast extracts for savory notes, and carefully selected herb and spice blends. This approach ensures a healthy and flavorful product that aligns with consumer preferences for simpler, recognizable ingredients. It addresses the challenge of maintaining taste appeal while reducing sodium, relying on inherent flavors and natural enhancers for consumer acceptance.
What are the Key Drivers Shaping the Global Low Sodium Tomato Sauce Market
Rising Consumer Health Consciousness and Dietary Preferences
Consumers worldwide are increasingly aware of sodium intake's impact on health, driving a significant shift in dietary preferences. This heightened consciousness stems from growing concerns about hypertension, cardiovascular diseases, and other sodium related health issues. Individuals are actively seeking out healthier food options, scrutinizing nutritional labels, and prioritizing products that align with their wellness goals. Low sodium tomato sauce directly caters to this demand, providing a flavorful yet healthier alternative to traditional high sodium versions. Manufacturers are responding by innovating and expanding their low sodium product lines to capture this expanding consumer base, making it a pivotal driver for market growth.
Growing Incidence of Cardiovascular Diseases and Hypertension
A significant driver for the global low sodium tomato sauce market is the increasing prevalence of cardiovascular diseases and hypertension. As more individuals are diagnosed with these conditions, there is a growing medical and dietary recommendation to reduce sodium intake. High sodium consumption is a well established risk factor for elevated blood pressure and subsequent cardiovascular complications. Consumers are becoming increasingly aware of the health implications of a high sodium diet and are actively seeking healthier alternatives. Low sodium tomato sauce directly addresses this need by offering a flavorful staple ingredient with reduced sodium content, aligning with dietary guidelines for heart health. This heightened health consciousness and medical advice are propelling the demand for low sodium options within the tomato sauce category.
Innovation in Product Development and Flavor Profiles
Innovation in product development and flavor profiles is a critical driver for growth in the global low sodium tomato sauce market. As consumers increasingly prioritize health without compromising taste, manufacturers are responding with a diverse array of appealing options. This involves creating new sauce formulations that effectively reduce sodium content while maintaining a rich and authentic tomato flavor. Companies are experimenting with natural ingredients, herbs, and spices to enhance taste complexity and mask any perceived blandness associated with lower sodium levels. Furthermore, innovation extends to developing unique flavor variations beyond traditional marinara, such as roasted garlic, basil pesto, or spicy arrabbiata, all adapted for the low sodium segment. This constant refreshing of product lines and expansion of flavor choices directly addresses consumer demand for both healthier and more exciting culinary experiences, broadening the market’s appeal and driving consumer adoption.
Global Low Sodium Tomato Sauce Market Restraints
High Production Costs for Sodium Alternatives
High production costs for sodium alternatives pose a significant restraint in the global low sodium tomato sauce market. Manufacturers face increased expenses when formulating sauces with innovative ingredients designed to reduce sodium content without compromising taste or texture. These alternative ingredients, such as yeast extracts, mushroom extracts, or specific spice blends, are often more expensive to source and process than conventional sodium chloride. The specialized manufacturing processes and proprietary ingredients involved further elevate production costs. This financial burden can translate to higher retail prices for low sodium tomato sauces, potentially making them less accessible or attractive to price sensitive consumers. Consequently, the elevated costs limit manufacturers' ability to expand production or offer more competitively priced low sodium options, hindering broader market adoption.
Limited Consumer Awareness of Low Sodium Benefits
Limited consumer awareness of low sodium benefits significantly hinders growth in the global low sodium tomato sauce market. Many consumers remain uninformed about the detrimental health impacts of high sodium intake, such as increased risk of hypertension, heart disease, and stroke. This lack of understanding extends to the positive effects of reducing sodium consumption, including improved cardiovascular health and reduced water retention. Without a clear appreciation for these benefits, consumers see little reason to actively seek out or prioritize low sodium alternatives. They often perceive low sodium products as compromising on taste or offering no tangible advantage over conventional options. Marketing and educational efforts have historically been insufficient to bridge this knowledge gap effectively, resulting in a substantial portion of the population remaining unaware of the health imperative for choosing lower sodium foods. This awareness deficit translates directly into lower demand for low sodium tomato sauces.
Global Low Sodium Tomato Sauce Market Opportunities
Leveraging Health-Conscious Consumer Demand for Low Sodium Tomato Sauces
The global market presents a significant opportunity by tapping into the escalating demand from health conscious consumers seeking low sodium options. Growing awareness about the detrimental effects of high sodium intake on heart health and blood pressure is driving a critical shift in dietary preferences worldwide. This creates a prime opening for manufacturers to innovate and expand their low sodium tomato sauce offerings. Consumers are actively searching for healthier alternatives that do not compromise on flavor or convenience. The Asia Pacific region stands out as a particularly lucrative frontier, experiencing the fastest growth in this health driven segment. Urbanization, rising disposable incomes, and increasing health literacy across countries like China, India, and Southeast Asia are fueling this demand. Companies can capitalize by developing culturally relevant, flavorful low sodium sauces tailored to regional tastes, establishing strong distribution networks, and educating consumers on the substantial benefits. This strategy allows brands to capture a significant share of an expanding market eager for healthier meal solutions, securing long term growth and market leadership in a health driven food landscape.
Premiumization and Flavor Innovation in the Global Low Sodium Tomato Sauce Market
The global low sodium tomato sauce market presents a compelling opportunity for premiumization and flavor innovation, addressing evolving consumer desires for healthier yet delicious options. A significant segment of health conscious individuals actively seeks alternatives that do not compromise on taste or quality. This trend empowers brands to introduce premium low sodium sauces, characterized by high quality, vine ripened tomatoes and meticulously curated, unique ingredient blends. Flavor innovation is paramount, moving beyond basic profiles to encompass diverse culinary inspirations. Imagine Mediterranean herb blends, smoky chipotle inflections, spicy chili variants, or rich umami notes from mushrooms. Such distinctive flavors cater to adventurous palates and differentiate products in a competitive landscape. The Asia Pacific region, demonstrating robust growth, is particularly ripe for this approach. Tailoring premium low sodium sauces with flavors appealing to diverse Asian culinary preferences could capture substantial market share. Brands that prioritize elevated taste, natural ingredients, and culturally resonant flavors will attract discerning consumers seeking healthier, gourmet options, driving higher revenue and strong brand loyalty in this expanding market segment globally.
Global Low Sodium Tomato Sauce Market Segmentation Analysis
Key Market Segments
By Category
- •Organic
- •Conventional
- •Natural
By Packaging Type
- •Glass Bottles
- •Plastic Bottles
- •Pouches
- •Cans
By Distribution Channel
- •Supermarkets
- •Online Retail
- •Specialty Stores
- •Convenience Stores
By End Use
- •Household
- •Food Service
- •Industrial
Segment Share By Category
Share, By Category, 2025 (%)
- Organic
- Conventional
- Natural

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Why is Conventional low sodium tomato sauce dominating the market?
Conventional low sodium tomato sauce holds the largest share due to its widespread availability, established brand recognition, and often more accessible price point compared to organic or natural alternatives. Consumers frequently opt for conventional products for everyday cooking, relying on their consistent quality and extensive distribution channels, making them the primary choice for the majority seeking low sodium options without a premium. This segment benefits from broad appeal across diverse consumer demographics.
How do different packaging types influence consumer choice and market penetration?
Glass bottles are a prevalent choice for low sodium tomato sauce, often associated with perceived quality and shelf appeal, while plastic bottles offer convenience and reduced breakage risk. Pouches and cans cater to specific needs for portability, bulk usage, or longer shelf life. The market sees a blend, with glass appealing to traditionalists and premium brands, while the others serve varying consumer preferences for convenience, storage, and cost-effectiveness, contributing to varied market penetration across different retail environments.
What role do distribution channels play in segmenting market access for low sodium tomato sauce?
Supermarkets serve as the primary distribution channel, offering extensive product ranges and broad consumer reach, making them crucial for both conventional and niche low sodium options. Online retail is rapidly growing, providing convenience and access to a wider variety, including specialty and organic brands not always found in physical stores. Specialty stores cater to specific consumer preferences for premium or health oriented products, while convenience stores offer quick, localized access for immediate needs, collectively fragmenting and expanding market access based on consumer shopping habits and product availability.
Global Low Sodium Tomato Sauce Market Regulatory and Policy Environment Analysis
The global low sodium tomato sauce market operates within a dynamic regulatory landscape characterized by diverse national and regional food safety and labeling standards. Key regulatory drivers include stringent mandatory nutrition labeling requirements, demanding precise sodium content declarations typically per serving or 100g, which vary significantly across continents. Health claims such as low sodium, reduced sodium, or no added salt are strictly controlled, necessitating products meet specific thresholds defined by authorities like the FDA, EFSA, or national food agencies. These regulations influence product formulation and marketing strategies. Furthermore, government led public health initiatives aimed at reducing dietary sodium intake often encourage manufacturers to reformulate or introduce lower sodium alternatives. Ingredient approvals for sodium replacers like potassium chloride also face specific regulatory scrutiny. Compliance with these evolving frameworks is essential for market access and consumer trust.
Which Emerging Technologies Are Driving New Trends in the Market?
Innovations in the low sodium tomato sauce market are rapidly evolving, driven by consumer health consciousness and a desire for uncompromised taste. Emerging technologies are central to this transformation, primarily focusing on flavor enhancement and natural sodium reduction. Advanced ingredient science utilizes natural umami boosters like yeast extracts, mushroom powders, and concentrated vegetable broths to replicate the savory depth typically provided by salt. Biotechnology explores specific tomato varietals with naturally lower sodium content or enhanced inherent flavor profiles.
Processing advancements, such as high pressure processing, extend shelf life without relying on high sodium preservatives. Furthermore, artificial intelligence and machine learning are analyzing consumer preferences to formulate new recipes that perfectly balance sodium reduction with popular flavor profiles. Smart packaging innovations might soon offer real time nutritional information or portion control guidance. These technological strides are crucial for expanding market appeal and delivering healthier, yet delicious, options to a growing consumer base.
Global Low Sodium Tomato Sauce Market Regional Analysis
Global Low Sodium Tomato Sauce Market
Trends, by Region

North America Market
Revenue Share, 2025
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Dominant Region
North America · 38.2% share
North America stands as the dominant region in the global low sodium tomato sauce market, commanding a substantial 38.2% market share. This leadership is primarily driven by increasing health consciousness among consumers across the United States and Canada. A growing awareness of the risks associated with high sodium intake, particularly hypertension and heart disease, has spurred demand for healthier food alternatives. Furthermore, the presence of major food manufacturers actively innovating and expanding their low sodium product lines contributes significantly to the region's strong position. Robust distribution networks and effective marketing campaigns further solidify North America’s prominent role in meeting the rising consumer preference for healthier, low sodium food options. The region continues to drive market trends and product development in this expanding segment.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific is poised to be the fastest growing region in the global low sodium tomato sauce market, exhibiting a remarkable CAGR of 9.2% from 2026 to 2035. This accelerated growth is primarily fueled by increasing health consciousness across countries like China, India, and Japan. Consumers are actively seeking healthier food alternatives, driven by rising incidences of cardiovascular diseases and hypertension. A burgeoning middle class with greater disposable income is also contributing to the demand for premium and health oriented products. Furthermore, strategic expansions by international and local players introducing low sodium options tailored to regional tastes are significantly boosting market penetration and accessibility. The shift towards convenient, healthier meal solutions is a key driver in this dynamic region.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, supply chain disruptions from conflicts or trade disputes affecting tomato production and processing regions could impact the low sodium sauce market. Export restrictions or new import tariffs on tomatoes or sauce ingredients by major consuming nations might raise production costs for manufacturers, potentially leading to price increases or reduced availability. Shifts in global health regulations promoting sodium reduction could stimulate demand, while protectionist agricultural policies in key markets might favor local producers over international competitors.
Macroeconomically, inflation and interest rate hikes influence consumer purchasing power for premium products like low sodium tomato sauce. Economic downturns could shift consumer preference towards lower priced, higher sodium alternatives. Currency fluctuations impact import costs for ingredients and export competitiveness for manufacturers. Rising energy prices increase production and transportation costs, potentially squeezing profit margins or requiring manufacturers to pass costs onto consumers. Growing awareness about health and wellness, particularly related to hypertension, continues to be a significant demand driver.
Recent Developments
- March 2025
Prego, a leading brand under Campbell Soup Company, launched its 'Heart Healthy' line of low sodium tomato sauces. This strategic initiative includes classic marinara and roasted garlic flavors, specifically targeting health-conscious consumers and those managing sodium intake.
- July 2024
Amy's Kitchen announced a partnership with major hospital groups across the US to supply their low sodium organic tomato sauces for patient meals. This strategic move aims to expand their institutional market presence and reinforce their commitment to health-focused food options.
- November 2024
McCormick & Company acquired 'Savory & Lite', a small but growing artisanal brand specializing in low sodium and organic pasta sauces. This acquisition allows McCormick to diversify its product portfolio within the healthy eating segment and gain a foothold in the premium low sodium market.
- February 2025
Kirkland Signature (Costco's private label) introduced new large-format pouches of organic low sodium marinara sauce, emphasizing value and convenience. This product launch targets bulk buyers and families looking for healthier pantry staples at an affordable price point.
Key Players Analysis
Key players like Prego and Hunt's dominate the global low sodium tomato sauce market, leveraging established brands and wide distribution. McCormick & Company and Unilever contribute with their expansive food portfolios. Amy's Kitchen and All Natural focus on organic and health conscious consumers. San Marzano and Kirkland Signature emphasize premium ingredients and private label value. Del Monte and Conagra Brands utilize large scale production and established supply chains. Technological advancements in food processing and natural preservation methods are key. Strategic initiatives include expanding product lines, improving flavor profiles, and targeting specific dietary needs. Market growth is driven by increasing health awareness and demand for convenient, healthier meal solutions.
List of Key Companies:
- Prego
- McCormick & Company
- All Natural
- Unilever
- San Marzano
- Del Monte Foods
- Amy's Kitchen
- Conagra Brands
- Kirkland Signature
- Hunt's
- Trader Joe's
- Campbell Soup Company
- Muir Glen
- Kraft Heinz
- Bertolli
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 3.8 Billion |
| Forecast Value (2035) | USD 6.9 Billion |
| CAGR (2026-2035) | 6.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Category, 2020-2035
Table 2: Global Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 3: Global Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 4: Global Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 5: Global Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Category, 2020-2035
Table 7: North America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 8: North America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 9: North America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 10: North America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Category, 2020-2035
Table 12: Europe Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 13: Europe Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 14: Europe Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 15: Europe Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Category, 2020-2035
Table 17: Asia Pacific Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 18: Asia Pacific Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 19: Asia Pacific Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 20: Asia Pacific Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Category, 2020-2035
Table 22: Latin America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 23: Latin America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 24: Latin America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 25: Latin America Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Category, 2020-2035
Table 27: Middle East & Africa Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 28: Middle East & Africa Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 29: Middle East & Africa Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 30: Middle East & Africa Low Sodium Tomato Sauce Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
