
Global Leafy Green Vegetable Seeds Sales Market Insights, Size, and Forecast By Packaging Type (Bulk Packaging, Retail Packaging, Seed Packets), By Type (Lettuce, Spinach, Kale, Swiss Chard, Arugula), By Cultivation Method (Conventional, Organic, Hydroponic, Aeroponic), By Distribution Channel (Online Retail, Agricultural Stores, Supermarkets), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Leafy Green Vegetable Seeds Sales Market is projected to grow from USD 3.45 Billion in 2025 to USD 6.12 Billion by 2035, reflecting a compound annual growth rate of 6.4% from 2026 through 2035. This market encompasses the sale of seeds for a wide variety of leafy green vegetables, including lettuce, spinach, kale, arugula, and other salad greens, across commercial and residential applications. The growth is primarily fueled by increasing consumer awareness regarding the health benefits of leafy greens, leading to a surge in demand for fresh, healthy produce. A significant driver is the expanding adoption of protected cultivation methods like greenhouses and vertical farms, which require high-quality, specialized seeds for optimal yields. Furthermore, the rising global population and urbanization contribute to the need for efficient food production systems, boosting seed sales. However, the market faces restraints such as the impact of climate change on crop cycles and the fluctuating prices of raw materials for seed production. The market segmentation includes By Type, By Cultivation Method, By Packaging Type, and By Distribution Channel, catering to diverse customer needs.
Global Leafy Green Vegetable Seeds Sales Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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A prominent trend shaping the market is the increasing preference for organic and non-GMO seeds, driven by health-conscious consumers and evolving food safety regulations. Technological advancements in seed breeding, such as disease resistance and enhanced nutritional profiles, are also playing a crucial role in market expansion. Another important trend is the rising interest in home gardening and urban farming, creating new avenues for seed sales to individual consumers. Europe currently holds the dominant share in the market, attributed to its well-established agricultural sector, advanced farming technologies, and strong consumer demand for high-quality leafy greens. This region benefits from extensive research and development activities in seed technology, leading to a consistent supply of innovative and high-performing varieties.
The Middle East and Africa region is poised for the fastest growth, primarily due to increasing government initiatives promoting agricultural development, growing foreign investments in the agricultural sector, and a rising focus on food security. This region offers significant untapped potential for expanding leafy green cultivation. Key players in this competitive landscape include Vilmorin & Cie, Seminis, Germains Seed Technology, Johnny's Selected Seeds, Harris Seeds, Bejo Zaden, Enza Zaden, Syngenta, DuPont, and Rijk Zwaan. These companies are employing various strategic initiatives such as mergers and acquisitions, new product launches, and geographical expansions to strengthen their market position and capitalize on emerging opportunities. For instance, many are focusing on developing hybrid varieties that offer higher yields and resistance to common plant diseases, along with enhancing their distribution networks to reach a broader customer base. The continuous innovation in seed technology and the growing global emphasis on healthy eating present substantial opportunities for sustained market expansion.
Quick Stats
Market Size (2025):
USD 3.45 BillionProjected Market Size (2035):
USD 6.12 BillionLeading Segment:
Conventional (68.4% Share)Dominant Region (2025):
Europe (34.2% Share)CAGR (2026-2035):
6.4%
What is Leafy Green Vegetable Seeds Sales?
Leafy Green Vegetable Seeds Sales refers to the commercial exchange of seeds from plants cultivated primarily for their edible foliage. This encompasses a wide array of species like lettuce, spinach, kale, Swiss chard, and various Asian greens. It’s the transaction where producers or retailers sell these specialized seeds to farmers, home gardeners, or commercial growers. The core concept involves providing the genetic material necessary for cultivating these nutrient-rich vegetables. Its significance lies in enabling food production, fostering agricultural diversity, and supporting healthy diets globally. Applications range from large-scale farming operations to individual backyard gardens, ensuring a continuous supply of fresh, leafy greens.
What are the Trends in Global Leafy Green Vegetable Seeds Sales Market
Vertical Farming Variety Dominance
Climate Resilient Cultivar Expansion
Urban Agriculture Hybrid Innovation
Enhanced Nutritional Trait Demand
Vertical Farming Variety Dominance
Vertical farming's precise environments favor specialized leafy green seeds offering enhanced flavor, nutrient profiles, and uniform growth. Breeders are prioritizing varieties with compact growth habits and disease resistance optimized for soilless cultivation. This focus shifts demand from traditional open field varieties, making vertical farm specific seeds increasingly prevalent across the global market.
Climate Resilient Cultivar Expansion
Cultivars enduring heat, drought, and pests are in demand. Seed companies are expanding portfolios of leafy greens like lettuce and spinach that thrive despite climate change impacts. Farmers prioritize these resilient varieties to ensure crop reliability and reduce yield losses from extreme weather events, driving increased seed sales globally.
Urban Agriculture Hybrid Innovation
Urban agriculture’s evolution now incorporates hybrid innovation, merging traditional methods with advanced technology. This trend sees producers adopting genetically optimized leafy green seeds designed for compact, controlled environments. These seeds offer superior yield, disease resistance, and rapid growth cycles, catering to demand for locally sourced produce. This convergence of traditional farming and biotechnology significantly boosts efficiency and sustainability in urban food systems, directly impacting global seed sales by providing specialized, high-performing varieties suited for diverse indoor and vertical farming setups.
Enhanced Nutritional Trait Demand
Consumers increasingly seek leafy greens with superior health benefits. Seed companies are responding by developing varieties boasting higher vitamin, mineral, and antioxidant content, alongside improved protein profiles. This focus on biofortification and added functional properties is driving demand for seeds promising enhanced nutritional value in produce. Farmers are adopting these seeds to meet evolving consumer preferences and secure premium market positions.
What are the Key Drivers Shaping the Global Leafy Green Vegetable Seeds Sales Market
Rising Consumer Demand for Healthy & Convenient Food Options
Advancements in Seed Technology & Breeding for Improved Yields
Increasing Adoption of Protected Cultivation & Controlled Environment Agriculture
Growing Focus on Food Security & Sustainable Agriculture Practices
Rising Consumer Demand for Healthy & Convenient Food Options
Consumers increasingly seek nutritious and easy to prepare meals. This trend fuels demand for leafy greens like spinach and lettuce, driving sales of their seeds. People prioritize health and convenience, opting for vegetables that support a balanced diet and fit busy lifestyles. This preference directly boosts the global leafy green vegetable seeds market.
Advancements in Seed Technology & Breeding for Improved Yields
Pioneering seed technology and breeding innovations are crucial. Scientists develop new leafy green varieties with enhanced yields, disease resistance, and desirable traits like extended shelf life. This progress allows growers to achieve more produce from existing land, improving efficiency and profitability. Consumers benefit from a consistent supply of high quality vegetables.
Increasing Adoption of Protected Cultivation & Controlled Environment Agriculture
Growing demand for year round fresh produce and higher yields is fueling protected cultivation and controlled environment agriculture expansion. These sophisticated farming methods necessitate high quality specialized leafy green seeds designed for indoor conditions, driving significant growth in seed sales. Increased investment and technological advancements further accelerate this trend.
Growing Focus on Food Security & Sustainable Agriculture Practices
A rising global population and increasing climate change impacts necessitate reliable food sources. This intensifies the demand for leafy green vegetable seeds that offer high yield, disease resistance, and adaptability to various growing conditions. Farmers and consumers prioritize sustainably produced vegetables, further boosting the market for seeds supporting resource efficient and environmentally friendly agricultural practices.
Global Leafy Green Vegetable Seeds Sales Market Restraints
Stringent Regulatory Hurdles for Gene-Edited Seeds
Gene-edited seeds face substantial legal and governmental obstacles to market entry and commercialization globally. Different countries have varying and often strict rules regarding field trials, product approvals, and labeling requirements for genetically modified organisms including gene-edited varieties. This regulatory complexity creates significant delays and increased costs for breeders and companies, hindering their ability to introduce innovative seed products. The absence of harmonized international regulations further complicates the process, slowing the adoption and widespread sales of these advanced seeds in the global leafy green market.
Intensified Competition from Local Seed Producers
Local seed producers pose a significant threat. They often have better understanding of regional climates and soil conditions, allowing them to develop tailored leafy green varieties. Their close proximity to farmers facilitates stronger relationships and faster delivery. Furthermore, local producers can offer more competitive pricing due to lower overheads and reduced transportation costs. This localized advantage intensifies the competition for global players, who struggle to replicate this deep regional expertise and affordability, making it harder to penetrate and expand in specific local markets.
Global Leafy Green Vegetable Seeds Sales Market Opportunities
Expanding Specialized Seed Varieties for Controlled Environment Agriculture (CEA)
The burgeoning demand for fresh leafy greens from controlled environment agriculture presents a significant opportunity. Developing specialized seed varieties optimized for CEA systems offers superior yields, enhanced nutrient profiles, and greater resilience to specific growing conditions. These seeds cater to the unique needs of vertical farms and greenhouses, which are expanding globally, particularly in arid regions seeking food security. Companies investing in research and development for these tailored genetics will capture a growing market share by enabling efficient, sustainable leafy green production worldwide. This focus ensures higher crop performance and better profitability for growers.
Growth in Premium Organic and Climate-Resilient Leafy Green Seed Demand
Consumers increasingly seek healthy, chemical free produce, driving demand for premium organic leafy green seeds. Simultaneously, a changing climate necessitates varieties that can withstand extreme weather, leading to higher interest in climate resilient seeds. This dual trend presents a significant opportunity for seed companies to innovate and supply high value seeds that meet both consumer health preferences and agricultural sustainability needs, especially in fast growing regions where food security is a concern.
Global Leafy Green Vegetable Seeds Sales Market Segmentation Analysis
Key Market Segments
By Type
- •Lettuce
- •Spinach
- •Kale
- •Swiss Chard
- •Arugula
By Cultivation Method
- •Conventional
- •Organic
- •Hydroponic
- •Aeroponic
By Packaging Type
- •Bulk Packaging
- •Retail Packaging
- •Seed Packets
By Distribution Channel
- •Online Retail
- •Agricultural Stores
- •Supermarkets
Segment Share By Type
Share, By Type, 2025 (%)
- Lettuce
- Spinach
- Kale
- Swiss Chard
- Arugula

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Why is Conventional cultivation method dominating the Global Leafy Green Vegetable Seeds Sales Market?
The significant share of conventional seeds stems from their widespread adoption by large scale agricultural operations and traditional farmers globally. These seeds often benefit from established supply chains, lower production costs, and familiarity among growers. The robustness and reliable yields associated with conventional varieties continue to make them the preferred choice for commercial farming, ensuring consistent supply to meet global demand for leafy greens.
Which leafy green vegetable type commands substantial sales within the market?
Lettuce seeds consistently demonstrate strong sales within the market, driven by its immense popularity and versatility across various cuisines worldwide. As a staple in salads, sandwiches, and many other dishes, the constant consumer demand for lettuce translates directly into high seed sales for growers across all cultivation methods. This widespread appeal ensures its leading position among leafy green seed types.
Why are Agricultural Stores crucial for the distribution of leafy green vegetable seeds?
Agricultural Stores serve as a vital distribution channel, especially for conventional and bulk packaging segments. They offer farmers expert advice, a wide range of products tailored for commercial cultivation, and the convenience of in person purchases. Their established networks and ability to cater to large volume orders solidify their position as a primary outlet for leafy green vegetable seeds, reaching a broad base of professional growers.
What Regulatory and Policy Factors Shape the Global Leafy Green Vegetable Seeds Sales Market
Global leafy green vegetable seed sales are shaped by diverse regulatory frameworks. Phytosanitary regulations are paramount for international trade, necessitating rigorous health certificates to prevent disease transmission. Varietal registration and intellectual property protection, such as Plant Variety Protection, differ significantly across regions, influencing market entry and innovation investment. Genetically modified organism GMO regulations pose substantial hurdles, with strict approval processes in many markets, notably Europe, impacting product development and availability. Organic certification standards also dictate seed sourcing requirements for producers. Furthermore, seed quality, purity, and germination standards are universally enforced, alongside specific labeling and import export permits, creating a fragmented yet critical compliance environment for global seed companies.
What New Technologies are Shaping Global Leafy Green Vegetable Seeds Sales Market?
Innovations in leafy green vegetable seeds are profoundly revolutionizing global agriculture. Advanced breeding techniques deliver enhanced disease and pest resistance, crucial for sustainable farming practices. Genetic editing enables improved nutritional profiles, longer shelf life, and better climate resilience, vital for global food security. Precision agriculture demands seeds optimized for indoor and vertical farming systems, ensuring consistent high yield produce. Emerging technologies include AI driven phenotyping and smart seed coatings, boosting germination rates and early plant vigor. These advancements address consumer preferences for healthier food while tackling environmental challenges. The industry rapidly adopts biotechnological solutions for superior quality and more resilient leafy green varieties, driving significant market expansion worldwide.
Global Leafy Green Vegetable Seeds Sales Market Regional Analysis
Global Leafy Green Vegetable Seeds Sales Market
Trends, by Region

Europe Market
Revenue Share, 2025
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North America is a significant market for leafy green vegetable seeds, driven by consumer demand for healthy eating and the rise of indoor/urban farming. The US dominates, fueled by large-scale commercial farming and increasing home gardening. Canada shows steady growth, emphasizing sustainable practices and organic varieties. Mexico is emerging, boosted by agricultural modernization and export-oriented production, particularly for salad mixes. Key growth drivers include varietal innovation for disease resistance and longer shelf-life, and the increasing adoption of protected agriculture. Seed companies focus on developing region-specific hybrids catering to diverse climatic conditions and consumer preferences across the continent.
Europe dominates the global leafy green vegetable seeds market with a significant 34.2% share, driven by advanced agricultural practices and high demand for diverse leafy greens. Northern European countries, particularly the Netherlands and Germany, are at the forefront due to intensive greenhouse cultivation and sophisticated seed breeding technologies. Southern Europe, including Spain and Italy, also contributes substantially, benefiting from favorable climates allowing for extended growing seasons. Strong consumer preference for fresh, healthy produce across the continent further fuels this market, fostering continuous innovation in disease-resistant and high-yield varieties, especially for popular greens like lettuce, spinach, and arugula.
Asia Pacific dominates the leafy green vegetable seeds market, driven by its large population and increasing health consciousness. China and India are key contributors, fueled by growing demand for fresh produce and expanding agricultural sectors. Southeast Asian nations like Vietnam and Thailand exhibit robust growth due to rising disposable incomes and diversification of dietary habits. Increased investment in protected cultivation and precision agriculture further boosts seed sales. Local seed companies and international players are focusing on developing hybrid varieties resilient to regional climatic conditions and pests, alongside organic and non-GMO options, to cater to the diverse and expanding consumer base across this dynamic region.
Latin America's leafy green vegetable seeds market is dynamic, reflecting diverse culinary traditions and climates. Brazil leads in demand, driven by large-scale commercial farming and a burgeoning organic sector. Mexico shows strong growth, particularly for spinach and lettuce seeds, fueled by export-oriented agriculture and domestic consumption. Argentina focuses on temperate leafy greens like chard and cabbage. Colombia, Peru, and Chile exhibit consistent demand for high-quality, disease-resistant varieties. Urban farming and vertical agriculture initiatives across the region are creating new niches for specialized seed types, underscoring a regional shift towards diversified and sustainable leafy green production.
The MEA leafy green vegetable seeds market is experiencing moderate growth. Gulf Cooperation Council (GCC) countries, driven by food security initiatives and increasing urban farming adoption, lead demand. Investments in controlled environment agriculture and hydroponics are boosting the market for high-quality, disease-resistant seeds. Drought-resistant and heat-tolerant varieties are crucial for the region’s arid climate. North Africa shows potential with government support for agricultural modernization. Sub-Saharan Africa's nascent market is primarily for open-field varieties, driven by population growth and dietary shifts. Challenges include limited irrigation, poor infrastructure, and a reliance on imported seeds, but local seed production is a growing focus.
Top Countries Overview
The US holds a significant share in global leafy green vegetable seed sales. Its advanced agricultural research and development drive innovation in seed varieties. Exports of high quality, disease resistant seeds contribute substantially to the global market, meeting demand for improved crop yields and diverse produce worldwide.
China is a dominant force in leafy green vegetable seed sales globally. Its vast agricultural production capacity and advanced breeding techniques allow it to supply a significant portion of the world's demand. The market is driven by increasing global food security concerns and consumer health awareness.
India significantly impacts global leafy green vegetable seed sales. Its diverse agroclimatic zones make it a crucial producer and exporter. Hybrid varieties developed here are highly sought after internationally, driving market growth and ensuring global food security through widespread availability of these essential vegetable seeds.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical tensions, particularly trade disputes affecting agricultural goods, significantly influence leafy green seed sales. Export restrictions or import tariffs on seeds or related farming inputs can disrupt supply chains and increase costs for producers. Regional conflicts may also impact seed distribution and farmer access in affected areas, shifting demand towards more resilient or locally adapted varieties.
Macroeconomic factors like inflation and interest rates affect farming input costs, including seeds. High inflation might lead farmers to seek cheaper alternatives, while rising interest rates increase capital costs for seed companies and farmers. Climate change impacts, such as increased droughts or floods, drive demand for stress tolerant or disease resistant seed varieties, altering market dynamics.
Recent Developments
- March 2025
Vilmorin & Cie announced the launch of a new line of disease-resistant spinach seeds tailored for vertical farming operations. These new varieties offer enhanced yield and reduced susceptibility to common fungal pathogens, addressing a key challenge for indoor growers.
- February 2025
Syngenta completed its acquisition of 'GreenGenetics', a specialized seed breeder focused on heat-tolerant lettuce varieties. This strategic move strengthens Syngenta's portfolio in regions experiencing rising temperatures, enhancing its competitive edge in the climate-resilient seed market.
- April 2025
Rijk Zwaan unveiled 'HydroLeaf', a new generation of leafy green seeds optimized for hydroponic systems, featuring accelerated growth cycles and improved nutrient uptake. This product launch directly targets the expanding hydroponic farming sector, offering growers greater efficiency and productivity.
- January 2025
Bejo Zaden announced a strategic partnership with 'AgriTech Solutions', a leading developer of AI-powered precision agriculture platforms. This collaboration aims to integrate seed performance data with smart farming analytics, providing growers with optimized planting recommendations and crop management insights.
- May 2025
Enza Zaden introduced 'NutriBoost', a range of leafy green seeds engineered for enhanced nutritional content, specifically higher levels of vitamins A and K. This product innovation caters to the growing consumer demand for healthier food options and offers growers a premium product for differentiation.
Key Players Analysis
Leading the Global Leafy Green Vegetable Seeds Sales Market are giants like Syngenta, DuPont, and Vilmorin & Cie, employing advanced breeding techniques and biotech for disease resistance and yield. Seminis, Bejo Zaden, Enza Zaden, and Rijk Zwaan are crucial for their innovative hybrid varieties tailored for diverse climates. Germains Seed Technology focuses on seed enhancements, while Johnny's Selected Seeds and Harris Seeds cater to niche markets with heirloom and specialized varieties. Strategic initiatives include R&D investments in high-performing seeds and acquisitions. Market growth is primarily driven by increasing health consciousness, demand for fresh produce, and advancements in agricultural technology.
List of Key Companies:
- Vilmorin & Cie
- Seminis
- Germains Seed Technology
- Johnny's Selected Seeds
- Harris Seeds
- Bejo Zaden
- Enza Zaden
- Syngenta
- DuPont
- Rijk Zwaan
- Monsanto
- Bayer CropScience
- Ishii Seed
- Takii & Co
- Sakata Seed Corporation
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 3.45 Billion |
| Forecast Value (2035) | USD 6.12 Billion |
| CAGR (2026-2035) | 6.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 2: Global Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 3: Global Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 4: Global Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 5: Global Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 7: North America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 8: North America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 9: North America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 10: North America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 12: Europe Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 13: Europe Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 14: Europe Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 15: Europe Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 17: Asia Pacific Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 18: Asia Pacific Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 19: Asia Pacific Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 20: Asia Pacific Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 22: Latin America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 23: Latin America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 24: Latin America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 25: Latin America Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 27: Middle East & Africa Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 28: Middle East & Africa Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 29: Middle East & Africa Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 30: Middle East & Africa Leafy Green Vegetable Seeds Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
