Global Hydroponic Vegetables Potted Vegetables Market Insights, Size, and Forecast By Cultivation Method (Nutrient Film Technique, Deep Water Culture, Aeroponics, Ebb and Flow, Wick System), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Direct Farm Sales), By End User (Households, Restaurants, Retail Stores), By Vegetable Type (Leafy Greens, Herbs, Fruit-bearing Vegetables, Root Vegetables), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Hydroponic Vegetables Potted Vegetables Market is projected to grow from USD 9.8 Billion in 2025 to USD 25.4 Billion by 2035, reflecting a compound annual growth rate of 11.4% from 2026 through 2035. This market encompasses the cultivation and sale of vegetables grown hydroponically and sold in potted form, primarily for direct consumer purchase or use in smaller commercial settings. It includes a diverse range of vegetables, from leafy greens to herbs and some fruiting varieties, all grown without soil, using nutrient-rich water solutions. Key market drivers fueling this expansion include increasing consumer awareness regarding food safety and the desire for fresh, locally sourced produce, regardless of traditional growing seasons. The growing urbanization and limited access to traditional gardening spaces further propel demand for compact, easy-to-maintain potted hydroponic options. Technological advancements in indoor farming, such as LED lighting and automated nutrient delivery systems, are also making hydroponic cultivation more efficient and accessible, contributing significantly to market growth.
Global Hydroponic Vegetables Potted Vegetables Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Important trends shaping the market include the rising adoption of smart home gardening systems and DIY hydroponic kits, catering to hobbyists and small-scale growers. There is also a significant shift towards sustainable consumption, with hydroponics being perceived as an eco-friendly alternative due to its reduced water usage and elimination of pesticides. However, market restraints exist, primarily revolving around the initial high setup costs for commercial hydroponic operations and the energy consumption associated with controlled environment agriculture. Despite these challenges, significant opportunities lie in expanding product offerings to include a wider variety of vegetables suitable for potted hydroponic cultivation and developing more cost-effective and energy-efficient systems. The integration of artificial intelligence and machine learning for optimized growing conditions presents another lucrative avenue for market players. Furthermore, collaborations with retailers and the food service industry to offer fresh, hyper-local produce can open up new distribution channels and consumer segments.
North America stands as the dominant region in this market, driven by a high disposable income, a strong preference for fresh and healthy food, and advanced technological infrastructure supporting indoor farming. The region also benefits from significant investment in agricultural technology and a robust consumer base willing to pay a premium for high-quality, sustainably grown produce. In contrast, the Middle East and Africa represent the fastest growing region. This rapid expansion is attributed to increasing food security concerns in arid regions, a burgeoning middle class, and government initiatives promoting agricultural diversification and water-efficient farming methods. Key players such as HydroGarden, Indoor Harvest, Gotham Greens, Agrilife, Greehouse Kit, Crop One Holdings, Hydroponic Farms, Pure Greens, BrightFarms, and MiracleGro are actively expanding their production capacities, investing in research and development for improved crop varieties and growing systems, and forging strategic partnerships to strengthen their market presence and reach a broader customer base. The leading segment, leafy greens, continues to hold a substantial share due to their short growth cycles, high nutritional value, and consistent consumer demand.
Quick Stats
Market Size (2025):
USD 9.8 BillionProjected Market Size (2035):
USD 25.4 BillionLeading Segment:
Leafy Greens (45.2% Share)Dominant Region (2025):
North America (38.2% Share)CAGR (2026-2035):
11.4%
What is Hydroponic Vegetables Potted Vegetables?
Hydroponic Vegetables Potted Vegetables describe a modern cultivation method where plants, typically edible greens or herbs, grow without soil in a pot. Instead, their roots are submerged in a nutrient-rich water solution. This soilless gardening technique allows for precise control over the plants' environment, including light, temperature, and nutrient delivery. The potted aspect signifies these plants are contained, often for indoor or balcony gardening, making them accessible even in urban settings. This method offers advantages like faster growth, reduced water usage compared to traditional farming, and year-round harvesting, demonstrating a sustainable approach to fresh produce production in confined spaces.
What are the Trends in Global Hydroponic Vegetables Potted Vegetables Market
Smart Hydroponics AI Integration
Urban Vertical Farming Expansion
Sustainable Potting Solutions
Personalized Nutrient Delivery Systems
Smart Hydroponics AI Integration
Smart hydroponics AI integration revolutionizes global potted vegetable markets. Artificial intelligence optimizes growing conditions like nutrient delivery, lighting, and humidity for each plant. This autonomous control maximizes yield and resource efficiency, minimizing human intervention. AI predicts plant needs, detects early diseases, and reduces water usage, fostering sustainable, high quality, and profitable hydroponic vegetable production for consumers.
Urban Vertical Farming Expansion
Urban vertical farming is expanding rapidly within the global hydroponic potted vegetables market. Cities are embracing stacked indoor farms to address food security and land scarcity. This trend offers consumers fresh, locally grown produce year round, reducing transport costs and environmental impact. Increased demand for sustainable, convenient, and pesticide free vegetables is fueling this significant market growth.
Sustainable Potting Solutions
Consumers increasingly demand coco coir, wood fiber, and other natural, peat free growing media. This shift reduces reliance on non renewable resources and promotes healthier root development. Biodegradable pots are also gaining traction, aligning with environmental consciousness and circular economy principles. These sustainable solutions offer improved aeration, drainage, and nutrient retention for optimal plant growth.
Personalized Nutrient Delivery Systems
Personalized nutrient delivery systems are a burgeoning trend. These advanced hydroponic setups analyze individual plant needs, soil conditions, and environmental factors to precisely deliver tailored nutrient solutions. This optimizes growth, enhances yield, and improves vegetable quality for potted plants and commercial hydroponics, moving beyond one size fits all feeding.
What are the Key Drivers Shaping the Global Hydroponic Vegetables Potted Vegetables Market
Rising Consumer Demand for Fresh & Locally Sourced Produce
Advancements in Hydroponic Technology and Automation
Growing Concerns over Food Security and Water Scarcity
Increasing Urbanization and Limited Arable Land Availability
Rising Consumer Demand for Fresh & Locally Sourced Produce
Consumers increasingly prioritize healthy eating and environmental sustainability. This fuels a strong preference for fresh, high-quality vegetables grown locally, often with less pesticide use. Hydroponics meets this demand by offering a consistent supply of such produce, appealing to health conscious and environmentally aware buyers seeking transparency and freshness in their food choices.
Advancements in Hydroponic Technology and Automation
Innovations in hydroponic systems and automation boost efficiency and yield, making indoor farming more accessible and productive. New nutrient delivery systems, LED lighting, and climate control optimize growth, while robotic harvesting and planting reduce labor. These advancements make hydroponics appealing for commercial and home growers, expanding the potted vegetable market.
Growing Concerns over Food Security and Water Scarcity
Climate change and population growth intensify worries about food and water. Hydroponics offers a controlled, water efficient method to produce vegetables locally, addressing these critical resource limitations. Consumers and governments increasingly value resilient, sustainable food systems that reduce dependence on traditional agriculture, fueling market expansion for hydroponic vegetables.
Increasing Urbanization and Limited Arable Land Availability
Growing urban populations demand more food but have less space for traditional farming. Hydroponics provides a solution, enabling cultivation in compact, controlled environments. This method maximizes yield from limited areas, addressing the challenge of feeding expanding cities without relying on vast agricultural land, thus driving demand for hydroponic and potted vegetables.
Global Hydroponic Vegetables Potted Vegetables Market Restraints
High Initial Setup Costs & Technological Barriers for Small-Scale Growers
Adopting hydroponics demands substantial upfront investment in specialized equipment like grow systems, lighting, and climate control. This capital outlay creates a significant hurdle for small-scale growers and individual entrepreneurs. Furthermore, mastering the technology, nutrient management, and environmental controls requires specific technical expertise, posing an additional barrier to entry for those without prior experience or access to specialized training. These factors collectively limit widespread adoption among smaller players.
Limited Consumer Awareness & Perceived Premium Pricing for Hydroponic/Potted Vegetables
Consumers lack understanding about hydroponic vegetables' benefits and cultivation methods. Many perceive them as a luxury item due to their often higher price points compared to conventionally grown produce. This limited awareness and the perception of premium pricing deter broader adoption. Shoppers may not grasp the value proposition, including extended freshness or reduced pesticide use, contributing to market entry barriers. Bridging this knowledge gap and addressing price concerns are crucial for wider market penetration and acceptance among general consumers.
Global Hydroponic Vegetables Potted Vegetables Market Opportunities
Expanding Urban Access to Convenient, Ready-to-Harvest Potted Hydroponic Vegetables
This opportunity centers on delivering unparalleled freshness and convenience to urban populations. By expanding the direct availability of living, potted hydroponic vegetables to city retail points, consumers gain immediate access to produce they can harvest at home just moments before consumption. This minimizes transport damage and waste, offering a highly convenient, sustainable, and superior tasting option. It directly addresses the increasing demand for healthy, fresh food solutions in space constrained urban environments, enhancing food security and consumer satisfaction.
Leveraging Smart Technology for Automated, User-Friendly Potted Hydroponic Systems
Developing automated, user friendly potted hydroponic systems using smart technology presents a significant opportunity. Integrating IoT, AI, and sensors simplifies home vegetable cultivation, broadening accessibility for consumers. These systems automate critical aspects like nutrient delivery and lighting, ensuring optimal plant growth with minimal user intervention. This innovation addresses the rising demand for convenient, sustainable home gardening solutions. It particularly appeals to rapidly growing markets, offering an effortless and engaging method for fresh produce, making advanced hydroponics simple for everyone.
Global Hydroponic Vegetables Potted Vegetables Market Segmentation Analysis
Key Market Segments
By Cultivation Method
- •Nutrient Film Technique
- •Deep Water Culture
- •Aeroponics
- •Ebb and Flow
- •Wick System
By Vegetable Type
- •Leafy Greens
- •Herbs
- •Fruit-bearing Vegetables
- •Root Vegetables
By Distribution Channel
- •Online Retail
- •Supermarkets/Hypermarkets
- •Specialty Stores
- •Direct Farm Sales
By End User
- •Households
- •Restaurants
- •Retail Stores
Segment Share By Cultivation Method
Share, By Cultivation Method, 2025 (%)
- Nutrient Film Technique
- Deep Water Culture
- Aeroponics
- Ebb and Flow
- Wick System
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Why are Leafy Greens dominating the Global Hydroponic Vegetables Potted Vegetables Market?
Leafy Greens hold a significant share due to their rapid growth cycle, high demand for fresh produce year round, and adaptability to various hydroponic methods like Nutrient Film Technique. Consumers, especially households and restaurants, increasingly seek consistent quality and pesticide free options, which hydroponically grown leafy greens readily provide. Their convenience as potted vegetables further appeals to urban dwellers and health conscious individuals, driving their substantial market presence.
How do Distribution Channels influence accessibility in the Hydroponic Vegetables Potted Vegetables Market?
Distribution channels significantly shape market reach and consumer convenience. Supermarkets and hypermarkets serve as primary retail points, offering broad visibility and immediate purchase options for households. Online retail is rapidly growing, providing direct to consumer convenience and a wider selection. Specialty stores cater to niche markets focused on organic or locally sourced produce, while direct farm sales build community connections, demonstrating the diverse pathways for these fresh products to reach end users.
What cultivation method offers significant efficiency advantages in the Hydroponic Vegetables Potted Vegetables Market?
Nutrient Film Technique NFT stands out for its high efficiency in water and nutrient delivery, making it a preferred method, especially for growing leafy greens. This system continuously circulates a shallow stream of nutrient rich water over the roots, ensuring optimal uptake and minimizing waste. Its relatively simple setup and high yield potential per square foot make it cost effective for commercial producers, supporting the consistent supply demanded by retail stores and restaurants.
What Regulatory and Policy Factors Shape the Global Hydroponic Vegetables Potted Vegetables Market
The global hydroponic vegetables potted vegetables market navigates a diverse regulatory landscape. Food safety standards are critical, covering permissible nutrient levels, pesticide residues, and microbial contamination across different regions. Labeling requirements vary significantly, dictating origin disclosure and often requiring specific identification of hydroponic cultivation methods. Environmental policies influence water use, waste management, and energy efficiency for controlled environment agriculture operations. Some governments offer incentives for sustainable and urban farming initiatives, while others maintain stringent import controls or lack clear regulatory definitions for hydroponic produce within traditional agricultural frameworks. Harmonization of these varied regulations remains a key challenge for global market expansion and trade.
What New Technologies are Shaping Global Hydroponic Vegetables Potted Vegetables Market?
Innovations are rapidly transforming the hydroponic and potted vegetable market. Artificial intelligence and machine learning optimize nutrient delivery, climate control, and yield predictions, ensuring precise plant care. IoT sensors provide real time data on pH, EC, and environmental factors, enabling automated adjustments for ideal growing conditions. Advanced LED lighting systems, offering customizable spectrums, enhance plant growth and energy efficiency. Robotics streamline tasks like planting, monitoring, and harvesting, boosting operational productivity. Sustainable nutrient solutions and recirculating water systems reduce environmental impact. Vertical farming integration maximizes space utilization, particularly in urban settings. Data driven cultivation platforms further empower growers with actionable insights, driving efficiency and quality.
Global Hydroponic Vegetables Potted Vegetables Market Regional Analysis
Global Hydroponic Vegetables Potted Vegetables Market
Trends, by Region
North America Market
Revenue Share, 2025
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North America dominates the global hydroponic and potted vegetables market with a significant 38.2% share. This leadership is driven by rising health consciousness, increasing demand for fresh and locally sourced produce, and technological advancements in controlled environment agriculture. High disposable income and a strong preference for sustainable farming practices further bolster market growth across the United States and Canada. Expanding urban populations and limited arable land also contribute to the region's prominent position in adopting innovative indoor farming solutions for vegetable production.
Europe is a pivotal region in the global hydroponic and potted vegetables market. Northern Europe, particularly the Netherlands, leads with advanced indoor farming technologies and significant investments in controlled environment agriculture. High population density, limited arable land, and strong consumer demand for fresh, locally sourced produce drive market expansion. Germany and the UK show robust growth, fueled by rising health consciousness and sustainability trends. Eastern Europe, while smaller, is emerging, driven by increasing disposable incomes and modern retail penetration. Research and development in vertical farming and LED technology further cement Europe's dominant position.
Asia Pacific dominates the hydroponic and potted vegetables market due to rapid urbanization, shrinking arable land, and rising health consciousness. Countries like China, Japan, and South Korea are early adopters of advanced agricultural technologies, driving demand for soilless cultivation. Government initiatives promoting sustainable farming and vertical farms further boost market expansion. India and Southeast Asian nations are emerging as significant contributors, fueled by increasing disposable incomes and a growing preference for fresh, locally grown produce. This regional analysis highlights the robust growth trajectory and innovative agricultural practices shaping the APAC market.
Latin America's hydroponic vegetables market is flourishing, driven by increasing awareness of sustainable agriculture and demand for fresh produce. Brazil leads with significant investments in high-tech greenhouses and research. Mexico's market benefits from its proximity to the US, fostering export-oriented operations for premium potted vegetables. Chile and Argentina are emerging players, leveraging their agricultural expertise and suitable climates for controlled environment agriculture. Urbanization across the region fuels demand for locally grown, fresh produce, making potted hydroponic vegetables a compelling solution for limited spaces. This regional growth is further supported by governmental initiatives promoting agricultural innovation and water efficiency.
Middle East & Africa’s hydroponic and potted vegetables market is experiencing robust growth driven by food security concerns, water scarcity, and rising disposable incomes. Gulf Cooperation Council (GCC) countries, particularly UAE and Saudi Arabia, lead the adoption due to government initiatives promoting sustainable agriculture and controlled environment farming. Increasing expatriate populations and demand for exotic, high-quality produce further fuel market expansion. South Africa also shows significant potential, with commercial farms and urban farming projects emerging. Challenges include high initial investment costs and limited awareness in some regions, but long-term prospects remain strong as technological advancements and government support continue to drive innovation and adoption.
Top Countries Overview
The US significantly influences the global hydroponic and potted vegetable market. Growing consumer demand for fresh, local produce drives innovation and expansion. Vertical farms and controlled environment agriculture are key growth areas. Technology adoption is high, focusing on sustainable and efficient production methods. This market shows substantial future growth.
China is a major player in the global hydroponic and potted vegetable market. Rising incomes and health consciousness drive demand for fresh, convenient produce. Domestic producers and international companies compete, leveraging technology for quality and efficiency. The market is expanding rapidly, influenced by e-commerce and urbanization.
India's hydroponic vegetable market is emerging, driven by increasing health consciousness and controlled environment agriculture. Potted hydroponic vegetables are gaining traction for urban farming and decorative purposes. This sector holds significant growth potential, reflecting global trends towards sustainable and space-efficient food production.
Impact of Geopolitical and Macroeconomic Factors
Rising geopolitical tensions could disrupt international trade routes for hydroponic equipment and fertilizers, increasing production costs and potentially limiting market expansion in import dependent nations. Trade protectionism might further restrict the flow of specialized technology, hindering innovation and the widespread adoption of advanced hydroponic systems.
Macroeconomically, inflation and supply chain disruptions elevate input costs for hydroponic producers, impacting profitability and consumer pricing. Conversely, growing consumer demand for sustainable, locally sourced food, driven by environmental concerns and food safety awareness, provides a strong market tailwind, attracting investments despite economic headwinds.
Recent Developments
- March 2025
BrightFarms announced a strategic partnership with a major national grocery chain to expand its distribution footprint. This collaboration aims to make hydroponically grown leafy greens more accessible to consumers across new regions, significantly increasing market penetration.
- February 2025
Crop One Holdings unveiled a new line of customizable potted herb gardens specifically designed for urban dwellers. These compact, automated hydroponic systems allow consumers to grow fresh herbs year-round with minimal effort and space requirements.
- April 2025
Pure Greens acquired a controlling stake in a leading European vertical farming technology provider. This acquisition is expected to bolster Pure Greens' technological capabilities and facilitate its expansion into the European market for hydroponic vegetables.
- January 2025
Gotham Greens launched its 'Local Harvest Initiative' to establish smaller, hyper-local hydroponic farms within city limits. This strategic initiative focuses on reducing food miles and providing ultra-fresh produce directly to urban communities, enhancing their brand as a sustainable choice.
- May 2025
HydroGarden introduced an advanced AI-powered climate control system for large-scale hydroponic facilities. This new product optimizes growing conditions by autonomously adjusting lighting, humidity, and nutrient delivery, promising significant improvements in yield and energy efficiency.
Key Players Analysis
Key players like Gotham Greens and BrightFarms are dominating the ready to eat segment, utilizing advanced hydroponic techniques and strategic urban farm placements for fresh, local produce. Crop One Holdings and Agrilife focus on large scale commercial production for various markets, including restaurants and retailers, leveraging controlled environment agriculture for consistent yields. HydroGarden and MiracleGro cater more to the home growing and hobbyist market, providing essential equipment, nutrients, and seeds. Indoor Harvest represents the technology providers, developing advanced growing systems. Pure Greens and Hydroponic Farms are significant growers, impacting market growth through their expanding production capacities, driven by consumer demand for sustainable and pesticide free vegetables.
List of Key Companies:
- HydroGarden
- Indoor Harvest
- Gotham Greens
- Agrilife
- Greehouse Kit
- Crop One Holdings
- Hydroponic Farms
- Pure Greens
- BrightFarms
- MiracleGro
- Green Spirit Farms
- Harvest Market
- Plenty
- AeroFarms
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 9.8 Billion |
| Forecast Value (2035) | USD 25.4 Billion |
| CAGR (2026-2035) | 11.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 2: Global Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Vegetable Type, 2020-2035
Table 3: Global Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 4: Global Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by End User, 2020-2035
Table 5: Global Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 7: North America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Vegetable Type, 2020-2035
Table 8: North America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 9: North America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by End User, 2020-2035
Table 10: North America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 12: Europe Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Vegetable Type, 2020-2035
Table 13: Europe Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 14: Europe Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by End User, 2020-2035
Table 15: Europe Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 17: Asia Pacific Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Vegetable Type, 2020-2035
Table 18: Asia Pacific Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 19: Asia Pacific Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by End User, 2020-2035
Table 20: Asia Pacific Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 22: Latin America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Vegetable Type, 2020-2035
Table 23: Latin America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 24: Latin America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by End User, 2020-2035
Table 25: Latin America Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Cultivation Method, 2020-2035
Table 27: Middle East & Africa Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Vegetable Type, 2020-2035
Table 28: Middle East & Africa Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 29: Middle East & Africa Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by End User, 2020-2035
Table 30: Middle East & Africa Hydroponic Vegetables Potted Vegetables Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035