Global Halloween Costumes Market Insights, Size, and Forecast By Material (Polyester, Cotton, Vinyl, Latex), By Type (Adult Costumes, Children Costumes, Pet Costumes, Plus Size Costumes), By Theme (Classic Horror, Fantasy, Superheroes, TV and Movie Characters), By Distribution Channel (Online Retail, Offline Retail, Specialty Stores, Rental Services), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Halloween Costumes Market is projected to grow from USD 5.8 Billion in 2025 to USD 9.9 Billion by 2035, reflecting a compound annual growth rate of 6.2% from 2026 through 2035. This market encompasses the design, manufacturing, and sale of apparel and accessories specifically created for Halloween celebrations and related themed events globally. The market is primarily driven by the increasing global adoption and commercialization of Halloween, expanding beyond its traditional Western roots. A key driver is the growing disposable income in emerging economies, enabling greater consumer spending on festive items. The proliferation of social media platforms also plays a significant role, as individuals are increasingly motivated to participate in themed events and share creative costumes, fostering a culture of competitive and elaborate dressing. Furthermore, the rising popularity of pop culture franchises movies, TV shows, and video games directly influences costume trends, leading to strong demand for character specific outfits. However, the market faces restraints such as the seasonal nature of demand, leading to inventory management challenges for manufacturers and retailers. Economic downturns can also impact discretionary spending on non-essential items like costumes. Opportunities abound in product innovation, particularly in sustainable and customizable costume options, catering to environmentally conscious consumers and those seeking unique expressions. The growth of online retail channels presents a substantial opportunity for wider market reach and convenience for consumers.
Global Halloween Costumes Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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The market is segmented by Type, Material, Theme, and Distribution Channel. Adult Costumes currently constitute the leading segment, capturing the largest share of the market. This dominance is attributed to the widespread participation of adults in Halloween parties, events, and family activities, often involving more intricate and higher value costumes compared to children's counterparts. North America stands as the dominant region in the global Halloween costumes market. This can be attributed to the deep rooted cultural significance of Halloween in countries like the United States and Canada, characterized by widespread consumer participation, elaborate decorations, and significant spending on costumes for all age groups. The region benefits from established retail infrastructure and a strong tradition of festive celebration. Conversely, Asia Pacific is identified as the fastest growing region. This rapid expansion is driven by the increasing Westernization of cultural celebrations in countries such as Japan, South Korea, and China, where Halloween is gaining traction as a popular event, particularly among younger demographics. Rising urbanization, increasing disposable incomes, and the growing influence of Western media are fueling this growth, albeit from a smaller base.
Key players in the market include Great Lakes Costume, HalloweenCostumes.com, Forum Novelties, Morris Costumes, Party City, SeasonsUSA, Costumes4Less, Rubie's Costume Company, Elope, and Spirit Halloween. These companies employ various strategies to maintain and expand their market presence. Common strategies include extensive product diversification, catering to a wide range of themes, age groups, and price points. Many companies focus on leveraging licensed intellectual property, collaborating with popular entertainment franchises to offer authentic character costumes. Developing strong online distribution channels, including proprietary e-commerce platforms and partnerships with major online retailers, is crucial for reaching a global customer base. Marketing efforts often involve engaging in seasonal promotional campaigns, utilizing social media influencers, and creating immersive retail experiences, particularly during the peak Halloween season. Innovation in costume materials and designs, including incorporating LED lights, animatronics, and sustainable fabrics, is also a key competitive differentiator. Strategic acquisitions and partnerships are also common, allowing companies to expand their product portfolios and geographical reach.
Quick Stats
Market Size (2025):
USD 5.8 BillionProjected Market Size (2035):
USD 9.9 BillionLeading Segment:
Adult Costumes (45.2% Share)Dominant Region (2025):
North America (45.8% Share)CAGR (2026-2035):
6.2%
What is Halloween Costumes?
Halloween costumes are a traditional element of the holiday, where individuals dress up in various guises. The core concept involves temporarily adopting a different identity, often fantastical or thematic. This practice can range from dressing as ghosts, monsters, or witches to popular culture figures, animals, or humorous concepts. The significance lies in its celebratory and social function, allowing participants to engage in role-play, express creativity, and contribute to the festive atmosphere. It's an application of imaginative play, designed for amusement and community engagement during trick-or-treating, parties, and other Halloween events. The custom fosters a sense of fun and transforms the wearer for the occasion.
What are the Trends in Global Halloween Costumes Market
Global Gamified Costume Experiences
Sustainable Spookywear Adoption
AI Powered Personalized Costumes
Cultural Fusion Halloween Attire
Metaverse Masquerade Wearables
Global Gamified Costume Experiences
The Global Halloween Costumes Market is witnessing a surge in gamified costume experiences. This trend moves beyond static outfits, embracing interactive elements that transform wearers into active participants. Augmented reality apps now project digital overlays onto physical costumes, allowing for virtual battles or animated effects. Contests and challenges encourage creativity and engagement, often involving user generated content shared across social media platforms. Costumes are becoming part of extended narratives, with online communities collaborating on character backstories and evolving designs. Think immersive role playing games where your costume is your avatar, constantly upgradable and evolving based on community interaction and real world events. This fosters a deeper, more prolonged connection with Halloween beyond a single night, making the costume a dynamic, engaging experience rather than a one time wear.
Sustainable Spookywear Adoption
Sustainable spookywear adoption is a growing trend as consumers prioritize eco friendliness in their Halloween choices. Shoppers are increasingly seeking costumes made from recycled, organic, or upcycled materials to reduce environmental impact. This shift is driven by heightened awareness of textile waste and the desire for more ethical consumption. Rental services for costumes are gaining popularity offering a circular alternative to single use purchases. DIY costume creation using existing clothes or natural elements also aligns with this sustainable mindset. Brands are responding by launching eco conscious lines and promoting responsible production. This trend reflects a broader consumer movement towards sustainability influencing even seasonal celebrations like Halloween with an emphasis on reusability and reduced waste.
What are the Key Drivers Shaping the Global Halloween Costumes Market
Rising Popularity of Halloween Celebrations Globally
Innovation and Diversification in Costume Designs
Growth of E-commerce and Online Retail Channels
Influence of Pop Culture and Social Media Trends
Increasing Disposable Income and Consumer Spending on Entertainment
Rising Popularity of Halloween Celebrations Globally
The increasing global fascination with Halloween significantly fuels the costume market. More countries and cultures are embracing the festive spirit, leading to a broader participation in Halloween events. This translates into a higher demand for costumes as individuals, families, and communities seek to embody diverse characters and themes for parties, trick or treating, and public celebrations. Social media further amplifies this trend, showcasing elaborate costumes and inspiring wider adoption. The growing number of themed events, from casual get togethers to large scale public festivities, directly drives costume sales as consumers actively look to partake in the spooky fun. This rising popularity across continents is a primary catalyst for market expansion.
Innovation and Diversification in Costume Designs
The Halloween costumes market thrives on constant innovation and diversification, pushing designers to create novel and captivating looks beyond traditional archetypes. This driver stems from consumer demand for unique, personalized expressions and a desire to stand out. Costume manufacturers respond by introducing fresh themes, incorporating new materials, and experimenting with diverse cultural influences and pop culture references. They embrace elaborate detailing, advanced fabrication techniques, and interactive elements to elevate designs. This continuous evolution caters to a broader audience seeking both classic interpretations and avant-garde creations, fostering a dynamic marketplace where originality and variety are key to attracting consumers and expanding the celebratory spirit of Halloween globally.
Growth of E-commerce and Online Retail Channels
The surge in e-commerce and online retail channels is a powerful driver for the Global Halloween Costumes Market. Consumers are increasingly turning to digital platforms for their shopping needs, drawn by convenience, wider selection, and competitive pricing. Online stores offer an unparalleled variety of costumes, accessories, and themes, often exceeding the inventory of traditional brick-and-mortar shops. This accessibility allows shoppers to browse and purchase costumes from the comfort of their homes, eliminating geographical limitations and store hours. Furthermore, online retailers frequently provide detailed product descriptions, customer reviews, and visual aids, empowering informed purchasing decisions. The ease of comparison shopping and delivery services further solidifies the role of online channels in propelling market expansion.
Global Halloween Costumes Market Restraints
Supply Chain Disruptions and Raw Material Price Volatility
The global Halloween costumes market faces significant challenges from supply chain disruptions and raw material price volatility. Manufacturing relies heavily on various textiles plastics and dyes sourced internationally. Geopolitical events trade disputes and natural disasters can disrupt these complex global supply networks leading to shipping delays and increased freight costs. Furthermore the prices of essential raw materials like polyester nylon and cotton are subject to unpredictable fluctuations driven by global demand weather patterns and economic conditions. This volatility directly impacts production costs for manufacturers making it difficult to forecast expenses and maintain profitability. Ultimately these combined factors contribute to higher production costs potential stock shortages and reduced profit margins for companies operating in the market limiting its overall growth potential.
Intensified Competition from Online Retailers and Counterfeit Products
The global Halloween costumes market faces significant pressure from the intensified competition originating from online retailers. These digital platforms offer a vast array of costumes, often at lower price points due to reduced overheads compared to traditional brick and mortar stores. This broad selection and price advantage can divert customers from purchasing through conventional channels.
Furthermore, the proliferation of counterfeit products, particularly through online marketplaces, poses a substantial threat. Unscrupulous manufacturers create unauthorized replicas of popular or licensed costumes, often of inferior quality. These counterfeits erode the market share of legitimate producers, dilute brand value, and can lead to customer dissatisfaction if the quality is poor. This dual challenge from online competition and illicit goods significantly restrains growth and profitability for established players in the Halloween costume industry.
Global Halloween Costumes Market Opportunities
Eco-Friendly & Sustainable Halloween Costume Innovation
The Eco-Friendly & Sustainable Halloween Costume Innovation presents a significant opportunity in the global market. Consumers worldwide are increasingly prioritizing environmental responsibility, seeking alternatives to single-use, plastic-heavy costumes. This demand fuels innovation in materials like organic fabrics, recycled plastics, or plant based dyes, alongside designs promoting reusability and biodegradability. Businesses can tap into this conscious consumer segment by offering stylish, high quality, and ethically produced options that reduce waste. The Asia Pacific region, demonstrating rapid market expansion, is particularly ripe for this trend. Its burgeoning middle class and growing awareness of environmental issues create a fertile ground for sustainable costume adoption. Companies that lead with circular economy principles, offering innovative DIY kits, or promoting costume rental models will capture substantial market share. This forward looking approach satisfies ethical consumerism, builds strong brand loyalty, and promotes a more sustainable celebration of Halloween globally, unlocking new revenue streams and fostering a positive brand image.
Year-Round Market Expansion for Themed Events & Cosplay Costumes
The core opportunity redefines the Halloween costumes market from seasonal to a continuous year round enterprise, fueled by the accelerating global embrace of themed events and cosplay culture. This expansion moves beyond a single autumnal peak, serving a spectrum of occasions including comic conventions, gaming expos, film premieres, and various private celebrations. Asia Pacific, identified as the fastest growing region, offers an exceptionally rich environment for this sustained growth. Its thriving pop culture, deep rooted anime and manga fandom, and rising consumer spending consistently generate demand for authentic, high quality character costumes and related accessories. Businesses can strategically leverage this by developing broader product portfolios, specialized custom creation services, and sophisticated online retail channels. This pivot enables sustained revenue flows, lessens dependency on a singular annual sales surge, and unlocks substantial growth particularly within Asian markets where intricate and niche attire is sought throughout the entire year.
Global Halloween Costumes Market Segmentation Analysis
Key Market Segments
By Type
- •Adult Costumes
- •Children Costumes
- •Pet Costumes
- •Plus Size Costumes
By Material
- •Polyester
- •Cotton
- •Vinyl
- •Latex
By Theme
- •Classic Horror
- •Fantasy
- •Superheroes
- •TV and Movie Characters
By Distribution Channel
- •Online Retail
- •Offline Retail
- •Specialty Stores
- •Rental Services
Segment Share By Type
Share, By Type, 2025 (%)
- Adult Costumes
- Children Costumes
- Plus Size Costumes
- Pet Costumes
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Why are Adult Costumes the leading segment in the Global Halloween Costumes Market?
Adult costumes lead the market due to the increasing participation of adults in Halloween celebrations, themed parties, and social events. This segment benefits from a higher willingness to invest in elaborate or niche costumes, reflecting diverse interests from pop culture trends to traditional frights. The pursuit of unique self-expression and the expansive range of options available for various occasions contribute significantly to its dominant share.
How do diverse themes shape purchasing patterns across the Halloween Costumes Market?
Diverse themes such as Fantasy, Superheroes, and TV and Movie Characters play a crucial role in shaping consumer purchasing patterns, especially for adult and children costumes. The constant influx of new popular culture content drives demand for timely and relevant character portrayals. While Classic Horror maintains its appeal, the dynamic nature of entertainment ensures that themes reflecting current trends frequently dictate consumer choices and market innovations.
What role do distribution channels play in the accessibility and growth of the Halloween Costumes Market?
Distribution channels significantly enhance the accessibility and growth of the Halloween Costumes Market. Online Retail offers unparalleled convenience and a vast selection, catering to consumers seeking specific items from anywhere. Offline Retail, including specialty stores, provides immediate availability and the option for physical inspection. These varied channels collectively ensure that costumes are readily available to diverse consumer preferences, whether seeking convenience or a personalized shopping experience.
What Regulatory and Policy Factors Shape the Global Halloween Costumes Market
The global Halloween costume market operates within a multifaceted regulatory landscape primarily driven by consumer safety and intellectual property rights. Safety standards are paramount, with significant regional variations, particularly regarding flammability requirements in North America and Europe. Manufacturers must adhere to rigorous testing for material ignitability and burn rates, along with chemical content restrictions for lead, phthalates, and other harmful substances, especially in children's costumes. Labeling regulations demand clear indications of material composition, country of origin, and appropriate age grading, often including specific warnings for choking hazards or allergens. Furthermore, the industry faces extensive intellectual property scrutiny concerning character licensing and trademark infringement, necessitating diligent compliance to avoid counterfeiting. Import and export policies, including tariffs and customs inspections, add another layer of complexity. Environmental policies around sustainable materials and waste disposal are also gaining traction, influencing production and packaging practices across major consumer markets.
What New Technologies are Shaping Global Halloween Costumes Market?
The global Halloween costumes market is increasingly embracing innovation. Smart textiles are transforming traditional attire, integrating LEDs, sound effects, and even interactive elements directly into fabrics, allowing costumes to change appearance or react to their surroundings. Augmented Reality is revolutionizing the purchasing journey, offering virtual try-ons that enhance online shopping and providing digital overlays for costumes that create immersive visual effects for social media sharing.
3D printing enables unparalleled customization, facilitating the rapid production of intricate masks, unique accessories, and personalized props with remarkable detail. Sustainable materials, including biodegradable fabrics and recycled plastics, are gaining traction, addressing environmental concerns and appealing to eco-conscious consumers. AI driven design tools offer hyper personalized costume recommendations and assist in trend forecasting, ensuring designs are fresh and relevant. These innovations are enhancing user experience, fostering creativity, and propelling market expansion.
Global Halloween Costumes Market Regional Analysis
Global Halloween Costumes Market
Trends, by Region
North America Market
Revenue Share, 2025
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Dominant Region
North America · 45.8% share
North America stands out as the dominant region in the Global Halloween Costumes Market, commanding a substantial 45.8% market share. This strong presence is fueled by a deeply ingrained cultural tradition of Halloween celebrations in the United States and Canada. High consumer spending on festive apparel, a vast array of retail options, and strong marketing campaigns by costume manufacturers contribute significantly to this dominance. The region benefits from a well-established infrastructure for seasonal merchandise distribution and a high level of consumer engagement in themed events and parties. This consistently translates into robust sales and sustained growth, solidifying North America's leading position within the market.
Fastest Growing Region
Asia Pacific · 7.9% CAGR
Asia Pacific is poised to be the fastest growing region in the global Halloween costumes market, exhibiting a robust Compound Annual Growth Rate of 7.9% from 2026 to 2035. This significant growth is primarily driven by increasing Western cultural influences and a rising disposable income across countries like China, India, and Japan. The younger demographic in these nations is increasingly embracing Halloween as a fun, social event, fueling demand for diverse costumes. E-commerce platforms are also playing a crucial role in expanding market reach, offering a wide array of choices and convenient shopping experiences. The rising popularity of themed parties and events further contributes to the region's accelerated market expansion.
Top Countries Overview
The U.S. dominates the global Halloween costume market, driving trends and demand. It's a key importer and domestic producer, with consumer spending significantly influencing industry revenue. The country's unique cultural emphasis on Halloween makes it the primary market driver, shaping global design and manufacturing.
China dominates the global Halloween costume market, primarily as the manufacturing hub. Most major costume brands and retailers source their products from Chinese factories. While not a significant consumer of Halloween costumes domestically, China’s industrial capacity and competitive pricing make it indispensable for meeting international demand, influencing global trends and accessibility through its production prowess.
India is emerging as a significant player in the global Halloween costume market, primarily as a manufacturing hub. While domestic consumption is minimal, Indian factories are increasingly catering to international demand, producing a diverse range of costumes for Western markets. This export-driven growth positions India as a key supplier in the global supply chain for Halloween attire.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, supply chain resilience is crucial. Shifting manufacturing hubs, particularly away from China due to trade tensions or human rights concerns, impacts production costs and availability. Regional conflicts or political instability in textile-producing nations could disrupt raw material supplies like dyes and fabrics, affecting costume diversity and pricing. Intellectual property enforcement for character costumes varies globally; lax enforcement in some regions fosters counterfeiting, undermining legitimate manufacturers. Cultural exchange programs and immigration patterns subtly influence costume preferences, broadening the market beyond traditional Western archetypes.
Macroeconomically, consumer discretionary spending heavily dictates market performance. Inflationary pressures reduce disposable income, potentially leading to down-trading to cheaper costumes or DIY options. Conversely, strong economic growth encourages premium costume purchases. Exchange rate fluctuations impact import costs for materials and finished goods, affecting retailer margins and consumer prices. E-commerce expansion continues to shape distribution, offering wider selection but also intensifying price competition. Sustainability trends, driven by consumer awareness, pressure manufacturers to adopt eco-friendly materials and production processes, adding a cost component but appealing to a growing segment.
Recent Developments
- March 2025
Rubie's Costume Company announced a strategic partnership with a major animation studio for exclusive licensing rights to their upcoming blockbuster movie characters. This initiative aims to capture the early market for popular new character costumes for Halloween 2025.
- February 2025
Party City launched an extensive 'Sustainable Spooktacular' collection featuring costumes made from recycled materials and biodegradable packaging. This product launch responds to growing consumer demand for eco-friendly options in the global costume market.
- January 2025
HalloweenCostumes.com acquired a niche online retailer specializing in elaborate, historically accurate period costumes. This acquisition expands their product offering into the higher-end, collector-focused segment of the global market.
- April 2025
Spirit Halloween unveiled a new interactive 'Virtual Try-On' augmented reality feature within their mobile app, allowing customers to digitally preview costumes before purchase. This strategic initiative aims to enhance the online shopping experience and reduce return rates.
- June 2024
Forum Novelties announced a cross-promotional partnership with a popular online gaming platform to create exclusive in-game costume items that will also be available for physical purchase. This partnership targets a younger demographic and leverages digital trends to drive costume sales.
Key Players Analysis
The Global Halloween Costumes Market is dominated by key players like Spirit Halloween and Party City, operating as major retailers with extensive brick and mortar presences and online platforms. HalloweenCostumes.com and Costumes4Less thrive as e-commerce specialists, leveraging vast inventories and efficient online order fulfillment. Manufacturers such as Rubie's Costume Company, Morris Costumes, Great Lakes Costume, Forum Novelties, Elope, and SeasonsUSA focus on design, production, and wholesale distribution, often utilizing advanced CAD software and overseas manufacturing to produce diverse costumes. Strategic initiatives include licensed character collaborations and direct to consumer sales channels. Market growth is driven by social media trends, popular culture, and the increasing demand for unique, high quality costumes for all ages and pets.
List of Key Companies:
- Great Lakes Costume
- HalloweenCostumes.com
- Forum Novelties
- Morris Costumes
- Party City
- SeasonsUSA
- Costumes4Less
- Rubie's Costume Company
- Elope
- Spirit Halloween
- The Costco Wholesale Corporation
- Fun World
- Disguise
- Costume SuperCenter
- BuyCostumes
- Value City
- Magic Makers
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 5.8 Billion |
| Forecast Value (2035) | USD 9.9 Billion |
| CAGR (2026-2035) | 6.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Halloween Costumes Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 2: Global Halloween Costumes Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 3: Global Halloween Costumes Market Revenue (USD billion) Forecast, by Theme, 2020-2035
Table 4: Global Halloween Costumes Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 5: Global Halloween Costumes Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Halloween Costumes Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 7: North America Halloween Costumes Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 8: North America Halloween Costumes Market Revenue (USD billion) Forecast, by Theme, 2020-2035
Table 9: North America Halloween Costumes Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 10: North America Halloween Costumes Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Halloween Costumes Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 12: Europe Halloween Costumes Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 13: Europe Halloween Costumes Market Revenue (USD billion) Forecast, by Theme, 2020-2035
Table 14: Europe Halloween Costumes Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 15: Europe Halloween Costumes Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Halloween Costumes Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 17: Asia Pacific Halloween Costumes Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 18: Asia Pacific Halloween Costumes Market Revenue (USD billion) Forecast, by Theme, 2020-2035
Table 19: Asia Pacific Halloween Costumes Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 20: Asia Pacific Halloween Costumes Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Halloween Costumes Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 22: Latin America Halloween Costumes Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 23: Latin America Halloween Costumes Market Revenue (USD billion) Forecast, by Theme, 2020-2035
Table 24: Latin America Halloween Costumes Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 25: Latin America Halloween Costumes Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Halloween Costumes Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 27: Middle East & Africa Halloween Costumes Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 28: Middle East & Africa Halloween Costumes Market Revenue (USD billion) Forecast, by Theme, 2020-2035
Table 29: Middle East & Africa Halloween Costumes Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 30: Middle East & Africa Halloween Costumes Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035