Global Gourmet Tarragon Seasoning Market Insights, Size, and Forecast By Packaging Type (Glass Jars, Plastic Bottles, Bulk Packaging, Pouches, Boxes), By Application (Food Seasoning, Culinary Sauce Preparation, Baking, Infused Oils, Salad Dressings), By Form (Dried, Fresh, Powdered, Oil, Extract), By Distribution Channel (Supermarkets, Online Retail, Specialty Stores, Wholesale Distributors, Food Service), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Gourmet Tarragon Seasoning Market is projected to grow from USD 0.185 Billion in 2025 to USD 0.312 Billion by 2035, reflecting a compound annual growth rate of 6.2% from 2026 through 2035. This market encompasses the global production, distribution, and consumption of high quality tarragon products specifically marketed for their superior flavor profile, often featuring unique processing methods or organic certifications. Key drivers propelling this growth include the expanding culinary landscape, increased consumer interest in gourmet and international cuisines, and a rising demand for natural and authentic flavors. The growing popularity of home cooking and experimentation with diverse ingredients also fuels market expansion. Conversely, market restraints include the relatively niche nature of tarragon compared to more common herbs, potential price volatility of high quality ingredients, and limited consumer awareness in certain regions regarding its versatile applications. Opportunities exist in expanding product lines to include tarragon infused oils, vinegars, and ready to use sauces, as well as targeting the foodservice industry with bulk gourmet options.
Global Gourmet Tarragon Seasoning Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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A significant trend observed in the market is the increasing preference for organic and sustainably sourced tarragon, aligning with broader consumer preferences for healthy and environmentally conscious products. The rise of e-commerce platforms is also transforming distribution channels, making gourmet tarragon more accessible to a wider consumer base. Europe currently dominates the market, driven by its rich culinary traditions that frequently incorporate tarragon in dishes like béarnaise sauce, chicken tarragon, and various seafood preparations. The continent’s mature gourmet food market and established distribution networks for specialty ingredients contribute to its leading position. Conversely, Asia Pacific is emerging as the fastest growing region, fueled by increasing disposable incomes, a growing westernization of diets, and a burgeoning interest in international flavors among urban populations. Culinary schools and gourmet restaurants in the region are also playing a crucial role in introducing and popularizing tarragon in local cuisines.
Key players in the Gourmet Tarragon Seasoning Market include Herbivores Botanical, McCormick, Simply Organic, Petersen's Spices, Dujardin Foods, Mountain Rose Herbs, Spice Islands, The Spice Hunter, Badia Spices, and Olam International. These companies are employing various strategies to maintain and expand their market presence. McCormick and Simply Organic, for instance, leverage their strong brand recognition and extensive distribution networks to offer premium tarragon products. Smaller, specialized players like Herbivores Botanical and Mountain Rose Herbs focus on niche segments, emphasizing organic, fair trade, or single origin varieties to appeal to discerning consumers. Petersen's Spices and Spice Islands differentiate themselves through unique blends and innovative packaging. Dujardin Foods, an industrial ingredient supplier, focuses on providing high quality tarragon for the foodservice and food manufacturing sectors. Olam International, with its global presence, focuses on sustainable sourcing and supply chain efficiency. The Dried segment currently holds the largest share, indicating a strong consumer preference for convenience and longer shelf life in gourmet seasoning.
Quick Stats
Market Size (2025):
USD 0.185 BillionProjected Market Size (2035):
USD 0.312 BillionLeading Segment:
Dried (42.5% Share)Dominant Region (2025):
Europe (38.2% Share)CAGR (2026-2035):
6.2%
Global Gourmet Tarragon Seasoning Market Emerging Trends and Insights
Elevated Dining Home Cooking
Consumers are increasingly recreating high end restaurant experiences at home, driving demand for premium ingredients like global gourmet tarragon. This trend, "Elevated Dining Home Cooking," reflects a shift towards more sophisticated home culinary adventures. Home cooks are experimenting with richer flavor profiles and international cuisines, moving beyond basic seasonings. They seek out authentic, high quality ingredients to elevate everyday meals into gourmet experiences, viewing cooking as a creative outlet and a source of enjoyment. This interest in culinary exploration and desire for restaurant quality taste at home fuels the market for specialized spices and herbs, positioning tarragon as a key component in this at home gastronomic revolution.
Flavor Exploration Global Cuisines
Consumers are increasingly seeking unique and exotic flavor experiences, driving demand for seasonings beyond traditional offerings. This trend, "Flavor Exploration Global Cuisines," reflects a growing adventurousness in home cooking and dining. Global Gourmet Tarragon Seasoning, traditionally associated with French cuisine, is now being explored for its versatility in adapting to diverse culinary traditions. Consumers are experimenting with tarragon in unexpected dishes, from Mediterranean and Asian inspired meals to South American and fusion creations. This extends its usage beyond classic applications like béarnaise sauce or chicken, incorporating it into marinades for grilled meats, dressings for vibrant salads, or seasoning blends for vegetarian and vegan dishes. The desire to recreate restaurant quality experiences at home and to discover new taste profiles fuels this culinary journey, broadening tarragon's appeal across a wider spectrum of global cuisines.
Plant Based Gourmet Enhancement
Plant based gourmet enhancement is a pivotal trend transforming the global tarragon seasoning market. As more consumers adopt plant forward diets, they seek sophisticated flavor profiles to elevate vegetable and grain based dishes beyond simple seasoning. Tarragon, with its distinct anise like and peppery notes, offers an elegant solution.
Chefs and home cooks are utilizing tarragon infused oils, vinegars, and finely ground tarragon blends to impart complexity and aromatic depth to plant based meals. This trend moves beyond basic nutrition, focusing on creating restaurant quality experiences at home with plant ingredients. Tarragon's unique flavor complements a wide range of vegetables, legumes, and meat alternatives, providing a premium, chef inspired touch. The demand for high quality, distinctive seasonings like tarragon is soaring as consumers explore innovative ways to make plant based dining both healthy and exceptionally delicious.
What are the Key Drivers Shaping the Global Gourmet Tarragon Seasoning Market
Rising Demand for Exotic and Gourmet Flavor Profiles
Consumers worldwide are increasingly seeking unique and sophisticated culinary experiences, driving a significant surge in demand for exotic and gourmet flavor profiles. Tarragon, with its distinct anise like and slightly peppery notes, perfectly aligns with this evolving palate. Home cooks and professional chefs alike are experimenting beyond traditional seasonings, embracing ingredients that offer complex and nuanced tastes. This trend reflects a growing interest in global cuisines and a desire for elevated dining at home. Tarragon’s versatility allows it to enhance a wide array of dishes from delicate seafood to robust poultry and vibrant vegetables. Its ability to impart a refined and aromatic character makes it a highly desirable component in modern gastronomy catering to this adventurous and discerning consumer base.
Expanding Culinary Applications in Foodservice and Home Cooking
The expanding culinary applications in foodservice and home cooking are significantly driving the global tarragon seasoning market. Chefs in restaurants, cafes, and other commercial kitchens are increasingly incorporating tarragon to elevate a diverse range of dishes. Its unique subtle licorice like flavor enhances poultry, fish, eggs, and vegetable preparations, adding a sophisticated aromatic dimension. Beyond traditional French cuisine, tarragon is finding its way into modern fusion dishes and innovative culinary creations, showcasing its versatility. Simultaneously, home cooks are becoming more adventurous and seeking out gourmet ingredients to replicate restaurant quality meals or experiment with new flavors. The rise of cooking shows, online recipe platforms, and food blogging has educated consumers about tarragon's benefits and uses, making it a staple in many home pantries. This dual growth in professional and amateur cooking environments fuels consistent demand for tarragon seasoning.
Growing Consumer Awareness of Tarragon's Health Benefits
Growing consumer awareness of tarragon's health benefits is a significant driver in the global gourmet tarragon seasoning market. As consumers increasingly prioritize well being and seek natural health solutions, their perception of tarragon is shifting beyond its culinary appeal. Tarragon is recognized for its antioxidant properties, potential to regulate blood sugar, and anti inflammatory effects, attributes resonating with health conscious individuals. This understanding, often amplified by nutrition experts and culinary influencers, prompts consumers to incorporate tarragon seasoning into their diets more frequently. They perceive it not just as a flavor enhancer but as a functional ingredient contributing to a healthy lifestyle. This drives demand for tarragon seasonings in various forms, from dried leaves to extracts, as people actively seek out products that offer both taste and wellness advantages.
Global Gourmet Tarragon Seasoning Market Restraints
Limited Consumer Awareness and Adoption of Tarragon as a Primary Spice
Tarragon's distinctive licorice-like flavor profile is unfamiliar to many consumers, restricting its widespread adoption beyond niche culinary applications. While well-known in French cuisine, its versatility in diverse global dishes remains largely unappreciated. Many home cooks are unaware of its ability to elevate chicken, fish, eggs, and vegetables, often overlooking it in favor of more common herbs like parsley or basil. This limited understanding extends to its various forms, fresh versus dried, and how to properly incorporate it for optimal taste. Marketing efforts have historically focused on established users rather than educating new ones, perpetuating a cycle of low trial and repeated purchases. Consequently, a significant segment of potential consumers remains untapped, unaware of tarragon's unique culinary contributions and hesitant to experiment with an unfamiliar, less frequently featured spice.
Competition from Established All-Purpose Seasoning Blends and Other Herbs
The global gourmet tarragon seasoning market faces significant competition from well-established, all-purpose seasoning blends. These widely available mixes offer convenience and familiarity to consumers, often serving as a default choice for enhancing various dishes. Many households already possess a diverse array of common herbs and spices, reducing the immediate need to purchase a specialized item like tarragon. Furthermore, other single herbs and spices directly compete for consumer attention and kitchen shelf space. This ingrained preference for existing pantry staples and the perceived versatility of all-purpose blends make it challenging for tarragon seasoning to carve out a larger market share. Consumers may opt for a blend or another herb they already own rather than acquiring a new, specific flavor profile like tarragon.
Global Gourmet Tarragon Seasoning Market Opportunities
Expanding Gourmet Tarragon's Culinary Versatility in Emerging Global Cuisines
Gourmet tarragon, historically prominent in Western European cooking, possesses significant untapped potential beyond its traditional applications. The opportunity lies in actively demonstrating and expanding its culinary versatility within emerging global cuisines. This involves innovating recipes to integrate tarragon's unique sweet, peppery, slightly aniselike flavor profile into diverse culinary traditions, particularly within rapidly growing markets like Asia Pacific. Imagine tarragon enhancing fusion dishes, marinating proteins in new ways, or complementing vibrant vegetable preparations in Asian, Latin American, or even contemporary African cooking. By showcasing its adaptability through novel product formats and recipe inspirations, manufacturers can introduce tarragon to new consumer segments and professional chefs. This strategic expansion educates global palates, transforms tarragon from a specialized herb into a versatile seasoning staple, and unlocks substantial demand by integrating it into a broader spectrum of everyday meals and gourmet creations across the world.
Premium Single-Origin Tarragon: Tapping into the Connoisseur Market for Authentic Flavor Profiles
The global gourmet tarragon market presents a significant opportunity in premium single-origin varieties, particularly in the rapidly expanding Asia Pacific region. Discerning consumers and professional chefs increasingly seek authentic, unique flavor profiles that elevate culinary creations. Single-origin tarragon offers a distinct taste reflecting its specific terroir, providing an unparalleled sensory experience compared to generic alternatives. This appeals directly to the growing connoisseur market, a segment valuing provenance, purity, and exceptional ingredient quality. By focusing on superior cultivation and transparent sourcing, brands can establish themselves as purveyors of true tarragon excellence. This strategy allows for premium positioning, catering to individuals and establishments willing to invest in ingredients that deliver genuinely sophisticated and memorable dishes. The demand for exquisite, unadulterated flavors fuels this niche, making single-origin tarragon a lucrative avenue for market penetration and brand differentiation within the evolving global seasoning landscape.
Global Gourmet Tarragon Seasoning Market Segmentation Analysis
Key Market Segments
By Application
- •Food Seasoning
- •Culinary Sauce Preparation
- •Baking
- •Infused Oils
- •Salad Dressings
By Form
- •Dried
- •Fresh
- •Powdered
- •Oil
- •Extract
By Packaging Type
- •Glass Jars
- •Plastic Bottles
- •Bulk Packaging
- •Pouches
- •Boxes
By Distribution Channel
- •Supermarkets
- •Online Retail
- •Specialty Stores
- •Wholesale Distributors
- •Food Service
Segment Share By Application
Share, By Application, 2025 (%)
- Food Seasoning
- Culinary Sauce Preparation
- Salad Dressings
- Infused Oils
- Baking
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Why is Dried Tarragon the dominant form in the Global Gourmet Tarragon Seasoning Market?
Dried tarragon holds the largest share due to its exceptional convenience, extended shelf life, and ease of storage, making it highly appealing for both home cooks and commercial kitchens. Its concentrated flavor requires less quantity, offering cost-effectiveness and consistent taste delivery across various recipes from food seasoning to culinary sauce preparation. The ability to store it for long periods without refrigeration significantly reduces waste and simplifies inventory management for consumers and wholesale distributors alike.
How do diverse application segments drive demand for gourmet tarragon seasoning?
The broad utility of gourmet tarragon seasoning across multiple application segments is a key demand driver. Food Seasoning and Culinary Sauce Preparation represent the core uses, leveraging tarragon’s distinct anise like flavor to enhance poultry, fish, and vegetable dishes. Salad Dressings and Infused Oils also contribute significantly by offering innovative ways for consumers to incorporate its unique profile. Baking, while a smaller niche, further illustrates its versatility and potential for creative culinary exploration.
Which distribution channels are crucial for reaching consumers of gourmet tarragon seasoning?
Supermarkets play a pivotal role as the primary distribution channel, offering widespread accessibility for the general consumer seeking everyday seasoning needs. Online Retail is rapidly growing in importance, providing convenience and access to specialty and bulk packaging options for a broader audience. Specialty Stores cater to connoisseurs and those looking for premium quality or unique varieties, while Wholesale Distributors and Food Service channels ensure consistent supply to restaurants and food manufacturers.
Global Gourmet Tarragon Seasoning Market Regulatory and Policy Environment Analysis
The global gourmet tarragon seasoning market navigates diverse regulatory landscapes demanding strict compliance from producers and distributors. Major economic blocs like the European Union, United States, and Asian markets each impose unique requirements focusing on food safety, quality, and consumer transparency. Key regulations typically mandate adherence to robust food safety management systems such as HACCP and GMP. Ingredient labeling is paramount, requiring accurate disclosure of tarragon origin, allergens, and nutritional values. Permitted additive lists, maximum residue limits for pesticides, and irradiation policies are critical considerations varying by region. Import and export regulations, including phytosanitary certificates and customs duties, further complicate market entry and trade flows. Voluntary certifications, such as organic or non GMO status, increasingly influence premium market access and consumer trust, despite adding layers of auditing and compliance. Harmonization efforts remain limited, necessitating a region specific approach to regulatory affairs.
Which Emerging Technologies Are Driving New Trends in the Market?
The gourmet tarragon seasoning market is thriving, with innovation driving consumer interest. Emerging technologies are reshaping cultivation, processing, and application. Precision agriculture, including controlled environment hydroponics and vertical farms, guarantees year round supply of premium tarragon, ensuring consistent flavor profiles and sustainable sourcing. Biotechnology advancements are yielding more robust tarragon varieties with enhanced aromatic compounds and disease resistance.
Processing innovations include gentle drying methods like freeze drying or cold plasma technology, preserving the herb's delicate volatile oils and vibrant color far better than traditional techniques. Microencapsulation is a key technology for flavor protection, extending shelf life and ensuring burst of fresh taste upon use. Smart packaging solutions incorporating humidity control and aroma retention features are also emerging. Furthermore, AI powered flavor analytics assists chefs and food scientists in developing novel tarragon infused blends, while blockchain technology offers unparalleled traceability for premium single origin varieties, building consumer trust. Personalized seasoning kits featuring tailored tarragon compositions represent a future trend.
Global Gourmet Tarragon Seasoning Market Regional Analysis
Global Gourmet Tarragon Seasoning Market
Trends, by Region
Europe Market
Revenue Share, 2025
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Dominant Region
Europe · 38.2% share
Europe stands out as the dominant region in the Global Gourmet Tarragon Seasoning Market, commanding a substantial 38.2% market share. This significant presence is fueled by several factors. The strong culinary traditions across European countries frequently incorporate tarragon in dishes, driving consistent demand. A well established network of gourmet food retailers and specialty stores also ensures wide availability and consumer access to premium tarragon seasonings. Furthermore, a growing interest in sophisticated flavors and home cooking among European consumers contributes to the sustained growth of this market segment. The region's innovative food industry continually introduces new tarragon infused products, reinforcing its market leadership.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific is set to emerge as the fastest growing region in the global gourmet tarragon seasoning market with a remarkable CAGR of 9.2 percent from 2026 to 2035. This accelerated growth is primarily fueled by rising disposable incomes and an increasing adventurous palate among consumers across the region. A burgeoning food service industry particularly fine dining and specialty restaurants is enthusiastically incorporating unique and sophisticated flavors like tarragon. Furthermore a growing awareness of the health benefits associated with natural herbs and spices is driving consumer preference for premium seasonings. The expanding presence of international food brands and the proliferation of organized retail further contribute to the widespread availability and adoption of gourmet tarragon seasoning.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, supply chain resilience for tarragon sourcing is paramount, given cultivation concentration in specific regions. Climate change impacts on harvest yields, particularly in France and California, directly influence price stability and availability. Political instability or trade disputes in these key producing nations could disrupt global supply, creating price volatility and encouraging diversification efforts towards other sources, potentially impacting quality consistency. Regulatory shifts concerning pesticides or organic certification in major import markets further shape production practices and market access.
Macroeconomically, global inflation pressures impact input costs, including labor and transportation, for tarragon seasoning production. Consumer purchasing power, influenced by economic growth and disposable income trends, dictates demand elasticity for premium seasonings. Currency fluctuations between producing and consuming nations directly affect import export prices, influencing competitiveness. Economic recessions could shift consumer preferences towards more budget friendly alternatives, impacting demand for specialty items like tarragon seasoning.
Recent Developments
- March 2025
McCormick announced a strategic initiative to expand its direct-to-consumer (DTC) sales channel for premium spice blends, including a dedicated focus on its tarragon seasoning products. This move aims to cater to the growing demand for convenient online purchasing and personalized culinary experiences.
- January 2025
Simply Organic launched a new line of 'Gourmet Culinary Blends' which prominently features a French Tarragon & Chive seasoning. This product launch targets home cooks seeking high-quality, organic seasoning mixes to elevate their everyday dishes.
- November 2024
Herbivores Botanical entered into a partnership with a major European organic food distributor to expand its market reach for its ethically sourced tarragon seasoning. This collaboration aims to introduce Herbivores Botanical's premium, sustainable products to a broader international consumer base.
- April 2024
Petersen's Spices acquired a small, artisanal tarragon farm in Southern France known for its unique varietals, aiming to secure exclusive access to high-quality, distinctive tarragon for its premium seasoning products. This acquisition is part of Petersen's strategy to enhance product differentiation and reinforce its reputation for superior ingredients.
Key Players Analysis
McCormick and Simply Organic dominate the global gourmet tarragon market leveraging extensive distribution and organic certifications. Petersen's Spices and Spice Islands focus on premium offerings and unique blends. Badia Spices and Olam International are key raw material suppliers ensuring quality. Strategic initiatives include expanding into e-commerce and promoting sustainable sourcing. Growing consumer demand for healthy and natural ingredients drives market growth.
List of Key Companies:
- Herbivores Botanical
- McCormick
- Simply Organic
- Petersen's Spices
- Dujardin Foods
- Mountain Rose Herbs
- Spice Islands
- The Spice Hunter
- Badia Spices
- Olam International
- Kraft Heinz
- Frontier Coop
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 0.185 Billion |
| Forecast Value (2035) | USD 0.312 Billion |
| CAGR (2026-2035) | 6.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 2: Global Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Form, 2020-2035
Table 3: Global Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 4: Global Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 5: Global Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 7: North America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Form, 2020-2035
Table 8: North America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 9: North America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 10: North America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 12: Europe Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Form, 2020-2035
Table 13: Europe Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 14: Europe Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 15: Europe Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 17: Asia Pacific Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Form, 2020-2035
Table 18: Asia Pacific Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 19: Asia Pacific Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 20: Asia Pacific Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 22: Latin America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Form, 2020-2035
Table 23: Latin America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 24: Latin America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 25: Latin America Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 27: Middle East & Africa Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Form, 2020-2035
Table 28: Middle East & Africa Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 29: Middle East & Africa Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 30: Middle East & Africa Gourmet Tarragon Seasoning Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035