Global Frozen Potatoes Sales Market Insights, Size, and Forecast By Distribution Channel (Online Retail, Supermarkets, Convenience Stores, Food Service Outlets), By Packaging Type (Bulk Packaging, Retail Packaging, Snack Packaging), By End Use (Household, Food Service, Retail), By Product Type (Frozen French Fries, Frozen Potato Wedges, Frozen Potato Chips, Frozen Mashed Potatoes), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Frozen Potatoes Sales Market is projected to grow from USD 71.5 Billion in 2025 to USD 112.8 Billion by 2035, reflecting a compound annual growth rate of 4.7% from 2026 through 2035. The market encompasses the sales of various processed potato products that have been frozen for extended shelf life and convenience. This includes a wide array of offerings such as frozen French fries, wedges, hash browns, tater tots, and mashed potatoes. A primary driver for this robust expansion is the increasing consumer preference for convenient, ready to cook food options, especially amidst busy lifestyles and a growing demand for quick meal solutions. The expansion of fast food chains and the proliferation of organized retail channels globally further fuel market growth. Additionally, the versatility of frozen potato products, allowing them to be incorporated into diverse cuisines and meal occasions, contributes significantly to their widespread adoption. However, health concerns regarding the high fat and sodium content in some fried frozen potato products and the increasing consumer focus on fresh, unprocessed foods present a restraint to more rapid expansion. Nonetheless, manufacturers are actively innovating, introducing healthier cooking methods and product variations to address these concerns.
Global Frozen Potatoes Sales Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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A key trend shaping the market is the rising demand for organic and non GMO frozen potato options, reflecting a broader consumer shift towards healthier and sustainably sourced food. Furthermore, the development of air fryer friendly products and gluten free alternatives is gaining traction, catering to specific dietary preferences and health consciousness. The market also observes an increasing emphasis on innovative flavors and seasonings to differentiate products and attract a wider consumer base. North America holds a dominant position in the global market, driven by its well established fast food industry, high disposable incomes, and strong consumer preference for convenient frozen foods. The region benefits from extensive distribution networks and aggressive marketing strategies by leading players. Conversely, Asia Pacific is identified as the fastest growing region, propelled by rapid urbanization, increasing disposable incomes, and the Westernization of dietary habits, particularly among the younger population. The expanding organized retail sector and the growing presence of international fast food brands are significant contributors to this accelerated growth.
Market players like McCain Foods, J.R. Simplot Company, and Aviko are employing strategic initiatives such as product innovation, geographical expansion, and mergers and acquisitions to strengthen their market positions. Companies are focusing on enhancing their production capacities, streamlining supply chains, and investing in advanced freezing technologies to maintain product quality and expand their reach. The rising popularity of plant based diets also presents an opportunity for manufacturers to introduce new frozen potato products that cater to this segment, such as plant based loaded fries or potato patties. Furthermore, the expansion of e commerce platforms and online food delivery services is creating new avenues for distribution, enabling greater accessibility and convenience for consumers, thereby presenting substantial market opportunities for sustained growth.
Quick Stats
Market Size (2025):
USD 71.5 BillionProjected Market Size (2035):
USD 112.8 BillionLeading Segment:
Frozen French Fries (62.5% Share)Dominant Region (2025):
North America (38.2% Share)CAGR (2026-2035):
4.7%
What is Frozen Potatoes Sales?
Frozen potatoes sales represent the economic activity surrounding the exchange of prepared potato products preserved via freezing. It encompasses the entire commercial transaction process from manufacturer to end consumer, involving wholesale distribution, retail sales through supermarkets and food service channels like restaurants. This metric quantifies the volume and monetary value of these transactions. Its significance lies in reflecting consumer demand for convenient potato options, influencing agricultural production, manufacturing output, and supply chain logistics. Analyzing these sales provides insights into food industry trends, economic health, and consumer spending habits related to convenience foods. It is a critical indicator for businesses operating within the frozen food sector.
What are the Trends in Global Frozen Potatoes Sales Market
Air Fryer Revolution Driving Frozen Potato Demand
Plant Based Potato Innovations Reshaping Freezers
Global Flavor Fusion Expanding Frozen Potato Options
Sustainable Sourcing Elevating Consumer Preferences
Snacking Culture Boosting Convenient Potato Products
Air Fryer Revolution Driving Frozen Potato Demand
The air fryer revolution is significantly impacting frozen potato demand. Consumers are increasingly embracing air fryers for their convenience, speed, and perceived health benefits. This shift in cooking habits directly fuels sales of frozen potato products like fries, tots, and wedges. Air frying offers a crispy, desirable texture comparable to deep frying, but with less oil and mess, making it a popular choice for families and individuals alike. Manufacturers are responding by optimizing frozen potato products specifically for air fryer preparation, often highlighting this on packaging. This synergy between innovative kitchen appliances and convenient frozen foods is creating a robust and growing market for frozen potatoes, as the ease of air frying encourages more frequent consumption of these versatile potato options at home.
Plant Based Potato Innovations Reshaping Freezers
Plant based potato innovations are significantly altering the frozen potato landscape. Consumers are increasingly seeking healthier and more sustainable food choices, leading to a surge in demand for plant based alternatives. Companies are responding by introducing a diverse range of frozen potato products crafted from various plant sources beyond traditional potatoes, such as sweet potatoes, cassava, or even legumes, often fortified with additional nutrients. These innovations include vegan friendly loaded fries, sweet potato tots, cauliflower potato blends, and various vegetable based hash browns. The emphasis is on clean labels, allergen friendly options, and innovative flavor profiles, appealing to flexitarians, vegans, and health conscious individuals alike. This expansion is captivating a wider demographic and fundamentally diversifying the frozen potato aisle, transforming how freezers are stocked with convenient, plant forward meal solutions.
What are the Key Drivers Shaping the Global Frozen Potatoes Sales Market
Rising Demand from QSRs and Foodservice Sector
Growing Consumer Preference for Convenience Foods
Product Innovation and Diversification of Offerings
Expansion of Retail Infrastructure and E-commerce
Increasing Disposable Incomes and Urbanization
Rising Demand from QSRs and Foodservice Sector
The increasing popularity of quick service restaurants and the broader foodservice sector is a significant driver for global frozen potato sales. QSRs, known for their convenience and speed, heavily rely on frozen potato products like french fries and potato wedges due to their consistent quality, ease of preparation, and extended shelf life. This reliance minimizes preparation time and labor costs, allowing these establishments to efficiently serve high volumes of customers. Furthermore, the expansion of various foodservice channels, including cafes, hotels, and institutional catering, consistently fuels demand for convenient and readily available potato options. Frozen potatoes offer a versatile and cost-effective solution for these businesses, ensuring a steady supply to meet diverse culinary needs across a growing consumer base seeking quick and satisfying meal solutions.
Growing Consumer Preference for Convenience Foods
Growing consumer preference for convenience foods is a significant driver in the global frozen potatoes sales market. Modern lifestyles, characterized by busy schedules and limited time for meal preparation, have fueled demand for quick and easy food solutions. Frozen potatoes, such as fries, wedges, and hash browns, offer unparalleled convenience as they are pre-cut, pre-seasoned, and require minimal preparation time. Consumers value the ability to have a satisfying meal or snack ready in minutes, fitting seamlessly into their fast-paced routines. This shift towards convenience-driven food choices directly translates into increased sales of frozen potato products, making them a staple in households and food service establishments worldwide. The perception of frozen potatoes as a versatile and readily available option further amplifies this trend, contributing substantially to market expansion.
Product Innovation and Diversification of Offerings
Product innovation and diversification of offerings significantly fuels the global frozen potatoes market. Manufacturers are constantly introducing new and exciting variations beyond traditional fries. This includes specialty cuts like waffle fries, tater tots, and sweet potato fries, catering to diverse consumer preferences and culinary trends. Furthermore, the development of healthier options such as air fryer friendly products and those with reduced sodium or fat content appeals to health conscious consumers. Companies are also experimenting with unique flavor profiles and coatings, offering convenient meal solutions and gourmet experiences at home. This continuous pipeline of novel products attracts new customers and encourages repeat purchases, expanding the market's reach and ensuring sustained growth.
Global Frozen Potatoes Sales Market Restraints
Supply Chain Disruptions & Volatility in Raw Material Costs
The global frozen potatoes market faces significant challenges from supply chain disruptions and volatile raw material costs. Unpredictable events such as extreme weather, geopolitical tensions, and labor shortages disrupt the flow of potatoes from farms to processing facilities and then to consumers. These disruptions can lead to delays in production, increased transportation expenses, and an overall reduction in product availability. Simultaneously, the price of raw potatoes, a core ingredient, is subject to considerable fluctuations due to factors like varying harvest yields, fuel costs, and global demand. This cost volatility directly impacts profit margins for manufacturers, making accurate pricing and long term financial planning difficult. Such instability ultimately affects the market's growth potential by creating uncertainty and hindering investment.
Intensified Competition from Fresh & Alternative Processed Potato Products
The global frozen potatoes market faces a significant restraint from intensified competition stemming from fresh and alternative processed potato products. Consumers are increasingly seeking out healthier, less processed food options, driving demand for raw, whole potatoes. This shift diminishes the appeal of convenience focused frozen potato varieties. Furthermore, the market is experiencing a surge in innovative alternative potato products, such as spiralized vegetables, riced cauliflower, or sweet potato fries, which offer diverse culinary experiences and often align with current dietary trends. These alternatives directly compete for consumer wallet share and plate space. The rising availability and popularity of these fresh and alternative options pressure frozen potato manufacturers to innovate and differentiate their offerings to maintain market relevance and combat declining sales.
Global Frozen Potatoes Sales Market Opportunities
Expanding Market Share with Air-Fryer Optimized & Health-Conscious Frozen Potato Innovations
The global frozen potato market presents a prime opportunity for market share expansion by innovating with air-fryer optimized and health-conscious products. Consumers worldwide, particularly in rapidly growing regions, are actively seeking healthier food options and convenient cooking methods. The proliferation of air fryers underscores a significant shift towards reduced oil cooking, demanding frozen potato products designed for superior crispness and texture without deep frying. Simultaneously, a heightened awareness of well-being drives demand for lower fat, lower sodium, and nutritionally enhanced potato varieties. Brands introducing innovative frozen potato formats that deliver exceptional taste and performance when air-fried, while also boasting improved health profiles, can uniquely capture this evolving consumer desire. This strategy moves beyond traditional offerings, directly appealing to modern lifestyle trends where convenience meets wellness. By filling this specific market niche with thoughtfully developed, health-aware innovations, companies can attract a broader customer base and significantly grow their presence.
Unlocking Growth via Premium & Globally-Inspired Frozen Potato Meal Solutions
Unlocking growth in frozen potatoes lies in offering premium, globally-inspired meal solutions. This opportunity targets consumers seeking convenient yet high-quality and adventurous dining experiences at home. It involves crafting sophisticated frozen potato dishes infused with diverse international flavors, moving beyond basic offerings. Imagine Asian-spiced potato bowls, Mediterranean herb-roasted potato medleys, or Latin American seasoned potato preparations designed as complete meals or elevated side dishes.
This strategy capitalizes on evolving consumer preferences for culinary exploration and effortless meal preparation. It particularly resonates in fast-growing regions like Asia Pacific, where diverse palates appreciate innovative food concepts. By delivering restaurant-quality taste, unique ingredient combinations, and authentic global profiles, brands can differentiate themselves. This allows for premium pricing and attracts a broader demographic willing to invest in convenient, delicious, and culturally rich frozen meal solutions, transforming everyday frozen potatoes into exciting, upscale dining options.
Global Frozen Potatoes Sales Market Segmentation Analysis
Key Market Segments
By Product Type
- •Frozen French Fries
- •Frozen Potato Wedges
- •Frozen Potato Chips
- •Frozen Mashed Potatoes
By End Use
- •Household
- •Food Service
- •Retail
By Distribution Channel
- •Online Retail
- •Supermarkets
- •Convenience Stores
- •Food Service Outlets
By Packaging Type
- •Bulk Packaging
- •Retail Packaging
- •Snack Packaging
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Frozen French Fries
- Frozen Potato Wedges
- Frozen Potato Chips
- Frozen Mashed Potatoes
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Why is Frozen French Fries dominating the Global Frozen Potatoes Sales Market?
Frozen French Fries hold a commanding share due to their widespread popularity and convenience. They are a staple menu item across diverse foodservice establishments globally, from fast food chains to casual dining. Their quick preparation time, consistent quality, and versatility as a side dish or snack make them an irreplaceable product for both commercial kitchens and household consumers seeking easy meal solutions.
How do varying end use segments influence frozen potato sales?
The end use segments significantly shape the market. The Food Service sector drives substantial bulk purchases for restaurants, cafes, and institutions, accounting for a large volume of sales due to high consumption rates. The Household segment contributes through retail sales, driven by demand for convenient meal options and snacks for home cooking. Retail acts as a bridge, making products accessible to both individual consumers and smaller food service operations.
What distribution channels primarily drive the global frozen potato market?
Supermarkets and hypermarkets are crucial, catering to household consumers with a wide array of retail packaged frozen potato products. Food service outlets are vital for bulk packaging sales, directly supplying restaurants and institutional kitchens that require large quantities. Convenience stores offer immediate consumption options, while online retail is growing, providing easy access and home delivery for both household and smaller commercial buyers.
What Regulatory and Policy Factors Shape the Global Frozen Potatoes Sales Market
The global frozen potato market operates within a multifaceted regulatory landscape. Food safety standards are a primary concern, with agencies like the FDA, EFSA, and national authorities enforcing strict HACCP protocols, contaminant limits, and pathogen controls across production and distribution. Labeling requirements vary significantly by region, mandating precise declarations for ingredients, allergens, nutritional information, and often country of origin. The growing demand for GMO labeling in some markets adds another layer of complexity. Import and export regulations, including tariffs, phytosanitary certificates, and trade agreements, profoundly impact market access and supply chain dynamics. Environmental policies increasingly influence packaging, waste management, and sustainable sourcing practices. Furthermore, regulations regarding permitted food additives and processing aids differ globally, necessitating careful product formulation. Adherence to these diverse, evolving standards is critical for market entry and sustained growth.
What New Technologies are Shaping Global Frozen Potatoes Sales Market?
Innovations are rapidly transforming the global frozen potatoes market, driven by evolving consumer preferences and technological advancements. Individual Quick Freezing IQF techniques continue to refine texture and flavor preservation, yielding superior product quality and a premium experience. Emerging technologies focus on healthier alternatives, including air fryer specific fries designed for crispness with minimal oil, alongside gluten free and reduced sodium options. Plant based coatings are also gaining traction, enhancing nutritional value and catering to dietary trends.
Manufacturers are embracing product diversification, introducing novel potato cuts, gourmet seasonings, and blends featuring sweet potatoes or other root vegetables. Packaging innovations are prioritizing sustainability, with a shift towards recyclable, compostable, or reduced plastic materials to meet environmental mandates. Automated processing and AI driven quality control systems are also optimizing production efficiency and consistency across the supply chain, ensuring high standards and rapid innovation delivery to consumers worldwide.
Global Frozen Potatoes Sales Market Regional Analysis
Global Frozen Potatoes Sales Market
Trends, by Region
North America Market
Revenue Share, 2025
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Dominant Region
North America · 38.2% share
North America exhibits a dominant position in the global frozen potatoes sales market. Accounting for a substantial 38.2% market share, the region’s strong performance is driven by a confluence of factors. High per capita consumption of frozen potato products, particularly french fries and hash browns, fuels consistent demand across the United States and Canada. The mature foodservice industry, encompassing fast food chains, restaurants, and institutional catering, serves as a primary driver for these sales. Furthermore, the prevalence of large scale potato farming and sophisticated processing infrastructure within North America ensures a stable supply chain to meet this robust demand. Consumer preference for convenience and the widespread availability of diverse frozen potato options further solidify the region's leading role in the market.
Fastest Growing Region
Asia Pacific · 7.9% CAGR
The Asia Pacific region is poised for significant growth in the global frozen potatoes sales market, projected as the fastest-growing region with a robust Compound Annual Growth Rate of 7.9% during the 2026 to 2035 forecast period. This surge is primarily fueled by rising disposable incomes, rapid urbanization, and the expanding presence of quick service restaurants across countries like China, India, and Indonesia. Consumers in these nations are increasingly adopting convenience foods due to busy lifestyles and a growing preference for Western dietary patterns. Furthermore, the development of cold chain infrastructure is facilitating wider distribution and accessibility of frozen potato products, solidifying Asia Pacific's leading growth trajectory.
Top Countries Overview
The U.S. is a major player in global frozen potato sales, driven by strong domestic demand from quick-service restaurants and retail. Exports, particularly of French fries, are significant, with North America and Asia being key markets. Production efficiency and marketing prowess maintain its competitive edge amidst rising international competition.
China is a major player in the global frozen potato market, showing robust demand driven by urbanization and Westernized diets. Local production meets some needs, but imports, especially from North America and Europe, are substantial for foodservice and retail. The market sees significant growth potential, attracting both domestic and international investors due to rising disposable incomes and expanding fast-food chains.
India's negligible role in global frozen potato sales stems from low domestic consumption and limited export capacity. While production of potatoes is high, the processing sector for frozen products remains underdeveloped. India primarily imports frozen fries, catering to a niche, but growing demand from organized retail and quick-service restaurants, indicating future potential rather than current market presence.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical tensions, particularly trade disputes between major potato exporters and importers, significantly influence market dynamics. Supply chain disruptions stemming from conflicts or political instability in key agricultural regions impact production and distribution costs. Shifting alliances and trade agreements can open or close markets for specific countries, altering competitive landscapes. Furthermore, evolving international regulations on food safety and environmental standards affect production practices and import requirements, impacting market access and operational costs for frozen potato producers.
Macroeconomic factors such as inflation, interest rates, and disposable income directly influence consumer spending on convenience foods. Economic downturns lead to reduced demand for premium products, favoring more affordable options. Exchange rate fluctuations impact the profitability of international trade, affecting import and export prices for frozen potatoes. Energy price volatility, a crucial input cost for processing and transportation, directly affects production costs and product pricing, ultimately influencing consumer demand and market growth.
Recent Developments
- March 2025
McCain Foods announced a strategic partnership with a major European logistics provider. This collaboration aims to optimize their cold chain infrastructure across the continent, reducing delivery times and improving product freshness for their extensive range of frozen potato products.
- February 2025
J.R. Simplot Company acquired a significant stake in a leading plant-based food innovation startup. This move is expected to accelerate their development of new frozen potato products incorporating alternative proteins and plant-based ingredients, catering to growing consumer demand for healthier and sustainable options.
- January 2025
Aviko unveiled a new line of air-fryer specific frozen potato products designed for convenience and healthier preparation. These products are pre-seasoned and cut to optimize crispiness and cooking time in air fryers, tapping into the booming popularity of the appliance.
- December 2024
ConAgra Foods launched a premium organic frozen potato range under its established Birds Eye brand. This expansion targets health-conscious consumers willing to pay more for organic, non-GMO produce, reflecting a broader trend towards cleaner label products.
- November 2024
Farm Frites announced a significant investment in automation technology across its key production facilities in Asia. This strategic initiative aims to increase production efficiency, reduce operational costs, and meet the rapidly growing demand for frozen potato products in emerging Asian markets.
Key Players Analysis
Key players like McCain Foods, J.R. Simplot Company, and Aviko dominate the global frozen potatoes market, leveraging advanced processing technologies for consistent product quality and variety. Their roles extend from cultivation and processing to extensive distribution networks. Strategic initiatives include expanding into emerging markets, developing healthier options, and optimizing supply chains for efficiency. ConAgra Foods and Crispy Food also play significant roles, focusing on diverse product offerings and consumer convenience. Market growth is driven by increasing demand for convenience foods, urbanization, and a rising preference for quick-service restaurants, fueling these companies' continued investments in innovation and global reach.
List of Key Companies:
- Crispy Food
- Farm Frites
- J.R. Simplot Company
- ConAgra Foods
- McCain Foods
- Cavendish Farms
- Aviko
- Balaji Wafers
- Utz Quality Foods
- Agristo
- Simplot
- Kraft Heinz
- Iceland Foods
- Lamb Weston
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 71.5 Billion |
| Forecast Value (2035) | USD 112.8 Billion |
| CAGR (2026-2035) | 4.7% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 3: Global Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 4: Global Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 5: Global Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 8: North America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 9: North America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 10: North America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 13: Europe Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 14: Europe Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 15: Europe Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 18: Asia Pacific Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 19: Asia Pacific Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 20: Asia Pacific Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 23: Latin America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 24: Latin America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 25: Latin America Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 28: Middle East & Africa Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 29: Middle East & Africa Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 30: Middle East & Africa Frozen Potatoes Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035