Global Cow Brush Market Insights, Size, and Forecast By End Use (Animal Welfare, Hygiene Maintenance, Improving Milk Production), By Material (Plastic, Metal, Wood, Composite), By Application (Dairy Farms, Beef Farms, Veterinary Clinics), By Type (Rotating Cow Brush, Non-Rotating Cow Brush, Wall-Mounted Cow Brush, Mobile Cow Brush), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Cow Brush Market is projected to grow from USD 0.48 Billion in 2025 to USD 0.85 Billion by 2035, reflecting a compound annual growth rate of 6.2% from 2026 through 2035. This market encompasses a range of automated and manual brushing systems designed to enhance the welfare, hygiene, and productivity of dairy cattle and other livestock. Cow brushes serve a critical role in promoting natural grooming behavior, improving blood circulation, reducing stress, and cleaning the animal's coat, which contributes to overall health and milk quality. Key market drivers include the increasing focus on animal welfare standards across the globe, driven by consumer demand for ethically sourced products and stricter regulations from governmental and industry bodies. Furthermore, the growing adoption of automated solutions in dairy farming to improve operational efficiency and reduce labor costs significantly fuels market expansion. The proven benefits of cow brushes in preventing skin diseases, reducing fly infestations, and potentially increasing milk yield further incentivize their integration into modern livestock management practices.
Global Cow Brush Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Important trends shaping the global cow brush market include the rise of smart farming technologies, where cow brushes are increasingly integrated with sensors and data analytics platforms to monitor animal health and behavior more effectively. There is also a notable shift towards sustainable and durable materials in brush manufacturing, reflecting a broader industry commitment to environmental responsibility. However, market restraints include the initial high investment cost associated with automated brushing systems, which can be a barrier for smaller farms or those in developing regions. Additionally, a lack of awareness about the long-term benefits of cow brushes in some parts of the world can hinder adoption rates. Despite these challenges, significant market opportunities exist in the expansion into emerging economies, particularly those experiencing rapid growth in their dairy and livestock sectors. Technological advancements leading to more affordable and efficient brushing solutions will also open new avenues for market penetration. The continuous evolution of animal welfare regulations globally is expected to create a sustained demand for these welfare-enhancing products.
Europe stands as the dominant region in the global cow brush market, primarily due to its early adoption of advanced livestock farming technologies, stringent animal welfare regulations, and a well-established dairy industry with a strong emphasis on animal comfort and productivity. The region benefits from a high level of awareness among farmers regarding the economic and welfare benefits of cow brushes. Conversely, Asia Pacific is projected to be the fastest growing region, driven by the rapid modernization of its agricultural sector, increasing disposable incomes, and a growing consumer demand for dairy products. The expansion of large-scale dairy farms and the rising adoption of Western farming practices in countries across Asia Pacific are significant contributors to this growth. Key players in this market, such as GEA Group, AgriMarket, and DeLaval, are strategically focusing on product innovation, expanding their distribution networks, and forming partnerships to strengthen their market presence and capitalize on the evolving demand for animal welfare solutions. Their strategies often involve developing integrated farm management systems that seamlessly incorporate cow brushing solutions.
Quick Stats
Market Size (2025):
USD 0.48 BillionProjected Market Size (2035):
USD 0.85 BillionLeading Segment:
Dairy Farms (72.8% Share)Dominant Region (2025):
Europe (38.2% Share)CAGR (2026-2035):
6.2%
What is Cow Brush?
A cow brush is a stationary or rotating device designed for cattle to rub against, providing a self-grooming mechanism. These brushes are typically mounted on sturdy posts within pastures or barns, allowing cows to access them freely. The bristles, often made of durable plastic or natural fibers, effectively remove loose hair, mud, and parasites from a cow's coat. This act of brushing is not merely cosmetic; it significantly improves animal welfare by reducing skin irritations, promoting circulation, and minimizing the spread of external parasites like lice and ticks. Their presence offers enrichment and stress relief, contributing to healthier and more content livestock.
What are the Trends in Global Cow Brush Market
Automated Brushing Systems Adoption
Smart Brushes for Animal Health
Sustainable Materials for Brushing
Personalized Brushing Programs
Rental Models for Cow Brushes
Automated Brushing Systems Adoption
Automated brushing systems are gaining traction within the global cow brush market, driven by a desire for enhanced animal welfare and operational efficiency. Farmers increasingly recognize the benefits of consistent, gentle grooming provided by these systems in reducing stress and improving hygiene among herds. This adoption reflects a shift from manual or passive brushing solutions toward technology driven approaches offering more precise and reliable cleaning. The trend is fueled by innovations in sensor technology and robotics allowing brushes to adapt to individual animal needs ensuring thorough cleaning without over brushing. Labour savings and improved herd health are key motivators propelling this growth as producers seek to optimize their livestock management practices with minimal human intervention. This move towards automation signifies a maturation of the cow brush market prioritizing smart solutions for modern farming.
Smart Brushes for Animal Health
Smart brushes are transforming animal health within the global cow brush market by offering advanced monitoring beyond simple grooming. These innovative brushes incorporate sensors that detect subtle changes in a cow's coat condition, skin temperature, and even behavior patterns while they are self grooming. This technology allows for early identification of potential health issues such as parasite infestations, skin infections, or even early signs of fever, which might otherwise go unnoticed. Data collected by smart brushes can be wirelessly transmitted to farmers or veterinarians, providing real time insights into individual animal wellness. This proactive approach to health management enables timely interventions, reduces the spread of disease, and ultimately improves overall herd health and productivity without requiring manual inspections. The trend emphasizes preventive care and data driven decision making for optimal animal welfare.
What are the Key Drivers Shaping the Global Cow Brush Market
Rising Demand for Enhanced Dairy Cattle Welfare
Increasing Adoption of Automated Milking Systems and Smart Farming Technologies
Growing Awareness Among Farmers Regarding Animal Health and Productivity Benefits
Government Initiatives and Regulations Promoting Animal Welfare Standards
Expansion of Commercial Dairy Farming and Intensification of Livestock Production
Rising Demand for Enhanced Dairy Cattle Welfare
The global cow brush market is experiencing significant growth driven by an increasing focus on animal welfare. Farmers and consumers alike are recognizing the importance of providing a comfortable and enriching environment for dairy cattle. Enhanced welfare practices, including access to cow brushes, reduce stress, improve blood circulation, and alleviate itching, leading to healthier, more productive cows. Studies show that cows with access to brushes exhibit fewer signs of aggression and spend more time resting, contributing to overall well-being. This rising demand for better living conditions for dairy cattle, driven by ethical considerations and the understanding of its positive impact on milk quality and quantity, is a primary catalyst for the expanding adoption of cow brushes worldwide.
Increasing Adoption of Automated Milking Systems and Smart Farming Technologies
The growing embrace of automated milking systems and smart farming technologies is a key driver for the global cow brush market. As dairy farms increasingly transition to advanced automated operations, the demand for integrated solutions that enhance animal welfare and productivity rises. Automated milking setups often incorporate or necessitate the use of automated cow brushes to encourage cows to visit the milking parlor more frequently and relieve stress. These smart farming technologies prioritize efficiency and animal comfort, recognizing the significant role cow brushes play in improving overall herd health, hygiene, and milk quality. Consequently, the expansion of these modern farming practices directly fuels the adoption and installation of automated cow brushes within the evolving dairy landscape.
Growing Awareness Among Farmers Regarding Animal Health and Productivity Benefits
Farmers globally are increasingly recognizing the direct link between optimal animal health and improved farm productivity. This growing awareness stems from a better understanding that healthy, comfortable cows produce more milk and generally thrive. Investing in solutions that enhance cow well being is no longer seen as an optional luxury but a strategic necessity. As farmers witness the tangible benefits of reduced stress, improved hygiene, and increased blood circulation in their herds, their appreciation for tools like cow brushes intensifies. This heightened understanding translates into a greater willingness to adopt technologies that actively contribute to the overall health, comfort, and ultimately, the profitability of their dairy operations.
Global Cow Brush Market Restraints
Lack of Standardization and Regulatory Hurdles
The global cow brush market faces a significant restraint due to the lack of standardization and the presence of regulatory hurdles. Different countries and even regions within countries often have varied animal welfare standards, affecting the design, materials, and safety requirements for cow brushes. This fragmented regulatory landscape forces manufacturers to create multiple product versions to comply with diverse local stipulations. The absence of a universally accepted set of specifications for cow brushes, from bristle stiffness to installation requirements, creates complexity and increases production costs. Furthermore, obtaining necessary certifications and approvals across numerous jurisdictions can be a lengthy and expensive process, hindering market entry for new manufacturers and slowing down the adoption of innovative brush technologies. This regulatory patchwork ultimately impedes market expansion and limits global product consistency.
High Initial Investment and Limited Awareness Among Small-Scale Farmers
The substantial upfront cost of cow brushes presents a significant barrier for small-scale farmers. Many operate on tight budgets and view such equipment as a non-essential luxury rather than a productivity enhancing investment. This financial hurdle is further compounded by a widespread lack of understanding regarding the direct benefits of cow brushes. Small farmers often remain unaware of how these devices improve animal welfare by reducing stress and skin issues, leading to better milk quality and quantity. Consequently, they do not prioritize allocating funds towards a product whose advantages are not immediately apparent or widely publicized within their communities. This limited awareness and the high initial outlay restrict adoption, hindering market expansion among a large segment of the global farming population.
Global Cow Brush Market Opportunities
Maximizing Dairy Farm ROI through Automated Cow Brushing and Enhanced Animal Welfare
The global dairy sector offers a prime opportunity to maximize farm Return on Investment through automated cow brushing and enhanced animal welfare. Automated brushing systems significantly improve cow comfort, hygiene, and overall health. This direct investment in animal wellbeing translates into measurable farm benefits: higher milk yields, improved fertility, and reduced veterinary expenses. Healthier, happier cows are more productive, driving substantial economic gains for dairy farmers. With a strong focus on efficiency and animal care emerging worldwide, especially across dynamic markets like Asia Pacific, automated brushing becomes a crucial strategic tool. It allows farms to optimize operational performance while aligning with growing consumer demands for ethical dairy practices. This synergy between advanced animal welfare and increased productivity positions automated cow brushing as a pivotal solution for sustainable growth and greater profitability in the modern dairy industry.
The Untapped Potential of Smart Cow Brushing for Predictive Health and Farm Efficiency
The global cow brush market presents a significant untapped opportunity in smart brushing technology. Integrating advanced sensors and data analytics into automated cow brushes can truly revolutionize modern livestock management practices. These intelligent systems move beyond mere hygiene, collecting vital health indicators like skin temperature variations, subtle coat changes, and even minute behavioral shifts during the brushing process. This comprehensive data enables highly accurate predictive health monitoring, allowing farmers to identify potential illnesses or stress early, often before any visible symptoms manifest. Such early detection leads to prompt intervention, significantly reducing veterinary costs, substantially improving animal welfare, and ultimately boosting milk production and overall herd health. Furthermore, smart brushing directly contributes to enhanced farm efficiency by optimizing resource allocation and preventing widespread disease outbreaks. With Asia Pacific experiencing rapid expansion in this sector, investing in these innovative, data driven solutions offers a clear competitive advantage for sustainable, high performing dairy operations worldwide.
Global Cow Brush Market Segmentation Analysis
Key Market Segments
By Type
- •Rotating Cow Brush
- •Non-Rotating Cow Brush
- •Wall-Mounted Cow Brush
- •Mobile Cow Brush
By Material
- •Plastic
- •Metal
- •Wood
- •Composite
By Application
- •Dairy Farms
- •Beef Farms
- •Veterinary Clinics
By End Use
- •Animal Welfare
- •Hygiene Maintenance
- •Improving Milk Production
Segment Share By Type
Share, By Type, 2025 (%)
- Rotating Cow Brush
- Non-Rotating Cow Brush
- Wall-Mounted Cow Brush
- Mobile Cow Brush
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Why is the Dairy Farms application segment dominating the Global Cow Brush Market?
Dairy farms significantly lead the application landscape for cow brushes, capturing the vast majority of market share. This dominance stems from the intensive management practices inherent in dairy operations, where animal welfare, hygiene, and ultimately milk production directly impact profitability. Investing in tools like cow brushes helps improve cow comfort, reduce stress, and prevent skin conditions, all critical factors for maintaining healthy, high yielding dairy herds.
How do different product types meet varied needs within the market?
The cow brush market offers diverse types to cater to specific farm layouts and preferences. Rotating cow brushes are highly popular for their automated comfort and cleaning, while non rotating options provide a simpler, more robust solution. Wall mounted brushes offer space saving installations, ideal for smaller barns, whereas mobile cow brushes provide flexibility for larger, multi pen facilities. This variety ensures that farms of all sizes and operational styles can find suitable solutions for their animals.
What factors influence material choice and end use applications for cow brushes?
Material selection for cow brushes is typically driven by durability, cost, and ease of cleaning, with plastic and metal being common choices for their longevity and hygiene. The primary end uses include enhancing animal welfare by providing stimulation and reducing irritation, maintaining hygiene by removing dirt and parasites, and directly improving milk production by fostering a comfortable and stress free environment for cows. These intertwined benefits underscore the market's focus on holistic animal health and farm efficiency.
What Regulatory and Policy Factors Shape the Global Cow Brush Market
The global cow brush market navigates a complex regulatory and policy environment increasingly shaped by animal welfare concerns. Across Europe, North America, and Australasia, stringent legislation mandates improved living conditions and humane treatment for dairy and beef cattle. These regulations often encourage or necessitate equipment enhancing animal comfort and natural behavior, positioning cow brushes favorably.
Government subsidies and agricultural programs in various countries frequently incentivize investments in farm modernization and animal welfare technologies. Compliance with farm hygiene standards and biosecurity protocols is paramount, influencing product design, material choices, and maintenance guidelines for brushes. Furthermore, growing consumer demand for ethically produced dairy and meat products pushes industry players and policymakers towards greater transparency and higher welfare standards. Voluntary certifications and industry best practices often complement official regulations, creating a powerful impetus for adoption of welfare enhancing solutions like cow brushes. Environmental sustainability initiatives also subtly influence the market by promoting holistic farm management.
What New Technologies are Shaping Global Cow Brush Market?
The Global Cow Brush Market is experiencing significant innovation, driven by a focus on animal welfare and operational efficiency. Emerging technologies are transforming traditional brushing systems into smart, data driven solutions. Integrated IoT sensors are becoming a cornerstone, monitoring brush usage patterns, frequency, and duration. This data provides invaluable insights into individual animal behavior and overall herd health, allowing early detection of stress or discomfort.
Artificial intelligence is emerging to analyze this data, offering predictive analytics for health management and optimizing farm routines. Enhanced material science is leading to more durable, hygienic, and antimicrobial brush components, reducing maintenance and improving longevity. Automated cleaning cycles and energy efficient motors are also gaining traction, minimizing manual labor and operational costs. Remote monitoring and app based controls are further enhancing user convenience and farm management capabilities, marking a shift towards truly intelligent livestock care solutions.
Global Cow Brush Market Regional Analysis
Global Cow Brush Market
Trends, by Region
Europe Market
Revenue Share, 2025
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Dominant Region
Europe · 38.2% share
Europe stands as the dominant region in the global cow brush market, capturing a significant 38.2% market share. This robust performance is primarily driven by several key factors. High awareness among European dairy farmers regarding animal welfare and its direct impact on milk production and quality fuels demand for these automated grooming solutions. Additionally, well established distribution networks and the presence of major cow brush manufacturers within Europe contribute significantly to its market leadership. The widespread adoption of intensive dairy farming practices across many European countries further reinforces the region's prominent position, highlighting a strong commitment to enhancing livestock comfort and productivity through innovative farm equipment.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific emerges as the fastest growing region in the global cow brush market, projected to expand at a compelling 9.2% CAGR during the 2026-2035 forecast period. This significant growth is primarily driven by the region's rapidly modernizing dairy industry. Countries such as India and China are witnessing increasing adoption of advanced livestock management practices, including automated cow brushes. Government initiatives promoting animal welfare and productivity, coupled with rising awareness among dairy farmers regarding the benefits of improved cattle health and hygiene, further fuel this expansion. The burgeoning demand for high quality dairy products and the professionalization of large scale dairy farms across Southeast Asia also contribute substantially to the region's leading growth trajectory.
Top Countries Overview
The U.S. is a minor, emerging player in the global cow brush market, primarily importing from Europe. Domestic production is limited, with growth driven by increasing dairy herd sizes and a focus on animal welfare among U.S. farmers. Opportunities exist for American manufacturers focusing on innovative, durable designs and local sourcing to compete with established international brands. The market is slowly expanding.
China leads the global cow brush market, primarily as a manufacturing hub. While some domestic brands emerge, its strength lies in supplying a vast array of brushes and components to international distributors. Production leverages cost efficiencies and scalable manufacturing, making it a critical player in meeting global demand for automated and manual cow brushes, from basic designs to advanced grooming solutions for modern dairy farms worldwide.
India's minimal presence in the global cow brush market reflects its nascent stage. While domestic demand is low due to traditional farming and cost sensitivity, a growing awareness of animal welfare and modern dairy practices presents a future opportunity. Currently, exports are negligible, with most players focusing on local distribution if at all. India has the potential for growth if it embraces quality manufacturing and competitive pricing.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, the cow brush market is influenced by international trade policies and animal welfare regulations. Countries prioritizing livestock health and sustainability initiatives drive demand. Supply chains are susceptible to disruptions from geopolitical tensions impacting raw material extraction and shipping, particularly for specialized brush components. Trade agreements fostering agricultural cooperation or imposing import tariffs on livestock equipment directly affect market accessibility and pricing for manufacturers and end users. Shifting global power dynamics can also influence the adoption of advanced farming technologies, including automated brushing systems, through technology transfer or protectionist measures.
Macroeconomically, the market’s expansion correlates with global beef and dairy production growth, driven by increasing population and evolving dietary preferences. Fluctuations in commodity prices, especially feed costs, impact farmer profitability and their investment capacity in ancillary equipment like cow brushes. Interest rate changes affect borrowing costs for agricultural businesses, influencing their capital expenditure decisions. Exchange rate volatility impacts import costs for manufacturers and export competitiveness for finished products. Government subsidies for livestock farming or green agriculture initiatives can stimulate demand by making such investments more financially viable for farmers.
Recent Developments
- March 2025
GEA Group announced the acquisition of HerdStar, a leading provider of smart farming solutions, including automated cow brushes with integrated health monitoring. This strategic acquisition aims to expand GEA's digital farming portfolio and offer more comprehensive solutions to dairy farmers.
- January 2025
DeLaval launched its new 'Robotic Cow Brush R2.0', featuring advanced sensor technology for individual cow recognition and adjustable brush pressure. This product innovation focuses on enhancing cow comfort and hygiene with minimal human intervention, targeting large-scale automated dairy operations.
- November 2024
AgriMarket and Sylvan Road formed a strategic partnership to integrate Sylvan Road's AI-powered analytics platform with AgriMarket's existing cow brush systems. This collaboration will provide farmers with real-time data on brush usage patterns and cow behavior, enabling proactive management and optimizing herd health.
- April 2025
Waldner Bioprojekte successfully completed pilot testing for their new 'EcoBrush' series, made from 85% recycled and biodegradable materials. This product launch signifies a move towards more sustainable and environmentally friendly options in the global cow brush market, appealing to eco-conscious farmers.
- February 2025
Meyer Manufacturing announced a significant investment in expanding its manufacturing capabilities in North America to meet growing demand for their durable and easy-to-install cow brushes. This strategic initiative aims to strengthen their market position and improve supply chain efficiency for their regional customers.
Key Players Analysis
The Global Cow Brush Market sees key players like GEA Group and DeLaval leading with sophisticated automated brushes and smart farm integration, emphasizing animal welfare and milk quality for market growth. Meyer Manufacturing and FarmTek offer robust, often more affordable, manual and semi automatic options. Waldner Bioprojekte and AgriMarket focus on sustainable, often organic certified solutions. CalfTel provides specialized brushes for young stock, while Parlor Engineering innovates within milking parlor systems. HerdStar and Sylvan Road represent emerging tech focused companies, potentially bringing data analytics and AI to optimize brush usage and herd health. Strategic initiatives include product diversification, technological advancement, and market expansion into developing regions.
List of Key Companies:
- GEA Group
- AgriMarket
- Meyer Manufacturing
- FarmTek
- CalfTel
- DeLaval
- Waldner Bioprojekte
- Parlor Engineering
- Sylvan Road
- HerdStar
- Amazone
- Cows and More
- Lely
- BOLI
- Pferdestall
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 0.48 Billion |
| Forecast Value (2035) | USD 0.85 Billion |
| CAGR (2026-2035) | 6.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Cow Brush Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 2: Global Cow Brush Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 3: Global Cow Brush Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 4: Global Cow Brush Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 5: Global Cow Brush Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Cow Brush Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 7: North America Cow Brush Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 8: North America Cow Brush Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 9: North America Cow Brush Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 10: North America Cow Brush Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Cow Brush Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 12: Europe Cow Brush Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 13: Europe Cow Brush Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 14: Europe Cow Brush Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 15: Europe Cow Brush Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Cow Brush Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 17: Asia Pacific Cow Brush Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 18: Asia Pacific Cow Brush Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 19: Asia Pacific Cow Brush Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 20: Asia Pacific Cow Brush Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Cow Brush Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 22: Latin America Cow Brush Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 23: Latin America Cow Brush Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 24: Latin America Cow Brush Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 25: Latin America Cow Brush Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Cow Brush Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 27: Middle East & Africa Cow Brush Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 28: Middle East & Africa Cow Brush Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 29: Middle East & Africa Cow Brush Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 30: Middle East & Africa Cow Brush Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035