Global Companion Animal Medicinal Feed Additives Market Insights, Size, and Forecast By Formulation (Powder, Liquid, Granules, Pellets), By Type (Antibiotics, Vitamins, Probiotics, Enzymes, Minerals), By Animal Type (Dogs, Cats, Birds, Small Mammals), By Distribution Channel (Veterinary Clinics, Pet Stores, E-commerce), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Companion Animal Medicinal Feed Additives Market is projected to grow from USD 4.8 Billion in 2025 to USD 9.3 Billion by 2035, reflecting a compound annual growth rate of 7.6% from 2026 through 2035. This market encompasses a specialized category of feed supplements designed to enhance the health, well-being, and longevity of companion animals, including dogs, cats, and other small pets. These additives are formulated with active ingredients such as prebiotics, probiotics, vitamins, minerals, amino acids, enzymes, and other bioactive compounds that address specific health concerns like digestive issues, joint health, immune support, skin and coat conditions, and stress reduction. The market is primarily driven by the increasing humanization of pets, leading owners to prioritize their companions' health and invest in premium, preventative health solutions. A growing awareness among pet owners about the link between nutrition and long-term health, coupled with rising disposable incomes in many regions, further fuels market expansion. The convenience of incorporating medicinal additives directly into daily feed, reducing the need for separate supplements or medications, also contributes significantly to their adoption. The market is segmented by Type, Formulation, Animal Type, and Distribution Channel, offering a diverse landscape for product innovation and consumer choice.
Global Companion Animal Medicinal Feed Additives Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Key market trends include a strong emphasis on natural and organic ingredients, a surge in demand for condition-specific formulations targeting common ailments in aging pets, and the increasing integration of personalized nutrition solutions. The rising popularity of e-commerce platforms as a distribution channel is also a significant trend, providing wider access to a broader range of specialized products. However, the market faces restraints such as stringent regulatory frameworks for novel ingredients and health claims, which can slow down product development and market entry. Additionally, the premium pricing of many specialized feed additives can be a barrier for some pet owners, particularly in developing economies. Opportunities abound in the development of novel ingredients backed by scientific research, the expansion into emerging markets with growing pet ownership rates, and strategic partnerships between pet food manufacturers and pharmaceutical companies to create innovative co-branded products. The pet insurance market's growth also presents an opportunity, as insured pets may have higher access to advanced nutritional solutions.
North America stands as the dominant region in the companion animal medicinal feed additives market. This dominance is attributed to a high rate of pet ownership, strong consumer awareness regarding pet health, substantial disposable incomes, and the presence of numerous key market players with established distribution networks. The region also benefits from advanced veterinary care infrastructure and a culture that views pets as integral family members, fostering significant investment in their health. Asia Pacific is identified as the fastest growing region, driven by rapid urbanization, increasing pet adoption rates, rising disposable incomes, and a growing Western influence on pet care practices. The expanding middle class in countries like China and India is increasingly willing to spend on premium pet products, including health-enhancing feed additives. Key players like Nutreco, De Heus, Spectrum Brands Holdings, Cargill, Nestle Purina Petcare, Hill's Pet Nutrition, Mars Petcare, BASF, Kemin Industries, and Boehringer Ingelheim are actively pursuing strategies such as product innovation, mergers and acquisitions, and geographical expansion to strengthen their market positions and cater to evolving consumer demands. The market for dogs represents the leading segment, reflecting their widespread ownership and the comprehensive range of health concerns addressed by specialized additives.
Quick Stats
Market Size (2025):
USD 4.8 BillionProjected Market Size (2035):
USD 9.3 BillionLeading Segment:
Dogs (45.2% Share)Dominant Region (2025):
North America (38.2% Share)CAGR (2026-2035):
7.6%
What is Companion Animal Medicinal Feed Additives?
Companion Animal Medicinal Feed Additives are specialized nutritional components incorporated into animal feed for pets like dogs and cats. These additives are distinct from regular nutrients because they contain bioactive compounds designed to prevent or treat specific health conditions, enhance physiological functions, or improve overall well being. They are not drugs but bridge the gap between nutrition and pharmaceuticals, often referred to as nutraceuticals. Their significance lies in providing a convenient, non invasive method to deliver health benefits, supporting immune function, joint health, digestive regularity, skin and coat quality, and cognitive function, thus improving the quality of life for companion animals through their daily diet.
What are the Trends in Global Companion Animal Medicinal Feed Additives Market
Gut Health Focus Probiotic Innovations
Personalized Pet Nutrition Solutions
Sustainable Sourcing Plant Based Additives
Cognitive Function Enhancers Senior Pets
Gut Health Focus Probiotic Innovations
Pet owners increasingly prioritize gut health. This fuels demand for probiotic innovations in medicinal feed additives. Products now feature targeted bacterial strains addressing specific canine and feline digestive issues like allergies, stress, and immunity. Formulations are improving with enhanced palatability and controlled release mechanisms, ensuring better efficacy and owner compliance. This focus reflects a growing understanding of the microbiome's impact on overall pet wellbeing.
Personalized Pet Nutrition Solutions
Pet owners increasingly seek tailored diets for their companions' specific health needs. This trend drives demand for customized medicinal feed additives addressing allergies, joint issues, or age related conditions. Formulations now target individual animal profiles, moving beyond general supplements to deliver precise nutrient delivery for optimal health and longevity. Consumers prioritize these personalized, scientifically backed solutions.
Sustainable Sourcing Plant Based Additives
Pet owners prioritize natural, plant based ingredients. This fuels demand for sustainably sourced plant derived additives in medicinal feeds. Companies are reformulating to offer functional, clean label solutions, aligning with ethical consumer values and perceived health benefits for companion animals. This trend emphasizes transparency and environmental responsibility in ingredient procurement.
Cognitive Function Enhancers Senior Pets
Aging companion animals, like senior pets, often experience cognitive decline. This trend reflects a growing owner demand for medicinal feed additives formulated to support and enhance their pets' brain health and cognitive function. These supplements aim to improve memory, learning, and overall mental sharpness, addressing age related changes and promoting better quality of life for older animals.
What are the Key Drivers Shaping the Global Companion Animal Medicinal Feed Additives Market
Rising Pet Humanization and Premiumization Trends
Growing Awareness of Pet Health and Preventative Care
Advancements in Nutritional Science and Product Innovation
Increasing Veterinary Recommendations and Professional Endorsements
Rising Pet Humanization and Premiumization Trends
Owners increasingly treat pets as family, investing more in their health and wellness. This elevated status fuels demand for high-quality, specialized medicinal feed additives. The focus shifts towards premium, research backed solutions addressing various health concerns like gut health, immunity, and joint support, recognizing the value of preventative and therapeutic nutrition for their beloved companions.
Growing Awareness of Pet Health and Preventative Care
Pet owners increasingly recognize the link between nutrition and their companions’ long term health. This growing awareness drives demand for medicinal feed additives that prevent illness, support immune function, manage allergies, and address specific health concerns like joint or digestive issues. This proactive approach prioritizes disease prevention and overall well being, boosting the market for specialized nutritional supplements.
Advancements in Nutritional Science and Product Innovation
Scientific breakthroughs in companion animal nutrition are driving the development of advanced medicinal feed additives. This includes enhanced understanding of pet health needs, leading to innovative ingredients and formulations addressing specific conditions like gut health, immunity, and joint support. These innovations offer pet owners targeted solutions for their animals wellness.
Increasing Veterinary Recommendations and Professional Endorsements
Veterinarians increasingly recommend medicinal feed additives for pet health. Their professional endorsements, stemming from scientific studies and observed benefits, significantly influence pet owners’ purchasing decisions. This heightened professional trust and validation drive greater adoption of these specialized supplements in companion animal diets, expanding the market.
Global Companion Animal Medicinal Feed Additives Market Restraints
Stringent Regulatory Framework and Approval Processes for Novel Feed Additives
Novel feed additives face a significant hurdle: rigorous regulatory scrutiny. Manufacturers must navigate complex, multi-stage approval processes that demand extensive scientific data demonstrating safety, efficacy, and quality. This involves exhaustive testing, clinical trials, and detailed documentation to satisfy authorities. The lengthy timelines and high costs associated with obtaining these approvals deter innovation and delay market entry, limiting product availability for companion animals. This framework creates a substantial barrier for new products.
Lack of Standardized Testing and Efficacy Substantiation for Performance-Enhancing Additives
The absence of standardized testing protocols for performance-enhancing feed additives hinders comprehensive efficacy evaluation. This lack of a unified benchmark makes it challenging for manufacturers to substantiate product claims robustly and for consumers to compare products reliably. The varied assessment methods across the industry impede transparent validation of additive benefits, creating uncertainty regarding their actual effectiveness and safety for companion animals. This directly impacts market trust and widespread adoption.
Global Companion Animal Medicinal Feed Additives Market Opportunities
The Preventative Pet Wellness Boom: Unlocking Growth in Natural Medicinal Feed Additives
The preventative pet wellness boom presents a significant opportunity as pet owners increasingly prioritize proactive health management. This global shift, particularly strong in Asia Pacific, fuels demand for natural medicinal feed additives. Consumers seek functional ingredients to boost immunity, improve digestion, and support overall vitality, preventing common ailments. Companies providing innovative, science backed natural solutions for companion animal feed will unlock substantial growth by meeting this evolving desire for healthier, longer pet lives.
Senior Pet Care: Capitalizing on Age-Specific Medicinal Feed Additive Demand
The opportunity involves developing and marketing specialized medicinal feed additives tailored precisely for senior companion animals. As pets age, they face specific health challenges like joint issues, cognitive decline, and organ support needs. Pet owners are increasingly willing to invest in proactive and preventative health solutions. By creating age specific formulations integrated into daily feed, companies can address this growing demand for enhanced quality of life and longevity in older pets, leveraging market growth.
Global Companion Animal Medicinal Feed Additives Market Segmentation Analysis
Key Market Segments
By Type
- •Antibiotics
- •Vitamins
- •Probiotics
- •Enzymes
- •Minerals
By Formulation
- •Powder
- •Liquid
- •Granules
- •Pellets
By Animal Type
- •Dogs
- •Cats
- •Birds
- •Small Mammals
By Distribution Channel
- •Veterinary Clinics
- •Pet Stores
- •E-commerce
Segment Share By Type
Share, By Type, 2025 (%)
- Antibiotics
- Vitamins
- Probiotics
- Enzymes
- Minerals
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Why is By Animal Type Dogs dominating the Global Companion Animal Medicinal Feed Additives Market?
Dogs represent the largest share of the companion animal medicinal feed additives market due to their widespread global ownership and higher prevalence of health issues requiring dietary supplementation. Owners are increasingly prioritizing canine wellness, investing significantly in preventative care and treatment for conditions like arthritis, digestive problems, and nutrient deficiencies. This strong owner commitment, coupled with the availability of specialized products, drives substantial demand within the dog segment.
What factors contribute to the significant presence of By Type Vitamins in this market?
The Vitamins segment holds a substantial share within companion animal medicinal feed additives driven by a growing awareness among pet owners regarding the importance of nutritional support. As owners seek to optimize their pets health, immunity, and longevity, supplementing with essential vitamins becomes crucial. Addressing dietary gaps, supporting age related health, and enhancing overall vitality are key motivations, fostering consistent demand across diverse pet populations.
How does By Distribution Channel Veterinary Clinics influence the market for companion animal medicinal feed additives?
Veterinary Clinics play a critical role in the distribution of medicinal feed additives, serving as trusted sources for pet owners seeking expert advice and high quality products. Veterinarians often diagnose specific conditions or deficiencies that require specialized additives, directly recommending appropriate formulations. This professional endorsement, coupled with the convenience of acquiring prescribed or recommended products during clinic visits, establishes veterinary clinics as a primary and influential distribution channel.
What Regulatory and Policy Factors Shape the Global Companion Animal Medicinal Feed Additives Market
Global companion animal medicinal feed additive regulations are complex and highly fragmented. Major markets like the USA via FDA CVM and the EU through EMA and national authorities mandate rigorous pre market authorization. These processes demand extensive data on product safety, efficacy, and quality for target animals handlers and the environment. Good Manufacturing Practices are crucial. Regulatory frameworks often distinguish between veterinary medicinal products medicated feeds and nutritional supplements impacting approval pathways and timelines. Asia Pacific and other emerging regions are developing stricter guidelines though harmonization remains a significant challenge. Labeling requirements post market surveillance and antimicrobial resistance policies further shape the market landscape requiring substantial compliance investment from manufacturers.
What New Technologies are Shaping Global Companion Animal Medicinal Feed Additives Market?
The global companion animal medicinal feed additives market thrives on relentless innovation. Emerging technologies are revolutionizing pet health through precision nutrition, leveraging advanced bioinformatics to tailor solutions. Significant developments include next generation probiotics and prebiotics, enhancing gut microbiome health and immune function with targeted efficacy. Nutrigenomics plays a pivotal role, identifying ingredients that interact specifically with pet genetics to prevent diseases and improve longevity. Novel delivery systems, like microencapsulation, are boosting ingredient stability and bioavailability. Plant based extracts and functional ingredients targeting joint, cognitive, and anxiety issues are also gaining prominence, driven by consumer demand for natural, effective pet care.
Global Companion Animal Medicinal Feed Additives Market Regional Analysis
Global Companion Animal Medicinal Feed Additives Market
Trends, by Region
North America Market
Revenue Share, 2025
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North America dominates the global companion animal medicinal feed additives market, holding a substantial 38.2% share. This regional stronghold is driven by a high pet ownership rate, strong emphasis on pet health and wellness, and advanced veterinary infrastructure. The region also benefits from a developed regulatory framework and a high disposable income, enabling premium product adoption. Innovation in pet food and health solutions, coupled with a growing awareness of preventive care, further fuels market expansion across the United States and Canada, solidifying North America's leading position in this specialized animal health sector.
Europe is a mature yet dynamic market for companion animal medicinal feed additives. Western European countries like Germany, France, and the UK lead in product innovation and adoption, driven by strong pet ownership, high disposable incomes, and advanced veterinary care. Eastern Europe, including Poland and Romania, exhibits faster growth due to rising pet humanization and increasing awareness of preventive health. Regulatory frameworks, particularly EU-wide regulations, significantly impact market entry and product development. The market is also influenced by a growing demand for natural and alternative solutions, mirroring broader consumer health trends. Local production capabilities and distribution networks vary across the continent, affecting supply chain dynamics.
The Asia Pacific region is the fastest-growing market for companion animal medicinal feed additives, projected to expand at a robust CAGR of 9.2%. This surge is driven by increasing pet ownership, particularly in emerging economies like China and India, where pet humanization trends are gaining momentum. Growing awareness regarding pet health, preventive care, and the benefits of functional feed additives are key contributing factors. Furthermore, rising disposable incomes and the expanding veterinary infrastructure across the region are fueling the demand for premium and specialized pet nutrition solutions, including medicinal feed additives to address specific health concerns in companion animals.
Latin America's companion animal medicinal feed additives market is expanding rapidly, driven by rising pet ownership and increased awareness of pet health. Brazil leads the region, showing strong growth due to its large pet population and developing veterinary infrastructure. Mexico and Argentina also represent significant markets, with growing demand for preventative healthcare solutions and premium pet food products. Economic growth and changing cultural attitudes towards pets are fueling market expansion across the region. Local manufacturers are emerging, alongside international players, to cater to specific regional needs and preferences, focusing on natural and breed-specific formulations.
The Middle East and Africa (MEA) companion animal medicinal feed additives market is emerging, driven by increasing pet ownership and rising awareness of animal health. However, the market remains relatively nascent compared to Western regions. Key growth drivers include urbanization, increasing disposable incomes, and the growing influence of Western pet care trends in countries like UAE, Saudi Arabia, and South Africa. Challenges include limited veterinary infrastructure in some areas, lower pet insurance penetration, and cultural nuances regarding pet ownership. Despite this, the region presents significant untapped potential, with educational initiatives and product accessibility poised to stimulate future expansion and foster a more robust market for advanced pet nutrition.
Top Countries Overview
The US companion animal medicinal feed additives market is robust, driven by pet humanization and increased disposable incomes. Innovation in nutraceuticals and personalized pet nutrition is key. Growth is steady, with a focus on preventive healthcare and specialized formulations for age and breed specific needs, expanding the market significantly.
China's companion animal medicinal feed additives market is rapidly expanding, driven by pet humanization and increased disposable incomes. Domestic and international companies are vying for market share, focusing on probiotics, enzymes, and other health promoting ingredients. Regulations are evolving to ensure product safety and efficacy for a growing pet population.
India's global companion animal medicinal feed additives market is expanding. Rising pet ownership and increased awareness of pet health drive demand. Research and development for specialized additives are growing, positioning India as a significant contributor to this evolving industry, particularly in natural and herbal formulations.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical stability drives pet ownership and premium feed demand. Rising disposable incomes in emerging economies, coupled with Westernization of pet care, significantly boost demand for medicinal feed additives. Trade policies and tariffs on animal health products or feed ingredients could impact supply chains and pricing, creating regional market disparities. Disease outbreaks affecting livestock might divert resources or create regulatory scrutiny on animal feed safety.
Macroeconomic growth fuels discretionary spending on pet health. Inflationary pressures on raw materials for feed additives and increased veterinary costs might lead consumers to seek preventative care through fortified feeds. Economic recessions, however, could reduce spending on premium pet products, including specialized additives. Innovation in biotechnology and nutritional science continues to introduce new products, expanding the market's scope.
Recent Developments
- March 2025
Cargill announced a strategic initiative to expand its personalized nutrition offerings for companion animals. This involves significant investment in R&D to develop novel medicinal feed additives tailored to specific breed and health requirements, leveraging AI for formulation optimization.
- February 2025
Nutreco completed the acquisition of a leading European biotech company specializing in microencapsulation technologies for feed additives. This acquisition aims to enhance the bioavailability and palatability of Nutreco's existing and future medicinal feed additive portfolio for companion animals.
- November 2024
Kemin Industries launched a new product line of gut health-focused medicinal feed additives for senior companion animals. These products contain a proprietary blend of probiotics and prebiotics designed to improve nutrient absorption and bolster immune function in aging pets.
- September 2024
Mars Petcare and Hill's Pet Nutrition announced a joint partnership to research and develop novel medicinal feed additives targeting obesity in companion animals. This collaboration will combine their extensive veterinary research capabilities and market reach to address a growing pet health concern.
- July 2024
BASF unveiled a new range of sustainable amino acid-based medicinal feed additives for companion animals. These additives are produced using bio-fermentation processes, reducing environmental impact while supporting muscle development and overall pet vitality.
Key Players Analysis
Nutreco and De Heus are prominent companion animal medicinal feed additive players, leveraging their extensive nutritional expertise to offer innovative solutions. Spectrum Brands Holdings, Cargill, and Nestle Purina Petcare, along with Hill's Pet Nutrition and Mars Petcare, dominate the market through strong brand recognition, vast distribution networks, and investment in research and development for therapeutic diets and supplements. BASF and Kemin Industries are key ingredient suppliers, providing advanced formulations and active compounds that enhance animal health and well-being. Boehringer Ingelheim further contributes with pharmaceutical grade additives. Strategic initiatives include product diversification, scientific partnerships, and acquisitions to tap into growing consumer demand for preventative healthcare and specialized nutrition for pets. Market growth is driven by increasing pet ownership, humanization of pets, and rising awareness of the role of nutrition in managing pet health conditions.
List of Key Companies:
- Nutreco
- De Heus
- Spectrum Brands Holdings
- Cargill
- Nestle Purina Petcare
- Hill's Pet Nutrition
- Mars Petcare
- BASF
- Kemin Industries
- Boehringer Ingelheim
- Zoetis
- Cegelec
- Alltech
- Phibro Animal Health Corporation
- Elanco Animal Health
- Vetoquinol
- Archer Daniels Midland Company
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 4.8 Billion |
| Forecast Value (2035) | USD 9.3 Billion |
| CAGR (2026-2035) | 7.6% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 2: Global Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 3: Global Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Animal Type, 2020-2035
Table 4: Global Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 5: Global Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 7: North America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 8: North America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Animal Type, 2020-2035
Table 9: North America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 10: North America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 12: Europe Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 13: Europe Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Animal Type, 2020-2035
Table 14: Europe Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 15: Europe Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 17: Asia Pacific Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 18: Asia Pacific Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Animal Type, 2020-2035
Table 19: Asia Pacific Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 20: Asia Pacific Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 22: Latin America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 23: Latin America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Animal Type, 2020-2035
Table 24: Latin America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 25: Latin America Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Type, 2020-2035
Table 27: Middle East & Africa Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 28: Middle East & Africa Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Animal Type, 2020-2035
Table 29: Middle East & Africa Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 30: Middle East & Africa Companion Animal Medicinal Feed Additives Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035