
Global Cider and Perry Market Insights, Size, and Forecast By Alcohol Content (Alcoholic, Non-Alcoholic), By Packaging Type (Bottles, Cans, Kegs), By Raw Material (Apple, Pear, Mixed Fruits, Flavored), By Product Type (Cider, Perry), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Cider and Perry Market is projected to grow from USD 19.8 Billion in 2025 to USD 31.2 Billion by 2035, reflecting a compound annual growth rate of 6.2% from 2026 through 2035. The market encompasses a diverse range of fermented apple (cider) and pear (perry) beverages, spanning traditional artisanal products to mainstream commercial offerings. This growth is primarily fueled by increasing consumer demand for natural, fruit-based alcoholic beverages, coupled with a rising preference for lower alcohol alternatives to beer and spirits. A significant driver is the expanding disposable income in emerging economies, enabling consumers to explore premium and craft cider options. Furthermore, the gluten-free nature of most ciders appeals to a growing segment of health-conscious consumers and those with dietary restrictions. However, the market faces restraints such as intense competition from established beverage categories, particularly beer, and regulatory complexities concerning alcohol advertising and sales in various regions. Despite these challenges, the market presents substantial opportunities, particularly in product innovation, including the development of new flavor profiles, low calorie options, and sophisticated packaging designs to attract a broader demographic.
Global Cider and Perry Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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Important trends shaping the market include the premiumization of cider, with consumers increasingly willing to pay more for craft, heritage, and single-varietal ciders. The rise of "hard seltzers" has also influenced cider producers to innovate with lighter, more refreshing styles and alternative fruit bases, blurring the lines between categories. Sustainability is another growing trend, with consumers favoring brands that emphasize ethical sourcing, organic ingredients, and environmentally friendly production methods. Europe stands as the dominant region in the global cider and perry market, driven by a deeply ingrained cultural heritage of cider production and consumption, particularly in countries like the UK, France, and Spain. This region benefits from a well-established infrastructure for apple cultivation and cider manufacturing, alongside a strong consumer base with a long-standing appreciation for the beverage. The presence of numerous traditional and large-scale producers also contributes to Europe’s leading position.
Asia Pacific is emerging as the fastest growing region, attributed to evolving consumer tastes, the westernization of drinking habits, and increasing urbanization. Economic development in countries like China and India is fostering a nascent but rapidly expanding middle class eager to experiment with new alcoholic beverages. Aggressive marketing by international brands and the growing availability of cider in retail and on-premise channels are also key factors propelling growth in this region. The market is dominated by Cider, holding the majority share due to its wider availability, established consumer base, and diverse product offerings. Key players in this dynamic market include Magners, Rekorderlig, Aspall, Diageo, Little Pomona, Molson Coors, Thatchers, Somersby, Bulmers, and Heineken. These companies are employing various strategies such as product diversification, strategic acquisitions, brand collaborations, and aggressive marketing campaigns to expand their market reach, innovate their product portfolios, and solidify their competitive positions in both established and emerging markets.
Quick Stats
Market Size (2025):
USD 19.8 BillionProjected Market Size (2035):
USD 31.2 BillionLeading Segment:
Cider (93.5% Share)Dominant Region (2025):
Europe (45.2% Share)CAGR (2026-2035):
6.2%
What is Cider and Perry?
Cider and perry are fermented alcoholic beverages made from fruit juices. Cider originates from apples, while perry is crafted from pears. Both processes involve pressing the fruit to extract juice, which is then fermented by yeast. This converts natural sugars into alcohol, creating a range of styles from dry to sweet, still to sparkling. They are distinct from fruit wines or spirits because of their specific fruit sources and traditional production methods. These beverages represent a celebrated tradition, offering unique flavors and characteristics enjoyed worldwide. Their significance lies in their diverse taste profiles and historical cultural relevance.
What are the Trends in Global Cider and Perry Market
Craft Cider Artisanal Expansion
Low ABV Health Conscious Shift
Fruit Infused Flavor Innovations
Sustainable Sourcing Transparency
Direct to Consumer Digital Growth
Craft Cider Artisanal Expansion
The craft cider artisanal expansion is a significant global trend mirroring the broader craft beverage movement. Consumers are increasingly seeking premium, authentic, and diverse cider experiences, moving beyond mass produced options. This demand fuels the growth of small to medium sized producers who prioritize traditional methods, unique apple varietals, and innovative flavor profiles. These artisans often highlight local sourcing, natural fermentation, and extended aging processes, appealing to palates desiring complexity and quality. The trend also reflects a desire for provenance and transparency, with consumers valuing the story behind their drink. This artisanal movement drives innovation in production techniques and ingredient selection, diversifying the cider landscape and attracting new consumers seeking sophisticated alternatives to beer and wine.
Low ABV Health Conscious Shift
Consumers globally are increasingly prioritizing health and wellness, driving a significant shift towards lower alcohol options in the cider and perry market. This trend reflects a broader cultural movement away from high strength beverages and a greater awareness of alcohol's impact on well-being. Individuals are seeking beverages that allow for enjoyment and socializing without the associated negative effects of higher alcohol content.
Cider and perry producers are responding by innovating with new products that offer delicious flavors and experiences at reduced alcohol levels. This caters to a growing desire for moderation and conscious consumption. The market is adapting to meet this demand for lighter, more refreshing choices, positioning low ABV products as appealing alternatives for health conscious consumers who still want to indulge in the unique taste of cider and perry.
What are the Key Drivers Shaping the Global Cider and Perry Market
Rising Consumer Preference for Low-Alcohol Beverages
Innovation in Flavors and Product Variety
Expansion of Distribution Channels and Accessibility
Growing Demand for Premium and Craft Products
Effective Marketing and Brand Promotion Strategies
Rising Consumer Preference for Low-Alcohol Beverages
Consumers increasingly seek lower alcohol options, a key driver in the global cider and perry market. This shift reflects a growing health consciousness and a desire for moderation without sacrificing taste. Many are opting for beverages that allow for social enjoyment without the stronger effects of traditional alcoholic drinks. Cider and perry naturally offer a range of lower alcohol content products, making them appealing alternatives to beer, wine, and spirits for those mindful of their alcohol intake. This preference for lighter, more sessionable drinks aligns with evolving lifestyle choices, positioning cider and perry as attractive choices for a broader consumer base.
Innovation in Flavors and Product Variety
Innovation in Flavors and Product Variety is a significant driver propelling the global cider and perry market forward. Consumers are increasingly seeking novel and exciting taste experiences beyond traditional apple ciders. This has spurred manufacturers to develop an expansive range of new flavors incorporating fruits like berries tropical fruits and citrus as well as botanical extracts and spices.
Beyond flavor innovation there is a growing demand for diverse product types. This includes low alcohol and no alcohol options catering to health conscious consumers or those seeking alternatives. Craft and premium ciders offering unique production methods or regional specific ingredients are also gaining traction. Furthermore the introduction of ready to drink cider cocktails and experimental blends appeals to younger demographics and broadens consumption occasions. This constant evolution in offerings keeps the market dynamic and attractive to a wider consumer base.
Expansion of Distribution Channels and Accessibility
The global cider and perry market is experiencing significant growth driven by the expansion of distribution channels and increased accessibility. This driver encompasses various strategies that make these beverages more readily available to a wider consumer base. Brewers are increasingly partnering with retailers to stock cider and perry in a broader array of locations, including supermarkets, convenience stores, and specialist liquor shops. Furthermore, the rise of e-commerce platforms and online delivery services has revolutionized accessibility, allowing consumers to purchase a diverse selection of products from the comfort of their homes. On premise accessibility is also improving with more restaurants and bars adding cider and perry to their beverage menus. This multi faceted approach ensures that consumers encounter cider and perry in more varied and convenient purchasing environments stimulating trial and repeat purchases and ultimately fueling market expansion.
Global Cider and Perry Market Restraints
Stringent Alcohol Regulations and Taxation
Stringent alcohol regulations and taxation significantly restrain growth in the global cider and perry market. Governments worldwide impose strict rules on alcohol production, distribution, and sale. These regulations encompass licensing requirements, operating hours for vendors, and limitations on advertising, all of which restrict market access and limit consumer exposure to cider and perry brands. Furthermore, high excise taxes and other levies applied to alcoholic beverages increase the final retail price for consumers. This elevated cost can deter price-sensitive buyers, making cider and perry less competitive compared to other beverage categories or even other alcoholic drinks with lower tax burdens. These combined regulatory and fiscal pressures impede market expansion and innovation.
Competition from Other Alcoholic Beverage Categories
The global cider and perry market faces a significant restraint from the diverse competition presented by other alcoholic beverage categories. Consumers have a wide array of choices beyond cider and perry, including beer, wine, spirits, and ready to drink cocktails. This broad selection means cider and perry must continuously fight for market share and consumer attention. Established brands in these other categories often benefit from strong brand loyalty, extensive distribution networks, and substantial marketing budgets, making it challenging for cider and perry producers to penetrate and expand their reach. The variety of taste profiles, alcohol content, and price points offered by these alternatives can sway consumer preferences away from cider and perry, limiting its growth potential.
Global Cider and Perry Market Opportunities
Untapped Potential in Premium, Low-Sugar Craft Ciders
The global cider market presents a substantial untapped opportunity in premium, low-sugar craft ciders. Consumers worldwide are increasingly seeking healthier beverage choices, driving strong demand for products with reduced sugar content. Concurrently, there is a growing appreciation for authentic, high-quality, and unique artisanal drinks. This convergence creates a significant void for ciders that embody both premium craftsmanship and a commitment to lower sugar profiles.
The Asia Pacific region, experiencing the fastest growth in the cider market, represents a particularly fertile ground for this innovation. Consumers here are eager to explore sophisticated and unique beverage options, often associating lower sugar with superior quality and modern lifestyles. Brands can capitalize by developing distinct craft ciders with unique fruit varieties, sophisticated fermentation, and transparent sourcing. This approach caters to discerning palates while meeting health conscious preferences, promising strong brand loyalty and profitable growth.
Expanding Market Appeal Through Innovative Flavors and Experiential Offerings
The global cider and perry market offers a significant opportunity to broaden consumer appeal through innovative flavors and engaging experiences. Producers can move beyond traditional apple or pear profiles, introducing exotic fruit infusions, unique botanical blends, or locally inspired savory notes to captivate diverse palates. This strategy is particularly effective in rapidly growing regions like Asia Pacific, where consumers actively seek novel tastes and premium, differentiated beverage options.
Beyond flavor innovation, creating immersive experiential offerings is key. This includes themed tasting events, interactive food pairings highlighting cider’s versatility, craft cider festivals, or brewery tours. Such experiences transform consumption into an engaging occasion, fostering deeper brand connection and encouraging trial among new demographics. By appealing to curiosity and offering memorable moments, brands can establish cider and perry as a sophisticated, versatile choice, attracting a wider audience and driving sustained market growth.
Global Cider and Perry Market Segmentation Analysis
Key Market Segments
By Product Type
- •Cider
- •Perry
By Raw Material
- •Apple
- •Pear
- •Mixed Fruits
- •Flavored
By Alcohol Content
- •Alcoholic
- •Non-Alcoholic
By Packaging Type
- •Bottles
- •Cans
- •Kegs
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Cider
- Perry

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Why is Cider the leading product type in the Global Cider and Perry Market?
Cider dominates the market with a commanding 93.5% share due to its deep rooted historical presence and widespread global acceptance. Derived primarily from apples, cider boasts a diverse range of styles from sweet to dry, attracting a broad consumer base. This extensive variety, coupled with effective marketing and distribution networks, firmly establishes cider as the primary choice for consumers seeking fermented fruit beverages, significantly eclipsing perry's niche appeal.
How do raw material and alcohol content preferences influence market segmentation?
Consumer preferences for raw materials heavily favor apple based ciders, reflecting the traditional roots of the industry. However, there is growing innovation with mixed fruits and flavored varieties expanding the market appeal, catering to adventurous palates. Regarding alcohol content, alcoholic cider and perry remain the core offerings, aligning with adult beverage consumption patterns. Yet, a notable rise in non alcoholic options addresses increasing health consciousness and demand for inclusive beverage choices, diversifying consumption occasions.
What role do packaging types play in consumer choice and market accessibility?
Packaging types are crucial for reaching various consumer segments and consumption occasions. Bottles remain a prominent choice, often associated with traditional or premium offerings and home consumption. Cans have surged in popularity due to their convenience, portability, and suitability for outdoor activities and younger demographics. Kegs are indispensable for the on premise market, enabling efficient service in bars, restaurants, and events. Each packaging format strategically addresses different consumer needs and distribution channels, contributing to broader market accessibility.
What Regulatory and Policy Factors Shape the Global Cider and Perry Market
The global cider and perry market navigates a complex patchwork of regulations. Alcohol content limits vary significantly across jurisdictions impacting product formulation and market access. Production standards often dictate minimum fruit juice content, permissible additives, and fermentation methods, influencing product authenticity claims. Labeling requirements are stringent encompassing allergen declarations, origin designations, and nutritional information, crucial for consumer transparency. Taxation, particularly excise duties, directly affects pricing strategies and consumer affordability, with variations observed worldwide. Marketing and advertising face restrictions on age targeting and health claims to mitigate alcohol misuse. Distribution channels are subject to licensing and age verification laws. Public health initiatives increasingly influence policy discussions around responsible consumption and product reformulation towards lower alcohol options. Sustainability and environmental regulations also begin to impact sourcing and packaging decisions for producers globally. These diverse regulatory landscapes necessitate adaptable compliance strategies for industry players.
What New Technologies are Shaping Global Cider and Perry Market?
The global cider and perry market is experiencing dynamic growth, driven by significant innovation and emerging technologies. Producers are increasingly leveraging AI and advanced fermentation monitoring systems to optimize quality and consistency, from orchard to bottle. Sustainability remains a core focus, with rising adoption of organic ingredients, carbon neutral production methods, and eco-friendly packaging solutions like aluminum cans and recycled glass.
Flavor innovation is paramount, extending beyond traditional apple and pear to include diverse fruit infusions, botanical blends, and craft barrel aging techniques, catering to evolving consumer palates. The low and no alcohol segment is a burgeoning area, with new methods to retain authentic taste without the alcohol. Furthermore, personalized consumer experiences through direct to consumer models and unique limited edition releases are enhancing market engagement. Smart packaging technologies offering traceability and consumer information are also gaining traction, enhancing brand transparency and appeal in this expanding sector.
Global Cider and Perry Market Regional Analysis
Global Cider and Perry Market
Trends, by Region

Europe Market
Revenue Share, 2025
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Dominant Region
Europe · 45.2% share
Europe stands as the unequivocal dominant region within the Global Cider and Perry Market, commanding a substantial 45.2% market share. This preeminence is deeply rooted in a rich historical tradition of cider production and consumption across various European nations. Countries like the United Kingdom, Ireland, France, and Spain possess well established cider industries and strong consumer preferences for these beverages. The diverse range of apple varieties available, coupled with varying production methods, contribute to a wide array of cider styles, catering to different tastes. Furthermore, the robust distribution networks and effective marketing strategies employed by European producers reinforce their market leadership, ensuring continued growth and consumer engagement. This strong foundation positions Europe as the primary influencer in global cider trends and innovations.
Fastest Growing Region
Asia Pacific · 7.9% CAGR
Asia Pacific is poised to be the fastest growing region in the global cider and perry market, projecting a robust CAGR of 7.9% during the 2026-2035 forecast period. This rapid expansion is fueled by several key factors. Rising disposable incomes across developing nations are enabling consumers to explore premium and imported beverages. Furthermore, a growing health consciousness among younger demographics is driving demand for perceived natural and less processed alcoholic options, which cider often represents. The increasing Westernization of tastes and a burgeoning nightlife culture in urban centers also contribute significantly. Finally, proactive marketing efforts by international cider brands and the emergence of local craft cider producers are expanding product availability and consumer awareness throughout the diverse markets within Asia Pacific.
Top Countries Overview
The U.S. is a major player in the global cider and perry market, ranking among the top five consuming nations. It boasts a thriving craft cider scene, driving innovation and premiumization. Domestic production caters significantly to this demand, though imports, especially from the UK and Ireland, also hold a notable share. Growth is spurred by diversifying consumer preferences and the rise of unique flavor profiles.
China is a dynamic player in the global cider and perry market. While traditional spirits dominate, increasing urbanization and a demand for diverse alcoholic beverages are fueling growth. Local cideries are emerging, focusing on domestic apple varieties and unique flavor profiles. Imports, particularly from Europe, cater to premium segments, reflecting evolving consumer preferences for international styles. This blend of local innovation and rising imports positions China as an important, expanding market to watch.
India's cider market is nascent but growing, primarily driven by craft breweries experimenting with fruit-based alcoholic beverages. While traditional perry is rare, some artisanal producers are exploring pear-based options. Imported ciders have a small premium presence. The market is largely untapped, with significant potential for growth as consumer palates evolve and local production increases, though it remains a tiny fraction of the global market.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, the cider and perry market benefits from stable relations between key producing nations in Europe and emerging markets. Trade agreements reduce tariffs, fostering easier export routes. Political stability in agricultural regions is crucial, as climate change increasingly impacts apple harvests. Regulatory landscapes surrounding alcohol advertising and sales vary, influencing market penetration and consumer access, particularly in Asia and Africa where restrictions can be stringent. Health consciousness trends also shape policy, favoring low alcohol or natural product claims.
Macroeconomically, disposable income growth in developing countries drives premium product sales. Inflation, however, increases production costs for ingredients and packaging. Exchange rate fluctuations impact import export viability, especially for niche artisanal ciders. Economic downturns could see consumers trading down from premium ciders to mass market beers. Shifting demographics, like an aging population in some Western countries, influences product demand for healthier or lighter options. Rising energy costs also translate to higher distribution expenses.
Recent Developments
- March 2025
Thatchers Cider announced a significant expansion of its orchards and production facilities in Somerset, UK. This strategic initiative aims to meet growing international demand for their premium ciders and secure long-term apple supply.
- September 2024
Heineken, owner of Bulmers and Strongbow, launched a new range of 'Botanical Infused' ciders under the Somersby brand across several European markets. This product launch targets younger consumers seeking innovative and natural-flavored alcoholic beverages.
- November 2024
Diageo completed the acquisition of a minority stake in Little Pomona, a renowned craft cider producer from Herefordshire, UK. This partnership provides Diageo with a stronger foothold in the premium craft cider segment and offers Little Pomona access to broader distribution networks.
- February 2025
Molson Coors entered into a distribution partnership with Magners (C&C Group) for the North American market. This strategic initiative aims to significantly expand Magners' presence and availability across the United States and Canada.
- April 2025
Rekorderlig unveiled a new line of 'Low Sugar' fruit ciders, initially launching in Australia and the UK. This product launch responds to increasing consumer demand for healthier, lower-calorie alcoholic drink options without compromising on flavor.
Key Players Analysis
Key players like Heineken, Molson Coors, and Diageo dominate the global cider and perry market with powerful brands such as Bulmers, Somersby, Magners, and Rekorderlig. These giants leverage extensive distribution networks, aggressive marketing campaigns, and continuous product innovation including new flavor profiles and lower calorie options to capture market share. Craft cideries like Aspall and Little Pomona contribute to market growth by offering premium, traditional, and unique artisanal products, appealing to consumers seeking authenticity and diverse taste experiences. Strategic initiatives include expanding into emerging markets, investing in sustainable production, and digital marketing to drive brand loyalty and respond to evolving consumer preferences for natural and craft beverages.
List of Key Companies:
- Magners
- Rekorderlig
- Aspall
- Diageo
- Little Pomona
- Molson Coors
- Thatchers
- Somersby
- Bulmers
- Heineken
- C&C Group
- Westons Cider
- Kopparberg
- Strongbow
- Angry Orchard
- Wyders
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 19.8 Billion |
| Forecast Value (2035) | USD 31.2 Billion |
| CAGR (2026-2035) | 6.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Cider and Perry Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Cider and Perry Market Revenue (USD billion) Forecast, by Raw Material, 2020-2035
Table 3: Global Cider and Perry Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 4: Global Cider and Perry Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 5: Global Cider and Perry Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Cider and Perry Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Cider and Perry Market Revenue (USD billion) Forecast, by Raw Material, 2020-2035
Table 8: North America Cider and Perry Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 9: North America Cider and Perry Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 10: North America Cider and Perry Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Cider and Perry Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Cider and Perry Market Revenue (USD billion) Forecast, by Raw Material, 2020-2035
Table 13: Europe Cider and Perry Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 14: Europe Cider and Perry Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 15: Europe Cider and Perry Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Cider and Perry Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Cider and Perry Market Revenue (USD billion) Forecast, by Raw Material, 2020-2035
Table 18: Asia Pacific Cider and Perry Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 19: Asia Pacific Cider and Perry Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 20: Asia Pacific Cider and Perry Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Cider and Perry Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Cider and Perry Market Revenue (USD billion) Forecast, by Raw Material, 2020-2035
Table 23: Latin America Cider and Perry Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 24: Latin America Cider and Perry Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 25: Latin America Cider and Perry Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Cider and Perry Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Cider and Perry Market Revenue (USD billion) Forecast, by Raw Material, 2020-2035
Table 28: Middle East & Africa Cider and Perry Market Revenue (USD billion) Forecast, by Alcohol Content, 2020-2035
Table 29: Middle East & Africa Cider and Perry Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 30: Middle East & Africa Cider and Perry Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
