Global CBD Snack Bar Sales Market Insights, Size, and Forecast By Flavor Profile (Chocolate, Vanilla, Berry, Nutty), By Product Type (Protein Bars, Nut Bars, Granola Bars, Fruit Bars), By Target Consumer (Health-Conscious Consumers, Fitness Enthusiasts, Busy Professionals, Millennials), By Packaging Type (Single-Serving Packs, Multi-Serving Packs, Bulk Packaging), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global CBD Snack Bar Sales Market is projected to grow from USD 0.85 Billion in 2025 to USD 3.42 Billion by 2035, reflecting a compound annual growth rate of 14.2% from 2026 through 2035. The CBD snack bar market encompasses a rapidly expanding segment within the broader functional food and beverage industry, offering convenient, palatable, and discreet methods for consumers to incorporate cannabidiol into their daily routines. These bars often combine the nutritional benefits of traditional snack bars with the perceived therapeutic properties of CBD, such as stress reduction, improved sleep, and pain management. Key market drivers include the increasing consumer awareness and acceptance of CBD products, driven by ongoing research highlighting its potential health benefits, and the growing preference for natural and plant-based wellness solutions. Furthermore, the evolving regulatory landscape, with more jurisdictions legalizing and regulating cannabis derivatives, is providing a clearer pathway for market expansion and product innovation. The market is segmented by product type, flavor profile, target consumer, and packaging type, catering to a diverse range of preferences.
Global CBD Snack Bar Sales Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Important trends shaping the market include a strong focus on product innovation, with manufacturers introducing new flavors, ingredients, and CBD formulations to enhance efficacy and consumer appeal. There's a notable shift towards full-spectrum and broad-spectrum CBD snack bars, as consumers become more educated about the entourage effect. Sustainable sourcing of ingredients and eco-friendly packaging are also emerging as significant consumer preferences, influencing product development and brand messaging. However, the market faces restraints such as persistent regulatory ambiguities in certain regions, which can hinder market entry and scalability. The stigma associated with cannabis products, despite CBD's non-psychoactive nature, also poses a challenge to broader consumer adoption. Quality control and standardization remain critical concerns, as the market is still relatively nascent and susceptible to inconsistent product quality from less reputable brands.
Market opportunities are abundant, particularly in expanding into new consumer demographics beyond existing health-conscious consumers, who currently represent the leading segment. The development of functional CBD snack bars targeting specific needs like athletic recovery, cognitive enhancement, or mood regulation presents significant growth avenues. North America dominates the market, primarily due to early legalization, established distribution networks, and strong consumer adoption, especially in the United States and Canada. Asia Pacific is poised for the fastest growth, driven by increasing disposable incomes, a growing wellness trend, and the gradual liberalization of CBD regulations in key countries. Key players like Kiva Confections, Canna Hemp, Nutritional Fundamentals, Joy Organics, Lord Jones, Green Roads, Plus Products, Medterra, Wyld, and Purekana are strategically focusing on product diversification, brand building, and expanding their distribution channels to capture market share and capitalize on the growing consumer demand for convenient and effective CBD solutions. They are also investing in transparent sourcing and third-party lab testing to build consumer trust and differentiate their offerings.
Quick Stats
Market Size (2025):
USD 0.85 BillionProjected Market Size (2035):
USD 3.42 BillionLeading Segment:
Health-Conscious Consumers (42.5% Share)Dominant Region (2025):
North America (58.2% Share)CAGR (2026-2035):
14.2%
Global CBD Snack Bar Sales Market Emerging Trends and Insights
CBD Snacking Elevates Functional Wellness
CBD infused snacks are experiencing a surge in popularity as consumers increasingly prioritize holistic health and proactive wellness. This trend is driven by a desire for convenient and palatable ways to incorporate the potential benefits of CBD into daily routines. Consumers are seeking functional foods that offer more than just basic nutrition, with CBD snacks providing a discreet and enjoyable method for stress relief, improved sleep, or pain management. The rise of this segment reflects a broader shift towards preventative health and natural remedies, where CBD is seen as a key ingredient for enhancing overall well being without the psychoactive effects associated with THC. This elevates CBD snacking beyond a simple treat to a purposeful part of a wellness focused lifestyle.
Plant Forward Infusions Drive CBD Bar Appeal
CBD bars are increasingly embracing plant forward infusions to enhance their appeal. This trend reflects a broader consumer shift towards healthier, more natural ingredients and experiences. Instead of relying solely on CBD for attraction, these establishments are incorporating botanical extracts, adaptogenic herbs, and fruit and vegetable purees.
These infusions elevate the flavor profiles of beverages and snacks, offering a sophisticated and refreshing alternative to traditional options. For example, a lavender infused CBD latte or a matcha ginger CBD smoothie not only taste delicious but also deliver additional wellness benefits, such as relaxation or an energy boost. This strategy broadens the customer base by attracting individuals seeking functional benefits beyond just CBD, along with those who appreciate innovative and health conscious offerings. The emphasis on natural, vibrant ingredients aligns with the demand for clean label products, making CBD bars more attractive and competitive.
Personalized Potency Customization Gains Traction
Consumers are increasingly seeking CBD snack bars tailored to their individual needs, moving beyond standard dosages. This trend, Personalized Potency Customization, signifies a shift from one size fits all to bespoke experiences. Buyers now desire control over their CBD intake, selecting specific milligram strengths per bar or even adjusting cannabinoid ratios to suit desired effects. Manufacturers are responding by offering product lines with customizable potency levels, sometimes incorporating different CBD types like broad or full spectrum, alongside minor cannabinoids. This personalization extends to flavor and functional ingredients, but potency remains the core driver. The demand reflects a more informed consumer base seeking precise therapeutic outcomes or recreational experiences from their CBD snack bars, valuing efficacy and control above general offerings.
What are the Key Drivers Shaping the Global CBD Snack Bar Sales Market
Rising Consumer Health & Wellness Focus and Acceptance of CBD
Consumers worldwide are increasingly prioritizing their health and wellbeing, shifting towards products that offer functional benefits. This heightened awareness has led to a greater acceptance of natural remedies and supplements. Within this evolving landscape, cannabidiol CBD has gained significant traction for its perceived therapeutic properties, including stress reduction, improved sleep, and pain management, without the psychoactive effects of THC. As scientific understanding expands and regulatory frameworks mature, the stigma associated with cannabis derived products diminishes. This empowers consumers to explore CBD infused options, viewing them as legitimate components of their wellness routines. The convenience and discrete nature of CBD snack bars perfectly align with this trend, offering an accessible and enjoyable way to incorporate CBD into daily life. This mainstream adoption is a key driver for the growing CBD snack bar market.
Product Innovation & Expanding Retail Distribution Channels
Product innovation and expanding retail distribution channels are pivotal in fueling the global CBD snack bar market growth. Consumers increasingly seek diverse and appealing options beyond traditional offerings. This drives manufacturers to develop novel flavor profiles, introduce new ingredients like adaptogens or nootropics, and create various formats such as protein bars, meal replacement bars, or functional snack bars. Simultaneously, broadening distribution ensures these innovative products reach a wider audience. This includes securing shelf space in mainstream grocery stores, convenience stores, pharmacies, and specialty health food stores. Furthermore, direct to consumer online sales, subscription boxes, and strategic partnerships with cafes and gyms significantly enhance product accessibility and visibility, accelerating market expansion.
Evolving Regulatory Frameworks & Increased Market Legitimacy
Shifting regulatory landscapes are a primary catalyst for growth in the global CBD snack bar market. As governments worldwide establish clearer guidelines for CBD product cultivation, processing, and sale, consumer confidence naturally rises. This evolving framework moves CBD from a grey area to a more legitimate, mainstream ingredient, reducing anxieties about product legality and safety. Enhanced market legitimacy attracts larger food manufacturers and retailers who were previously hesitant due to regulatory uncertainty. Their entry further normalizes CBD snack bars, expands distribution channels, and invests in quality assurance. This creates a virtuous cycle: clearer regulations foster trust, encourage investment, and ultimately drive wider consumer acceptance and increased sales.
Global CBD Snack Bar Sales Market Restraints
Regulatory Hurdles and Legal Ambiguity in Key Markets
Regulatory hurdles and legal ambiguity significantly impede the global CBD snack bar market. Manufacturers face a patchwork of differing regulations across key markets concerning CBD legality, permissible concentrations, and product labeling. This lack of harmonization creates a complex and costly environment for market entry and expansion. For instance, while CBD derived from hemp might be legal in one country, another might classify all cannabis derived products as illicit. Companies must navigate diverse national and international laws regarding cultivation, extraction, manufacturing, and sale, often requiring substantial legal counsel and extensive product reformulation or relabeling for each target market. The absence of clear, consistent regulatory frameworks introduces significant uncertainty, hindering investment, innovation, and consumer trust, thereby restraining market growth and cross border trade for CBD snack bar companies.
Consumer Hesitancy and Stigma Associated with CBD Products
Consumer hesitancy and stigma significantly hinder the global CBD snack bar market. Many consumers remain uncertain about CBD's legal status across various regions, fearing potential repercussions or confusion due to evolving regulations. This lack of clear understanding contributes to a cautious approach, preventing broader adoption of CBD infused products.
Furthermore, a strong social stigma persists, linking CBD with illicit cannabis use. This misconception deters individuals who wish to avoid any association with drug culture, despite CBD's non psychoactive properties. Perceptions of CBD as a recreational drug, rather than a wellness supplement, impede mainstream acceptance. Overcoming this deep seated prejudice requires extensive education and a shift in public perception, which the snack bar market currently struggles to achieve. The fear of judgment or misunderstanding from peers and family further limits consumer willingness to purchase or openly consume CBD snack bars, thus restraining market growth.
Global CBD Snack Bar Sales Market Opportunities
Mainstreaming CBD Snack Bars: Expanding Reach Through Conventional Retail Channels
The opportunity Mainstreaming CBD Snack Bars focuses on strategically integrating these products into conventional retail channels such as supermarkets, convenience stores, and pharmacies. This move is crucial for significantly expanding consumer reach beyond specialized health outlets. By placing CBD snack bars alongside traditional snack options, brands can tap into a much broader audience, including those new to CBD seeking convenient wellness products.
This strategy effectively normalizes CBD consumption, dismantling perceived barriers and stigma. Given the rapid growth in regions like Asia Pacific, making CBD snack bars readily available where consumers already shop is paramount. It leverages existing retail infrastructure and ingrained consumer purchasing habits, encouraging impulse buys and product trial. This transition transforms CBD snack bars from a niche item into a readily accessible part of the mainstream snack aisle, driving substantial volume growth and market penetration across diverse demographics and burgeoning markets.
Targeting Active Lifestyles: CBD Snack Bars for Enhanced Recovery & Performance
The opportunity targets individuals pursuing active lifestyles who prioritize natural solutions for enhanced recovery and performance. CBD infused snack bars offer a convenient and palatable way to deliver cannabidiol's benefits, such as inflammation reduction, muscle soreness relief, and improved sleep quality, directly into daily routines. Athletes, fitness enthusiasts, and those with physically demanding occupations are increasingly recognizing CBD's potential to support their physical well-being and optimize their training outcomes. This niche addresses a growing consumer demand for functional foods that provide specific therapeutic effects beyond basic nutrition. The rapid market expansion observed within the Asia Pacific region highlights a significant fertile ground for market penetration, indicating a burgeoning consumer base eager for innovative wellness products. Brands can leverage this trend by formulating appealing, effective CBD snack bars positioned specifically for athletic and recovery benefits, tapping into a dynamic and expanding consumer segment globally.
Global CBD Snack Bar Sales Market Segmentation Analysis
Key Market Segments
By Product Type
- •Protein Bars
- •Nut Bars
- •Granola Bars
- •Fruit Bars
By Flavor Profile
- •Chocolate
- •Vanilla
- •Berry
- •Nutty
By Target Consumer
- •Health-Conscious Consumers
- •Fitness Enthusiasts
- •Busy Professionals
- •Millennials
By Packaging Type
- •Single-Serving Packs
- •Multi-Serving Packs
- •Bulk Packaging
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Protein Bars
- Nut Bars
- Granola Bars
- Fruit Bars
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Why are Health-Conscious Consumers dominating the Global CBD Snack Bar Sales Market?
Health-Conscious Consumers hold the largest share, reflecting a strong preference for functional foods that align with their wellness goals. This segment seeks products offering specific health benefits, such as stress reduction or improved well-being, which CBD infused snack bars effectively deliver. Their focus on natural ingredients, nutritional value, and clean label products drives demand, making CBD snack bars an appealing option for daily supplementation without compromising dietary standards.
Which product types are resonating most with diverse consumer needs within this market?
Protein Bars and Nut Bars are seeing substantial traction, catering to consumers looking for both nutritional benefits and satiety from their snacks. Protein Bars appeal strongly to Fitness Enthusiasts and individuals seeking muscle recovery or sustained energy, while Nut Bars offer healthy fats and fiber, often favored by those prioritizing heart health and natural ingredients. Granola and Fruit Bars also contribute, but the specific functional benefits associated with protein and nuts provide a distinct advantage in the CBD market.
How does packaging influence consumer choice and market penetration for CBD snack bars?
Single-Serving Packs are crucial for on the go consumption and trial purchases, appealing to Busy Professionals and Millennials seeking convenient, portion controlled options. Multi-Serving Packs and Bulk Packaging cater to regular users and cost conscious consumers, indicating a growing loyalty and integration of CBD snack bars into daily routines. Strategic packaging allows brands to target different usage occasions and consumer segments effectively, from impulse buys to value driven bulk purchases, expanding overall market reach.
Global CBD Snack Bar Sales Market Regulatory and Policy Environment Analysis
The global CBD snack bar market navigates a complex and fragmented regulatory landscape. In the United States, the 2018 Farm Bill federally legalized hemp derived CBD containing less than 0.3% THC, yet the Food and Drug Administration maintains its stance against CBD inclusion in food and beverages, leading to significant state level variations and enforcement ambiguity. Many states permit sales under specific guidelines, while others impose stricter controls.
Across the European Union and the United Kingdom, CBD is primarily categorized as a Novel Food, necessitating extensive pre market authorization processes to ensure safety and quality before products can be sold. This requirement creates substantial barriers to market entry and growth. Strict THC limits, often at 0.2% or lower, are universally applied.
Canada integrates CBD within its comprehensive cannabis legalization framework, limiting its availability in conventional food channels. The Asia Pacific region generally maintains highly restrictive policies, classifying CBD as a controlled substance in many nations, with a few exceptions like Japan and Australia adopting more nuanced, albeit still cautious, approaches for specific low THC products. Latin American markets are slowly evolving, typically restricting CBD to medical applications. The lack of international harmonization and the dynamic nature of these policies present ongoing challenges for product development and market expansion globally.
Which Emerging Technologies Are Driving New Trends in the Market?
The global CBD snack bar market is experiencing dynamic shifts propelled by continuous innovation and emerging technologies. Significant advancements are revolutionizing product efficacy and consumer appeal. Innovations include sophisticated CBD delivery systems like nanoemulsions and microencapsulation, dramatically improving bioavailability and absorption rates for maximum benefit. Product diversification is intense, with new bars integrating adaptogens, nootropics, and functional ingredients to target specific wellness needs such as stress reduction, enhanced focus, or sleep support. Flavor profiles are becoming increasingly gourmet and diverse, expanding beyond traditional health food options.
Emerging technologies further shape the market. Advanced CO2 and ethanol extraction methods ensure purer, more potent CBD. Blockchain technology offers unprecedented supply chain transparency, enabling consumers to track CBD origin from seed to sale and verifying third party lab testing for quality assurance and compliance. Sustainable sourcing practices and eco friendly packaging solutions are also gaining traction, reflecting consumer demand for ethical and environmentally conscious products. These innovations collectively fuel robust market expansion.
Global CBD Snack Bar Sales Market Regional Analysis
Global CBD Snack Bar Sales Market
Trends, by Region
North America Market
Revenue Share, 2025
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Dominant Region
North America · 58.2% share
North America demonstrably dominates the Global CBD Snack Bar Sales Market, commanding a substantial 58.2% market share. This significant lead is attributed to several key factors within the region. A robust regulatory framework in various US states and Canada provides clarity for producers and consumers, fostering market growth and consumer confidence. High consumer awareness regarding CBD products and their perceived wellness benefits also plays a crucial role. Furthermore, strong purchasing power and a well established retail infrastructure facilitate widespread product availability and distribution across North America. The region benefits from proactive product innovation and marketing strategies by major industry players, further solidifying its dominant position. These combined elements firmly establish North America as the undeniable leader in CBD snack bar sales globally.
Fastest Growing Region
Asia Pacific · 24.3% CAGR
The Asia Pacific region is projected as the fastest growing in the Global CBD Snack Bar Sales Market, exhibiting a remarkable Compound Annual Growth Rate CAGR of 24.3% during the forecast period of 2026 to 2035. This accelerated expansion is attributed to several key factors. Increasing consumer awareness regarding the potential health benefits of CBD is a primary driver. Furthermore a more favorable regulatory landscape emerging across various Asia Pacific countries is facilitating market entry and product availability. The rising disposable incomes coupled with a growing preference for functional foods and convenient snack options are also significantly contributing to this surge. Urbanization and the influence of Western health and wellness trends are additionally fueling the adoption of CBD infused snack bars across the diverse markets within Asia Pacific.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts like evolving cannabis legal frameworks in key regions such as North America and Europe directly impact market access and growth for CBD snack bars. Increased social acceptance of cannabis products, coupled with lobbying efforts by industry stakeholders, could lead to more lenient regulations globally, accelerating market expansion. Conversely, restrictive or inconsistent legal developments in major consumer markets could create trade barriers and stunt growth. Political stability and international cooperation regarding CBD product standards are crucial for fostering a predictable global marketplace.
Macroeconomic factors significantly influence consumer spending on CBD snack bars. Disposable income levels and overall economic health are key determinants, as these products often fall into discretionary spending categories. Inflationary pressures affecting input costs like hemp, other ingredients, and packaging could lead to higher retail prices, potentially impacting demand. Conversely, economic growth and rising living standards in emerging markets present opportunities for market penetration. The increasing trend towards health and wellness, coupled with rising awareness of CBD's potential benefits, provides a strong tailwind for the market, irrespective of minor economic fluctuations.
Recent Developments
- March 2025
Joy Organics announced a strategic partnership with a major national organic grocery chain to significantly expand the retail distribution of their CBD snack bar line. This collaboration is expected to place their products in over 500 new locations across the United States, targeting health-conscious consumers.
- June 2025
Kiva Confections launched a new line of 'Gourmet Wellness' CBD snack bars, featuring unique flavor profiles like Dark Chocolate Espresso and Lemon Lavender, specifically designed for the premium segment. These new products emphasize functional ingredients alongside CBD, such as adaptogens and nootropics, to cater to a holistic wellness trend.
- September 2025
Green Roads acquired a small but innovative European artisanal snack bar producer, signaling a strategic move to penetrate and expand its footprint in the burgeoning European CBD snack bar market. This acquisition provides Green Roads with established production facilities and distribution channels in key European countries.
- November 2025
Medterra introduced a new line of 'Sport Performance' CBD snack bars, scientifically formulated to aid in post-workout recovery and muscle soreness, targeting athletes and active individuals. The bars feature higher concentrations of CBD isolate and are rigorously tested for banned substances, appealing to a sports demographic seeking clean label products.
Key Players Analysis
Key players like Kiva Confections and Lord Jones dominate the global CBD snack bar market, leveraging diverse extraction technologies and premium ingredients. Their strategic initiatives include product innovation and expanding distribution channels, targeting health conscious consumers. This drives market growth, with companies like Green Roads and Medterra further fueling expansion through broad product portfolios and robust marketing, solidifying their roles in a rapidly evolving industry.
List of Key Companies:
- Kiva Confections
- Canna Hemp
- Nutritional Fundamentals
- Joy Organics
- Lord Jones
- Green Roads
- Plus Products
- Medterra
- Wyld
- Purekana
- Sunsoil
- CBD Infusionz
- Hempzilla
- Healing Insights
- Charlotte's Web
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 0.85 Billion |
| Forecast Value (2035) | USD 3.42 Billion |
| CAGR (2026-2035) | 14.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Flavor Profile, 2020-2035
Table 3: Global CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Target Consumer, 2020-2035
Table 4: Global CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 5: Global CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Flavor Profile, 2020-2035
Table 8: North America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Target Consumer, 2020-2035
Table 9: North America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 10: North America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Flavor Profile, 2020-2035
Table 13: Europe CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Target Consumer, 2020-2035
Table 14: Europe CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 15: Europe CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Flavor Profile, 2020-2035
Table 18: Asia Pacific CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Target Consumer, 2020-2035
Table 19: Asia Pacific CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 20: Asia Pacific CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Flavor Profile, 2020-2035
Table 23: Latin America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Target Consumer, 2020-2035
Table 24: Latin America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 25: Latin America CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Flavor Profile, 2020-2035
Table 28: Middle East & Africa CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Target Consumer, 2020-2035
Table 29: Middle East & Africa CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Packaging Type, 2020-2035
Table 30: Middle East & Africa CBD Snack Bar Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035