
Global Cannabidiol CBD Drinks Market Insights, Size, and Forecast By Product Type (CBD Infused Sparkling Water, CBD Infused Herbal Tea, CBD Infused Coffee, CBD Infused Sports Drinks, CBD Infused Energy Drinks), By Formulation (Full Spectrum, Broad Spectrum, Isolate), By Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Health Food Stores), By Consumer Type (Health Conscious Consumers, Athletes, Wellness Seekers, Recreational Users), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Cannabidiol CBD Drinks Market is projected to grow from USD 3.4 Billion in 2025 to USD 15.6 Billion by 2035, reflecting a compound annual growth rate of 16.4% from 2026 through 2035. This market encompasses a diverse range of beverages infused with cannabidiol, a non-psychoactive compound derived from the cannabis plant. These drinks are positioned as wellness products, offering potential benefits such as stress relief, improved sleep, and pain management, without the intoxicating effects associated with THC. The increasing consumer awareness regarding the health and wellness benefits of CBD, coupled with a growing preference for functional beverages over traditional soft drinks, are the primary drivers propelling this market forward. Product innovation, leading to a wider variety of flavors and formulations, also contributes significantly to market expansion. However, regulatory ambiguities and evolving legal landscapes across different regions pose significant restraints, creating uncertainty for manufacturers and consumers alike. Additionally, the relatively high cost of CBD drinks compared to conventional beverages can deter price-sensitive consumers. Despite these challenges, the market presents substantial opportunities as regulatory frameworks become clearer and consumer acceptance of CBD continues to rise, opening doors for broader distribution and product diversification.
Global Cannabidiol CBD Drinks Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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North America stands as the dominant region in the global CBD drinks market, primarily due to the early legalization of cannabis and CBD products in several key countries within the region. This has fostered a robust ecosystem for CBD product development, manufacturing, and distribution, alongside high consumer awareness and a culture that is increasingly embracing functional beverages. The presence of well-established cannabis companies and a sophisticated retail infrastructure further solidifies its leading position. Conversely, Asia Pacific is emerging as the fastest growing region, driven by the gradual loosening of CBD regulations in several Asian countries, coupled with a burgeoning middle class seeking health and wellness solutions. Increased investment in research and development, along with a growing interest in alternative medicine, are fueling this rapid expansion. The region's vast population and untapped market potential present significant opportunities for new entrants and established players looking to expand their global footprint.
The market is segmented by product type, distribution channel, consumer type, and formulation, with CBD Infused Sparkling Water currently holding the largest share due to its refreshing appeal and perceived health benefits as a healthier alternative to sugary drinks. Key players in this dynamic market include CannaCraft, Hexo Corp, Beverage Craft, Drink Hunny, Truss Beverages, Green Roads, Tilray Brands, Charlotte's Web, Canopy Growth Corporation, and Rebel Coast Winery. These companies are actively engaged in strategic initiatives such as product innovation, partnerships, mergers and acquisitions, and aggressive marketing campaigns to expand their market share and geographic reach. For instance, many are focusing on developing novel formulations, expanding their distribution networks into mainstream retail channels, and investing in consumer education to overcome existing misconceptions about CBD. The competitive landscape is characterized by a blend of large, diversified beverage companies and smaller, specialized CBD brands, all vying for a share of this rapidly expanding wellness market.
Quick Stats
Market Size (2025):
USD 3.4 BillionProjected Market Size (2035):
USD 15.6 BillionLeading Segment:
CBD Infused Sparkling Water (34.5% Share)Dominant Region (2025):
North America (45.2% Share)CAGR (2026-2035):
16.4%
What is Cannabidiol CBD Drinks?
Cannabidiol CBD drinks are beverages infused with cannabidiol, a non psychoactive compound derived from the cannabis plant. They typically contain CBD isolate or broad spectrum CBD, devoid of THC, the psychoactive component. The drinks aim to deliver CBD's purported wellness benefits, such as relaxation and stress relief, in a convenient and palatable liquid form. Consumers often choose these beverages for their ease of consumption and precise dosing compared to other CBD formats. Their significance lies in providing an accessible, mainstream method for incorporating CBD into daily routines, capitalizing on its potential therapeutic properties without intoxication.
What are the Trends in Global Cannabidiol CBD Drinks Market
Functional Beverages Infusion
Mainstream Wellness Adoption
Personalized Dosing Solutions
Sustainable Sourcing Transparency
Functional Beverages Infusion
Consumers increasingly seek CBD drinks offering added health benefits beyond typical relaxation. This trend involves incorporating ingredients like vitamins, electrolytes, prebiotics, adaptogens, or botanicals into CBD infused beverages. These functional additions cater to specific wellness goals such as improved energy, focus, hydration, digestion, or stress relief. This strategic infusion broadens appeal, transforming simple CBD drinks into targeted health and wellness solutions within the competitive market.
Mainstream Wellness Adoption
Mainstream wellness adoption sees consumers increasingly integrating CBD drinks into daily routines for holistic health. Shifting perceptions from niche to everyday, these beverages are embraced for stress relief, improved sleep, and general wellbeing. Accessibility and growing acceptance drive this trend, as CBD drinks become a common, easy way to manage personal wellness alongside other health practices.
Personalized Dosing Solutions
Consumers increasingly seek CBD drinks tailored to individual needs. This trend drives demand for products offering precise cannabidiol dosages, allowing users to customize their intake based on desired effects and personal tolerance. Manufacturers are responding by developing innovative formulations and delivery methods, empowering consumers with greater control over their CBD experience and promoting targeted wellness benefits. This shift prioritizes efficacy and user experience.
Sustainable Sourcing Transparency
Consumers demand clear information on CBD drink ingredients and their origins. Brands are increasingly disclosing sourcing practices, including hemp cultivation methods, processing, and independent lab testing results. This trend builds trust by demonstrating commitment to quality, environmental responsibility, and ethical labor practices, addressing consumer concerns about product safety and sustainability within the evolving global market.
What are the Key Drivers Shaping the Global Cannabidiol CBD Drinks Market
Rising Consumer Health & Wellness Focus
Product Innovation & Diversification
Evolving Regulatory Landscape & Legalization
Expanding Distribution Channels & Retail Presence
Rising Consumer Health & Wellness Focus
Consumers increasingly prioritize health and wellbeing, seeking functional beverages with perceived benefits. This trend drives demand for CBD drinks, seen as natural alternatives for stress reduction, relaxation, and overall wellness. The rising awareness of plant based remedies and natural ingredients further fuels this adoption, as consumers integrate CBD infused beverages into their healthy lifestyles.
Product Innovation & Diversification
Companies are continuously launching novel CBD drink flavors, formulations, and consumption methods to attract new consumers. This includes exploring different CBD concentrations, incorporating functional ingredients like adaptogens or vitamins, and diversifying product lines beyond traditional beverages into sparkling waters, teas, and coffee. Innovation and expanding product ranges cater to evolving consumer preferences and drive market expansion.
Evolving Regulatory Landscape & Legalization
The shifting global regulatory environment is a primary growth driver. Increasing legalization of cannabis and CBD products in more countries and regions fosters market expansion. This legal evolution reduces restrictions, broadens product accessibility, and encourages mainstream consumer adoption. Loosening regulations enable companies to innovate and distribute CBD infused drinks more freely, thus accelerating market growth.
Expanding Distribution Channels & Retail Presence
To reach more consumers, CBD drink manufacturers are actively broadening their product availability. This involves securing shelf space in diverse retail outlets like supermarkets, convenience stores, and specialized health shops. Online expansion through dedicated e-commerce platforms and partnerships with existing retailers is also crucial, ensuring greater accessibility and visibility for their beverages.
Global Cannabidiol CBD Drinks Market Restraints
Regulatory Hurdles and Ambiguity Slowing Market Expansion
Varying global regulations for CBD drinks create significant challenges for companies seeking to expand internationally. Inconsistent product classifications, diverse THC limits, and varying marketing rules across countries lead to compliance complexities and increased operational costs. This patchwork of regulations, often ambiguous and subject to change, hinders market entry and slows the pace of new product introductions. Businesses face prolonged approval processes and legal uncertainties, making strategic planning difficult and impeding overall market growth.
High Production Costs and Lack of Standardization Hindering Affordability
Producing CBD drinks is expensive due to costly ingredient sourcing and complex manufacturing. The absence of uniform quality and safety standards across regions increases production complexity and necessitates varied formulations. This lack of standardization prevents economies of scale, keeping unit costs high. Consequently, brands struggle to offer these beverages at price points accessible to a broader consumer base, limiting widespread adoption and hindering overall market expansion despite growing interest in CBD-infused products.
Global Cannabidiol CBD Drinks Market Opportunities
Expanding Functional CBD Beverages for Stress Relief & Daily Wellness
The opportunity lies in developing a diverse range of functional CBD beverages specifically formulated for stress relief and daily wellness needs. As consumers increasingly seek natural health solutions, these innovative drinks can cater to a global growing demand for convenient, enjoyable ways to manage stress and support overall well-being. Expanding product lines to include various formats and flavors will capture broader market segments, particularly capitalizing on rapid growth in regions like Asia Pacific where new wellness products are highly sought after. This allows for significant market penetration and brand differentiation within a competitive landscape.
Premium CBD Drinks as a Sophisticated Non-Alcoholic Social Alternative
Premium CBD drinks offer a significant opportunity as a sophisticated nonalcoholic social alternative. They cater to a growing consumer desire for mindful consumption choices, providing a refined beverage experience without alcohol's intoxicating effects. This appeals to individuals seeking elegant, health conscious options for unwinding and socializing. The market is primed for upscale CBD infused beverages that deliver a premium experience, particularly in fast growing regions like Asia Pacific where cultural shifts and wellness trends accelerate the adoption of such sophisticated alternatives.
Global Cannabidiol CBD Drinks Market Segmentation Analysis
Key Market Segments
By Product Type
- •CBD Infused Sparkling Water
- •CBD Infused Herbal Tea
- •CBD Infused Coffee
- •CBD Infused Sports Drinks
- •CBD Infused Energy Drinks
By Distribution Channel
- •Online Retail
- •Supermarkets/Hypermarkets
- •Specialty Stores
- •Convenience Stores
- •Health Food Stores
By Consumer Type
- •Health Conscious Consumers
- •Athletes
- •Wellness Seekers
- •Recreational Users
By Formulation
- •Full Spectrum
- •Broad Spectrum
- •Isolate
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- CBD Infused Sparkling Water
- CBD Infused Herbal Tea
- CBD Infused Coffee
- CBD Infused Sports Drinks
- CBD Infused Energy Drinks

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Why is CBD Infused Sparkling Water dominating the Global Cannabidiol CBD Drinks Market?
CBD Infused Sparkling Water commands the largest share due to its wide appeal as a refreshing, low calorie, and guilt free beverage option. It caters to a growing consumer demand for healthier alternatives to sugary sodas and alcoholic drinks. Its neutral flavor profile effectively integrates CBD without altering taste, making it an accessible entry point for new users and a popular choice for daily wellness and relaxation among a broad demographic. This convenience and broad appeal drive its leading position.
How do diverse consumer types shape product innovation and market penetration?
The market is significantly influenced by consumer types such as Health Conscious Consumers, Wellness Seekers, and Athletes, each driving specific product development. Health Conscious Consumers and Wellness Seekers gravitate towards products promoting relaxation, stress relief, and general well being, favoring options like herbal teas and sparkling water. Athletes seek performance recovery and anti inflammatory benefits, leading to demand for CBD Infused Sports Drinks. Recreational Users also contribute, expanding the market for enjoyable, non intoxicating beverages, thus stimulating a variety of product types and formulations.
What role do formulation types play in consumer preference and market segmentation?
Formulation types such as Full Spectrum, Broad Spectrum, and Isolate significantly segment the market based on consumer preference and desired effects. Full Spectrum products, containing all cannabis plant compounds including trace THC, appeal to consumers seeking the entourage effect. Broad Spectrum offers a similar cannabinoid profile but without THC, catering to those who want the benefits without any psychoactive concerns. Isolate, being pure CBD, is preferred by consumers who want only CBD or need to avoid THC entirely, often due to drug testing concerns, influencing product targeting and branding strategies.
What Regulatory and Policy Factors Shape the Global Cannabidiol CBD Drinks Market
The global CBD drinks market navigates a fragmented regulatory landscape. Legal status of CBD varies significantly by country. Many jurisdictions classify CBD as a novel food, requiring extensive pre market authorization and safety assessments before inclusion in beverages. Stringent limits on tetrahydrocannabinol THC content are common. Product labeling requirements are often complex, mandating precise CBD content and ingredient disclosure. Health claims are generally prohibited unless scientifically substantiated and approved, leading to cautious marketing. Some regions have outright bans or severe restrictions on CBD infused foods and drinks, creating significant market entry barriers. Harmonization efforts are slow, leaving manufacturers with diverse compliance challenges across different territories worldwide.
What New Technologies are Shaping Global Cannabidiol CBD Drinks Market?
Innovations are rapidly transforming the CBD drinks market. Nanoemulsification technology significantly enhances bioavailability and ensures clear, stable beverages, overcoming previous formulation challenges. Advanced flavor masking techniques are crucial for improving palatability and expanding consumer appeal beyond traditional tastes. Emerging technologies integrate CBD with other functional ingredients such as adaptogens, vitamins, and nootropics, creating synergistic health and wellness beverages. Precision dosing, consistent product stability, and rapid onset formulations are paramount for consumer trust and efficacy. Sustainable sourcing, eco friendly packaging solutions, and blockchain verified transparency are also gaining traction. These advancements are vital drivers of the market’s substantial expansion.
Global Cannabidiol CBD Drinks Market Regional Analysis
Global Cannabidiol CBD Drinks Market
Trends, by Region

North America Market
Revenue Share, 2025
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North America dominates the global CBD drinks market with a significant 45.2% share. The region’s strong performance is fueled by progressive cannabis legalization in key markets like the United States and Canada. High consumer awareness regarding CBD’s potential wellness benefits, coupled with a robust existing beverage industry, encourages rapid product innovation and market penetration. Major beverage companies and startups are actively launching diverse CBD-infused drinks, catering to evolving consumer preferences for health-conscious and convenient options. This favorable regulatory landscape, coupled with proactive market development, solidifies North America's position as the leading region.
Europe's CBD drinks market is flourishing, driven by increasing consumer awareness and progressive legalization. Western Europe, particularly Germany, UK, and France, leads with high disposable incomes and a strong wellness trend. Germany's robust medical cannabis program further fuels CBD adoption. Eastern Europe, though smaller, shows growth potential as regulations ease. Southern Europe, like Spain and Italy, also contributes, leveraging existing cannabis cultures. Regulatory harmonization remains a key challenge and opportunity for further market expansion across the diverse European landscape, promising significant regional growth within the global CBD drinks sector.
The Asia Pacific CBD drinks market is experiencing remarkable growth, projected to be the fastest-growing region with a 28.5% CAGR. This surge is primarily driven by evolving regulatory landscapes in countries like Australia, New Zealand, and parts of Southeast Asia, alongside increasing consumer awareness regarding CBD's potential health benefits. Robust investment in research and development, coupled with a growing preference for functional beverages, further fuels market expansion. South Korea, Japan, and Thailand are emerging as key markets, indicating a promising future for CBD-infused drinks across the diverse Asia Pacific region.
Latin America presents an emerging yet complex landscape for CBD drinks. Brazil leads in market potential, driven by a large consumer base and growing CBD awareness, despite restrictive regulations. Mexico, with its progressive cannabis reforms, offers significant opportunities, particularly for infused beverages targeting wellness and recreational markets. Colombia benefits from an established medical cannabis framework, fostering innovation in CBD product development, though consumer adoption of CBD drinks is still nascent. Argentina and Chile exhibit slower growth due to stricter import policies and limited public education. Overall, regulatory hurdles and socio-economic factors hinder rapid expansion, but the region’s high interest in natural health products suggests long-term growth for CBD drinks.
The Middle East & Africa CBD drinks market is nascent but shows strong growth potential. South Africa leads with a relatively developed regulatory framework and increasing consumer awareness. Other key markets include Israel, exploring medical applications, and parts of the GCC, where religious and cultural considerations heavily influence market access for CBD products. Future expansion is contingent on evolving regulatory clarity and consumer education regarding CBD's non-psychoactive properties. High disposable incomes in some regions present opportunities for premium products, while others seek affordable wellness options. The market is poised for significant expansion once legal ambiguities are resolved.
Top Countries Overview
The United States leads the global CBD drinks market. Its expanding consumer base, product innovation, and evolving regulations fuel significant growth. High consumer awareness and disposable incomes drive demand for a variety of CBD infused beverages. This positions the US at the forefront of this emerging segment.
China’s CBD drinks market is nascent. Strict regulations and classification of cannabis compounds as narcotics limit domestic production and sales. Most products are imported or focus on industrial hemp extracts. Growth depends on policy changes and increased consumer awareness regarding CBD’s legality and health benefits.
India's CBD drink market is nascent but promising. Regulatory hurdles exist, but rising consumer wellness focus and product innovation signal future growth. Awareness and accessibility are key for market expansion, with potential for domestic and international players.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, evolving cannabis legalization worldwide, particularly in major economies, significantly shapes the CBD drinks market. Regulatory fragmentation across nations, including variations in THC limits and marketing restrictions, creates complex operational challenges and opportunities for market entry and expansion. Trade agreements and international conventions on drug control also influence the flow of raw materials and finished products, impacting supply chains.
Macroeconomically, consumer health trends drive demand for functional beverages, positioning CBD drinks favorably. Disposable income levels and inflationary pressures affect pricing strategies and affordability, impacting market penetration. Investment in research and development for CBD extraction and formulation innovations, coupled with marketing expenditure, is crucial for product differentiation and consumer adoption in this rapidly evolving market.
Recent Developments
- March 2025
Hexo Corp announced a strategic partnership with a leading national convenience store chain in Canada to expand the distribution of its CBD-infused beverages. This move aims to significantly increase market penetration and consumer accessibility for Hexo's growing line of ready-to-drink CBD products.
- February 2025
Tilray Brands completed the acquisition of Beverage Craft, a specialized manufacturer known for its innovative beverage formulation capabilities. This acquisition is expected to bolster Tilray's production capacity and diversify its product portfolio within the rapidly expanding CBD drinks sector.
- January 2025
Charlotte's Web launched a new line of sparkling CBD-infused waters, featuring all-natural flavors and varying CBD strengths. This product launch targets health-conscious consumers seeking refreshing and convenient ways to incorporate CBD into their daily routines.
- December 2024
Truss Beverages unveiled its 'Wellness Collection,' a premium range of CBD-infused herbal teas designed for evening relaxation and stress relief. This strategic initiative aims to capture a growing segment of consumers interested in functional beverages with specific wellness benefits.
- November 2024
CannaCraft announced a joint venture with Rebel Coast Winery to develop a new line of non-alcoholic, CBD-infused sparkling wines. This collaboration combines CannaCraft's expertise in cannabis product development with Rebel Coast's winemaking heritage to create sophisticated new offerings.
Key Players Analysis
Key players like Tilray Brands, Hexo Corp, and Canopy Growth Corporation are shaping the Global Cannabidiol CBD Drinks Market through strategic partnerships and product innovations. CannaCraft and Charlotte's Web leverage their established CBD expertise, while Beverage Craft and Drink Hunny focus on beverage formulation and distribution. Truss Beverages and Rebel Coast Winery utilize their experience in traditional beverage markets to create appealing CBD infused options. Green Roads emphasizes quality control and broad spectrum formulations. These companies employ advanced extraction technologies and unique flavor profiles to attract consumers, driving market growth through increasing consumer demand for wellness focused and convenient CBD products. Strategic initiatives include expanding distribution channels and diverse product portfolios.
List of Key Companies:
- CannaCraft
- Hexo Corp
- Beverage Craft
- Drink Hunny
- Truss Beverages
- Green Roads
- Tilray Brands
- Charlotte's Web
- Canopy Growth Corporation
- Rebel Coast Winery
- New Era Wellness
- Flow Kana
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 3.4 Billion |
| Forecast Value (2035) | USD 15.6 Billion |
| CAGR (2026-2035) | 16.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 3: Global Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 4: Global Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 5: Global Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 8: North America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 9: North America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 10: North America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 13: Europe Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 14: Europe Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 15: Europe Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 18: Asia Pacific Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 19: Asia Pacific Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 20: Asia Pacific Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 23: Latin America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 24: Latin America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 25: Latin America Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 28: Middle East & Africa Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 29: Middle East & Africa Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Formulation, 2020-2035
Table 30: Middle East & Africa Cannabidiol CBD Drinks Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
