
Global AWA Labeling and Product Decoration Market Insights, Size, and Forecast By Decoration Technique (Digital Printing, Flexographic Printing, Offset Printing, Screen Printing), By Material (Paper, Plastic, Vinyl, Metal, Glass), By Application (Food and Beverage, Pharmaceuticals, Household Products, Cosmetics, Automotive), By Label Type (Pressure Sensitive Labels, Shrink Sleeve Labels, In-Mold Labels, Wrap Around Labels), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global AWA Labeling and Product Decoration Market is projected to grow from USD 49.8 Billion in 2025 to USD 75.3 Billion by 2035, reflecting a compound annual growth rate of 6.2% from 2026 through 2035. This market encompasses a broad spectrum of technologies and materials used for identifying, informing, and enhancing the aesthetic appeal of products across various industries. It includes a diverse range of label types such as pressure sensitive, shrink sleeve, in mold, and cut and stack, alongside various decoration techniques like digital printing, flexography, gravure, and screen printing. The market is segmented by application across packaging, consumer goods, healthcare, automotive, and industrial sectors, with materials ranging from paper to various films. Key drivers fueling this expansion include rising consumer demand for visually appealing and informative packaging, stringent regulatory requirements for product traceability and safety, and the increasing adoption of automation and digitalization in manufacturing processes. The shift towards sustainable and eco-friendly labeling solutions is also a significant growth catalyst, as brands seek to minimize their environmental footprint.
Global AWA Labeling and Product Decoration Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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The market is currently witnessing several important trends, including the rapid proliferation of smart labels equipped with RFID and NFC technologies for enhanced supply chain management and anti-counterfeiting measures. Personalization and customization of labels are gaining traction, driven by consumer preferences for unique and tailored products. Furthermore, the integration of augmented reality (AR) into product decoration offers innovative ways for brands to engage with consumers and provide interactive product experiences. Despite the robust growth, market restraints include the volatile raw material prices, particularly for plastic films and specialty adhesives, which can impact manufacturing costs. The high initial investment required for advanced printing and labeling machinery also poses a barrier for smaller players. Nevertheless, significant opportunities lie in the development of biodegradable and compostable labeling materials, the expansion into emerging markets with rapidly industrializing economies, and the continuous innovation in digital printing technologies that allow for greater flexibility and shorter production runs.
Asia Pacific stands out as the dominant region in the global AWA Labeling and Product Decoration market, driven by its large manufacturing base, expanding middle class, and surging consumer demand across diverse industries such as food and beverage, personal care, and pharmaceuticals. The region is also the fastest-growing due to rapid urbanization, increasing disposable incomes, and the strong adoption of advanced packaging and labeling solutions by local and international brands. Key players like MultiColor Corporation, Avery Dennison, Wikoff Color Corporation, Mondi Group, and UPM Raflatac are strategically investing in R&D to introduce innovative labeling solutions, expanding their production capacities in high-growth regions, and engaging in mergers and acquisitions to consolidate market share and broaden their product portfolios. Companies such as Domino Printing Sciences and Zebra Technologies are focusing on enhancing their digital printing and labeling hardware and software offerings, while Stoneridge Software provides specialized solutions for enterprise resource planning in the printing sector. Baldwin Technology and WS Packaging Group are emphasizing advancements in printing process control and diversified packaging services, respectively, to maintain a competitive edge.
Quick Stats
Market Size (2025):
USD 49.8 BillionProjected Market Size (2035):
USD 75.3 BillionLeading Segment:
Pressure Sensitive Labels (41.7% Share)Dominant Region (2025):
Asia Pacific (41.8% Share)CAGR (2026-2035):
6.2%
Global AWA Labeling and Product Decoration Annual Review Market Emerging Trends and Insights
Smart Labels Driving Connected Packaging
Smart labels are revolutionizing packaging, transforming static containers into dynamic, data rich assets. This trend reflects a global shift towards enhanced product information, supply chain transparency, and consumer engagement. RFID and NFC technologies embed unique identifiers into labels, enabling real time tracking from production to point of sale. Consumers can access detailed product data, verify authenticity, and view expiry dates simply by scanning. For businesses, smart labels optimize inventory management, reduce waste, and provide invaluable insights into product journeys. They facilitate interactive marketing campaigns and personalized experiences, bridging the physical product with digital content. This integration creates a truly connected packaging ecosystem, driving efficiency, sustainability, and unprecedented levels of transparency across industries.
Sustainable Decoration Innovations Reshaping Brand Appeal
Sustainable decoration innovations are fundamentally altering how brands connect with consumers in the Global AWA Labeling and Product Decoration market. This trend is driven by increasing consumer awareness and demand for eco friendly products. Brands are investing in materials and processes that minimize environmental impact such as biodegradable labels recyclable inks and reduced material usage in packaging. These innovations are not merely about compliance they are strategic investments that enhance brand perception and loyalty. By showcasing commitment to sustainability through their product decoration brands differentiate themselves in crowded markets. This resonates particularly with younger demographics who prioritize ethical consumption. Ultimately sustainable decoration transforms packaging from a mere container into a powerful statement of brand values reshaping appeal and driving purchasing decisions.
Personalization at Scale Transforming Consumer Engagement
Personalization at scale is revolutionizing consumer engagement within the global AWA labeling and product decoration market. Brands are moving beyond generic marketing, leveraging advanced digital printing and smart labeling technologies to offer highly customized products. This trend involves creating unique packaging designs, variable data printing for individualized messaging, and interactive labels that connect consumers to tailored online experiences. AI and data analytics play crucial roles, enabling brands to understand individual preferences and deliver relevant, personalized content at every touchpoint. This approach fosters deeper emotional connections, boosts brand loyalty, and enhances the overall unboxing experience, transforming how consumers interact with products and their packaging.
What are the Key Drivers Shaping the Global AWA Labeling and Product Decoration Annual Review Market
Market Expansion & Innovation in Labeling Technologies
The drive for Market Expansion and Innovation in Labeling Technologies is a significant force shaping the global AWA labeling and product decoration market. Companies are constantly seeking new geographical markets and product applications to broaden their reach and increase revenue. This push necessitates advanced labeling solutions that can meet diverse regulatory requirements and consumer preferences across different regions. Simultaneously, the market is experiencing rapid technological innovation. This includes advancements in digital printing for shorter runs and customization, sustainable materials like recycled content and biodegradable options, and smart labels with RFID or NFC for enhanced traceability and consumer engagement. Brands leverage these innovations to differentiate products, improve supply chain efficiency, and create engaging brand experiences, ultimately fueling market growth through both geographical expansion and technological enhancement.
Evolving Consumer Demands & Regulatory Compliance
Evolving consumer demands are fundamentally reshaping the global AWA labeling and product decoration market. Today's consumers prioritize sustainability, demanding labels made from recycled content, biodegradable materials, or those enabling circularity. They also seek transparency, expecting clear information about product origins, ingredients, and ethical sourcing practices directly on the label. Beyond sustainability, there is a growing desire for personalized and interactive labels, leveraging technologies like QR codes or NFC for enhanced engagement and brand storytelling. Concurrently, manufacturers face a complex and ever changing landscape of regulatory compliance across diverse geographies. These regulations often dictate specific labeling requirements for allergens, nutritional information, safety warnings, and product traceability. Meeting these stringent and often divergent legal mandates necessitates innovative and adaptable labeling solutions, driving demand for advanced printing technologies, versatile substrates, and sophisticated data management systems to ensure compliance and avoid costly penalties. This dual pressure from consumers and regulators is a powerful catalyst for innovation and growth within the industry.
Sustainable Practices & Supply Chain Optimization
Sustainable practices and supply chain optimization are critical drivers in the global AWA labeling and product decoration market. Companies are increasingly pressured by consumers, regulators, and investors to adopt eco friendly materials and processes. This translates to demand for recyclable, biodegradable, or compostable label substrates, inks, and adhesives, along with production methods that minimize waste and energy consumption. Simultaneously, optimizing supply chains enhances efficiency, reduces lead times, and lowers costs, all while supporting sustainability goals. This involves streamlined logistics, local sourcing initiatives, and improved inventory management. Brands seek partners offering transparent and verifiable sustainable solutions throughout their entire production and delivery networks to meet evolving market demands.
Global AWA Labeling and Product Decoration Annual Review Market Restraints
Global AWA Labeling and Product Decoration Market: Supply Chain Disruptions
Supply chain disruptions are a significant restraint in the Global AWA Labeling and Product Decoration Annual Review Market. This challenge stems from various factors impacting the timely and cost effective procurement of essential raw materials like specialty papers, films, inks, and adhesives. Geopolitical events, natural disasters, and global health crises can interrupt production and transportation networks, creating shortages and price volatility for these critical components. Manufacturers struggle to maintain consistent production schedules and meet client demand, leading to delayed product launches and increased operational costs. Furthermore, disruptions in the availability of necessary equipment or spare parts for printing and finishing machinery can hinder productivity and force companies to miss deadlines. This unpredictability in supply chains directly impedes market growth and operational efficiency for businesses within the labeling and product decoration sector.
Global AWA Labeling and Product Decoration Annual Review Market: Evolving Regulatory Landscape
The evolving regulatory landscape poses a significant restraint on the Global AWA Labeling and Product Decoration market. Governments worldwide are increasingly implementing stricter regulations concerning product labeling, particularly in sectors like food, pharmaceuticals, and chemicals. These regulations often mandate specific information content, font sizes, material durability, and environmental impact disclosures. For instance, new allergen labeling rules or stricter pharmaceutical serialization requirements force manufacturers to adapt their labeling processes and designs, often incurring additional costs for research and development, retooling, and compliance audits. This constant flux necessitates continuous monitoring and adaptation from market players, impacting their innovation cycles and potentially increasing time to market for new products. Non compliance can lead to hefty fines, product recalls, and reputational damage. The fragmented nature of these regulations across different regions further complicates matters, creating a complex and costly environment for businesses operating internationally.
Global AWA Labeling and Product Decoration Annual Review Market Opportunities
Driving Growth: The Surge in Sustainable & Smart Labeling Solutions
The global labeling and product decoration market is experiencing robust expansion, fundamentally driven by the accelerating adoption of sustainable and smart labeling solutions. This presents a compelling opportunity for industry players. Consumers globally are increasingly prioritizing eco conscious products, compelling brands to integrate recycled, recyclable, or biodegradable materials into their labels. This commitment to environmental stewardship is not merely a trend but a foundational shift, creating immense demand for innovative green materials and efficient production techniques. Concurrently, smart labeling technologies are revolutionizing product functionality and consumer interaction. Integrating features like NFC, RFID, and advanced QR codes enables superior supply chain traceability, authentication against counterfeiting, and immersive digital experiences for consumers. Dynamic regions, particularly in Asia Pacific, are at the forefront of implementing these sophisticated solutions. This powerful convergence of ecological responsibility and digital intelligence reshapes market dynamics, rewarding companies that spearhead advancements in both environmentally sound and technologically enhanced labeling. It defines the future of product presentation.
Unlocking Value: Digital Transformation & Personalization in Product Decoration
The global product decoration market presents a significant opportunity through digital transformation. Integrating advanced digital technologies across design, production, and supply chains enables unparalleled personalization and customization of labels and decorated products. This capability allows brands to offer unique, tailored consumer experiences, significantly boosting engagement and cultivating deeper brand loyalty. Personalization unlocks premium value, clearly differentiating products in an increasingly crowded marketplace. For converters, embracing digital workflows translates into enhanced operational efficiency, reduced lead times, and minimized material waste, directly improving profitability. This technological shift supports agile, on demand production, facilitating rapid adaptation to dynamic consumer preferences and emerging market trends. The ability to transform generic products into truly bespoke items creates new revenue streams and strengthens the emotional connection between consumers and brands. Particularly in rapidly expanding regions, this strategy offers a potent pathway for substantial growth and market leadership by truly unlocking product value.
Global AWA Labeling and Product Decoration Annual Review Market Segmentation Analysis
Key Market Segments
By Application
- •Food and Beverage
- •Pharmaceuticals
- •Household Products
- •Cosmetics
- •Automotive
By Label Type
- •Pressure Sensitive Labels
- •Shrink Sleeve Labels
- •In-Mold Labels
- •Wrap Around Labels
By Material
- •Paper
- •Plastic
- •Vinyl
- •Metal
- •Glass
By Decoration Technique
- •Digital Printing
- •Flexographic Printing
- •Offset Printing
- •Screen Printing
Segment Share By Application
Share, By Application, 2025 (%)
- Food and Beverage
- Pharmaceuticals
- Household Products
- Cosmetics
- Automotive

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Why is Pressure Sensitive Labels dominating the Global AWA Labeling and Product Decoration Market?
Pressure Sensitive Labels lead with a significant share due to their versatility, ease of application, and cost effectiveness across diverse industries. They offer strong adhesion to various surfaces, making them ideal for high speed automated labeling processes. Their adaptability to different shapes and materials, coupled with advances in printing technologies like digital and flexographic, supports their widespread adoption, particularly within the fast moving consumer goods sector for food and beverage, household products, and pharmaceuticals.
Which application segment significantly influences innovation in the Global AWA Labeling and Product Decoration Market?
The Food and Beverage application segment is a primary driver, constantly pushing for innovation in labeling and decoration. This is due to intense market competition, the need for brand differentiation, and strict regulatory requirements for product information and traceability. This segment heavily utilizes various label types such as Pressure Sensitive and Wrap Around labels on materials like plastic and paper, influencing demand for advanced decoration techniques like digital and flexographic printing for vibrant, eye catching designs.
How do material choices and decoration techniques impact the Global AWA Labeling and Product Decoration Market’s evolution?
Material choices like plastic and paper, alongside decoration techniques such as digital and flexographic printing, are pivotal in the market’s evolution. Plastic offers durability and moisture resistance, crucial for applications like beverages, while paper remains a cost effective and sustainable option for many household products. Digital printing provides flexibility for short runs and customization, whereas flexographic printing is favored for high volume, consistent quality output, collectively catering to the varied demands of pharmaceutical, cosmetics, and automotive sectors.
Global AWA Labeling and Product Decoration Annual Review Market Regulatory and Policy Environment Analysis
The global AWA labeling and product decoration market operates within an increasingly intricate regulatory landscape. Key drivers include heightened consumer protection laws mandating clear, accurate ingredient and usage information across diverse sectors like food, pharmaceuticals, and cosmetics. Environmental policies are profoundly influencing material choices and production processes, pushing towards sustainable, recyclable, and biodegradable solutions. Regulations concerning chemical substances, such as REACH like frameworks, restrict certain inks and adhesives, compelling innovation in safer alternatives. Furthermore, anti-counterfeiting and brand protection measures are gaining prominence, with governments and industry bodies advocating for secure labeling technologies. Global trade agreements and country specific import requirements also dictate labeling format and content, impacting supply chain complexities. Regulatory divergence among regions remains a significant challenge, requiring manufacturers to navigate a mosaic of compliance standards for diverse markets, driving demand for adaptable and compliant labeling solutions.
Which Emerging Technologies Are Driving New Trends in the Market?
The AWA Labeling and Product Decoration market is experiencing dynamic innovation shaping its future. Advanced digital printing continues its rapid expansion, offering unparalleled customization, shorter lead times, and on demand production capabilities, particularly for variable data and intricate designs. Sustainability remains a central pillar, with the widespread adoption of eco friendly materials such as compostable, recyclable, and bio based substrates, along with water based and UV LED inks reducing environmental footprints.
Emerging technologies like smart labels integrating NFC and RFID are transforming consumer engagement and supply chain visibility, enabling interactive packaging and enhanced product traceability. Automation and robotics are streamlining production processes, increasing efficiency and precision from application to finishing. Furthermore, augmented reality AR is beginning to create immersive brand experiences directly through packaging. These advancements collectively underscore a market driven by efficiency, environmental consciousness, and captivating consumer interaction.
Global AWA Labeling and Product Decoration Annual Review Market Regional Analysis
Global AWA Labeling and Product Decoration Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 41.8% share
Asia Pacific stands as the unequivocal dominant region in the Global AWA Labeling and Product Decoration Market, commanding a substantial 41.8% market share. This significant lead underscores the region's robust manufacturing sector, evolving consumer preferences, and rapid adoption of innovative labeling technologies. Countries within Asia Pacific, particularly those with expanding economies and large populations, are driving demand for advanced decorative and functional labels across diverse industries such as food and beverage, pharmaceuticals, and consumer goods. The region's proactive investment in automation and sustainable labeling solutions further solidifies its position as the primary growth engine and innovation hub for the global market.
Fastest Growing Region
Asia Pacific · 7.9% CAGR
Asia Pacific stands out as the fastest growing region in the market, projected to achieve a robust CAGR of 7.9% from 2026 to 2035. This remarkable expansion is fueled by several key factors. Rapid industrialization and urbanization across emerging economies are driving increased demand for consumer goods, subsequently boosting the need for effective labeling and decorative solutions. The burgeoning e-commerce sector further necessitates appealing and informative product packaging. Additionally, technological advancements in printing and labeling, coupled with growing awareness regarding brand differentiation and product safety, are propelling market growth. Investments in automation and sustainable labeling practices also contribute significantly to this accelerated regional development.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts are reshaping the AWA Labeling and Product Decoration market. Trade tensions and reshoring initiatives in North America and Europe are driving demand for domestic production, impacting supply chains and material sourcing. Regional conflicts, particularly in Eastern Europe, are disrupting raw material availability and increasing energy costs, leading to upward pricing pressures. Furthermore, evolving regulatory landscapes regarding sustainability and product traceability are creating new opportunities for advanced labeling solutions, while also posing compliance challenges for manufacturers operating across diverse jurisdictions. Data privacy concerns are influencing the adoption of digital labeling for consumer engagement.
Macroeconomic factors are exerting significant influence. Persistent inflation, coupled with rising interest rates globally, is impacting consumer spending on premium goods, thus affecting demand for elaborate decoration. Supply chain bottlenecks, exacerbated by labor shortages and logistical constraints, continue to inflate production costs. Currency fluctuations are altering the competitive landscape, making imports more expensive in some regions and exports more attractive in others. Economic slowdowns in key markets are leading companies to optimize packaging costs, potentially favoring more basic labeling over high end decoration, though the demand for smart and sustainable labeling remains robust for brand differentiation.
Recent Developments
- March 2025
Avery Dennison acquired the pressure-sensitive materials business of a prominent South American manufacturer. This strategic move aims to expand Avery Dennison's presence in emerging markets and strengthen its global supply chain for label materials.
- July 2024
MultiColor Corporation announced a new partnership with a leading sustainable packaging innovator. This collaboration will focus on developing and implementing advanced eco-friendly labeling solutions for various consumer goods sectors, responding to growing demand for sustainable practices.
- September 2025
Domino Printing Sciences launched a new series of high-resolution digital label presses, featuring enhanced color accuracy and faster printing speeds. These presses are designed to meet the increasing need for shorter runs, personalized labels, and intricate decorative effects in product packaging.
- November 2024
UPM Raflatac introduced a new range of smart labels integrated with NFC technology, allowing for enhanced product authentication and consumer engagement. This development positions UPM Raflatac at the forefront of the smart packaging trend, offering innovative solutions for brand protection and interactive marketing.
Key Players Analysis
MultiColor Corporation and Avery Dennison dominate AWA's review with their broad labeling solutions and material science innovations. Wikoff Color Corporation excels in inks, while Mondi Group and UPM Raflatac focus on sustainable substrates. Zebra Technologies and Domino Printing Sciences provide advanced printing and identification systems. Strategic initiatives revolve around automation, digital printing, and eco friendly materials, driving market growth through supply chain demands and brand differentiation.
List of Key Companies:
- MultiColor Corporation
- Avery Dennison
- Wikoff Color Corporation
- Mondi Group
- Stoneridge Software
- Zebra Technologies
- Baldwin Technology
- UPM Raflatac
- Domino Printing Sciences
- WS Packaging Group
- J.R. Johnson
- SATO
- Labeling Solutions
- tna Solutions
- CCL Industries
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 49.8 Billion |
| Forecast Value (2035) | USD 75.3 Billion |
| CAGR (2026-2035) | 6.2% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 2: Global AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Label Type, 2020-2035
Table 3: Global AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 4: Global AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Decoration Technique, 2020-2035
Table 5: Global AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 7: North America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Label Type, 2020-2035
Table 8: North America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 9: North America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Decoration Technique, 2020-2035
Table 10: North America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 12: Europe AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Label Type, 2020-2035
Table 13: Europe AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 14: Europe AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Decoration Technique, 2020-2035
Table 15: Europe AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 17: Asia Pacific AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Label Type, 2020-2035
Table 18: Asia Pacific AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 19: Asia Pacific AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Decoration Technique, 2020-2035
Table 20: Asia Pacific AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 22: Latin America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Label Type, 2020-2035
Table 23: Latin America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 24: Latin America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Decoration Technique, 2020-2035
Table 25: Latin America AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 27: Middle East & Africa AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Label Type, 2020-2035
Table 28: Middle East & Africa AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 29: Middle East & Africa AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Decoration Technique, 2020-2035
Table 30: Middle East & Africa AWA Labeling and Product Decoration Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
