Global Automotive Seat Cushion Sales Market Insights, Size, and Forecast By Seat Type (Front Seats, Rear Seats, Bench Seats), By Functionality (Standard, Heated, Ventilated, Massage), By Material Type (Foam, Leather, Fabric, Vinyl), By Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Automotive Seat Cushion Sales Market is projected to grow from USD 43.8 Billion in 2025 to USD 65.2 Billion by 2035, reflecting a compound annual growth rate of 4.7% from 2026 through 2035. This market encompasses the manufacturing and sale of various types of seat cushions used in automotive vehicles, crucial for passenger comfort, safety, and interior aesthetics. Key market drivers include the burgeoning global automotive production, particularly in emerging economies, coupled with a rising consumer demand for enhanced in-car comfort and luxury features. Advancements in material science leading to the development of lighter, more durable, and ergonomically superior cushioning materials also contribute significantly to market expansion. Furthermore, stringent regulatory frameworks focused on vehicle safety and crashworthiness indirectly influence the design and material selection of seat cushions. The passenger car segment continues to be the leading market segment, holding a substantial share, driven by high production volumes and continuous innovation in interior design.
Global Automotive Seat Cushion Sales Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Important trends shaping this market include the increasing adoption of smart seating systems with integrated heating, ventilation, and massage functionalities, catering to premium vehicle segments. The shift towards sustainable and eco-friendly materials, such as bio-based foams and recycled plastics, is gaining traction as manufacturers strive to reduce their environmental footprint. Customization options, allowing consumers to personalize their vehicle interiors, are also emerging as a significant trend, particularly in the aftermarket segment. However, market growth faces restraints from volatile raw material prices, which can impact manufacturing costs and profit margins. The high initial investment required for research and development of advanced cushioning technologies also poses a challenge for smaller players. Economic downturns and geopolitical uncertainties can further dampen consumer spending on new vehicles, thereby affecting seat cushion sales. Despite these challenges, significant opportunities lie in the development of lightweight cushioning solutions for electric vehicles, aiming to extend range, and in expanding into the autonomous vehicle segment where interior design and comfort will be paramount.
Asia Pacific stands out as the dominant region in the global automotive seat cushion sales market, driven by its robust automotive manufacturing base, large consumer market, and rapid economic development. The region's increasing disposable incomes and growing middle class contribute to higher vehicle ownership and a demand for feature-rich automobiles. Consequently, Asia Pacific is also projected to be the fastest-growing region, fueled by continued industrialization, urbanization, and a strong government focus on developing the automotive sector. Key players such as IAC Group, Sika AG, Hankook Tire, Faurecia, Carpenter Co, Polymer Technologies, Samvardhana Motherson Group, Toyota Boshoku, Adient, and BASF are strategically investing in research and development to introduce innovative materials and designs. Their strategies often involve establishing strong partnerships with leading automotive OEMs, expanding manufacturing capabilities in high-growth regions, and focusing on product differentiation through superior comfort, durability, and functionality. These companies are also exploring vertical integration and acquisitions to enhance their market position and technological capabilities.
Quick Stats
Market Size (2025):
USD 43.8 BillionProjected Market Size (2035):
USD 65.2 BillionLeading Segment:
Passenger Cars (76.8% Share)Dominant Region (2025):
Asia Pacific (45.2% Share)CAGR (2026-2035):
4.7%
Global Automotive Seat Cushion Sales Market Emerging Trends and Insights
Smart Seating Solutions Redefining Comfort
Automotive seat cushion sales are being revolutionized by smart seating solutions, moving beyond basic foam to offer personalized comfort. This trend integrates advanced technologies directly into the cushion itself. Sensors embedded within the seat detect occupant posture, weight distribution, and even fatigue levels. Micro actuators then adjust firmness, provide lumbar support, or initiate massage functions dynamically and automatically. Materials are evolving to include phase change materials for temperature regulation, keeping occupants cooler or warmer as needed. Furthermore, connectivity allows for user profile creation, remembering preferred settings and even adapting based on driving conditions or navigation data. This redefinition focuses on proactive comfort management, transforming a passive cushion into an intelligent, adaptive interface designed to enhance well being on every journey. The emphasis shifts from static support to a personalized, responsive ergonomic experience.
Sustainable Materials Driving Cushion Innovation
Automotive seat cushion design is increasingly prioritizing sustainable materials. Manufacturers are innovating with natural fibers, recycled plastics, and plant based foams to reduce environmental impact. This shift is driven by consumer demand for greener products and tightening regulatory pressure. New material formulations offer improved breathability, reduced weight, and enhanced comfort without compromising durability. Bio based polyurethane and recycled PET are becoming commonplace, moving beyond conceptual stages. This trend pushes material science boundaries, fostering collaborations between automotive suppliers and sustainable material developers. The focus is on circularity and minimizing resource depletion throughout the cushion’s lifecycle, from production to end of life. Lightweighting benefits also contribute to fuel efficiency.
Personalized Ergonomics Enhancing Driving Experience
Automotive seat cushion sales are increasingly driven by personalized ergonomics, significantly enhancing the driving experience. This trend sees manufacturers moving beyond one size fits all designs, integrating advanced technologies to create cushions that adapt to individual driver needs. Customization options, such as adjustable lumbar supports, seat depth extenders, and varying firmness levels, are becoming standard. Memory foam and smart materials that contour to the occupant's body shape are prevalent, improving posture and reducing fatigue on long journeys. Furthermore, climate control features, including heating and ventilation directly within the cushion, offer year round comfort. This focus on individual well being and tailored support directly elevates driver comfort and satisfaction, making personalized ergonomic features a key differentiator in the global automotive seat cushion market.
What are the Key Drivers Shaping the Global Automotive Seat Cushion Sales Market
Rising Demand for Enhanced Vehicle Comfort and Ergonomics
Rising demand for enhanced vehicle comfort and ergonomics significantly propels the global automotive seat cushion sales market. Modern consumers spend more time in their vehicles, making comfort a critical differentiator. This driver encompasses the desire for better lumbar support, improved posture alignment, and reduced fatigue during long drives. Automakers are responding by incorporating advanced materials like memory foam, gel, and varying density foams to optimize pressure distribution and provide a personalized seating experience. Ergonomic design principles are increasingly integrated, focusing on natural body contours and ease of adjustment. This translates into a strong market for premium and customized seat cushions that offer superior cushioning, ventilation, and heating or cooling features, ultimately enhancing the overall occupant experience and driving sales.
Technological Advancements in Material Science and Manufacturing Processes
Technological advancements in material science and manufacturing processes are fundamentally reshaping the global automotive seat cushion market. Innovations in polymer chemistry have led to the development of novel foam formulations offering superior comfort, durability, and support. These next generation materials, like advanced memory foams and responsive polyurethane variants, adapt better to occupant contours, improving ergonomics and reducing fatigue. Furthermore, manufacturing process improvements such as robotic fabrication and additive manufacturing enable greater customization and precision in cushion design. This allows for intricate geometries and multi-density foam layering tailored to specific vehicle models and seating positions. These advancements enhance product quality, open doors for integrating new functionalities like ventilation or heating more effectively, and ultimately drive consumer demand for more sophisticated and comfortable automotive seating solutions worldwide.
Stringent Automotive Safety Regulations and Consumer Preference for Premium Features
Stringent automotive safety regulations are a primary driver. Governments worldwide mandate advanced safety features in vehicles, including those impacting seat cushion design. Cushions must now incorporate sophisticated airbag systems, occupant detection sensors, and crash energy absorption properties to meet these rigorous standards. This necessitates greater innovation and higher quality materials in their manufacturing.
Simultaneously, consumer preference for premium features significantly influences the market. Buyers increasingly demand enhanced comfort, ergonomic support, and luxurious materials in their car interiors. This includes heated, ventilated, and massage functions integrated directly into seat cushions, along with memory foam and other advanced padding for superior ride quality. Manufacturers respond by offering more sophisticated, feature-rich seat cushions, pushing market growth.
Global Automotive Seat Cushion Sales Market Restraints
Supply Chain Disruptions & Raw Material Cost Volatility
Global automotive seat cushion sales face significant headwinds from supply chain disruptions and raw material cost volatility. The intricate network of suppliers for foams fabrics and frame components is susceptible to geopolitical events natural disasters and labor shortages causing unpredictable delays. Manufacturing shutdowns in key regions or shipping bottlenecks disrupt the flow of essential materials like polyurethane chemicals and specialized textiles. This instability leads to sudden and sharp increases in input costs for seat cushion manufacturers. These cost spikes erode profit margins making it difficult to maintain competitive pricing. Furthermore the uncertainty surrounding material availability hinders production planning and forecasting potentially leading to missed delivery targets and lost sales opportunities. Automakers demand just in time delivery and consistent quality making these supply chain vulnerabilities a critical constraint on market growth.
Intensified Competition & Pricing Pressures
Automotive seat cushion sales face significant headwinds from intensified competition and pricing pressures. Numerous suppliers vie for contracts with original equipment manufacturers and aftermarket customers. This crowded landscape creates a buyer's market where cost efficiency is paramount. Manufacturers constantly benchmark competitors, leading to a relentless drive for lower production costs and thinner profit margins. Suppliers must innovate with materials and manufacturing processes to maintain a competitive edge without sacrificing quality or safety. Furthermore, the global nature of the automotive industry means suppliers contend with international rivals who may benefit from lower labor costs or different regulatory environments. This continuous pressure on pricing can impede investment in research and development limiting product differentiation and ultimately stifling market growth for individual players.
Global Automotive Seat Cushion Sales Market Opportunities
Eco-Conscious Comfort: Expanding Market for Sustainable Automotive Seat Cushion Materials
The global automotive seat cushion market offers a compelling opportunity in Eco-Conscious Comfort. Heightened environmental awareness among consumers and stringent sustainability mandates from automotive manufacturers are driving unprecedented demand for greener interior solutions. This shift creates a vast expanding market for sustainable seat cushion materials, encompassing innovations like recycled plastics, bio-based foams, and natural fiber composites. Such materials not only significantly reduce environmental impact but also maintain or enhance comfort, durability, and safety, aligning perfectly with modern consumer values. Businesses prioritizing the research, development, and commercialization of these eco-friendly options stand to gain substantial competitive advantage. The dynamic Asia Pacific region, with its rapid automotive expansion and increasing focus on sustainable living, is particularly ripe for adoption. This evolving landscape rewards suppliers who can deliver innovative, environmentally responsible comfort solutions, ensuring long-term market relevance and profitability by meeting both ecological and ergonomic demands.
Smart & Personalized Comfort: Advancing Automotive Seat Cushions with Integrated Technology
The automotive industry presents a significant opportunity to redefine occupant comfort through smart, personalized seat cushions. Integrating advanced technologies directly into cushions allows for a revolution in the driving and passenger experience. Imagine cushions that intelligently adapt to individual body types, preferences, and real time needs, offering dynamic support, personalized climate control, and even health monitoring. This goes beyond basic features, incorporating sensors for posture correction, fatigue detection, and stress reduction through subtle adjustments or massage functions.
Such innovation creates a powerful differentiator for vehicle manufacturers, enhancing perceived value and driving consumer demand for next generation cars. The focus shifts to a holistic wellness approach, transforming a mere seating surface into an active, intelligent comfort system. This advanced personalization capability resonates strongly with consumers seeking premium features and superior ride quality, particularly in rapidly growing markets embracing new automotive technologies. The potential extends across luxury and mainstream segments, establishing a new standard for in cabin comfort and occupant well being.
Global Automotive Seat Cushion Sales Market Segmentation Analysis
Key Market Segments
By Material Type
- •Foam
- •Leather
- •Fabric
- •Vinyl
By Seat Type
- •Front Seats
- •Rear Seats
- •Bench Seats
By Vehicle Type
- •Passenger Cars
- •Light Commercial Vehicles
- •Heavy Commercial Vehicles
By Functionality
- •Standard
- •Heated
- •Ventilated
- •Massage
Segment Share By Material Type
Share, By Material Type, 2025 (%)
- Foam
- Fabric
- Leather
- Vinyl
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Why is Passenger Cars dominating the Global Automotive Seat Cushion Sales Market?
Passenger Cars represent the overwhelming majority of global automotive seat cushion sales due to their immense production volume and widespread consumer adoption. This segment encompasses a vast range of vehicles, from budget friendly compacts to luxury sedans, all requiring multiple seat cushions. The strong consumer focus on comfort, interior aesthetics, and driving experience in passenger vehicles further fuels demand for diverse and quality cushion solutions, including those with advanced functionalities.
What material type significantly influences the automotive seat cushion market?
Foam consistently holds a dominant position within the automotive seat cushion market by material type. Its widespread use is attributed to excellent cost effectiveness, versatility in shaping, and superior comfort properties, including shock absorption and support. Foam materials can be engineered with varying densities and firmness to meet specific comfort, safety, and durability requirements across different vehicle types and seat designs, making them the foundational element for most automotive seating.
How does functionality impact trends in automotive seat cushion sales?
Functionality segments, such as Heated, Ventilated, and Massage cushions, are increasingly driving innovation and premiumization within the market. While Standard cushions remain foundational due to their ubiquity and cost efficiency, there is a growing consumer preference for enhanced comfort and luxury features, particularly in higher end Passenger Cars. These advanced functionalities offer a differentiated driving experience, influencing purchasing decisions and contributing to increased average selling prices for automotive seat cushions, reflecting a shift towards more sophisticated interior offerings.
Global Automotive Seat Cushion Sales Market Regulatory and Policy Environment Analysis
Global automotive seat cushion sales are profoundly shaped by stringent regulatory landscapes worldwide. Safety standards, paramount in regions like North America (FMVSS) and Europe (ECE regulations), dictate material resilience, energy absorption capabilities, and fire retardancy. These requirements drive continuous innovation in foam chemistry, fabric technology, and overall cushion design to enhance occupant protection during collisions.
Environmental policies, such as the EU REACH regulation and similar initiatives globally, increasingly govern material composition, pushing manufacturers towards sustainable, recyclable, and low Volatile Organic Compound components. Restrictions on hazardous substances directly impact supply chain choices and production processes. Furthermore, ergonomic and comfort standards, often integrated into national automotive design guidelines, influence cushion geometry, density, and support structures, aiming to reduce driver fatigue and enhance occupant well being. Certification requirements vary significantly by market, creating complex compliance hurdles for global manufacturers. Trade policies and tariffs also affect raw material sourcing and finished product distribution strategies, necessitating agile localized production to navigate market access restrictions.
Which Emerging Technologies Are Driving New Trends in the Market?
The global automotive seat cushion market is being redefined by innovative technologies prioritizing comfort, health, and sustainability. Advanced material science is pivotal, with new viscoelastic foams offering superior pressure distribution and shape memory, alongside lightweight composites for improved fuel efficiency. Emerging smart textiles integrate sensors for real time occupant monitoring, enabling dynamic posture correction, fatigue detection, and even vital sign tracking.
Personalized climate control within seats is advancing, featuring more efficient heating, ventilation, and cooling systems. Future developments include adaptive cushioning systems that dynamically adjust firmness using pneumatic cells or active polymers, optimizing support based on individual occupant needs and driving conditions. Sustainable materials, including recycled content and bio based foams, are gaining prominence, aligning with environmental initiatives. Furthermore, 3D printing offers bespoke cushion designs, facilitating complex geometries for enhanced ergonomics and reduced material waste. These innovations collectively elevate the driving experience, focusing on occupant well being and customization.
Global Automotive Seat Cushion Sales Market Regional Analysis
Global Automotive Seat Cushion Sales Market
Trends, by Region
Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 45.2% share
Asia Pacific stands as the dominant region in the global automotive seat cushion sales market, commanding a substantial 45.2% market share. This impressive lead is fueled by several key factors. Rapid urbanization and a burgeoning middle class in countries like China and India have significantly propelled vehicle production and sales within the region. Furthermore, the presence of numerous major automotive manufacturing hubs and a robust supply chain infrastructure contribute to high domestic demand and export capabilities. The continuous influx of new automotive models and a strong focus on passenger comfort by regional manufacturers further solidify Asia Pacific's position as the primary growth engine for automotive seat cushion sales globally. This dominance is expected to persist, driven by ongoing economic expansion and increasing disposable incomes across the region.
Fastest Growing Region
Asia Pacific · 7.9% CAGR
Asia Pacific stands out as the fastest growing region in the Global Automotive Seat Cushion Sales Market, projected to expand at a robust CAGR of 7.9% during the 2026 2035 forecast period. This significant growth is primarily fueled by the burgeoning automotive manufacturing hubs within countries like China, India, and Southeast Asian nations. Rising disposable incomes, coupled with increasing vehicle ownership and a growing consumer demand for enhanced driving comfort and safety features, are key drivers. Furthermore, the rapid adoption of advanced seating technologies and the expansion of electric vehicle production are contributing substantially to the region's impressive market acceleration.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts significantly influence the automotive seat cushion market. Trade tensions and protectionist policies disrupt established supply chains, impacting the availability and cost of key raw materials like specialized foams and textiles. For instance, tariffs on chemical precursors or finished components from specific regions force manufacturers to re-evaluate sourcing strategies, potentially leading to higher production costs and longer lead times. Regional conflicts or political instability in resource rich areas can also cause price volatility for petroleum derivatives essential for many cushion materials. Additionally, stricter environmental regulations concerning material sourcing and manufacturing processes in major automotive producing nations necessitate investment in sustainable alternatives, affecting product development and market entry.
Macroeconomic conditions directly shape consumer demand for vehicles and, consequently, seat cushions. Inflationary pressures erode purchasing power, potentially deferring new car purchases or shifting preferences towards more budget friendly models, which might utilize less advanced cushioning. Interest rate hikes increase financing costs for both consumers and manufacturers, impacting investment in R&D for innovative cushioning technologies. Currency fluctuations affect the competitiveness of exports and imports, altering pricing strategies for both raw materials and finished automotive components across different regions. Economic downturns lead to reduced overall vehicle production, creating downward pressure on sales volumes and profitability within the seat cushion sector.
Recent Developments
- March 2025
Adient announced a strategic initiative to invest heavily in sustainable cushioning materials, focusing on plant-based foams and recycled content. This move aims to meet growing consumer demand for eco-friendly automotive interiors and secure a leading position in the green segment.
- June 2024
Faurecia (now Forvia) launched a new line of 'Smart Comfort' seat cushions, integrating advanced sensor technology for real-time pressure mapping and personalized comfort adjustments. This product targets premium and luxury vehicle segments, offering enhanced ergonomic support and a customizable driving experience.
- February 2025
BASF formed a partnership with Toyota Boshoku to co-develop next-generation lightweight seat cushion materials that improve fuel efficiency and electric vehicle range. The collaboration will leverage BASF's expertise in advanced polymers and Toyota Boshoku's deep understanding of automotive seating requirements.
- September 2024
Samvardhana Motherson Group completed the acquisition of a European specialized automotive foam manufacturer. This acquisition is a strategic move to expand its material science capabilities and strengthen its market share in the premium automotive seat cushion sector across Europe.
Key Players Analysis
Key players like Adient and Faurecia dominate Global Automotive Seat Cushion sales, leveraging advanced foam technologies and manufacturing expertise. BASF provides essential chemical components, while IAC Group and Toyota Boshoku contribute their automotive interior proficiency. Strategic initiatives include lightweighting and sustainable materials to drive market growth, alongside comfort innovations from Carpenter Co and Polymer Technologies, addressing consumer demand and regulatory pressures.
List of Key Companies:
- IAC Group
- Sika AG
- Hankook Tire
- Faurecia
- Carpenter Co
- Polymer Technologies
- Samvardhana Motherson Group
- Toyota Boshoku
- Adient
- BASF
- Sealy
- Johnson Controls
- TS Tech Co
- Continental AG
- Lear Corporation
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 43.8 Billion |
| Forecast Value (2035) | USD 65.2 Billion |
| CAGR (2026-2035) | 4.7% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Material Type, 2020-2035
Table 2: Global Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Seat Type, 2020-2035
Table 3: Global Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 4: Global Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 5: Global Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Material Type, 2020-2035
Table 7: North America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Seat Type, 2020-2035
Table 8: North America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 9: North America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 10: North America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Material Type, 2020-2035
Table 12: Europe Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Seat Type, 2020-2035
Table 13: Europe Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 14: Europe Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 15: Europe Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Material Type, 2020-2035
Table 17: Asia Pacific Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Seat Type, 2020-2035
Table 18: Asia Pacific Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 19: Asia Pacific Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 20: Asia Pacific Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Material Type, 2020-2035
Table 22: Latin America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Seat Type, 2020-2035
Table 23: Latin America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 24: Latin America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 25: Latin America Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Material Type, 2020-2035
Table 27: Middle East & Africa Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Seat Type, 2020-2035
Table 28: Middle East & Africa Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 29: Middle East & Africa Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Functionality, 2020-2035
Table 30: Middle East & Africa Automotive Seat Cushion Sales Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035