
Global Automotive Audio Speaker OEM Market Insights, Size, and Forecast By Vehicle Type (Passenger Vehicles, Commercial Vehicles, Electric Vehicles, Luxury Vehicles), By Audio Quality (Standard, Premium, High-End), By Speaker Type (Coaxial Speakers, Component Speakers, Subwoofers, Full Range Speakers), By Integration Type (Factory Installed, Aftermarket), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Automotive Audio Speaker OEM Market is projected to grow from USD 8.9 Billion in 2025 to USD 14.6 Billion by 2035, reflecting a compound annual growth rate of 6.4% from 2026 through 2035. The automotive audio speaker OEM market encompasses the manufacturing and supply of speakers directly to vehicle manufacturers for integration into new vehicles during the production process. This market is distinct from the aftermarket, focusing purely on factory installed audio systems. Key drivers fueling this growth include rising disposable incomes globally, particularly in emerging economies, leading to increased demand for premium and technologically advanced vehicles. Consumers are increasingly prioritizing in car entertainment and sound quality, pushing OEMs to offer sophisticated audio systems as a differentiating factor. Furthermore, the rapid advancements in audio technology, such as active noise cancellation, immersive sound experiences, and the integration of artificial intelligence for personalized audio settings, are creating significant demand for higher quality and more complex speaker configurations. The market also benefits from the steady global growth in automotive production and sales, directly correlating with the demand for OEM audio solutions.
Global Automotive Audio Speaker OEM Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
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Significant trends shaping the market include the growing adoption of electric vehicles, which often feature quieter interiors, thereby amplifying the perceived importance of superior audio quality. There is a strong movement towards seamless connectivity and integration with smart devices, requiring advanced speaker systems capable of handling high resolution audio streaming and voice commands. Personalization and customization are also emerging trends, with manufacturers offering various audio packages to cater to diverse consumer preferences. However, the market faces restraints such as the increasing cost pressures on automotive OEMs, which can lead to trade offs in component quality, and the challenges associated with integrating complex electronic systems within limited vehicle space. Stringent regulatory standards for vehicle safety and emissions also impact design and material choices for audio components. The dominant segment within this market is Factory Installed, demonstrating that a vast majority of new vehicles come equipped with pre integrated audio systems rather than consumers opting for aftermarket solutions. This highlights the importance of strong relationships between speaker manufacturers and automotive OEMs.
Opportunities abound in the development of lightweight and compact speaker designs to accommodate evolving vehicle architectures, especially in electric and autonomous vehicles where weight and space optimization are critical. The expansion of premium and luxury vehicle segments presents a lucrative avenue for high end audio solutions. The Asia Pacific region holds the largest share of the market and is also projected to be the fastest growing. This dominance is attributed to robust economic growth, increasing vehicle production and sales, and a burgeoning middle class with growing purchasing power in countries such as China and India. These economies are witnessing a surge in demand for feature rich vehicles, including advanced audio systems. Key players in this competitive landscape include Rockford Fosgate, Sony, Becker, Bose, Alpine, JBL, Continental, Mitsubishi Electric, Kenwood, and Pioneer. These companies are actively pursuing strategies such as strategic partnerships with automotive OEMs, continuous research and development to introduce innovative audio technologies, and expanding their global manufacturing and distribution networks to capitalize on regional growth opportunities. Their focus remains on enhancing sound fidelity, integrating smart features, and offering diverse product portfolios to meet the evolving demands of both vehicle manufacturers and end consumers.
Quick Stats
Market Size (2025):
USD 8.9 BillionProjected Market Size (2035):
USD 14.6 BillionLeading Segment:
Factory Installed (72.8% Share)Dominant Region (2025):
Asia Pacific (45.2% Share)CAGR (2026-2035):
6.4%
Global Automotive Audio Speaker OEM Market Emerging Trends and Insights
Immersive Cabin Soundscapes
Immersive Cabin Soundscapes represent a significant shift in automotive audio, moving beyond simple music playback to create tailored auditory environments. This trend focuses on a holistic sensory experience within the vehicle, encompassing more than just entertainment. It involves designing intricate sound profiles that enhance safety through clearer alerts, improve comfort with noise cancellation and calming audio, and even foster well being with specific sonic textures.
OEMs are developing advanced speaker systems, often leveraging multiple channels and intelligent processing, to precisely control sound within the cabin. This allows for personalized audio zones, adaptive soundscapes that respond to driving conditions, and even the subtle sonic reinforcement of vehicle actions. The goal is to transform the car interior into a dynamic, personalized acoustic sanctuary, elevating every journey.
Software Defined Audio Systems
Software Defined Audio Systems are revolutionizing automotive audio by decoupling hardware from functionality. This trend allows manufacturers to offer highly customizable and upgradeable sound experiences through software updates rather than costly hardware revisions. Vehicles can now feature personalized sound profiles, advanced noise cancellation, and dynamic sound staging, all configurable post production. OEMs are embracing this flexibility to deliver premium audio with greater agility and lower long term development costs. It enables richer immersive audio through advanced algorithms and digital signal processing, improving sound quality and user experience across diverse speaker configurations. This approach simplifies wiring harnesses and reduces component count, enhancing reliability and optimizing interior space. It also facilitates integration with other vehicle systems and over the air updates for continuous improvement.
Sustainable Speaker Solutions
Automotive audio speaker OEMs are increasingly adopting sustainable practices driven by environmental consciousness and consumer demand. This trend, "Sustainable Speaker Solutions," focuses on minimizing the ecological footprint across the product lifecycle. Manufacturers are exploring and integrating recycled and recyclable materials into speaker components, reducing reliance on virgin resources. This includes using post consumer plastics for speaker cones, housings, and grilles. Production processes are being optimized for energy efficiency and waste reduction, implementing greener manufacturing techniques. Furthermore, a focus on material traceability and ethical sourcing of raw materials is emerging. This shift extends to packaging, favoring biodegradable or minimal packaging solutions. The aim is to deliver high quality audio experiences while upholding environmental responsibility, appealing to a growing segment of eco conscious vehicle buyers.
What are the Key Drivers Shaping the Global Automotive Audio Speaker OEM Market
Premiumization & In-Cabin Audio Experience Demand
Consumers increasingly desire a luxury in vehicle experience, driving the premiumization trend in automotive audio. This demand stems from a desire for sophisticated sound systems that deliver concert like clarity and immersive audio. Manufacturers are responding by integrating advanced speaker technologies, high fidelity components, and elaborate multi speaker setups, often featuring branded audio solutions from renowned audio specialists. This shift reflects a broader consumer expectation for a refined and personalized cabin environment where superior sound is a key differentiator. The automotive interior is evolving into a personal sanctuary, with audio quality becoming a critical element of the perceived luxury and technological sophistication of a vehicle. This elevates the overall ownership experience, making high end audio a significant factor in purchasing decisions.
Electrification & Autonomous Driving Integration
The transition to electric vehicles and the rise of autonomous driving systems profoundly shape the automotive audio speaker OEM market. Electrification brings quieter cabins, making subtle audio nuances more noticeable and demanding higher fidelity speakers. The absence of engine noise allows for more sophisticated sound staging and immersive audio experiences. Autonomous driving, meanwhile, transforms the vehicle interior into a dynamic living space. Passengers become less focused on driving and more receptive to entertainment and information. This shift necessitates personalized audio zones, advanced soundscapes for different activities like working or relaxing, and integrated voice assistant functionalities. These evolving user expectations and technological shifts directly drive innovation and demand for premium audio solutions.
Software-Defined Vehicle & Connectivity Evolution
The shift to Software Defined Vehicles is fundamentally reshaping automotive audio. As vehicles evolve into connected, updateable platforms, the audio experience becomes integral to a holistic digital environment. This evolution drives demand for advanced speaker systems that support high fidelity, multi zone audio, and seamless integration with intelligent cabin features. Connectivity, particularly 5G, enables richer streaming content and over the air updates for audio software, necessitating speakers capable of delivering premium sound quality and supporting new codecs. OEMs are investing in sophisticated speaker designs and materials to meet these evolving demands, ensuring immersive, personalized audio experiences aligned with the vehicle's broader digital ecosystem. This trend elevates audio from a commodity to a key differentiator.
Global Automotive Audio Speaker OEM Market Restraints
Supply Chain Disruptions & Raw Material Cost Volatility
The global automotive audio speaker OEM market faces significant headwind from supply chain disruptions and raw material cost volatility. Unpredictable events like geopolitical tensions, natural disasters, and pandemics repeatedly interrupt the flow of essential components such as rare earth metals, magnets, semiconductors, and specialized plastics. These disruptions lead to extended lead times, production delays, and a reduced ability to meet demand from automotive manufacturers. Simultaneously, the prices of these critical raw materials fluctuate unpredictably, often surging due to scarcity or increased global demand. This volatility directly impacts manufacturing costs, squeezing profit margins for speaker OEMs. Businesses struggle to forecast expenses accurately and maintain competitive pricing, hindering investment in innovation and market expansion. The cumulative effect is operational inefficiency and a strained financial outlook.
Intensified Competition & Pricing Pressure from Asian OEMs
The global automotive audio speaker OEM market faces significant pressure from Asian Original Equipment Manufacturers. These competitors, primarily based in countries like China and South Korea, have rapidly enhanced their technological capabilities and production efficiencies. Their ability to offer high-quality audio speaker solutions at significantly lower price points creates an intense competitive landscape for established players globally. This dynamic forces other OEMs to either reduce their own pricing, thereby eroding profit margins, or innovate at an accelerated pace to justify higher costs. The increasing market share and aggressive pricing strategies from Asian OEMs are compelling a fundamental shift in market dynamics, leading to intensified pricing wars and a constant need for differentiation among all participants.
Global Automotive Audio Speaker OEM Market Opportunities
Integration of Immersive Audio & Software-Defined Soundscapes in Next-Gen OEM Vehicles
The integration of immersive audio and software defined soundscapes presents a pivotal opportunity for automotive audio speaker OEMs. Next generation OEM vehicles, especially electric and autonomous models, are transforming cabin environments into personalized digital cocoons. This demands sophisticated audio solutions beyond traditional stereo.
Immersive audio, delivering a three dimensional sound experience, requires advanced speaker arrays and precise acoustic tuning. OEMs can innovate with specialized speaker designs, unique material compositions, and strategic placement to create enveloping soundstages. Furthermore, software defined soundscapes enable dynamic audio customization, active noise cancellation, and even therapeutic sound environments, all managed through vehicle software. This necessitates high performance, adaptable speakers capable of reproducing diverse sonic experiences on demand.
Speaker manufacturers must collaborate closely with vehicle software developers to ensure seamless integration and optimal performance. This capability offers OEMs a significant differentiator, appealing to consumers seeking premium, personalized in car experiences, driving demand for innovative speaker technology and new revenue streams.
Demand for Lightweight & Sustainable Speaker Solutions in Electric Vehicle (EV) Platforms
The burgeoning electric vehicle sector presents a prime opportunity for automotive audio speaker OEMs. EV manufacturers are intensely focused on extending battery range and improving efficiency, driving an urgent need for lightweight speaker solutions. This necessitates innovation in materials and design that significantly reduce speaker mass without compromising critical audio performance.
Simultaneously, the EV industry's commitment to environmental responsibility fuels a strong demand for sustainable speaker solutions. OEMs seek partners offering speakers crafted from recycled, recyclable, or bio based materials, aligning with broader green initiatives. The inherently quiet EV cabin further elevates the importance of superior sound quality, emphasizing precision audio delivery.
Suppliers who can address these dual imperatives lightweight construction coupled with robust sustainability credentials will unlock substantial growth. This demand is particularly vibrant in rapidly expanding markets such as Asia Pacific, where EV adoption is accelerating. Delivering advanced, eco conscious, and featherlight audio systems positions OEMs at the forefront of the evolving automotive landscape.
Global Automotive Audio Speaker OEM Market Segmentation Analysis
Key Market Segments
By Speaker Type
- •Coaxial Speakers
- •Component Speakers
- •Subwoofers
- •Full Range Speakers
By Vehicle Type
- •Passenger Vehicles
- •Commercial Vehicles
- •Electric Vehicles
- •Luxury Vehicles
By Audio Quality
- •Standard
- •Premium
- •High-End
By Integration Type
- •Factory Installed
- •Aftermarket
Segment Share By Speaker Type
Share, By Speaker Type, 2025 (%)
- Coaxial Speakers
- Full Range Speakers
- Component Speakers
- Subwoofers

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Why is Factory Installed dominating the Global Automotive Audio Speaker OEM Market?
Factory Installed speakers hold a significant majority share due to original equipment manufacturers prioritising integrated audio systems during vehicle design and production. This ensures seamless integration with the vehicle's electrical and infotainment architecture, precise acoustic tuning for the cabin environment, and compliance with stringent automotive standards. Consumers also perceive these systems as higher quality and more reliable, often covered under the vehicle's warranty, reinforcing the strong partnerships between automakers and audio speaker OEMs.
How do evolving vehicle types influence the demand for specific automotive audio speaker solutions?
The expanding landscape of vehicle types significantly shapes speaker demand. Passenger Vehicles remain a core market, but the rapid growth in Electric Vehicles presents unique acoustic challenges and opportunities due to their quiet powertrains, demanding more refined speaker performance to create an immersive sound experience. Similarly, Luxury Vehicles consistently drive demand for Premium and High End audio quality segments, featuring sophisticated component speakers and subwoofers as key differentiators for their discerning clientele.
What role does audio quality segmentation play in driving innovation for automotive audio speaker OEMs?
Audio quality segmentation is a crucial driver for innovation among OEMs. While Standard audio systems cater to mass market vehicles, the increasing consumer desire for superior in car entertainment is pushing growth in Premium and High End segments. This necessitates continuous development in speaker technology, including advanced materials for drivers, precision engineering for component speakers and subwoofers, and sophisticated digital signal processing. OEMs are constantly innovating to deliver immersive soundstages, crystal clear fidelity, and powerful bass to differentiate their offerings and meet diverse consumer expectations.
Global Automotive Audio Speaker OEM Market Regulatory and Policy Environment Analysis
The global automotive audio speaker OEM market operates within a complex regulatory framework. Environmental directives significantly influence material choices, with regulations like Europe’s ELV End of Life Vehicles directive and global equivalents restricting hazardous substances such as lead and cadmium, driving demand for sustainable, recyclable components. Electromagnetic Compatibility EMC standards are paramount, ensuring speakers do not interfere with critical vehicle electronics like ADAS and communication systems, mandating rigorous testing and certification.
Vehicle safety regulations dictate speaker placement and mounting to prevent occupant injury during collisions, influencing design and integration. Cybersecurity policies are increasingly relevant, requiring secure integration of audio systems into broader connected vehicle architectures to protect against unauthorized access. Additionally, regional trade policies and tariff structures impact manufacturing locations and supply chain strategies, compelling OEMs to adapt production and sourcing to comply with local content requirements and import regulations. These multifaceted policies necessitate continuous innovation in materials, design, and system integration.
Which Emerging Technologies Are Driving New Trends in the Market?
The global automotive audio speaker OEM market is seeing significant innovation, driven by demands for superior in car entertainment and personalized sound. Emerging technologies focus on delivering immersive auditory experiences. Advanced materials like lightweight composites and sustainable polymers are enhancing speaker performance and reducing vehicle weight, crucial for electric vehicles. The integration of 3D audio and spatial sound processing creates a truly enveloping acoustic environment, transforming the cabin into a concert hall.
Personalization is key, with individual sound zones allowing distinct audio streams for each passenger without bleed over. Speakerless systems, utilizing surface transducers within dashboards and headliners, offer design flexibility and weight savings. Digital signal processing and AI driven audio optimization are becoming standard, adapting sound profiles dynamically. Connectivity advancements enable seamless integration with vehicle infotainment systems and over the air updates for audio enhancements, ensuring future proofed sound systems. Active noise cancellation is also converging with audio, improving clarity by mitigating ambient vehicle noise.
Global Automotive Audio Speaker OEM Market Regional Analysis
Global Automotive Audio Speaker OEM Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 45.2% share
Asia Pacific stands as the dominant region in the Global Automotive Audio Speaker OEM Market, commanding a substantial 45.2% market share. This leadership is primarily driven by the robust automotive manufacturing industries across countries like China, Japan, South Korea, and India. The region benefits from a large consumer base with increasing disposable incomes and a growing preference for technologically advanced in car entertainment systems. Furthermore, the presence of major automotive OEMs and a strong electronics manufacturing ecosystem contribute significantly to its preeminence. Rapid urbanization and the expansion of vehicle production facilities continue to solidify Asia Pacific's position as the key growth driver and largest market for automotive audio speakers.
Fastest Growing Region
Asia Pacific · 7.9% CAGR
Asia Pacific is poised to be the fastest growing region in the Global Automotive Audio Speaker OEM Market, exhibiting a robust Compound Annual Growth Rate of 7.9 percent through 2035. This accelerated expansion is fueled by several key factors. Rapid urbanization and increasing disposable incomes across emerging economies like India and Southeast Asian nations are driving higher vehicle ownership. Furthermore, a rising consumer preference for in car entertainment and premium audio experiences is prompting automotive manufacturers to integrate advanced audio speaker systems as standard or optional features. The region's expanding automotive manufacturing base, coupled with the ongoing technological advancements in speaker design and integration, further solidify Asia Pacific's leading growth trajectory in this dynamic market.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical shifts are reshaping automotive supply chains. Trade tensions and geopolitical instability in key raw material producing regions elevate component costs and manufacturing risks for audio speaker OEMs. Semiconductor shortages, exacerbated by geopolitical maneuvering and natural disasters, impact speaker production timelines and innovation cycles. Regional conflicts and protectionist trade policies could fragment the market further, requiring localized production and diverse sourcing strategies.
Macroeconomic factors significantly influence the market. Inflationary pressures across major economies squeeze consumer discretionary spending, impacting demand for premium audio systems. Interest rate hikes increase financing costs for OEMs, hindering investment in new technologies and production capacity. Fluctuating exchange rates affect profitability for companies with international operations and supply chains. Economic slowdowns or recessions could reduce vehicle production volumes, directly impacting speaker OEM revenue streams.
Recent Developments
- March 2025
Continental announced a strategic partnership with Pioneer to integrate advanced automotive audio solutions. This collaboration aims to develop next-generation infotainment systems with enhanced sound quality and user experience for mass-market vehicles.
- September 2024
Bose unveiled its new 'QuietComfort Auto' speaker series, specifically designed for electric vehicles (EVs). These speakers incorporate advanced noise-cancellation technology to counteract the unique sound profile of EVs, providing a quieter and more immersive audio environment.
- July 2025
Sony acquired a significant stake in a leading AI-driven audio processing startup. This acquisition is a strategic initiative to integrate AI and machine learning capabilities into Sony's automotive audio offerings, allowing for personalized soundscapes and adaptive audio optimization based on passenger preferences and road conditions.
- November 2024
Alpine launched its 'Halo Series' of modular speaker systems, offering OEMs greater flexibility in vehicle interior design. This new product line allows for customizable speaker configurations and aesthetic integration, catering to the diverse design needs of modern automotive interiors.
Key Players Analysis
Leading players like Sony, Pioneer, and Kenwood dominate the automotive audio speaker OEM market, leveraging advanced digital signal processing and material science for superior sound. Bose and Alpine focus on premium segment integration and smart cabin solutions. Continental and Mitsubishi Electric emphasize cost effective, high quality systems for mass market vehicles. Strategic partnerships and regional market expansion are key growth drivers as they innovate with AI enhanced audio and sustainable materials.
List of Key Companies:
- Rockford Fosgate
- Sony
- Becker
- Bose
- Alpine
- JBL
- Continental
- Mitsubishi Electric
- Kenwood
- Pioneer
- Clarion
- Bang & Olufsen
- Harman International
- Infinity
- Focal
- Denso
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 8.9 Billion |
| Forecast Value (2035) | USD 14.6 Billion |
| CAGR (2026-2035) | 6.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Speaker Type, 2020-2035
Table 2: Global Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 3: Global Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Audio Quality, 2020-2035
Table 4: Global Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Integration Type, 2020-2035
Table 5: Global Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Speaker Type, 2020-2035
Table 7: North America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 8: North America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Audio Quality, 2020-2035
Table 9: North America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Integration Type, 2020-2035
Table 10: North America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Speaker Type, 2020-2035
Table 12: Europe Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 13: Europe Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Audio Quality, 2020-2035
Table 14: Europe Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Integration Type, 2020-2035
Table 15: Europe Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Speaker Type, 2020-2035
Table 17: Asia Pacific Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 18: Asia Pacific Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Audio Quality, 2020-2035
Table 19: Asia Pacific Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Integration Type, 2020-2035
Table 20: Asia Pacific Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Speaker Type, 2020-2035
Table 22: Latin America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 23: Latin America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Audio Quality, 2020-2035
Table 24: Latin America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Integration Type, 2020-2035
Table 25: Latin America Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Speaker Type, 2020-2035
Table 27: Middle East & Africa Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Vehicle Type, 2020-2035
Table 28: Middle East & Africa Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Audio Quality, 2020-2035
Table 29: Middle East & Africa Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Integration Type, 2020-2035
Table 30: Middle East & Africa Automotive Audio Speaker OEM Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
