
Global Active Packaging Market Insights, Size, and Forecast By Application (Food Packaging, Pharmaceutical Packaging, Personal Care Packaging, Electronics Packaging), By Material (Plastic, Metal, Glass, Paper), By End Use (Retail, Wholesale, Online Sales), By Technology (Oxygen Scavengers, Moisture Regulators, Ethylene Absorbers, Active Coatings), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global Active Packaging Market is projected to grow from USD 29.8 Billion in 2025 to USD 55.2 Billion by 2035, reflecting a compound annual growth rate of 6.7% from 2026 through 2035. This growth signifies a robust expansion in a market defined by packaging systems that intentionally incorporate components designed to extend product shelf life, monitor freshness, improve safety, and enhance overall quality. Active packaging technologies go beyond passive barrier protection, actively interacting with the packaged product or its environment. Key market drivers include increasing consumer demand for fresh and minimally processed foods, growing awareness regarding food waste reduction, and stringent food safety regulations. Furthermore, the rising adoption of convenience foods and the expansion of the e-commerce sector for perishable goods are fueling the demand for innovative packaging solutions that offer extended freshness and protection during transit. Conversely, market restraints include the relatively higher cost of active packaging solutions compared to conventional packaging, complex regulatory frameworks for novel materials, and the technical challenges associated with integrating active components into existing packaging lines. The lack of standardized testing methods for active packaging efficacy also poses a hurdle for widespread adoption.
Global Active Packaging Market Value (USD Billion) Analysis, 2025-2035

2025 - 2035
www.makdatainsights.com
Important trends shaping the market include the development of intelligent packaging solutions with sensors for real-time monitoring of product conditions, the integration of sustainable and biodegradable active materials, and the rising focus on customized active packaging solutions for specific product categories. The market is also witnessing a surge in research and development activities aimed at enhancing the effectiveness and cost-efficiency of oxygen scavengers, moisture absorbents, antimicrobial agents, and ethylene absorbers. Opportunities for market expansion lie in the developing regions with growing middle-class populations and increasing disposable incomes, leading to higher consumption of packaged food and beverages. The pharmaceutical and cosmetic industries also present significant untapped potential for active packaging applications where product integrity and shelf life are critical. Strategic collaborations between packaging manufacturers, material suppliers, and food processors are becoming crucial to accelerate innovation and market penetration.
Asia Pacific stands as the dominant region in the global active packaging market, primarily driven by its vast population, rapid urbanization, burgeoning food processing industry, and increasing disposable incomes. This region is witnessing a significant shift towards packaged and convenience foods, coupled with growing awareness regarding food safety and waste reduction. Furthermore, robust economic growth and the presence of numerous manufacturing hubs contribute to its leading position. Asia Pacific is also projected to be the fastest-growing region, fueled by continued industrialization, expanding retail networks, and a surge in demand for extended shelf life products, particularly in emerging economies like India and China. The food packaging segment remains the leading application, driven by the imperative to preserve freshness, prevent spoilage, and enhance the visual appeal of food products. Key players such as Smurfit Kappa, Mondi, Reynolds Group, Cogenic, Avery Dennison, Clariant, Berry Global, Sig Combibloc, Sonoco Products, and Tetra Pak are focusing on strategic acquisitions, product innovation, and expanding their geographical reach to capitalize on market opportunities and consolidate their positions. Their strategies often involve investing in advanced R&D to develop more effective and sustainable active packaging solutions, thereby addressing evolving consumer preferences and regulatory demands.
Quick Stats
Market Size (2025):
USD 29.8 BillionProjected Market Size (2035):
USD 55.2 BillionLeading Segment:
Food Packaging (62.8% Share)Dominant Region (2025):
Asia Pacific (41.8% Share)CAGR (2026-2035):
6.7%
What is Active Packaging?
Active packaging involves incorporating components into packaging materials to intentionally interact with the food or its environment. Unlike traditional passive packaging that merely contains and protects, active systems improve food quality, extend shelf life, or enhance safety. Examples include oxygen scavengers to prevent oxidation, moisture absorbers to control humidity, or antimicrobial agents to inhibit microbial growth. This technology goes beyond barrier protection, actively mitigating spoilage factors. Its significance lies in reducing food waste, maintaining freshness, and offering consumers products with improved sensory attributes and extended usability by controlling specific chemical or biological processes within the package.
What are the Trends in Global Active Packaging Market
Intelligent Packaging for Supply Chain Visibility
Sustainable Solutions in Active Food Packaging
Antimicrobial Technologies for Extended Shelf Life
Oxygen Scavengers Driving Food Waste Reduction
Smart Indicators for Product Freshness Monitoring
Intelligent Packaging for Supply Chain Visibility
Intelligent packaging is revolutionizing supply chain visibility by embedding smart technologies within product containers. These packages now integrate sensors, RFID tags, and QR codes, enabling real time tracking of goods from origin to destination. This innovation provides crucial data on location, temperature, and shock exposure, ensuring product integrity and reducing waste. Supply chain managers gain unprecedented transparency, identifying bottlenecks and improving logistics efficiency. The technology facilitates proactive problem solving, prevents counterfeit products, and optimizes inventory management. This trend signifies a shift towards data driven supply chains, where every package contributes valuable information, enhancing overall operational intelligence and fostering a more responsive and resilient global distribution network.
Sustainable Solutions in Active Food Packaging
Sustainable solutions are a growing force in active food packaging, driven by consumer demand and regulatory pressure for eco conscious choices. This trend sees innovation in biodegradable and compostable active materials that extend shelf life without environmental burden. Researchers are developing active compounds from natural sources, such as plant extracts and food waste, to replace synthetic alternatives. These bio based active ingredients are being integrated into recyclable and reusable packaging formats, creating a circular economy approach. The focus is on reducing plastic pollution and food waste simultaneously, offering convenience and extended freshness with a clear environmental conscience. This shift moves beyond traditional passive packaging towards truly smart, planet friendly options.
What are the Key Drivers Shaping the Global Active Packaging Market
Rising Demand for Extended Shelf Life and Food Safety
Growing Adoption of Sustainable and Eco-Friendly Packaging Solutions
Technological Advancements in Packaging Materials and Intelligent Features
Increasing Consumer Awareness and Preference for Convenient Packaging
Expansion of E-commerce and Global Supply Chains for Perishable Goods
Rising Demand for Extended Shelf Life and Food Safety
Consumers worldwide increasingly prioritize food freshness and safety, driving significant growth in the active packaging market. This demand stems from a desire for longer product viability, minimizing waste, and reducing the risk of foodborne illnesses. Active packaging technologies, such as oxygen scavengers, moisture absorbers, and antimicrobial agents, directly address these concerns by actively interacting with the product or its environment to preserve quality. Retailers and manufacturers adopt these solutions to extend shelf life for perishable goods like meats, dairy, and produce, allowing for broader distribution and reduced spoilage losses. This innovation mitigates bacterial growth, maintains flavor, and prolongs nutritional value, meeting the stringent requirements of modern food supply chains and satisfying consumer expectations for wholesome, safe food products.
Growing Adoption of Sustainable and Eco-Friendly Packaging Solutions
Consumers and businesses increasingly prioritize sustainable packaging, boosting demand for active solutions. Concerns about plastic waste and environmental impact are driving a shift towards eco friendly options. Active packaging extends shelf life, reduces food waste, and often uses recyclable or compostable materials, making it a compelling choice. This trend is particularly evident in food and beverage, pharmaceuticals, and personal care sectors seeking to enhance product safety while meeting environmental goals. Regulators and retailers are also promoting sustainable practices, further accelerating the adoption of active packaging that aligns with green initiatives. Manufacturers are innovating to provide active packaging solutions that are both effective and environmentally responsible, capitalizing on this widespread sustainability push.
Technological Advancements in Packaging Materials and Intelligent Features
The active packaging market thrives on continuous technological advancements transforming materials and integrating smart features. Innovations in polymers and composites enhance shelf life, protect against microbial growth, and extend product freshness. These advancements include oxygen scavengers, moisture absorbers, and antimicrobial layers directly embedded within packaging structures.
Beyond material science, the integration of intelligent features is a significant driver. This involves smart labels, sensors, and indicators that monitor product conditions like temperature, pH, and gas composition, providing real-time data on food safety and quality. Time temperature indicators and freshness sensors empower consumers and supply chain stakeholders with transparent information. Such intelligent enhancements reduce waste, improve traceability, and build greater consumer confidence in product integrity and longevity.
Global Active Packaging Market Restraints
High Initial Investment for Advanced Packaging Technologies
The substantial upfront capital required for advanced packaging solutions presents a significant barrier to their widespread adoption in the global active packaging market. Businesses, especially smaller and mid-sized enterprises, face considerable financial hurdles when considering investments in sophisticated technologies like oxygen scavengers, moisture absorbers, or antimicrobial films. These advanced systems demand significant expenditure on specialized machinery, research and development, and the acquisition of proprietary materials. The high entry cost makes it challenging for manufacturers to justify the investment, particularly when weighing it against the perceived return and the availability of less expensive, traditional packaging alternatives. This financial disincentive restricts innovation and the integration of cutting-edge active packaging solutions across various industries.
Lack of Standardization and Regulatory Clarity for Active Components
The Global Active Packaging Market faces a significant restraint due to the absence of consistent standards and clear regulations for active components. This lack of uniformity creates uncertainty for manufacturers, hindering innovation and widespread adoption. Companies struggle to develop active packaging solutions that are universally accepted and compliant across different regions and industries. Without standardized testing protocols and performance benchmarks, assessing the efficacy and safety of new active ingredients becomes complex and costly. This fragmented regulatory landscape impedes market expansion by increasing the burden of compliance and delaying product commercialization. The absence of a unified framework inhibits the development of innovative active packaging solutions and stifles investor confidence, ultimately slowing market growth and limiting the full potential of active components.
Global Active Packaging Market Opportunities
Optimizing Perishable Goods Logistics and Mitigating Waste Through Next-Generation Active Packaging
The global active packaging market offers a transformative opportunity to revolutionize perishable goods logistics and significantly mitigate waste. Next generation active packaging solutions are poised to address critical inefficiencies and spoilage issues across complex supply chains for fresh food, pharmaceuticals, and other sensitive products. By actively extending shelf life and preserving product quality from origin to destination, these innovative materials reduce spoilage and discards substantially. This generates immense value for producers, distributors, retailers, and consumers alike. Advanced features such as oxygen scavengers, moisture absorbers, and antimicrobial agents prevent premature degradation, maintain freshness, and enhance product safety effectively. This capability ensures goods remain viable for longer, reducing economic losses and environmental impact. The opportunity lies in deploying sophisticated packaging that not only protects its contents but actively preserves them, leading to more sustainable practices and improved profitability within the entire perishable goods ecosystem globally. This directly addresses global food security and resource conservation challenges.
Elevating Consumer Confidence and Brand Value with Enhanced Product Freshness and Safety via Active Packaging
The opportunity in the global active packaging market centers on its transformative power to boost consumer trust and brand equity. By actively extending product freshness and fortifying safety measures, this technology directly addresses critical consumer demands for quality and longevity. Active packaging mitigates spoilage, monitors conditions, and prevents contamination, ensuring goods arrive in optimal state. This enhanced protection minimizes waste and preserves nutritional integrity, offering substantial value throughout the supply chain. For brands, adopting active packaging creates a distinct competitive advantage. It fosters profound consumer confidence, as purchasers recognize a tangible commitment to product excellence. This robust trust directly elevates brand value, allowing for stronger market positioning and premium pricing strategies. In dynamic regions witnessing rapid growth, the ability to deliver consistently fresh and safe products builds an invaluable reputation for reliability, translating into sustained customer loyalty and significant business growth.
Global Active Packaging Market Segmentation Analysis
Key Market Segments
By Application
- •Food Packaging
- •Pharmaceutical Packaging
- •Personal Care Packaging
- •Electronics Packaging
By Material
- •Plastic
- •Metal
- •Glass
- •Paper
By Technology
- •Oxygen Scavengers
- •Moisture Regulators
- •Ethylene Absorbers
- •Active Coatings
By End Use
- •Retail
- •Wholesale
- •Online Sales
Segment Share By Application
Share, By Application, 2025 (%)
- Food Packaging
- Pharmaceutical Packaging
- Personal Care Packaging
- Electronics Packaging

www.makdatainsights.com
Why is Food Packaging significantly dominating the Global Active Packaging Market?
The pervasive need for extended shelf life, enhanced food safety, and waste reduction in the food industry drives this dominance. Technologies like oxygen scavengers and moisture regulators are critical for perishable goods, preventing spoilage and maintaining freshness. This application segment benefits from widespread consumer demand for convenience and preserved quality across various food categories, making it the primary revenue generator and accounting for the majority of the market.
How do material choices influence the active packaging market dynamics?
Plastic materials currently hold a substantial share due to their versatility, cost effectiveness, and adaptability for integrating various active components. However, there is a growing shift towards sustainable alternatives, impacting the long term prospects of other materials. Paper and glass are gaining traction in specific niches, especially where consumer perception around environmental impact and recyclability is a key purchasing factor, influencing product differentiation strategies.
What role do emerging technologies play in expanding active packaging applications?
Beyond established oxygen scavengers and moisture regulators, innovations in ethylene absorbers and active coatings are crucial for market expansion. Ethylene absorbers extend the shelf life of fresh produce, minimizing post harvest losses. Active coatings offer novel functionalities such as antimicrobial properties or temperature control indicators, opening new avenues in pharmaceutical and personal care packaging by providing advanced protection and enhanced consumer safety features.
What Regulatory and Policy Factors Shape the Global Active Packaging Market
The global active packaging market navigates a complex regulatory environment requiring strict adherence to diverse regional standards. Food safety remains paramount with regulations like the EU 10/2011 and US FDA guidelines dictating permissible substances and migration limits. Active components, such as oxygen scavengers or antimicrobial agents, often require specific pre market approval processes demonstrating their safety and efficacy for intended uses. Manufacturers must provide robust toxicological data and migration studies to prove compliance. Labeling requirements vary but generally demand transparency regarding the active function and any potential impact on the packaged product. Sustainability initiatives increasingly influence policy, promoting recyclable or bio degradable active packaging solutions. Differences between national and regional legislation create significant compliance challenges for global producers, necessitating comprehensive understanding of local food contact material rules and approval procedures across major markets like North America, Europe, and Asia Pacific. Constant monitoring of evolving scientific opinions and legislative updates is essential for market access and continued innovation.
What New Technologies are Shaping Global Active Packaging Market?
The global active packaging market thrives on continuous innovation, extending product shelf life and ensuring safety. Advanced oxygen scavengers now incorporate natural antioxidants and enzymatic systems, moving beyond traditional iron based solutions for broader application and sustainability. Moisture control innovations feature smart desiccant films and humidity regulating polymers, optimizing internal package environments for sensitive products.
Antimicrobial packaging is a significant growth area, leveraging plant extracts, essential oils, and biobased compounds like chitosan directly incorporated into films or coatings. This protects fresh produce, meats, and dairy by inhibiting microbial spoilage. Ethylene absorption technologies continue to evolve, with novel materials offering more efficient fruit and vegetable ripening management.
Emerging technologies focus on smart active packaging. This integrates active elements with intelligent indicators and sensors that monitor temperature, gas composition, or microbial growth in real time. Nanotechnology is also pivotal, creating nanocomposite materials with superior barrier properties and enhanced active functionalities, improving food preservation while reducing material usage. Biodegradable and recyclable active packaging solutions are increasingly prioritized, aligning with global sustainability goals.
Global Active Packaging Market Regional Analysis
Global Active Packaging Market
Trends, by Region

Asia-Pacific Market
Revenue Share, 2025
www.makdatainsights.com
Dominant Region
Asia Pacific · 41.8% share
Asia Pacific is the dominant region in the global active packaging market, commanding a substantial 41.8% market share. This robust performance is primarily driven by the region's rapidly expanding food and beverage industry, coupled with increasing consumer awareness regarding food safety and shelf life extension. Countries like China, India, and Japan are at the forefront, experiencing significant growth due to their large populations, rising disposable incomes, and the modernization of their retail sectors. Furthermore, stringent food regulations and the growing demand for convenience foods are propelling the adoption of active packaging solutions across the pharmaceutical and personal care sectors. The region's proactive approach towards sustainable packaging innovations also contributes to its market leadership.
Fastest Growing Region
Asia Pacific · 9.2% CAGR
Asia Pacific is poised to be the fastest growing region in the global active packaging market, exhibiting a remarkable CAGR of 9.2% through 2035. This robust expansion is fueled by several key factors. Rapid urbanization and a burgeoning middle class across countries like China and India are driving increased demand for convenience foods and packaged consumer goods. Simultaneously, a growing awareness of food safety and quality among consumers is pushing manufacturers to adopt more sophisticated packaging solutions. The expanding pharmaceutical industry in the region, coupled with a rising demand for extended shelf life in food and beverage products, further propels the adoption of active packaging technologies. Moreover, significant investments in research and development by regional players and government initiatives supporting sustainable packaging contribute to this accelerated growth trajectory.
Top Countries Overview
The U.S. is a major driver in the global active packaging market, propelled by increasing consumer demand for fresh, longer-lasting food and growing awareness of food waste. Stringent food safety regulations and a robust pharmaceutical sector also contribute significantly to its market expansion. Innovations in oxygen scavengers, moisture absorbers, and antimicrobial films solidify its leading position, fostering advancements in shelf-life extension and product quality across various industries.
China dominates the global active packaging market, driven by e-commerce, food safety, and sustainability. It's a key innovator in antimicrobial, oxygen-scavenging, and intelligent packaging, with significant investment in R&D and manufacturing. The country's expanding middle class and growing demand for convenience foods further fuel market growth, positioning China as a major global player.
India is a rapidly growing market within the global active packaging industry, driven by its large and expanding food & beverage sector and increasing demand for extended shelf-life products. The country's expanding middle class and focus on reducing food waste are key accelerators, positioning it as a significant contributor to the global market's expansion and technological advancements in active packaging solutions.
Impact of Geopolitical and Macroeconomic Factors
Geopolitical tensions, particularly involving energy producing nations and major manufacturing hubs, are significantly influencing raw material costs for active packaging. Supply chain disruptions, exacerbated by regional conflicts and trade policy shifts, are impacting the availability and pricing of specialized polymers and active ingredients. Moreover, stringent regulatory frameworks related to food safety and environmental protection in key import markets are driving innovation and adoption of compliant active packaging solutions, creating regional disparities in market growth based on regulatory stringency and enforcement.
Macroeconomic factors, including fluctuating inflation rates and interest rate hikes in developed economies, are affecting consumer purchasing power and, consequently, demand for packaged goods. This trickle down effect impacts packaging material procurement and investment in advanced active packaging technologies. Emerging markets, with growing middle classes and increasing demand for fresh and extended shelf life products, present significant growth opportunities, although currency volatility and local economic conditions remain critical considerations for market participants.
Recent Developments
- March 2025
Smurfit Kappa launched a new range of active corrugated packaging solutions for fresh produce, featuring enhanced moisture control and extended shelf-life capabilities. This strategic initiative aims to reduce food waste and improve supply chain efficiency for their agricultural clients.
- July 2024
Mondi announced a significant partnership with a leading food manufacturer to develop and implement advanced oxygen-scavenging films for ready-meal packaging. This collaboration is set to improve product freshness and significantly extend the display life of sensitive food items.
- November 2024
Berry Global acquired a specialized European active packaging firm focusing on antimicrobial technology, expanding its portfolio in intelligent packaging solutions. This acquisition strengthens Berry Global's position in the high-growth active packaging segment, particularly for healthcare and food applications.
- February 2025
Avery Dennison unveiled new smart labels integrated with RFID and temperature sensing capabilities, designed for pharmaceutical and cold chain logistics. These product launches offer real-time monitoring and enhanced traceability, crucial for maintaining product integrity.
- June 2024
Clariant initiated a strategic investment program to scale up production of its desiccant and oxygen absorber masterbatches, responding to increasing demand from the food and electronics industries. This initiative aims to meet the growing need for enhanced product protection and moisture control in various packaging applications.
Key Players Analysis
Key players in the global active packaging market, like Smurfit Kappa and Mondi, are crucial for their innovative material science and sustainable solutions. Reynolds Group and Sonoco Products contribute significantly through advanced barrier technologies and extended shelf life capabilities. Cogenic and Avery Dennison focus on intelligent packaging, utilizing sensors and indicators for freshness monitoring. Clariant and Berry Global are pivotal for their desiccant and oxygen scavenger technologies, preventing spoilage. Strategic initiatives include acquisitions, R&D in biobased materials, and collaborations to address food waste. Tetra Pak and Sig Combibloc drive growth through aseptic packaging, ensuring product safety and longevity, all fueled by increasing consumer demand for fresh, convenient, and safe food products.
List of Key Companies:
- Smurfit Kappa
- Mondi
- Reynolds Group
- Cogenic
- Avery Dennison
- Clariant
- Berry Global
- Sig Combibloc
- Sonoco Products
- Tetra Pak
- Amcor
- 3M
- BASF
- Sealed Air
- Huhtamaki
- Dow
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 29.8 Billion |
| Forecast Value (2035) | USD 55.2 Billion |
| CAGR (2026-2035) | 6.7% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global Active Packaging Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 2: Global Active Packaging Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 3: Global Active Packaging Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 4: Global Active Packaging Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 5: Global Active Packaging Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America Active Packaging Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 7: North America Active Packaging Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 8: North America Active Packaging Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 9: North America Active Packaging Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 10: North America Active Packaging Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe Active Packaging Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 12: Europe Active Packaging Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 13: Europe Active Packaging Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 14: Europe Active Packaging Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 15: Europe Active Packaging Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific Active Packaging Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 17: Asia Pacific Active Packaging Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 18: Asia Pacific Active Packaging Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 19: Asia Pacific Active Packaging Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 20: Asia Pacific Active Packaging Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America Active Packaging Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 22: Latin America Active Packaging Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 23: Latin America Active Packaging Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 24: Latin America Active Packaging Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 25: Latin America Active Packaging Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa Active Packaging Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 27: Middle East & Africa Active Packaging Market Revenue (USD billion) Forecast, by Material, 2020-2035
Table 28: Middle East & Africa Active Packaging Market Revenue (USD billion) Forecast, by Technology, 2020-2035
Table 29: Middle East & Africa Active Packaging Market Revenue (USD billion) Forecast, by End Use, 2020-2035
Table 30: Middle East & Africa Active Packaging Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
