Global A2 Casein Pure Milk Market Insights, Size, and Forecast By Distribution Channel (Supermarkets, Online Retailers, Specialty Stores), By Consumer Type (Health-Conscious Consumers, Lactose-Intolerant Population, Parents of Infants), By Application (Infant Nutrition, Functional Foods, Sports Nutrition), By Product Type (Liquid A2 Casein Milk, Powdered A2 Casein Milk, A2 Casein Milk Products), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa), Key Companies, Competitive Analysis, Trends, and Projections for 2026-2035
Key Market Insights
Global A2 Casein Pure Milk Market is projected to grow from USD 4.8 Billion in 2025 to USD 14.9 Billion by 2035, reflecting a compound annual growth rate of 11.4% from 2026 through 2035. This market encompasses the production, distribution, and consumption of milk containing only the A2 beta-casein protein, devoid of the A1 beta-casein protein often associated with digestive discomfort in some individuals. The increasing consumer awareness regarding digestive health benefits and a rising preference for natural, less processed food options are key market drivers. The market is segmented by product type, application, distribution channel, and consumer type, with Liquid A2 Casein Milk currently dominating the product segment.
Global A2 Casein Pure Milk Market Value (USD Billion) Analysis, 2025-2035
2025 - 2035
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Important trends shaping this market include the growing adoption of A2 milk in infant formula due to perceived digestive advantages for infants, and the expansion of product offerings beyond plain milk to include yogurt, cheese, and other dairy derivatives. Furthermore, strategic collaborations between dairy farmers and A2 milk companies are enhancing supply chain efficiency and product availability. However, market restraints include the premium pricing associated with A2 milk compared to conventional milk, which can limit widespread adoption, especially in price-sensitive markets. The challenges in distinguishing A2 cattle through genetic testing and maintaining segregated supply chains also contribute to higher production costs. Despite these hurdles, significant market opportunities exist in expanding into developing economies with increasing disposable incomes and growing health consciousness. The continuous research highlighting the health benefits of A2 milk, coupled with targeted marketing campaigns, will further accelerate market growth.
Asia Pacific stands as the dominant region in the global A2 Casein Pure Milk Market, driven by a large consumer base, increasing awareness of health and wellness, and the strong presence of local and international dairy players. This region is also identified as the fastest growing due to expanding urbanization, rising disposable incomes, and a cultural shift towards premium and healthy food choices. Key players such as The A2 Milk Company, Arla Foods, Danone, FrieslandCampina, Nestle, and Saputo are actively pursuing strategies like product innovation, geographical expansion, and strategic partnerships to strengthen their market presence. For instance, companies are investing in research and development to introduce new A2 milk derived products and expanding their distribution networks to reach a wider consumer base. The competitive landscape is characterized by both established dairy giants and specialized A2 milk producers vying for market share through differentiated product offerings and consumer education initiatives.
Quick Stats
Market Size (2025):
USD 4.8 BillionProjected Market Size (2035):
USD 14.9 BillionLeading Segment:
Liquid A2 Casein Milk (55.8% Share)Dominant Region (2025):
Asia Pacific (45.2% Share)CAGR (2026-2035):
11.4%
What is A2 Casein Pure Milk?
A2 Casein Pure Milk is a type of cow’s milk that naturally contains only the A2 beta casein protein, unlike conventional milk which typically includes both A1 and A2 beta casein. This distinction is crucial to its definition. Beta casein is a major protein in milk, and the A1 variant has been linked by some research to digestive discomfort for certain individuals. A2 milk aims to mitigate these potential issues by providing milk exclusively with the A2 protein, which is believed to be more easily digestible and absorbed. Its significance lies in offering an alternative dairy option for people who experience sensitivity to regular milk, enabling them to enjoy dairy without discomfort.
What are the Trends in Global A2 Casein Pure Milk Market
Personalized Nutrition Drives A2 Casein Adoption
Sustainable Sourcing Elevates A2 Milk Demand
Infant Formula Fuels A2 Casein Market Expansion
Digestive Wellness Key to A2 Milk Growth
Plant Based Alternatives Shape A2 Casein Innovation
Personalized Nutrition Drives A2 Casein Adoption
Consumers increasingly seek tailored dietary solutions, fueling the rise of personalized nutrition. This trend highlights individual responses to food, prompting exploration beyond generic dietary advice. Many individuals report digestive discomfort or other adverse reactions to A1 casein, commonly found in conventional dairy. As awareness grows, people are actively searching for alternatives perceived as gentler on their systems. A2 casein milk, marketed for its easier digestibility due to a single amino acid difference, aligns perfectly with this personalization drive. Consumers are willing to switch to A2 milk based on personal experiences and perceived health benefits, rather than just brand loyalty. This individual focused approach directly accelerates the adoption of A2 casein products as a preferred dairy option for those seeking specific nutritional profiles.
Sustainable Sourcing Elevates A2 Milk Demand
Consumers increasingly prioritize sustainably sourced products. This heightened awareness extends to dairy, driving demand for A2 milk from ethical and environmentally responsible producers. Sustainable sourcing practices, encompassing fair labor, animal welfare, and reduced environmental impact, enhance the perceived value and trustworthiness of A2 milk brands. As consumers seek healthier and more responsibly produced options, A2 milk, already recognized for its digestive benefits, becomes even more attractive when its production aligns with their values. This preference for sustainable sourcing acts as a significant differentiator, prompting a growing segment of consumers to actively choose A2 milk over conventional alternatives, consequently elevating its overall demand in the global pure milk market.
What are the Key Drivers Shaping the Global A2 Casein Pure Milk Market
Rising Consumer Awareness of A2 Milk Benefits
Increasing Incidence of Digestive Sensitivities to A1 Protein
Expansion of A2 Milk Product Offerings and Accessibility
Growing Dairy Industry Focus on Premium and Functional Products
Strategic Marketing and Distribution by Key Market Players
Rising Consumer Awareness of A2 Milk Benefits
Consumers are increasingly understanding the health advantages of A2 milk, driving demand in the global pure milk market. This heightened awareness stems from a growing body of information highlighting the easier digestibility of A2 protein compared to A1 protein, which is often linked to digestive discomfort in some individuals. As more people become informed about these potential benefits, they actively seek out A2 milk and products containing A2 casein. This shift in consumer preference is further amplified by marketing efforts and scientific studies that validate the distinctions between A1 and A2 proteins. The desire for improved gut health and overall well being is a significant factor, propelling consumers to choose A2 milk options.
Increasing Incidence of Digestive Sensitivities to A1 Protein
The increasing prevalence of digestive sensitivities to A1 beta casein is a primary driver in the global A2 casein pure milk market. Many individuals experience discomfort bloating and other gastrointestinal issues after consuming conventional milk containing A1 protein. This sensitivity is attributed to the release of BCM7 an opioid peptide during A1 protein digestion which can interact with the gut. As awareness grows regarding these adverse reactions and the potential for A2 milk to alleviate such symptoms consumers are actively seeking alternatives. This drives demand for A2 milk which naturally contains only the A2 beta casein protein thereby avoiding the digestive issues associated with A1 milk and fueling market expansion.
Expansion of A2 Milk Product Offerings and Accessibility
A2 Milk’s strategic expansion of its product portfolio significantly propels the global A2 casein pure milk market. By introducing a wider variety of A2 milk products beyond conventional liquid milk, such as flavored milk, yogurts, and perhaps even infant formula or cheese, the company caters to diverse consumer preferences and usage occasions. This diversification broadens the reach of A2 milk, making it appealing to a larger segment of the population. Simultaneously, improving accessibility through expanded distribution channels, including more retail outlets, online platforms, and potentially even foodservice partnerships, ensures that these new offerings are readily available to consumers across various regions. This dual approach of product innovation and enhanced availability directly increases adoption and market penetration.
Global A2 Casein Pure Milk Market Restraints
Lack of Consumer Awareness and Education on A2 Benefits
A significant obstacle to the global A2 casein pure milk market's expansion is the general lack of consumer awareness regarding its distinct benefits. Many consumers remain uninformed about the potential digestive advantages of A2 milk compared to conventional A1 milk. This knowledge gap extends to understanding the difference in protein types and their impact on human health. Without proper education, consumers are unlikely to actively seek out or prioritize A2 milk products. Manufacturers struggle to effectively communicate the scientific backing and personal health improvements associated with A2 consumption. This widespread unfamiliarity hinders demand generation and limits the market's penetration into broader consumer bases, restraining its full growth potential.
High Production Costs and Premium Pricing of A2 Milk
A significant hurdle in the global A2 casein pure milk market is the elevated cost associated with its production and the resulting premium pricing. Producing A2 milk involves specific breed selection and genetic testing, which adds to operational expenses for farmers. This higher cost of production trickles down to consumers in the form of a higher retail price compared to conventional milk. Many consumers, particularly in price-sensitive markets, may find the premium for A2 milk to be prohibitive, limiting its widespread adoption. This price sensitivity restricts market penetration and slows down the expansion of the A2 milk segment, despite growing consumer interest in its purported health benefits. The inability to significantly lower production costs keeps the product in a niche market, hindering its ability to compete more broadly with conventional milk options.
Global A2 Casein Pure Milk Market Opportunities
Capitalizing on the Growing Demand for Digestively Friendly Dairy with A2 Pure Milk
The global A2 casein pure milk market presents a compelling opportunity to capitalize on the escalating demand for digestively friendly dairy. Many consumers experience discomfort with conventional milk due to A1 beta casein. A2 pure milk, containing only the A2 protein, offers a naturally gentler alternative, promoting easier digestion and a more comfortable dairy experience.
This positions A2 milk as a premium, health conscious choice for a growing segment seeking functional foods. As wellness priorities shift, individuals are actively searching for products that support digestive health. Leveraging A2 milk's superior digestibility allows businesses to capture significant market share globally, especially in regions like Asia Pacific where dairy consumption is rapidly expanding and health trends are influential. This opportunity involves meeting a widespread consumer need for comfortable dairy options, fostering brand loyalty, and driving substantial market expansion.
Strategic Geographic Expansion and Product Diversification in the Global A2 Pure Milk Market
The global A2 pure milk market offers a compelling opportunity through strategic geographic expansion and product diversification. Capitalizing on the rapid consumer demand in regions like Asia Pacific, companies can significantly expand their footprint by entering new and underserved markets. This requires establishing efficient distribution networks and tailored marketing campaigns to reach an ever growing consumer base increasingly prioritizing the benefits of A2 milk. Simultaneously, broadening the product portfolio beyond standard liquid A2 milk is paramount. This entails developing and introducing a wider array of A2 casein based products, including A2 yogurts, cheeses, and specialized infant formulas. This dual approach caters to diverse consumer preferences, unlocks new revenue streams, and strengthens market presence. It ensures sustainable growth, fosters strong brand loyalty, and secures a competitive advantage in the expanding global A2 casein pure milk sector.
Global A2 Casein Pure Milk Market Segmentation Analysis
Key Market Segments
By Product Type
- •Liquid A2 Casein Milk
- •Powdered A2 Casein Milk
- •A2 Casein Milk Products
By Application
- •Infant Nutrition
- •Functional Foods
- •Sports Nutrition
By Distribution Channel
- •Supermarkets
- •Online Retailers
- •Specialty Stores
By Consumer Type
- •Health-Conscious Consumers
- •Lactose-Intolerant Population
- •Parents of Infants
Segment Share By Product Type
Share, By Product Type, 2025 (%)
- Liquid A2 Casein Milk
- Powdered A2 Casein Milk
- A2 Casein Milk Products
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Why is Liquid A2 Casein Milk dominating the Global A2 Casein Pure Milk Market?
Liquid A2 Casein Milk holds the largest share due to its direct usability and strong consumer preference for fresh milk consumption habits. It offers a convenient and familiar format for everyday use, making it an easy substitute for conventional dairy milk. The established infrastructure for liquid milk processing, distribution, and widespread availability in retail environments further solidifies its leading position, catering to immediate consumption needs across diverse demographics.
Which application segment is significantly driving demand for A2 Casein Pure Milk?
Infant Nutrition is a crucial application segment propelling the growth of the A2 Casein Pure Milk Market. Parents are increasingly seeking digestive comfort and potentially reduced allergenicity for their infants, making A2 milk an attractive option. The emphasis on gentle digestion and natural protein profiles in infant formulas and fortified milk products positions A2 casein as a premium choice, supported by parental willingness to invest in perceived healthier alternatives for their children’s early development.
How are distribution channels influencing the accessibility of A2 Casein Pure Milk?
Supermarkets serve as the primary distribution channel, significantly enhancing the accessibility and visibility of A2 Casein Pure Milk to a broad consumer base. Their extensive reach, high foot traffic, and ability to stock a wide range of dairy products make them ideal for mass market penetration. While online retailers and specialty stores cater to niche markets and offer convenience, supermarkets remain critical for widespread availability and introducing A2 milk to consumers during their regular grocery shopping, thereby accelerating market adoption.
What Regulatory and Policy Factors Shape the Global A2 Casein Pure Milk Market
The global A2 casein pure milk market operates within a multifaceted regulatory and policy environment demanding stringent oversight. Key areas include precise product labeling requirements, ensuring verified A2 protein presence through accredited genetic testing of dairy herds. Regulatory bodies like the FDA, EFSA, and national food safety authorities mandate clear ingredient declarations and comprehensive traceability from farm to table. Policy frameworks scrutinize health and digestive wellness claims, necessitating robust scientific substantiation to prevent consumer misinformation. International trade agreements and import tariffs influence market access, with varying national standards for dairy product purity and safety impacting global distribution. Consumer protection laws enforce transparency regarding sourcing, processing, and benefit communication. Emerging certification standards for A2 milk aim to harmonize quality assurance globally. Policies surrounding novel food technologies or processing methods also influence product development and market entry, shaping the competitive landscape.
What New Technologies are Shaping Global A2 Casein Pure Milk Market?
The A2 Casein Pure Milk market thrives on innovation, propelled by significant growth. Emerging technologies are revolutionizing supply chains and product integrity. Genomic sequencing and advanced breeding programs are paramount, ensuring the purity of A2A2 herds with greater accuracy and speed. This precision in animal selection minimizes non A2 contamination risks at the source.
Molecular diagnostic tools are becoming increasingly sophisticated for real time milk testing, verifying A2 protein presence throughout processing. This enhances consumer trust and maintains premium product standards. Blockchain technology is emerging as a critical enabler for end to end traceability, providing unparalleled transparency from farm to consumer. Consumers can verify the milk's origin and A2 status instantly, bolstering brand credibility. Furthermore, sustainable farming practices integrating smart agriculture solutions are optimizing herd health and production efficiency. Personalized nutrition platforms, leveraging AI, may soon guide consumers towards A2 milk based on individual health profiles, deepening market penetration and consumer loyalty. These advancements collectively underscore a future of enhanced quality, transparency, and consumer centricity.
Global A2 Casein Pure Milk Market Regional Analysis
Global A2 Casein Pure Milk Market
Trends, by Region
Asia-Pacific Market
Revenue Share, 2025
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Dominant Region
Asia Pacific · 45.2% share
Asia Pacific emerges as the dominant region in the Global A2 Casein Pure Milk Market, commanding a substantial 45.2% market share. This significant lead is propelled by several key factors. Growing health consciousness among consumers across countries like China and India fuels demand for premium dairy products. The region also benefits from a large population base and rising disposable incomes, making A2 milk an increasingly accessible and desirable option. Furthermore, aggressive marketing strategies by local and international players, coupled with a robust distribution network, solidify Asia Pacific's unparalleled position. Increased awareness about the digestive benefits associated with A2 casein further underpins this strong regional dominance.
Fastest Growing Region
Asia Pacific · 14.2% CAGR
The Asia Pacific region is poised for remarkable growth in the A2 Casein Pure Milk Market, projected to be the fastest expanding region globally with a compelling CAGR of 14.2% during the forecast period of 2026-2035. This surge is primarily attributed to rising consumer awareness regarding digestive health and the perceived benefits of A2 milk over conventional milk. Increased disposable incomes across key Asian economies, coupled with a growing preference for premium and health-conscious food products, further fuels this expansion. Additionally, a rising birth rate and a growing infant population contribute significantly to the demand for A2 milk as a safe and nutritious option for young children. Local manufacturers and international brands are actively investing in the region, expanding product availability and marketing efforts to cater to this burgeoning demand.
Top Countries Overview
The U.S. lags in A2 pure milk, a niche but growing global market. Domestically, consumer awareness is low, and production infrastructure limited. Challenges include differentiating from A1 milk and gaining retail shelf space. Opportunities exist through scientific validation of health benefits and targeted marketing to specific consumer segments seeking digestive comfort, mirroring the A2 casein movement elsewhere.
China is a pivotal force in the global A2 casein pure milk market, driven by increasing consumer awareness of digestive health and premium product demand. Local dairy producers are expanding A2 milk lines, while international brands eye market entry. E-commerce platforms facilitate wider distribution, accelerating market penetration and competition. Growth hinges on consumer education and supply chain robustness.
India's A2 casein market is nascent but growing, driven by consumer health awareness and rising demand for premium dairy. Global players view India as a significant potential market due to its large population and increasing disposable incomes. Local dairy farmers are also transitioning to A2 milk production, indicating a promising future for India's participation in the global pure milk market. Challenges include awareness and supply chain.
Impact of Geopolitical and Macroeconomic Factors
Geopolitically, the A2 casein market sees influences from trade relations and food security policies. Nations prioritizing domestic dairy industries may impose import restrictions, impacting supply chains for specialized products like A2 milk. Geopolitical tensions could disrupt logistics, raising transportation costs and limiting market expansion, particularly in emerging economies with less robust infrastructure. Health regulations and government support for specific dietary trends also play a role, with countries promoting personalized nutrition potentially boosting A2 product demand.
Macroeconomically, disposable income growth in developed and rapidly developing nations drives demand for premium products such as A2 pure milk. Inflationary pressures on feed, energy, and labor costs increase production expenses, potentially leading to higher consumer prices and impacting affordability. Exchange rate fluctuations affect import/export competitiveness, influencing pricing and market access for international players. Consumer awareness campaigns and scientific research highlighting A2 benefits can significantly shape market growth and investment flows.
Recent Developments
- March 2025
Stonyfield Organic announced a strategic initiative to expand its organic A2 milk sourcing network across the Northeastern United States. This move aims to meet growing consumer demand for organic A2 milk products and strengthen its supply chain ahead of increased market penetration.
- July 2024
Arla Foods launched a new line of A2 protein-fortified dairy snacks specifically targeting the European children's market. This product launch expands their A2 casein pure milk offerings beyond traditional milk and yogurt, catering to convenience-seeking parents.
- November 2024
The A2 Milk Company formed a significant partnership with a major e-commerce platform in Southeast Asia to enhance its direct-to-consumer distribution. This collaboration will significantly improve the accessibility of their A2 milk products in a rapidly growing digital market.
- February 2025
FrieslandCampina completed the acquisition of a regional dairy processing facility in Australia with advanced A2 milk segregation capabilities. This acquisition will bolster their production capacity for A2 pure milk and allow for greater control over the supply chain in the Oceania region.
- April 2024
Danone initiated a pilot program in select North American markets, introducing A2 pure milk as an alternative in their popular yogurt lines. This strategic initiative aims to gauge consumer acceptance and potential market share for A2 protein in their fermented dairy portfolio.
Key Players Analysis
The Global A2 Casein Pure Milk market is significantly shaped by key players like A2 Milk Company pioneering the market and Nestle leveraging its global reach. Stonyfield Organic and Arla Foods contribute with established organic and dairy expertise respectively. FrieslandCampina and Danone represent major dairy processors with extensive supply chains. Schreiber Foods and Saputo focus on specialized cheese and dairy products further diversifying the market. Douglas Pharmaceuticals and Australian Dairy Products highlight the ingredient and sourcing aspects, crucial for pure A2 milk production. These companies utilize advanced genetic testing for A2/A2 cows, implement sustainable farming practices, and focus on health and wellness marketing to drive market growth through consumer demand for digestive benefits and natural products. Strategic initiatives include product line expansion and geographical penetration.
List of Key Companies:
- Stonyfield Organic
- Arla Foods
- FrieslandCampina
- Schreiber Foods
- Danone
- Saputo
- Douglas Pharmaceuticals
- Australian Dairy Products
- Nestle
- A2 Milk Company
- Hochdorf Holding
- Uelzena
- Miracle Milk
- Glanbia
- Fonterra
- Agropur
Report Scope and Segmentation
| Report Component | Description |
|---|---|
| Market Size (2025) | USD 4.8 Billion |
| Forecast Value (2035) | USD 14.9 Billion |
| CAGR (2026-2035) | 11.4% |
| Base Year | 2025 |
| Historical Period | 2020-2025 |
| Forecast Period | 2026-2035 |
| Segments Covered |
|
| Regional Analysis |
|
Table of Contents:
List of Figures
List of Tables
Table 1: Global A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 2: Global A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 3: Global A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 4: Global A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 5: Global A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Region, 2020-2035
Table 6: North America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 7: North America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 8: North America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 9: North America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 10: North America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Country, 2020-2035
Table 11: Europe A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 12: Europe A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 13: Europe A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 14: Europe A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 15: Europe A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 16: Asia Pacific A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 17: Asia Pacific A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 18: Asia Pacific A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 19: Asia Pacific A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 20: Asia Pacific A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 21: Latin America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 22: Latin America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 23: Latin America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 24: Latin America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 25: Latin America A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035
Table 26: Middle East & Africa A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Product Type, 2020-2035
Table 27: Middle East & Africa A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Application, 2020-2035
Table 28: Middle East & Africa A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Distribution Channel, 2020-2035
Table 29: Middle East & Africa A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Consumer Type, 2020-2035
Table 30: Middle East & Africa A2 Casein Pure Milk Market Revenue (USD billion) Forecast, by Country/ Sub-region, 2020-2035